Motivations and experiences of Mainland Chinese medical tourists in Hong Kong

Medical tourism has been developing very rapidly in recent years and Hong Kong has emerged as a new medical tourism destination. The purpose of the study is to explore the motivations and experiences of a sample of medical tourists in Hong Kong and hence semi-structured in-depth interviews were conducted with obstetric patients from Mainland China. The findings indicate that one of the most important reasons for their traveling to give birth in Hong Kong was to avoid China’s ‘One Child’ policy. Variations in staff attitudes were also found among different hospitals and even in the same hospital. The findings also suggest that perceived discrimination by the medical tourists emerges in the form of less favourable service and less information sharing.     

A travel demand model for Mainland Chinese tourists to Hong Kong

The purpose of the study was to determine what exogenous variables best explained the travel demand for Mainland Chinese tourists to Hong Kong. The 12 years (1984–1995) annual time series data of ‘number of Mainland Chinese tourist arrivals’, ‘China disposable income per capita’, ‘consumer price indices in Hong Kong and China’ and ‘exchange rates’ was used to develop a travel demand model. Seven exogenous variables were selected for the model through a literature review. An OLS multiple regression analysis was performed to identify the ‘best’ subset of seven exogenous variables to determine the demand model. The results showed that travel demand for Mainland Chinese tourists to Hong Kong could be explained by ‘disposable income per capita’ and ‘relaxation of visa requirements’.     

Terrorism,Economic Uncertainty and Outbound Travel from Hong Kong

Abstract

This paper reports on the findings of three consumer surveys conducted in Hong Kong examining and outbound travel frequency and future travel intentions. The surveys were conducted in December, 2000, October, 2001, some three weeks after the September 11th terrorist attacks, and in April/May 2002, thus enabling the researchers to track the immediate and medium term impacts of the 9–11 incident on outbound tourism. The study revealed that a dramatic softening in intentions to travel was reported, yet no apparent differences were noted in overall travel participation rates before and six months after the event. However, consumers have modified their travel activities, taking shorter trips and expressing greater concerns about the safety of travel. The study further reveals that consumer confidence in the safety of outbound travel is returning, but more enduring economic concerns are beginning to affect travel intentions.     

The Past,Present, and Future of Hospitality and Tourism Higher Education in Hong Kong

SUMMARY

Hospitality and tourism management programmes are widely available in Hong Kong. At present, there is no official publication on the history and development of higher education in hospitality and tourism management in Hong Kong. This paper aims to review the history and current status of hospitality and tourism higher education in Hong Kong, focusing on the programmes offered at sub-degree, degree, and post-graduate degree levels, and to explore future directions for its development.     

香港赴澳门游客特征研究——与内地游客比较

本研究通过在澳门返回香港的轮船上以随机抽样调查的方式调查了香港到澳门旅游的游客348人.通过SPSS软件分析,揭示了香港赴澳游客的基本特征、行为模式和对澳门旅游设施的满意度.通过对比到澳门旅游的内地自由行游客和团客,本研究发现,香港游客同内地自由行游客的消费模式比较接近,同团客差距较大.本研究对预测内地游客未来的消费模式有较大的意义.     

The Hong Kong tourist satisfaction index

This study develops a tourist satisfaction assessment system based on a dual-model framework and demonstrates its general applicability. The first model concerns tourist satisfaction and its key antecedents and consequences. Structural equation modelling is employed to investigate the relationships amongst the constructs in the theoretical framework, and is then used as a basis for the computation of sectoral-level tourist satisfaction indexes. The second model is designed to estimate an aggregate service satisfaction index and an overall destination satisfaction index using a multiple indicator and multiple cause approach. The framework is applied to a large dataset that represents six tourism-related sectors and seven major source markets of inbound tourism to Hong Kong.     

Hospitality Employees' Empowerment in Hong Kong and the Chinese Mainland

Abstract

This paper reports on a research project investigating the current and potential existence, implementation and levels of training in empowerment management styles in five international hotel groups in Asia. Initial findings suggest that empowerment is not going to be used as a management style in China for a long time. Reasons for this seem to be authoritarian management styles, culture, higher than average staff/customer ratios, employees who are not trusted, and an environment which discourages risk taking. However, in the East meets West culture of Hong Kong empowerment is starting to be introduced to a selection of staff in several international hotel chains.     

