The importance of foreign language skills in the tourism sector: A comparative study of student perceptions in the UK and continental Europe

There is little doubt that skills in the language of another country are invaluable when communicating with people from that country. This is nowhere more apposite than in the context of the cross-cultural interface between tourism enterprises and visitors. However, the need for such skills in the UK has gained little attention, even in the key area of tourism. UK-based research that has been undertaken reinforces this view and also established the attitudes and perceptions of tourism students to the study and development of foreign language (FL) skills. In contrast, other EU countries reputedly have a greater awareness of the need for these skills and commitment to developing them which leads to speculation that tourism students in continental Europe would have contrasting attitudes to their UK counterparts. Subsequent to review of the importance of FL skills in the tourism sector the findings of research undertaken to investigate this hypothesis are presented. Significant variations between UK and non-UK students are identified not the least of which is the comparatively weak attention given to FL skills development in the UK. In concluding, the implications of the findings are discussed and concerns raised over the need to address evident weaknesses in order to enhance career options and tourism management in the UK.     

Wiki and blog as teaching tools in tourism higher education

The application of information and communications technologies (ICTs) to higher education is an essential element in the improvement of open and flexible teaching–learning. This is particularly important for students of tourism, a sector in which the relationship with technological processes and their everyday use is increasing. This article describes the experience of students of an “Introduction to Economics” in a tourism degree that was involved in this initiative. It is based on the information provided by a quantitative and qualitative survey to obtain the start profile of students, gender differences and mainly the attitude of students towards the use of the wiki and blog as educational tools. As a result, it is highlighted that the implementation of these technological teaching tools increases the interest and engagement of students with the subject.     

The state of technological sophistication and the need for new specialised tertiary degrees in food services

Hospitality management graduates have limited insights into latest operational/technological concepts such as Industrial Cuisine, Molecular Gastronomy and Personalised Nutrition. In fact, ‘hard’ or equipment-based technologies support the two major strategic options, cost leadership and differentiation. At present, suppliers and governments, but not operators, drive research and development in the field. In the education sector, new specialised curricula incorporating pathways stemming from natural science are needed to equip future graduates with ‘cutting edge’ skills for innovation at product, process and system levels. The research-teaching cycle can be strengthened by sharing degrees with departments of science and engineering across tertiary institutions.     

How hospitality managers learn: Are today's education and training programs designed to get the biggest bang for the big buck we're spending?

The greatest constant faced by hospitality managers in the 1980s and 1990s will be change. This challenges education and industry to find the most effective training methods for managers. This paper suggests that serious attention must be paid to research on how adults learn.     

Integration, intermediation and tourism higher education: Conceptual understanding in the curriculum

Undergraduates face many challenges in their future working environment, not least are the ramifications of technological development. Within the study of e-commerce, this paper reviews the concepts of integration, disintermediation and reintermediation in the outbound marketplace, providing an overview which undergraduates might themselves compile. Their learning from the relevant first-year module is then assessed, including background features such as prior academic study of tourism and possession of employment experience. What emerges is that not all students comprehend these terms and that examples are of paramount value in aiding learning. These are the industry’s future managers and, therefore, understanding key conceptual material is of critical importance.     

Curriculum assessment through a capstone course: a case study in hospitality and tourism programs

The purpose of this study was to develop a systematic process that other educational institutions and programs could follow to establish a consistent and accurate evaluation method for a capstone course. Hospitality industry professionals and hospitality management faculty were interviewed through focus-group discussions, and a post-focus-group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint for a hospitality management capstone course was developed to measure programmatic student learning outcomes based on the weighted domains determined through this study. The results provide a usable instrument for hospitality and tourism management programs to enhance their current assessment methodology.     

The Past,Present, and Future of Hospitality and Tourism Higher Education in Hong Kong

SUMMARY

Hospitality and tourism management programmes are widely available in Hong Kong. At present, there is no official publication on the history and development of higher education in hospitality and tourism management in Hong Kong. This paper aims to review the history and current status of hospitality and tourism higher education in Hong Kong, focusing on the programmes offered at sub-degree, degree, and post-graduate degree levels, and to explore future directions for its development.     

On linguistic relativity and pro-environmental attitudes in tourism

Language is a key cultural and cognitive attribute which can shape the way people think and behave. Research in economics has tested the influence of language on human consumption and found that languages that explicitly mark future events, i.e. so-called future-time-reference or strong FTR languages, may engage their speakers in less future-oriented attitudes and actions. This phenomenon is known as linguistic relativity. By applying its principles to tourism, this study investigated the impact of language on pro-environmental attitudes of tourists. Comparative analysis of Korean (strong FTR language) and Mandarin (weak FTR language) speaking tourists revealed substantial differences in attitudes. Although tourists possessed good knowledge on the environmental impacts of tourism, this knowledge did not translate into high pro-environmental attitudes for Korean speakers while it did for Mandarin. This suggests that language can shape the attitudes of tourists towards environmental impacts. Implications for management, policy-making and future research are discussed.     

White Privilege in Experiential Education: A Critical Reflection

Through narrative and critique, this critical analysis addresses the role and reification of privilege in the pedagogical processes of experiential education. Using whiteness as a critical and theoretical lens, we argue experiential education is a privileged pedagogy, aimed at maintaining the status quo and reproducing dominant power relations between racialized social groups. Participants, instructors, spaces, and activities often reflect the embedded whiteness of experiential education. We critically examine the use of challenge in experiential education and offer a language of possibility for future trajectories for experiential education which facilitates more just and equitable teaching and learning processes.     

