大型体育旅游事件营销问题研究——基于旅游动机和旅行限制的因素

通过研究发现,事件吸引力和人们对于限制因素的感知程度居中,完全削弱了旅游动机和潜在参与者背景对于参与奥运会旅游可实行性的影响;财务方面的限制因素会影响人们参与奥运会的渴望程度;渴望社交和追求励志性对事件吸引力和人们渴望参与奥运会的程度有一个直接和积极的作用和影响。作为奥运会举办方,应该认识到体育事件市场营销交流和沟通的重要性。     

事件旅游开发博弈模型

本文根据目的地差异及游客期望建立博弈模型,来阐述事件旅游开发过程当中开发者与游客之间的彼此获益情况,以供事件旅游开发者进行参考。     

入境游客旅游动机及其影响因素的实证研究

旅游动机尽管受到各种因素的影响,但总是存在着一定的趋向性和规律性。实证调查显示出：入境游客来华旅游的主要动机是观光旅游和休闲度假旅游,文化交流和商务旅游人数逐步上升,旅游动机已产生多样化的倾向；卡方(x~2)检验表明年龄、职业和不同地域的旅游者旅游动机有很大的差异,性别和受教育程度对旅游动机的影响较小。     

影响游客到三亚旅游的决策因素调查研究

当旅游者决定到一个旅游目的地之前,会受到当地的旅游资源、风土人情等旅游决策因素的影响,进而制作旅游攻略,了解当地旅游基本情况,从而激发他们对该旅游目的地的向往.本文通过以问卷调查的形式对影响游客到三亚的旅游决策因素进行调查研究,并运用SPPS 22软件将数据做出科学分析,对比出影响游客到三亚的旅游决策因素的相关性,不但...     

武陵源风景名胜区游客旅游体验影响因素探讨

文章在抽样研究的基础上,对武陵源风景名胜区游客的人口和社会学特征进行分析,探讨了各要素对游客旅游体验的影响程度,认为主要是景观要素质量、导游解说服务、情感参与程度等影响着旅游体验质量,并根据数据分析结果,提出了体验真实性原则、服务个性化、情感共享等可行性措施。     

体验视角下游客选取旅游目的地影响因素分析

伴随着体验经济时代的到来,旅游业深受其影响,旅游体验逐渐成为影响游客决策的重要因素.为了解游客选取旅游目的地的影响因素,为其他景区参考借鉴,本研究从体验视角出发,分析游客选择重庆作为旅游目的地的原因,研究结果表明游客选取旅游目的地的因素主要是目的地形象、主观条件和客观条件三部分.针对这三部分提出相应对策及建议,以期实现...     

事件旅游者的行为特征及影响因素

事件旅游发展迅速,事件旅游者被认为是高端游客,一般具有团体规模较大、季节性影响小、重复出游次数较多、消费水平较高、即兴性强等特征,其行为往往受到活动的主题与特色、活动知名度、体验丰富性、活动趣味性、参与便捷度等因素的影响。掌握这些要素有助于事件旅游的开发与管理。     

中韩相关事件对双向旅游流流动的影响

本文对中韩双向旅游流流量、环比增长率,及1999-2009年中韩互为客源国的地位变化趋势等进行了研究,并基于中韩两国双边相关事件视角,对中韩双向旅游流流动变化的影响因素进行了分析。在研究有助于探讨相关事件对中韩双边旅游流流量、增速与地位的变化,有助于探寻促进中韩双边旅游发展的积极因素,规避阻碍中韩双边旅游发展的不利因素。     

高校突发性事件网络舆情引导影响因素研究

本文从当今社会网络背景出发,对高校突发性事件网络舆情的内涵进行定义,总结出高校突发性事件网络舆情传播速度迅速、传播内容易产生偏差、传播内容的突发性三个特征。从影响高校突发性事件舆情的智力引导因素和非智力引导因素两个大方面进行分析,最终从加强网络舆情监测、重视网络舆情研判、强化网络舆情引导机制三个方面提出高校突发性事件网络舆情正确引导对策与建议。     

湖南省女大学生体育消费行为动机及其影响因素研究

文章通过运用文献资料法、问卷调查法、数理统计法和逻辑分析法等研究方法,对湖南省女大学生体育消费行为的动机及其影响因素进行研究,并提出了相应的对策。     

上海旅游服务贸易国际竞争力及其影响因素实证研究

在对上海旅游服务贸易竞争力水平定量测度的基础上,采用多元回归分析方法,研究上海旅游服务贸易国际竞争力的主要影响因素。研究表明:相对于全国而言,上海旅游服务出口市场占有率和贸易竞争优势指数具有优势,而显示性比较优势指数相对较弱;入境旅游人次、入境过夜旅游人天数和入境旅游外汇收入所受的影响因素不尽相同,但旅游业固定资产原值、从业人员数量、外资星级饭店数量是共同因素。上海可以从更加重视旅游服务贸易、扩大旅游业固定资产投入、推进旅游企业集团化进程、完善从业人员配置等方面进一步提升旅游服务贸易国际竞争力。     

The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event

This paper examines sporting event's spillover effect to investor's behavior through event study analysis using the GARCH (p,q) model, focusing on the stock price effects of a sport sponsorship program during and after a sporting event. Studying stock price behavior during a sporting event is attempted for the first time in the marketing and sponsorship literature. First, we provide some summary points from the review of 40 research works and interpretive claims, based on a conceptual and theoretical framework. Second, we consider daily stock returns of 28 listed companies that have sponsored 15 major sports events during the period 2000–2009, in order to examine the effect of major sporting events on sponsors’ stock returns and volatility. The three research hypotheses are supported. Research results show that stock returns and volatility changed significantly during and after the sporting event compared to pre-event period. Results show that stock price effects caused by sports events’ sponsorship programs are firm-specific, as well as sporting event-specific. The findings of this study are of high value for promotion managers as it allows them to become more critically aware of the practical wisdom of sporting events.     

