Outcome-focused national park experience management: transforming participants,promoting social well-being,and fostering place attachment

Understanding visitor experiences is essential if park managers are to facilitate beneficial outcomes for both individuals and society. We investigated visitor experiences in a special model of thematically connected guided walking, biking, and 4WD tours in Australian national parks. Outcomes attained by first-time and repeat participants were assessed by questionnaires with more detailed insights from semi-structured interviews with repeat participants. Participants developed strong social ties with community members and experienced significant improvements in health, well-being, and competence, gaining a sense of achievement from mastering a challenge with positive implications for their lives beyond the tours. The tour series performed well in achieving visitor satisfaction, repeat participation, and word-of-mouth recommendation. The experience increased participants’ attachment to national parks, reinforcing their sense of environmental stewardship. The findings are especially relevant to efforts in parks and elsewhere to better integrate senior citizens into the community and provide opportunities to increase their physical, mental, and social well-being. Such opportunities become limited, for example, when people retire from work or suffer health impairment. The tour series proved an effective tool for outcome-focused park management, providing significant personal benefits to participants with positive implications for larger societal benefits, plus political and financial advantages for park managements.     

Selling Strategies and Shopping Behavior—An Example of Taiwanese Guided Package Tourists to Mainland China Destinations

China has become the most visited destination in the world for international tourists. The number of Taiwanese tourists going to China on guided tours has increased; “shopping” and “optional tours” are the two most controversial consumption experiences for them due to price competition. This study aims to investigate the Taiwanese guided package tourists’ shopping intentions and behavior when traveling in China and also to examine how their shopping behaviors are influenced by sales representatives, local tour guides, and other tour participants. This study found that benefits sought, perceived sympathy, and social acceptance are often used by service providers to persuade tour participants to buy. It is expected that the study can contribute to tourism industry theory, and help the travel industry to improve the quality of guided package tours to China.     

Packaging a Resort: An Analysis of Japanese Ski Holiday Package Tour Brochures

Summary

This paper examines the characteristics of contemporary Japanese package tourism, through an analysis of tour brochures. The brochures are analyzed in terms of functional components of the tours, as well as the visual images that are represented. Drawing on a sample of 15 brochures that contain winter ski package holidays for Japanese travelers in Whistler, British Columbia (Canada), this study identifies several key elements in the promotion of Japanese package tourism. These elements include the lean and flexible nature of the functional components of package tours, and the use of both concrete, and abstract images of tourists and tour experiences in the brochures.     

Nostalgic Tourism

This article presents exploratory research that focuses on a segment of cultural consumers who possess a yearning to connect with their ancestry. The article presents a conceptual framework to better understand the market segments within the cultural tourism industry and argues for the need to better understand and study the segment of consumers who rely on tours to search for their own ancestral roots. A multimethod study conducted over the course of a 23‐day bus tour is presented. Observational, interview, and survey data gathered from tourists of British and Irish descent are used to test the proposed relationships.     

Third world tour landscapes

This paper focuses on landscapes experienced by tourists on package tours to India. It examines how structure and content of 13 package tours create landscape experiences for the mass tourist which have little coincidence with the experiential reality of India. In this case, package tours encapsulate the visitor in vehicles and hotels in isolation from authentic environmental stimuli. Tours also direct tourists toward northern cities at the expense of southern and rural culture realms. Modern urban settings overshadow traditional ones and itineraries stress monuments to the past over current, every-day events and activities. Thus the tourist on a package tour, although inside India, is rendered an outsider to Indianness.     

Wildlife Tours in Australia: Characteristics,the Place of Science and Sustainable Futures

Wildlife tourism is one of the fastest growing tourism sectors worldwide. Across the world the number of tourists seeking close interaction with wildlife in their natural environment is growing. Understanding the interface between visitors (social) and wildlife (environmental) can make a critical contribution to the sustainability of this industry. This study examined wildlife tours in Australia. Questionnaires were posted to wildlife tour operators in Tasmania, Western Australia and Northern Territory, seeking information on the characteristics of tours, and the place of science and monitoring in their business. The results illustrate several similarities between wildlife and ecotourism, suggesting the benefits of increasing education and interpretation, both central features of ecotourism, to enhancing the sustainability of wildlife tourism. For tour operators, interactive activities included feeding, swimming with and touching wildlife, and the level of interaction was identified as high, making it imperative to better define interaction and develop species or group-specific protocols for sustainably managing these interactions. Lastly, this study showed a low level of engagement of scientists in protecting the wildlife of interest to tours. Given the centrality of science to sustainability, mechanisms for increasing this involvement particularly in impact research, through partnerships and other means, are critical for the long term sustainability of this industry.     