The creation and use of scorecards in tourism planning: A Spanish example

This paper proposes a preliminary model of a balanced scorecard for tourism destinations, with a specific emphasis on sustainable development. We begin with a review of the perspectives and critical performance variables for the traditional balanced scorecard. We then present empirical work based upon quantitative analysis techniques. A survey was completed by 1531 Spanish municipalities that are oriented towards tourism and have demonstrated interest in management issues. Based on the constructs emerging from this analysis, we then show how the balanced scorecard can be modified to support the strategic planning of tourism destinations. We conclude by discussing the advantages for long-term strategic planning and sustainable tourism management.     

Social planning for tourism in the developing countries

The usual perspectives on tourism planning have been economic. This paper argues for the need to take much more explicit account of non-economic costs (and benefits) in this field, and links the discussion to questions that have preoccupied those concerned with general issues of development in recent years. It emphasises that planners act in specific socio-politocal contexts, and that it is especially the dynamics of class structures and theis expression in the power relations at local and national levels which influence outcomes in this field. Practical issues of social planning for tourism are discussed, and the dangers of development which is too massive and too fast are stressed. Some attention is also paid to the role of transnational enterprises in the tourism field, and to the question of bargaining at the international level.     

A critical review of methods for tourism climate change appraisal: life cycle assessment as a new approach

This paper reviews existing approaches to assessing tourism sustainability, especially its contribution to climate change. It assesses ecological footprint analysis, environmental impact assessment and input–output analysis but finds them inaccurate and unreliable. It goes on to argue that life cycle assessment (LCA) is a more promising tool for tourism climate change impact assessment, highlighting important areas where LCA application can contribute towards better understanding of tourism's role in global climatic changes. To demonstrate the applicability of the LCA methodology, a case study of a short weekend holiday trip is presented. Related greenhouse gas emissions are measured comparing LCA and alternative carbon footprint calculation methods. The comparison demonstrates markedly different results. The reasons for the discrepancy along with the potential of LCA to estimate the “indirect” carbon contribution of the holiday trip's components are discussed. A key feature of the LCA calculation is that for short-haul trips the proportional impact of accommodation-related emissions is shown to be larger than in earlier calculations, while transport impacts are reduced.     

Environmental governance for sustainable tourism development: Collaborative networks and organisation building in the Antalya tourism region

For more than two decades the attainment of sustainable environmental quality and the protection of environmental assets have been at the forefront of central policy issues in global tourism development. Recently, it has been argued that collaborative and associative forms of governance among tourism companies and other related agents are growing in importance in the drive for sustainable and environmentally sensitive tourism. Despite the increasing number of debates on the role of networking on tourism they are not well supported by empirical studies, and still far from explain how such networks can contribute to the sustainable development of territories. This paper aims to contribute to previous literature by analysing together governance networks and literature on sustainable development, and by providing empirical findings that highlight the importance of governance networks in sustainable tourism development, the importance of different scales of collaborative governance networks and the role of organisation building for environmentally sustainable tourism development in Antalya. The paper offers analytical findings on the networks of environmental governance among different types of tourism organisations based on a company-level survey, which reveals an increase in local collaboration and self-help networking based on local concerns and endogenous dynamics among the different actors in tourism. Unfortunately, the findings show that environmental motivations fall far behind economic considerations in networking practices.     

New management tools for the successful tourism manager

The purpose of this paper is to outline some new managerial tools for the tourism industry. The thesis pursued here is that the managers of service operations face a number of challenges distinctly different from those encountered by managers of goods-producing activities; and therefore that tourism managers require management technologies designed for their special needs. Services and service delivery, i.e. service production, differ in their essential nature from goods and manufacturing processes. These differences are outlined and then the management implications and new insights for tourism are drawn out. These insights relate mainly to tourism operations management and the marketing of tourism.     

Propositions for testing the involvement construct in recreational and tourism contexts

Abstract

The involvement construct has been extensively studied in the consumer behavior literature. Recent conceptual and measurement breakthroughs have made examination of the construct appealing in the contexts of recreational and tourist behavior. This article suggests 15 propositions that evolve from a review of involvement‐related literature. The propositions are grouped under the following headings: measurement issues; the relationship between involvement and time; the relationship of involvement with search and purchase behavior; the relationship between involvement and promotional stimuli; and accessing the involvement variable. The propositions are intended to stimulate and guide empirical research related to involvement in recreation and tourism contexts.     

On the rim of inspiration: performance of AWF tourism enterprises in Botswana and Rwanda

Community-based natural resource management approaches including joint venture partnerships provide opportunities to achieve biodiversity conservation and associated tourism development. The African Wildlife Foundation (AWF) conservation enterprise model aims to improve the quality of life of communities and promote positive local attitudes towards conservation, and has been used to establish conservation lodges. To date, there has been no assessment of the performance of the conservation lodges in relation to this aim. This study used two case study AWF-initiated conservation lodges in Rwanda and Botswana to assess the performance of these conservation enterprises. The study adopted one-on-one structured questionnaire interviews with lodge staff and community residents. Analysis of economic and social performance and attitudes to conservation indicates that rural communities within the vicinity of the conservation lodges are generally benefitting from the existence of the lodges and associated tourism activity although to varying degrees, as well as promoting positive conservation attitudes among the community.     

A tourism demand function for the Okanagan,BC

This study examines the relative importance of the existing determinants of tourism demand in the Okanagan. Because national coefficients cannot be used intercnageable with regional coefficients, it is hypothesized that the values of the Okanagan demand elasticities are likely to be lower than that of the Province and the nation. Five major markets for Okanagan tourism with identified and separate regressions run to determine the relative importance of the determinants of demand for Okanagan tourism with respect to these markets. Empirical results indicate that national coefficient will tend to overestimate the regional coefficient values. Contrary to the results of other studies for the nation as a whole, the exchange rate and travel cost did not seem to be significant determinants of Okanagan tourism receipts.