The Impact of the Internet on Travel Agencies in Hong Kong

Abstract

In recent years, the travel and tourism industry has begun to develop Internet applications more extensively. Many travel service suppliers, such as hotels and airline companies, already use the Internet as a direct channel for customer reservations. The integration of the Internet into the travel and tourism industry, however, presents a challenge towards the traditional role of travel agencies. The purpose of this study is to find out what impact the Internet has on travel agencies in Hong Kong. Outcomes of this research indicate that travel agents generally have positive attitudes towards Internet applications, and the potential threat-disintermediation-has not yet affected the travel industry. Travel agents believe that they can take advantage of the Internet technology to provide value-added services for their customers. Outcomes of the present study also indicate that there are significant relationships between company size, age and some Internet attributes. Travel agencies should therefore pay more attention to these attributes when adopting Internet technology.     

Incorporating Both Positive and Negative Association Rules into the Analysis of Outbound Tourism in Hong Kong

This article presents a novel approach to data mining that incorporates both positive and negative association rules into the analysis of outbound travelers. Using datasets collected from three large-scale domestic tourism surveys on Hong Kong residents' outbound pleasure travel, different sets of targeted rules were generated to provide promising information that will allow practitioners and policy makers to better understand the important relationship between condition attributes and target attributes. This article will be of interest to readers who want to understand methods for integrating the latest data mining techniques into tourism research. It will also be of use to marketing managers in destinations to better formulate strategies for receiving outbound travelers from Hong Kong, and possibly elsewhere.     

Tipping Behavior of Diners in Three Upscale Chinese Restaurants in Hong Kong

This study intends to fill a gap in the literature and explores customers' tipping behaviors in the Chinese foodservice industry. The main focus of this study is to test a model that examines the influences of “food quality”, “service quality”, “conformity”, “universalism”, “reputation”, “likelihood of return” and “overall meal satisfaction” on tip size. A survey was conducted with 611 restaurant patrons in three selected Chinese restaurants in Hong Kong. The findings of this study reveal that five of these seven factors were found to be good predictors of overall satisfaction except “universalism”. However, the overall impact of these seven factors on tip amount was small. Implications of the findings were discussed and directions for future studies were included.     

Air Quality in Hong Kong: A Study of the Perception of International Visitors

This paper reports on a study of the views of 1304 international travellers about their perception of air quality in Hong Kong. Findings indicated that the respondents generally did not perceive the air quality in Hong Kong as a concern when they chose to travel; they had a neutral view of this issue. However, after their visit they considered Hong Kong's air quality in both indoor and outdoor environments as worse than in their home countries. Many visitors were willing to pay an additional departure tax to fund improvements. The findings of this study have implications for decision-makers in formulating more sustainable planning policies to deal with this important environmental issue.     

The motivations and expectations of international volunteer tourists: A case study of “Chinese Village Traditions”

International volunteer tourists devote not only financial support but also time and effort to conservation, preservation, or humanitarian projects outside their original countries. The purpose of this paper is to report the results of a qualitative study on the motivations of ten international volunteer tourists who joined the “Chinese Village Traditions” expedition of the Earthwatch Institute in the summer of 2008. The main research question was, “Why do people join international volunteer tourism trips?” Eleven themes dealing with motivations emerged and were categorized into three groups: personal, interpersonal, and other. Four personal factors were measured: authentic experience, interest in travel, challenge/stimulation, and other interest. Four interpersonal factors were also considered: desire to help, interaction with locals/cultures, encouraged by others, and enhancing relationships. Other factors included unique style of the trip, time/money, and organization goal. The findings of this study echo previous literature reviews in different settings.     

A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining

With the widespread use of Internet technology, electronic word-of-mouth [eWOM] communication through online reviews of products and services has a strong influence on consumer behavior and preferences. Although prior research efforts have attempted to investigate the behavior of users regarding the sharing of personal experiences and browsing the experiences of others online, it remains a challenge for business managers to incorporate eWOM effects into their business planning and decision-making processes effectively. Applying a newly proposed association rule mining technique, this study investigates eWOM in the context of the tourism industry using an outbound domestic tourism data set that was recently collected in Hong Kong. The complete profiles and the relations of online experience sharers and travel website browsers are explored. The empirical results are useful in helping tourism managers to define new target customers and to plan more effective marketing strategies.     