改制企业员工激励因素分析:以浙江为例

本研究发现企业员工的激励因素受社会经济发展水平、文化环境和人口学变量等方面的差异性的影响,省级改制企业员工激励因素的排序是管理机制与领导能力、工作环境、个体发展、薪酬保障和才为所用,而当前最迫切需要解决的企业员工外在激励因素是"薪酬保障"、内在激励因素是"个体发展",这与行为主义和国内学者关于激励因素的研究结论不尽一致.     

长株潭城市群体育旅游产业的发展条件和开发研究

体育产业和旅游产业现已成为当今世界发展势头最强劲,最具发展潜力的产业。长株潭城市群建设,推动三市体育旅游一体化,是三市体育旅游产业发展的必然趋势和选择。长株潭具备发展体育旅游一体化的条件,目前亟待研究发展长株潭城市群体育旅游产业的开发思路。     

Production Relocation: Choice Versus Satisfaction Factors: A Preliminary Study

ABSTRACT

This article examines the satisfaction level of production relocation of export oriented firms. We introduce a conceptual model, by incorporating the Expectancy Disconfirmation Paradigm (EDP) model and the Perception model, and use Hotelling T² statistics and paired t-test to measure management's satisfaction levels toward production at the relocated location. Most of the extant literatures focus on the choice decision of production relocation; this report, however, focuses on the manufacturer's satisfaction level toward the selected location. While location choice is an ex ante analysis, satisfaction analysis is an ex post analysis on production relocation. Findings of the study show that among the 20 location factors, political stability and sufficient industrial engineers are the best predictors of electronics manufacturers' satisfaction on production relocation. A firm may consider relocating the production again if dissatisfaction grows. This may explain, at least partly, the international movements of production relocation during the past decades.     

Understanding Managerial Perspectives of Volunteering at Nonprofit Leisure Events: A Comparison of Typologies Within Open Gardens Australia

Nonprofit volunteer motivations have been widely researched and discussed as the sector is volunteer-dependent. For nonprofit, community-based events, volunteers frequently fulfill multiple roles, yet motivations across roles are infrequently studied. This study explores managers’ views of volunteers across roles for Open Gardens Australia and whether existing typologies for leisure motivations and generic volunteering can be used to classify volunteer motivations. Examining managers’ perceptions is important as managers deliver volunteer-driven events by designing strategies to attract and manage volunteers’ experiences. Results suggest that existing typologies do not adequately capture the motivations of volunteers for these events with additional motivations of significance for some roles being - Obligation, Inertia, Filling a Personal Void or Gap, Elitism and Competitiveness. Of the 14 motivations found, many overlap and more than half may be simultaneously altruistic and egoistic, suggesting complex interactions within and across the different motivations, although motivational differences across volunteer rolesare limited.     

社会化媒体中消费者生成广告的影响因素模型及作用路径

如今社会化媒体中随处可见消费者对品牌信息的评论、转发以及创作与品牌相关内容的行为,这样的行为对品牌传播产生了极大影响,它相对于传统品牌传播方式更有效。那么社会化媒体中消费者生成广告行为受到何种因素的影响,这些因素之间存在何种内在逻辑关系？本研究采用立意抽样的方式,选择活跃于社会化媒体（微博、微信、美拍）中的消费者作为研究对象,使用扎根理论的开放式编码、主轴编码与选择性编码对访谈材料进行分析,最后结合选择性编码与“故事线”的方式构建了CGA-EESM影响因素模型。该模型显示：环境、经验、刺激与动机是消费者生成广告行为的四个关键影响因素,它们之间存在错综复杂的作用路径。     

游客满意度对韶关无景点旅游发展影响的调查

通过对来韶游客满意度对韶关无景点旅游的发展影响进行调查分析,针对游客提出对韶关吃、住、行、娱、购的不足方面,从政府层面、行业层面和个体层面提出韶关无景点旅游发展建议。     

Promoting Stewardship Behavior in Organizations: A Leadership Model

This article explores the relational and motivational leadership behaviors that may promote stewardship in organizations. I conceptualize stewardship as an outcome of leadership behaviors that promote a sense of personal responsibility in followers for the long-term wellbeing of the organization and society. Building upon the themes presented in the stewardship literature, such as identification and intrinsic motivation, and drawing from other research streams to include factors such as interpersonal and institutional trust and moral courage, I posit that leaders foster stewardship in their followers through various relational, motivational, and contextually supportive leadership behaviors.