Pre‐purchase and post‐purchase satisfaction and fashion involvement of female tennis wear consumers

This study examined the relationship among pre‐purchase and post‐purchase satisfaction and fashion involvement of women who participated in tennis. As women's activities in sports, including tennis, are growing, it is necessary to investigate their clothing needs in order to meet consumers’ needs. A final sample consisted of 124 women who attended a Cortec United States Tennis Association Women's Pro Tournament. The questionnaires were personally distributed and collected during the tournament. The theoretical base for this study was the Engel, Blackwell, and Miniard model on consumer decision making. There was a positive significant relationship between pre‐purchase satisfaction and post‐purchase satisfaction (P < 0.01). There was a positive significant relationship between pre‐purchase satisfaction and fashion involvement (P < 0.001). Also, there was a positive significant relationship between post‐purchase satisfaction and fashion involvement (P < 0.001). Comfort was identified as the most important clothing attribute and fit the second most important for women to achieve satisfaction before and after purchasing tennis apparel. Seventy‐two percent of the women indicated the need for improved fit of tennis wear. Women of all ages reported garment length as a problem for each garment type. Two major reasons for not purchasing tennis clothing were high prices and inappropriate sizes.     

The effects of body image and self‐esteem on frequency of closet cleaning

The purpose of this study was to examine divestment of clothing and its relationship to psychological characteristics (body image and self‐esteem) and demographic characteristics (gender and age) of the consumer. The relationship between frequencies in closet cleaning to categories selected for body image (Appearance Orientation, Appearance Evaluation, Body Areas Satisfaction, Subjective Weight, and Weight Preoccupation) were calculated using Pearson's Correlation and Analysis of Variance. Frequencies in closet cleaning were also compared to the overall score from responses to the Rosenberg Self‐Esteem Scale. The relationship between disposal frequency and Appearance Orientation was statistically significant for both gender groups, particularly among groups 18–25 years. Individuals with a higher Appearance Orientation tended to dispose clothing more frequently than others. When comparing men to women, body image accounted for garment disposal more among men, suggesting women have more varied reasons to dispose of clothing. Self‐esteem measures were not related to disposal frequency among all groups. The findings contribute to knowledge and have implications related to self‐concept and consumption behavior post purchasing. For example, results were similar between young men and women suggesting men may have similar clothing and appearance oriented behavior to women. In another example, those with high appearance orientation could be targeted for campaigns related to sustainable disposal strategies.     

Determining female consumers’ perceptions of garment fit,personal values and emotions when considering garment sizing

Female consumer's clothing shopping experience is primarily influenced by the appearance and fit of a garment that may be influenced by their personal values and is a process that involves emotions (Otieno et al., 2005; Lopatovska and Arapakis, 2011). Very little research focussing on the emotional impact and the role that personal values play in the female consumers’ shopping experience of ready‐to‐wear garment fit has been conducted in South Africa to date. The primary objective of this study was to explore the areas of concern of garment sizing to establish the emotional impact garment sizing and the resulting fit have on the female consumer purchasing behaviour when evaluated against their personal value system. This study applied the means‐end chain theory approach that allowed the researcher to explore female consumers’ personal values and the resulting emotions, through the application of the laddering interview techniques. Using open‐ended questions, this study aimed to discover the role of female consumers’ perceptions of garment sizing and the resulting emotional effects of garment fit on their purchasing decisions. The findings from the data collected from a purposeful and convenient sample of 62 female consumers from Gauteng, Johannesburg showed that the majority of the participants in this study failed to attain their personal values through the fit of a garment due to inconsistent, unreliable and inaccurate sizing, garment sizing which is unsuitable for various body shapes and the unavailability of certain clothing sizes in ready‐to‐wear garments. The study established that it is extremely important that South African clothing manufacturers and designers should strategize to satisfy the clothing need of the consumers who are currently having problems with garment sizing, by understanding female consumers’ garment sizing and fit needs through extended research of their target markets.     

Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy

Where clothing consumption has continued to rise around the world, a deeper understanding of how and why garments are disposed of is critical in regard to addressing the issue of textile waste by consumers. The purpose of this study was to explore the garment management processes of young, fashion sensitive consumers, examining their disposal behaviours as well as motivations towards garment end‐of‐life extension through maintenance or repair of damaged fashion clothing. A survey of 161 South Korean young consumers (18–34 years) was conducted, utilizing a fashion sensitivity scale to measure impact on unsustainable garment disposal practices and garment repair behaviour. Further, general recycling behaviour of these individuals was examined, as linked to garment repair propensity. Results indicate that fashion sensitive consumers dispose of garments more rapidly, and with less ethical consideration. However, these same consumers are motivated to repair items that support their fashion identity. The study contributes some useful insight into encouraging garment life extension practise among heavy consumers of fashion, thus extending what is known about fashion garment disposal in the sustainability context.     

Clothing outshopping in a rural Western community

Statistics reveal that over half of all women are gainfully employed outside the home. Professional working women have a certain status to maintain and it is reasonable to assume that their clothing needs might differ from women who are employed in other occupations and who remain in the home. Recent research has shown that considerable shopping occurs out of the local retail trade area (termed outshopping). Product-specific outshopping research has revealed clothing to be a product consumers are willing to out-shop to obtain. Professionally employed women might have to resort to outshopping more often than the other women in order to meet their clothing needs. For this project outshopping was defined to be the percentage of shopping which occurred at least 50 miles from the test site. This research represents the combined efforts of a graduate class studying trends in fashion merchandising; a telephone survey was developed and conducted by the class and responses from 100 female consumers were analysed using multiple step-wise regression. It was predicted and found that clothing outshopping behaviour could be significantly predicted by the degree of satisfaction with local retailing and number of children remaining in the home. Including the two variables professional/non-professional working status, and the age of female respondent as predictors, did not significantly improve the ability to predict outshopping behaviour. The implications for retailers are discussed.     

Understanding consumers’ perception of clothing quality: a multidimensional approach

The purpose of this study was to explore how consumers evaluate clothing quality. The researchers used a questionnaire based on responses from previous clothing quality research. It included statements to assess consumers’ use of informational cues to evaluate clothing quality and their expectations of high‐quality garments. A total of 146 students completed the questionnaire. An analysis of the data indicated that 75% of the informational cues and 36% of the expectations of a high‐quality garment were used by the respondents when considering the quality of a garment. The results of this study support the multidimensional nature of consumers’ perception of clothing quality using both informational cues and consumers’ expectations of high‐quality garments.     

Determination or appropriate content for a clothing and textiles specialized course

A survey of teachers, parents and students was conducted to determine appropriate content for a semester course in clothing and textiles. A review of literature including research, curriculum guides, projections of future trends in clothing and textiles and knowledge needs of consumers served as the basis for developing the instrument. The initial list of topics identified was reduced to 13 major topics and 66 specific items by a panel of eight experts. The instrument was used to survey 1200 teachers, parents and students. A total of 327 surveys were returned. Respondents were varied on most demographic characteristics identified. Results were analysed to determine the significance of differences between the responses of the three groups. Respondents indicated that no more than Homemaking I should be required as a prerequisite for a clothing and textiles semester course and that simple clothing construction skills should be included. The overall rankings of the 13 major topics was: wardrobe planning, clothing selection, clothing construction, buying clothing, clothing care, clothing alterations, sewing tools and equipment, effects of clothing on individuals, design in clothing, textiles, family clothing, influences on fashion, clothing and textiles careers. Significant differences between groups existed for mean importance scores of 36 of the 66 specific topics. Teachers' mean importance scores differed from those of parents and/or students on 33 topics. Recommendations for content of a clothing and textiles semester course were based on the findings.     

服装业供应链协同运作策略研究

随着国内经济的发展和对外交流的不断加强,供应链管理模式得到大多数人的理解和接受。但如何才能发挥供应链管理理念的最大优势,还需要大家不断的研究、探索和实践。我国是公认的世界服装大国,服装业对于我国经济的发展和解决国内就业压力发挥了巨大的作用。但如何将我国服装业提升为世界服装强国,发挥出我国服装业更大的作用,还是一个未完成的艰巨任务。我国服装业经营者必须改变传统的经营思想,与国际接轨,采用供应链管理理念,融入供应链协同运作模式。     