Tourism and economic diversification in Hong Kong

Input-output techniques are used to assess the role of tourism in the economic diversification in Hong Kong. It is found that, in comparison with domestic manufacturing, the value-added content and labor productivity of tourism are relatively high, and tourism requires very little energy, not many laborers, moderate amounts of capital and appreciable amounts of skills, all of which are ideal in an environment of rocketing energy costs, rising wages, and fast growth with rapid accumulation of capital and skills. Moreover, the shares of tourism in GDP and total employment have been increasing due to decreasing leakage. On the demand side, the growth of tourist exports is more stable than many major commodity exports partly because tourism is less subject to import protectionism. Tourism is thus considered a prime choice in the current economic diversification of Hong Kong.     

公众参与旅游规划的思考——来自香港大澳的调查启示

本文通过问卷调查方法研究分析了居民、实际消费者、潜在消费者3个公众群体对于香港大澳生态旅游发展规划成果方案的支持意愿、了解程度以及焦点问题等方面的后期评价,进而探讨了其与大澳生态旅游发展规划公众参与工作实施的因果关系,认为合理的参与时限、专业人员的作用、主体多元化、持续动态参与对于提升公众参与规划的实际效果具有现实的作用。     

Exploring the relationship between employee creativity and job-related motivators in the Hong Kong hotel industry

The purpose of this research is to determine if there is any relationship between employee creativity and job-related motivators, using a case study of hotel employees in Hong Kong. From a sample of 983 employees, canonical correlation indicated there is a relationship between creativity and job-related motivators. Furthermore, the risk-taking dimension under creativity was found to be more correlated to the intrinsic job-related motivators. Intrinsic job-related motivators which include opportunity for advancement and development, loyalty to employees, appreciation and praise of work done, feelings of being involved, sympathetic help with personal problems and interesting work, are found to encourage the hotel employees’ risk-taking behavior. A “See-Saw” model is presented to show the relationship between the two opposing sides: intrinsic motivators and extrinsic motivators versus creativity and risk-taking factors.     

香港迪斯尼乐园对珠江三角洲的影响

在 2 0 0 0年 7月— 11月对深圳、广州、珠海、东莞 4市的旅游行业负责人和旅游部门政府官员的深入访谈基础上 ,评价和预测香港迪斯尼乐园的兴建对近邻珠江三角洲经济、旅游和社会文化等方面的影响。     

The Relationship Between Demographic Characteristics and Socialization Outcomes Among New Employees in Hong Kong Hotels

Abstract

High turnover among new hotel employees has become a major concern for Hong Kong hotel managers. Previous studies have shown that the demographic characteristics of employees are related to their subsequent behavior and attitude. However, there is little vigorous discussion on new employees in particular. This study examines the relationship between the demographic characteristics of new employees and their socialization outcomes in the Hong Kong hotel industry. Its findings show that there are significant differences between the effects of certain demographic characteristics on job satisfaction, organizational commitment and turnover intentions. Some recommendations for maintaining new employees' productivity and minimizing turnover intentions are made for hotel managers' consideration.     

The comparative analysis of Hong Kong as an international conference destination in Southeast Asia

The purpose of this study was to analyze the competitiveness of Hong Kong as an international conference destination in Southeast Asia. Survey questionnaires were sent to the conference end-users, organizers, and venues in Hong Kong and Singapore to study the limitation of holding a large conference in Hong Kong, and the importance and satisfaction of site selection criteria for holding conferences in Hong Kong and Singapore. The pair mean t test was used to compare satisfaction differences on the selection criteria in Hong Kong and Singapore. The ANOVA analysis was conducted to identify the selection criteria perceived differently by end-users, organizers and venues. The finding showed that Hong Kong was perceived as less competitive than Singapore as an international conference destination. The study suggested that Hong Kong must overcome its weaknesses and develop competitive advantages to maintain itself as an ideal international conference destination in Southeast Asia.     

Experience quality,perceived value,satisfaction and behavioral intentions for heritage tourists

This paper examines the visitor experience of heritage tourism and investigates the relationships between the quality of those experiences, perceived value, satisfaction, and behavioral intentions. A total of 447 respondents completed a survey conducted at four main heritage sites in Tainan, Taiwan. Using structural equation modeling (SEM) technique, the results reveal the direct effects of the quality of experience on perceived value and satisfaction. However, it is the indirect and not direct effects of the quality of experience that impact on behavioral intentions when mediated by perceived value and satisfaction. Overall, the relationship “experience quality → perceived value → satisfaction → behavioral intentions” appears to be evident.