Tour guides and heritage interpretation: guides’ interpretation of the past at the archaeological site of Jarash,Jordan

Tour guides play a key role in the archaeological site visitor experience by providing interpretation and information. The archaeological site of Jarash, Jordan, is an important heritage destination for a diverse tourist market. It is located in a cultural landscape setting where many archaeological and historical monuments are well preserved. However, at present, this heritage rich seems far from being completely interpreted and valorized by not only local people but also by visitors. This paper reflects on the information and stories provided by tour guides about sites where heritage tourism experiences take place. Within this context, interpretation by tour guides is analyzed. A mixed-methods approach is used to accomplish this and includes qualitative data from semi-structured interviews, participant observations and desk research. The analysis is helpful in confirming that the way tour guides interpret a site influences site valorization and visitor experiences directly. From a practical perspective, the findings provide important insights for understanding how to develop an interpretative model that utilizes site values and the potential for providing better visitor experiences. The findings of this study provide a better understanding of guided package tours and provide suggestions for tour guides and heritage site managers in Jordan.     

The tour operator industry: An analysis

This paper analyzes the function and structure of the domestic tour operator industry which represents a large part of domestic tourism. The tour operator industry in the United States is polarized into a few large stable and many small less stable firms. Entry into and exit from the industry is easy, and the paper shows that from 1978 to 1985 only 34 percent of the firms remained in the industry. The tour operator's main functions are primarily to reduce information and transaction costs for the consumer and to reduce promotional expenditures for suppliers. The second part of the paper analyzes different types of package tours to the Hawaiian Islands and shows that basic package tours (accommodation and transportation only) provide a bigger discount to the consumer (15% than do inclusive tours (—3%). Suggestions are made as to how the industry may become more stable in the future.     

Temporal manifestations of nostalgia: Le Tour de France

Nostalgia in sport tourism is increasingly understood as multifaceted. Early conceptualizations of nostalgia may be inadequate in explaining contemporary sport tourism. Utilising an organized tour of the 2011 Tour de France, a hybrid experience combining active cycling with passive spectating, interviews were conducted with 13 tour participants and two tour guides. A grounded theory model reflecting multiple dimensions of nostalgia across three trip phases is proposed. Pre-trip, nostalgia inspired participation. During the trip participants viewed and acted upon desires to engage with preconceived nostalgic images by cycling iconic mountains. Mementos and experiences were collected to facilitate future memories and aid nostalgic recollections post-trip. The study demonstrates how sport tourists adopt multiple, reflexive roles to enrich nostalgic value throughout a trip.     

Enhancing satisfaction and sustainable management: Whale watching in the Azores

This study explores satisfaction with whale watching tours in relationship to expectations and demographic variables and identifies tour aspects that contribute to satisfaction. Based on a survey of 466 participants it applies both importance-performance (IP) analysis and a performance-only perspective to strengthen the reliability of the results and enable a critical analysis of both approaches. Environmental friendly conditions were the most important expectation. Seeing one whale, seeing lots of whales, the cost of the trip and the boat type were the most influential factors contributing to satisfaction. Cost has not been previously identified as a factor influencing the satisfaction of whale watching customers. Satisfaction was related to participants' place of residence, with Northern Americans and Northern Europeans being more satisfied than participants from Southern and Western Europe. Some results of the IP analysis have little impact on satisfaction, suggesting that the performance-only approach provides a more valid insight into satisfaction.     

Consumer-Defined Dimensions for the Escorted Tour Industry Segment:

Using issues defined by tour participants, underlying dimensions of escorted tours were developed for pre- and post-tour evaluations and importances. Expectation dimensions emphasized itinerary issues whereas pre-tour importances concentrated on value, comfort, and safety. The items that make up these factors should be combined in the primary post-tour promotions. Personal enjoyment issues were combined in the primary post-tour satisfaction dimension whereas itinerary issues combined to create the primary post-tour importance factor. Tour designs should ensure that personal enjoyment issues are satisfied but should attempt to continually improve itineraries to better satisfy tour participants.     

Island of Peace or Island of War: Tourist Guiding

The role of tour guides in conveying information, offering explanations, and developing narratives has become a contemporary research theme. The guide is introduced as a translator of the culture, who has the crucial task of selecting, glossing, and interpreting sights. The study will examine how the Island of Peace—a border site between former adversaries, Israel and Jordan, is introduced to Israeli tourists by Israeli guides and what messages the guides deliver to their captive audience. Based on participant observation of the guided tours in the site the article will show that the guides’ narratives and messages in many cases do not portray the site as a site of peace (as its name suggests), but mostly as a site with a past of tension and conflict.     

Looking for something real: Affective encounters

This paper recounts a “Roots” tour of Ghana that took place in 2014. Roots tours are African tours specifically marketed toward African-American travelers. Tours include stops associated with the trans-Atlantic slave trade as well as sites of a more general cultural interest. The paper focuses on the encounters of tourists with Ghana. Specifically, this study uses Benjamin's concept of auras of authenticity to demonstrate that the authentic and affective are inextricably coupled and that both perform as essential constituents in place and memory making. This work relies on readings and interpretations of travelers' aspects (emotional expressions) as well as their sentiments as expressed in their speech and their writings. These manifestations of affect are captured through participant observation, interviews, photographs, and autoethnography. The findings of this study suggest that experiences of authenticity along with affective materials and landscapes work to bind memory to moment and place.     