Contemporary outer dress and clothing market source use of Middle Eastern women

Contemporary Qatari women's outer dress and clothing market source use were explored using Hamilton's¹ dress as a cultural subsystem metatheory. Data were gathered by interviewing 50 Qatari female nationals. Dependent variables were traditionalism of outer dress worn in public and private situations and clothing information and acquisition sources. Independent variables were demographic characteristics of age, education, socioeconomic status, work status and travel. Analyses included correlations and t-tests. Outer dress was traditional in most public, but less so in private, situations. As age increased, clothing traditionalism increased. The most used market sources were store displays, TV, video, tailors and the suq. Store display use increased with age, while use of video, TV and salespersons increased as education decreased. Women travelled outside Qatar to acquire clothing and when travelling, most women wore non-traditional outer dress. Findings were compared with a study completed in Saudi Arabia,² Qatari women's contemporary outer dress was less traditional and they used both traditional and non-traditional information sources and traditional acquisition sources more than Saudi women.     

Factors affecting the selection of clothes on daily basis: male and female differences

The major objective of the study was to test the theories of the function of dress that individuals apply to everyday practice. The study examined the extent to which Maslow's theory of motivation is relevant to male and female practice regarding the selection of daily clothes, the order of importance and the attention to clothing functions demonstrated by males and females, and the inter-relationship between the different clothing functions. The study is based on data collected from male and female students at a midwestern university in the month of April. The Friedman two-way ANOVA by ranks revealed that weather function was the single most important clothing function for males which influenced the selection of daily clothing, while social activity was the most important clothing function which influenced females. Females indicated a higher degree of consideration of each clothing function than males. These findings suggest that females tend to dress more for social reasons, are more sensitive to clothing needs and possess a greater degree of clothing awareness than males. The correlation coefficients of clothing function for males and females indicated that there was a high degree of correlation between several clothing functions. The correlation coefficients of clothing functions for females were more consistent than those for males, indicating that females consistently consider several clothing functions concurrently while males do not. This finding conforms with the theory of functions of dress which illustrates the multiple nature of motivation of clothing behaviour and the interdependent characteristics of Maslow's five basic human needs.     

The relationship between credit system of buying and background characteristics of teachers in Accra,Ghana

Abstract The main purpose of the study was to investigate the relationship between credit buying of clothing and background characteristics of teachers in primary and junior secondary schools in Accra, Ghana. Frequency and percentage distributions were used to analyse data collected from 180 respondents. The hypotheses that there were no relationships between credit buying of clothing and age, educational background, household size, religion, ethnicity, marital status and gender were tested using the chi–square statistic at the 5% level of significance. The majority (75.6%) bought clothing on credit. A total of 66.2% were women and 33.8% were men. The respondents used credit because of poor salaries, for convenience and to meet emergencies. Traders (44.4%) or traders and customers together (29.5%) decided on the terms of payment. The open-account (39.4%) or instalment credit (36.2%) plans were used to honour payments. A total of 67.8% honoured their terms of payment. The traditional Kente cloth and fabrics for ‘Ntama and Kaba’ (slit and blouse), the traditional outfit for women, were mostly bought on credit from hawkers (58.3%). Accessories, undergarments and cosmetics were also credited by 33.8%, 16.9% and 7.3% respectively. Credit buying increased the number of clothing items of 73.3% of the respondents. There was a significant relationship between credit buying and gender but not between credit buying and age, religion, ethnicity, educational level, household size or marital status. The researchers suggest that a comprehensive study be carried out using representative samples from the 10 regions of Ghana to give an overall picture of the credit system of buying clothing among teachers in Ghana. A study of why Ghanaian consumers buy goods on credit could be carried out to determine whether the reasons for buying goods other than clothing are the same or are different.     

