Predicting Tourists' Intention to Try Local Cuisine Using a Modified Theory of Reasoned Action: The Case of New Orleans

The purpose of the present study was to examine the utility of the modified theory of reasoned action (TRA) in predicting tourists' behavioral intention to try the local cuisine in New Orleans. The results indicated that the proposed model had strong predictive ability regarding tourists' intention to try the local cuisine. Attitude and past behavior were significant predictors of tourists' behavioral intention. In addition, the interdependence between attitudinal and normative components was partly supported. Gender had a significant moderating role in the relationships between attitude/past behavior and behavioral intention to experience the local cuisine. Theoretical and practical implications of the findings are discussed.     

Using the theory of planned behavior to predict food safety behavioral intention: A systematic review and meta-analysis

Approximately 61% of foodborne outbreaks in the United States are traced to food handler behavior. The literature suggests that food safety knowledge does not always translate into improved behaviors. Thus, multiple researchers have recommended an examination of the gap between knowledge and behavioral intentions. The purpose of this meta-analysis was to evaluate the ability of the Theory of Planned Behavior to predict food safety intentions.A total of 1550 studies were screened against the inclusion criteria, leaving 46 study records. The overall random effect size (r) was 0.282 (p < 0.001), indicated that the Theory of Planned Behavior constructs significantly predicted food safety behavioral intention. Subjective norms were identified as the most influential variable. The between-study heterogeneity ratio was low and non-significant, suggesting that individual food safety intentions were very similar in various service environments. Studies with a large sample tended to have significantly stronger individual norms to intention relationships. Stronger individual norms created a correspondent group culture that encouraged others to react or conform to the norm. With low true effect variances, a considerable amount of the variance is still subject to future research.     

Influences of travel constraints on the people with disabilities’ intention to travel: An application of Seligman’s helplessness theory

Changes to legal and social environments have contributed to the expansion of the disabled tourism market. However, despite this growth, within tourism there is a distinct lack of research of this niche market, and in particular of the barriers which impede or prevent those with disabilities from participating in tourism. This study addresses this lacuna by exploring the relationships between three inter-related concepts, these being: (1) travel constraints including its three sub-dimensions, these being intrinsic, environmental, and interactive; (ii) learned helplessness; and, (iii) intention to travel. This is attempted through a structured survey targeted at a sample of disabled Korean travelers (N = 301). The results revealed that the three sub-dimensions of constraints exerted no significant influence (p < .05) on travel intentions, though two of the three dimensions (intrinsic and environmental) were found to be statistically significantly associated with learned helplessness. This latter variable, in turn provided a statistically significant negative influence (p < .05) on intention to travel. The theoretical and practical implications of these results are discussed, and some avenues for future research are highlighted.     

An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior

The current study sought to extend the theory of planned behavior (TPB), which is rooted in the theory of reasoned action (TRA), to more comprehensively explain the formation of customers’ intention to revisit a green hotel. In particular, the extended TPB incorporates the critical constructs in the consumer behavior and marketing literature (i.e., service quality, customer satisfaction, overall image, and frequency of past behavior) into the original TPB model. Results of a structural analysis revealed that the new model provides a better fit with the data, and explains significantly greater amounts of variance in revisit intention in comparison to the TRA and TPB. Added constructs in the new model considerably contribute to improve our understanding of the complicated process of green hotel customers’ decision-making. In this study, all relationships appeared to be significant as conceptualized according to the theory. In addition, a mediating effect of satisfaction and attitude was found. The article includes discussions on theoretical and managerial implications.     

滨海旅游目的地游客感知价值的影响因素研究——以广西北海银滩国家级旅游度假区为例

把握影响游客感知价值的关键因素,有助于促进旅游目的地竞争力的提升。以广西北海银滩国家级旅游度假区为研究区域,采用携程旅行网北海银滩游客网络评论资料作为研究样本,运用扎根理论方法构建包括5个主范畴和18个对应范畴的滨海游客感知价值影响因素模型,并运用复杂系统的决策实验和评估实验法（Decision making Trial and Evaluation Laboratory,DEMATEL）模型构建滨海游客感知价值影响因素的关系矩阵,识别影响滨海游客感知价值的关键因素。研究发现：资源和环境、管理和保护、设施和服务、情感和成本价值构成了滨海旅游目的地游客感知价值的重要维度,天气条件、海滩规模、海滩管理和保护、游客愉悦感、游客娱乐体验项目、旅游基础设施及服务是影响滨海旅游目的地游客感知价值的关键因素。据此提出促进我国滨海旅游目的地游客感知价值提升的相关建议。