Experiencing culture in attractions,events and tour settings

This paper develops a measurement scale for cultural experiences across different contexts, including attractions, events and tours, in Hong Kong. Four dimensions of experience (cognitive, conative, affective and novelty) are identified through structural equation modelling. The scale is applied to compare visitor- and context-related influences on the experience and on subsequent behavioural intentions. We find that the conative dimension of experience elicits the highest experience scores from visitors, but affective experiences are more significant in distinguishing between different experience contexts and visitor groups. The strongest experiences were attributed to event contexts, followed by tours, and finally permanent attractions. The experience is also enhanced when various sites are combined by visitors to provide a ‘destination journey’.     

Fundamentalist Christian pilgrimages as a political and cultural force

Based on fieldwork on a Midwestern American grassroots organization that conducts evangelical tours to Israel, this paper seeks to enrich analysis of the pilgrimage experience by suggesting a more contextualized approach to its study. To illustrate the implementation of the contextualized perspective, three thematic examples from the fieldwork are presented: men's emotional expression; religious deeds and their political meanings; and a case on the theo-political symbolism embedded in evangelical pilgrimage itineraries. It is argued that understanding not only the theological but also the historical, socio-cultural and political contexts in which evangelical tours operate can illuminate the way individual pilgrims construe meaning during their travel experiences. The paper concludes by suggesting that each of the examined examples illustrates the role of the pilgrimage as a cohesive force in the evangelical sub-culture.     

U.S. Tour Operators and Travel Agencies

Abstract

The purpose of the study reported in this paper was to explore the services and package tours for people who have difficulty walking provided by U.S. tour operators and travel agencies, and to identify barriers encountered when planning and operating the tours. Accommodations and eating-drinking establishments were the least desirable environments for people who have difficulty walking due to inaccessibility and negative staff attitudes. Attractions and transportation staff displayed higher attitudes but facilities were not accessible. The graphical display of data of accessibility barriers and staff attitude barriers indicated that the four tourism sectors did not comply with the 1990 Americans with Disabilities Act.     

Hassles of tour leaders

This study conducted in-depth interviews with 15 tour leaders to explore the hassles in tour leaders' personal lives and work. Through content analysis, the hassles of tour leaders were identified and were found consistent with previous literature, namely a three-fold classification of: hassles in guiding tours, hassles from tour companies, and hassles in personal lives. Hassles in guiding tours include the annoying behavior of tour members, troublesome employees of the suppliers, obstacles during the tour, perceptual differences between the tour leader and tour members, and bearing responsibilities for errors caused by others. Hassles from tour companies include unfulfilled duties of tour company staff, inconsistencies between tour features and tour leaders' styles, and the irrational regulations of tour companies. Hassles in personal lives include work–family conflicts, work-related diseases, low and unstable income, hardship in maintaining social relationships, and difficulties in utilizing leisure time properly. Implications for management and future research are discussed.     

Reflections of battlefield tourist experiences associated with Vietnam War sites: an analysis of travel blogs

The aim of this paper is to analyse online travel blogs in order to gain an understanding of the reflections held by battlefield tourists in Vietnam. A qualitative approach utilising thematic analysis was conducted on 20 travel blogs. The findings suggest that tourists can have a deeply reflective experience at sites of past warfare, which includes cognitive dissonance to the war narrative. Tourist experiences in Vietnam presented a connection to the dead (mortality mediation) and a connection to the living (local people). These outcomes led to the overall understanding of battlefield experiences in Vietnam: The meaning of life and humanity through connecting with people, and the passing of time through the writing of history.     

Preferences and willingness to pay for bird-watching tour and interpretive services using a choice experiment

This study identifies the activity and experience preferences of bird-watchers and estimates their willingness to pay (WTP) for bird-watching-related ecotourism tour and interpretive services using choice experiment methods. An on site survey was conducted of tourists attending the Cheonsuman International Birdwatching Fair, South Korea's most popular bird-watching festival. Results indicate that respondents are more likely to prefer intermediate length bird-watching courses, interpretive opportunities and services, seeing special birds, and lower admission fees. WTP for bird-watching interpretive services is approximately $10.14 per person per visit, whereas WTP for additional diversity in bird species is $12.64. Courses with bus tours are preferred to courses with no bus tours, but long tours are not preferred. WTP is $14.24 for an intermediate length tour and $8.09 for a longer tour compared with the no bus tour. It appears that as the levels of service attributes associated with the bird-watching ecotourism resources increase, the respondents are more satisfied and willing to pay more for bird-watching tours than if the levels of service attributes are lower.