Clothing as an environment for older adults' successful ageing

This research tested a conceptual model for proximity of clothing to self (PCS) in relation to age identity, self‐actualization, psychological well‐being, self‐assessed health, sex and chronological age among older adults, aged 65 and over, within the human ecological perspective. A mail survey was sent to a national random sample of 1700 older adults in the US resulting in 195 usable respondents in the final sample. The respondents returned two completed questionnaires, which were (1) Clothing: A Resource for Successful Aging? (to measure PCS, age identity and demographic variables) and (2) Personal Orientation Inventory (to measure self‐actualization). The results indicated that older adults' psychological well‐being, one component of successful ageing, was directly affected by their self‐assessed health, age identity and self‐actualization. PCS indirectly influenced individuals' psychological well‐being in a slightly negative way in later life. In sum, clothing may be used as a needs satisfier for different levels of needs or related more closely with needs in addition to self‐actualization needs for older adults. Further research should be conducted to explore relationships among PCS, different levels of human needs, clothing‐related variables and psychological well‐being for this age group. In practice, the effort should be given to teach the use of clothing (or other human‐built objects) as a tool or need satisfier to contribute to success in a person's later life by offering some educational or training programmes through local senior community centres or universities.     

The physically disabled South African female consumer’s problems in purchasing clothing

Physically disabled women today have to face the inconvenience of shopping for their own as well as their families’ clothes and the inability of finding fashionable clothes that fit any disability. A total of 40 physically disabled women between the ages of 21 years and 60 years were interviewed on the problems they experienced when shopping for fashionable clothes that fit their disabilities. A total of 40 clothing shops were observed to get information on the extent to which the shops cater for the needs of the physically disabled consumer. Results from the interviews showed that the majority of physically disabled female clothing consumers experienced major problems in finding fashionable clothes that fit their disabilities. It was also clear that these women experienced problems with unusable access routes, unsuitable parking lots, display racks that are too high, spaces between racks that are too narrow, inadequate space in fitting rooms and a lack of assistance in shops. The observations were compared with the complaints the women had and it was found that these women had not overestimated their problems.     

Apparel preferences of pregnant employed women

Women who have postponed childbirth to become established in a career are now embarking on parenthood while continuing to work throughout much of the pregnancy. As a result, pregnant employed women need clothing that will project an appropriate image. The purpose of this research was to determine the types of garments that pregnant employed women prefer to wear to work and to identify factors influencing the selection of those garments. Results indicated that there were differences among age range groups in selection of workplace attire, and among educational level groups in general fashion appeal of classically styled garments, selection of attire for the workplace, selection of nylon for the summer season, and in care required for garments. There were differences among income range groups in the classic category of general fashion appeal, in the selection of silk fibre for winter wear, and in care required for garments. This study supported the concept of a new and separate segment of the consumer market dealing with pregnant employed women. They have special needs for attire based on age range, educational level, and income range, that will project an appropriate image in the workplace and offer physical and psychological comfort as well.     

Understanding fashion communication between Korean middle‐aged mothers and daughters

Daughters can be considered important social role models for middle‐aged mothers in fashion communication such as the clothing purchase or conformity. This study explores antecedents (trust in daughters as fashion informants and internalized social pressure for appearance management) and outcomes (solidarity between mother and daughter, psychological well‐being of mother) of fashion communication (mother–daughter shopping, clothing conformity) between middle‐aged mothers and daughters. The data were collected using a self‐administered online survey of 307 middle‐aged Korean women between ages of 45 and 65. The result shows that mothers’ trust in daughters as fashion informants and internalized social pressure for appearance positively influence mother–daughter shopping and mothers’ clothing conformity to daughters. Next, mother–daughter shopping and mothers’ clothing conformity have a positive influence on the solidarity of mothers and daughters. When solidarity becomes stronger, the degree of the mothers’ psychological well‐being increases.     

Consumer satisfaction with shopping experiences and clothing products in the children's wear market

This study, utilizing a model of the satisfaction process in retail settings, analysed the relationship between problem disconfirmation and satisfaction with (i) shopping for children's clothing and (ii) the quality of children's clothing. In addition, the effect of shopping satisfaction on product satisfaction was also examined. The sample comprised 957 children's wear consumers from one mid-western state. Factor analysis and ordinary least-squares regression were the statistical techniques used to analyse the data. The results indicate that sizing and fit problems are significantly related to satisfaction with the shopping experience. Product attributes related to the lasting ability of a garment, as well as those specific to infants' wear, were significantly related to satisfaction with product quality. Satisfaction with the shopping experience was also found to affect product satisfaction. These results have tangible implications for apparel marketers.     

