Hsinghai Brand and Otto Meister Brand Pianos

Hsinghai and Otto Meister make pianos are two names from the Beijing Piano Factory. Named after musician XianHsinghai with a production history of more 40 years, Hsinghai brand pianos come in upright and grand piano styles with more than 20 models. The large     

External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand

Video games are now a venue for branded messages. Hence, game players may be exposed to brands in and outside game environments. This study focuses on the latter, that is, external brand placement. Drawing upon the literature on involvement and on the limited capacity model (LCM) of information processing, this study explores the mechanism by which external brand placement influences game players’ processing of a brand placed within a game, known as an in-game brand. The results show that players exposed to an external brand identical to an in-game brand showed greater in-game brand recall than those not so exposed. Players exposed to a competing external brand—whether congruent or not—showed lower in-game brand recall. When the brand was incongruent, however, they showed a preference for the in-game brand.     

Name Brand Products of Shanghai Jiahua United Company

Ruby—the country's first series cosmetics. The Ruby Beauty Parlor and Cosmetics School is the first of its kind in China. The skin-care and make-up methods it has applied are still popular. Among the gifts presented to queen Elizabeth Ⅱ of Britain, British Prime Minister Mrs. Thatcher and Russian President Gorbachev by the Chinese government, there was Ruby.     

Crane Brand Tuber of Multiflower Knotweed Serial Products

The tuber of the multiflower knotweed, both white and red, is a precious Chinese herbal medicine for boosting the liver and kidneys and enriching the blood. According to legend, taking the medicine helps people turn gray hair back to black, recover their youth, and delay ageing.     

Exported Independent Brand of First Automobile in Batch

Heavy truck of “Jiefang“ brand from First Automobile that has had fame and taken the lead in internal automobile market has been exported in batch in recent days. On July 29, first batch of 100 “Jiefang“ heavy trucks were shipped on Tianjin port to Middle East.     

Turning the Brand Strategy Conference Into A Brand

WhenhotdiscussionsonbrandnamesquietlydisappearweTheChinaInt'lBrandStrategyConference(CIBS)washeldinBeijinginthespringof1998.AndtheChinaBrandStrategyinternationalSeminarandChinaBrandProductsExhibitionwillbeheldinBeijinginMaythisyear.Thefocusofthetwoconferencesis"brandstrategy",somethingthesponsorsoftheconferencesconsidernotamake-shiftbutalong-termphenomena.Brandnameisdifferentfromothernames.ItisonlyadreamforthosewhowanttocreateChineseandInternationalbrandsthroughafewroundsofmajorbrand…     

Zhongzi Brand Sanitaryware

Zhongzi Brand sanitaryware fittings produced by Beijing No.1 Plumbing Equipment and Materials Factory enjoy a good reputation at home and abroad. Having a history of more than 40 years, the factory produces about 100 varieties of sanitaryware fittings in more than 200 specifications. Its capacity,     

Name Brand Products

Fruits of Xinjiang Grapes According to historical records,grapes wereplanted in Xinjiang before the birth of Christ.There are various kinds of grapes in the area.They are different in colour and shape.Someare as green as emeralds;some are as beautifulas amber.The others are creamy,purple,pale yellow or dark red.By the spape,someare as small as pearls and some are as largeas olives.The most treasured variety is thestoneless grape produced in Turpan.The     

Marketing and Brand Strategy of the Changde Cigarette Factory

China Changde Cigarette Factorywas established in HunanProvince in 1951, covering anarea of over 700,000 square meters. With5,000 staff members, fixed assets of 1 .83billion yuan, total assets of 3 .1 billionyuan, assets-liability ratio of 39.1 to 100,and 700,000 cases of cigarettes producedevery year, the factory produces Fu Rongseries, including Fu Rong Wang, Fu RongWang, Fu Rong Hou, and Jin Fu Rong,which are distributed in more than 20provinces and cities, and exported toSoutheast …     

East Man：A Chinese Brand of Independent Innovation

As a kind of building material, lacquer is very necessarily used in the room fitment. In order to protect the indoor environment and avoid the emission of poisonous gas, people always choose those high-quality imported lacquer despite the high price. However, a new Chinese brand lacquer has been produced, it's called East Man. This is an independent Chinese innovated brand. Quite different from the other kinds of lacquer, it has three major unique healthy functions: killing the bacteria, purifying the air and increasing the oxygen.     

Jindie Brand Locks

Jindie (Golden Butterfly) Brand door locks are supergrade multifunctional locks developed by the Beijing City Building Locks Factory using imported advanced technology and equipment. Featuring security, reliability and convenience, the products enjoy a good reputation in domestic and word markets. They include double, plug and ball-type locks, decorative locks and industrial locks. There are 36 varieties under five categories. The factory can also offer Jindie Brand electrical tools including hand and punch drills, automatic drills, rivet guns, electric scissors, stone cutting machines and diamond saw blades. The Beijing City Building Material Import and Export Corporation is sales agent for the products.     

Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy

This research argues that both meaning fluency (conceptual fluency) and sound fluency (perceptual fluency) of a brand name affect brand evaluations. Specifically, this research investigates the effects of brand name meaning and sound fluency through an application of information processing fluency theory. The results provide insight into previously unexplained findings in the brand management literature. Two experiments demonstrate that perceptually more fluent brand names lead to higher brand recall, for perceptually less fluent brands names, high conceptual fluency leads to higher brand recall and in cases of low consumer involvement, high perceptual fluency leads to higher willingness to buy.     

Jingyuan Brand Congcaobao

Chinese caterpillar fungus, according to Chinese medicinal classics, is good for the lungs and kidneys and can stop bleeding and coughing. Modern science has proved that it contains Dmannitol and other elements with an immunizing effect, thus increasing one's physical endurance, resistance to a lack of oxygen and the reduction of cholesterol. After several years' effort, the Jinkang Biological Engineering Corporation developed various types of Jingyuan Brand Congcaobao, an oral vial, from live Chinese caterpillar fungus obtained from the Qingzang Plateau. Type     

Lanyan Brand Denim Suits

The Shandong Zibo LanyanTextile(Group) Co.,Ltd.which islocated in Zhouchun,a famous city inShandong Province,is a large enterprise,and a state second class enterprise.It is oneof the 500 top textile enterprises in China.The Company has introduced the mostadvanced technological equipment forweaving,dyeing and finishing and has anannual output of denim of 18 million metres. The Lanyan brand denim suit series(including denim jackets and jeans) producedby the Company adopts special weaving andknitting technology,and the finishing is donewith exquisite workmanship and with new     

Yinlong Brand Serial Products

Yimnlong brand serial products anufactured by the Xiangyang Hemp and Cotton Textiles Corp. include 18N, 24N, 32N and 48N pure hemp yarn; 10N, 21N, 32N and 45N pure cotton yarn; 11N, 21N/2 and 11N/2 hemp/cotton yarn; and 32N, 40N and 45N polyester/cotton year.     

Dragon Brand Steel Stud

The Dragon Brand light steel stud used for partition is a kind of metallic framework that is continuously milled and rolled with cold formed steel shape using a cold-worked steel plate or strip, or zinc-coated plate or strip, or coloured plastic packing steel plate, as materials. The steel stud has the features of light weight, high tension and anti-erosion. It can be used as light partition material together with plaster board, and its products or with other board materials such as GRC boards or FT     

Jinghai Brand Gymnastic Apparatus

The Beijing Jinghai Physical CultureApparatus General Factory,a forerunnerof its kind in the country specializingin the production of sports and gymnasticapparatus,boasts as strong capacity forscientific research and production.Its morethan 100 kinds of gymnastic apparatus inthree categories,including fitness,rehabilitation and barbells and dumb-bellsapparatus of the modern world's advancedlevel developed in recent years,won a silveraward in 1992 at the China National Fair ofNew Products and New Technologies.Itsproducts are widely used by gymnasiums athome and are exported to many foreign     

Hongxiang Brand Gas Appliance

The Shandong Hongxiang Group, the enterprise producing Hongxiang brand gas appliances, is China's major specialized manufacturer of gas appliances. The new products the Group has released are fully automatic ultrathin type gas series water heaters (five litres, six litres and eight litres). They are equipped with computers and a highly sensitive triple linkage device for water,     

Young Chang Brand Piano

The Young Chang Brand piano isproduced by the Tianjin Young ChangMusical Instruments Company, Ltd.—a joint venture between the Korean YoungChang Musical Instruments ManufacturingCompany and the Tianjin Sanhuan IndustrialCompany. The Korean Young Chang Companyis one of the world's largest musical instrumentscompanies with the highest output and sales.The Tianjin Young Chang MusicalInstruments Co. Ltd. boasts first-ratetechnologies passed over from the Koreancompany and best quality materials importedfrom Japan, the United States and Germany.With these first-rate technologies andequipment and management, it produces first-     

Jingzuo Brand Quality Millet

Jingzuo brand quality millet is goldenin colour,plump in grain,aromatic and smoothin taste.It is a sicentific and technologicalachievement by the Shanxi ProvincialAcademy of Agricultural Science.The milletcontains 15.12% protein,5.67% crude fat,0.28% lysine,multi-vitamins and mineralelements.Its nutritional composition is betterthan other varieties.It also has the effect ofstrengthening the stomach and spleen,