The fashion‐conscious behaviours of mature female consumers

Under‐appreciation of mature consumers as a numerous and comparatively wealthy market segment has resulted in not only lost revenues for business, but also lost consumption and service opportunities for the elderly. In response to expressed needs for more research into actual and desired consumption by older consumers, this study examined the apparel and shopping preferences of mature women in America. Independent living residents were surveyed concerning fashion consciousness, fashion information sources and shopping behaviours. Young and mature consumers’ reactions to female apparel ensembles were compared. Mature subjects purchased apparel for pleasure or need, but less for conformity. Decisions were influenced more by fit and comfort than by fashion, despite suggestions that dressing stylishly was important. New fashions were encountered via catalogue illustrations, social gatherings and window displays. Subjects high in fashion consciousness had greater financial and social involvement with fashion, greater chronological‐to‐cognitive age differences and larger clothing budgets. Young and mature consumers’ responses to apparel illustrations differed significantly. As the mature market expands, attention to age‐divergent definitions of fashion (such as those based upon admiration of comfort) will determine the success of apparel businesses. Assessment of cognitive age will facilitate identification of those mature consumers most predisposed toward fashion consumption.     

Age and factors influencing consumer behaviour

When evaluating a product or service, consumers seek out information to judge whether that specific product will meet certain criteria. The main concern of sales providers is how to increase their purchasers' willingness to buy a product. The authors studied the impact of age on the perceived importance and interaction of three factors known to influence people when buying clothes: price, durability and suitability. A sample of 160 French adults aged 18–90 rated their likelihood of buying an item of clothing in 27 scenarios, in which three levels (low, moderate and high) of each of the above three factors were combined in an orthogonal factorial design. For younger participants, a low price was considered a sufficient reason to buy the item of clothing. For older participants, suitability was a more important factor, while for the eldest people, durability was the most important.     

Does attitude predict purchase behaviour of apparel products?

During the 1980s the world market in textile and apparel products has become increasingly internationalized. Retailers in Western Europe and North America import goods from around the world, often at the expense of domestic manufacturers. In an effort to encourage consumers to buy locally manufactured products, associations in several countries have tried to change consumer attitudes toward domestically produced textiles and apparel. The goal of this study was to assess the relationship between consumer attitude and consumer behaviour in an apparel purchase. Intercept surveys were conducted with 3,766 consumers in nine locations in the eastern U.S.A. Consumers were questioned about their attitudes toward domestic versus imported clothing and their awareness of the country of origin of their purchase. Reasons for purchase and demographic information were also collected. Some differences between variables were found related to sex, age and geographic location. While it was evident that a large proportion of the consumers sampled said they cared whether the clothing they purchased was domestically produced or imported, a far smaller proportion was aware of the country of origin of the garment just purchased. Therefore, a consistent link between consumers' professed attitudes and their buying behaviour could not be established. Summary and conclusions The consistency of consumer attitudes with consumer behaviour was assessed for a sample of U.S.A. apparel purchasers. Respondents in the eastern U.S.A. were asked about their awareness of and concern with their garment's place of production. Although some differences were found related to sex, age and geographic location, the lack of consistency between attitudes and behaviour was a common phenomenon. Of the total sample, only 20% professed both concern and awareness of their garment's country of origin. In contrast, 60% knew of the ‘Crafted with Pride’ campaign, 44% expressed concern for place of production, and 28% said they knew where the garment just acquired had been manufactured. These relatively low percentages may be due in part to the demographics of the consumers surveyed. This study included a high proportion of females, young and middle-age shoppers. This sample composition is consistent with other research citing these groups as the most frequent apparel purchasers. The results of this study indicate that the oldest age groups and male shoppers are most likely to be aware and concerned. This suggests that those wanting to change attitudes and/or behaviour need to target the groups most likely to be spending on apparel, females, young and middle-age groups. These consumers appear to be the least motivated by patriotic appeals or to base purchase decisions on cues such as country of origin. People from the south, who were more likely to be directly affected by the textile industry, generally were more aware, expressed a higher level of concern, and were more likely to know of the ‘Crafted with Pride’ campaign. Since the south has not been selectively targeted by the ‘Crafted with Pride’ Council, it is very possible that the demographics and personal link of southerners to the apparel and textile industries may be more influential than the Council's media campaign. While it is true that concern, awareness, and knowledge of the campaign are highly correlated, what has not been determined is the causal relationship between these three variables. Does knowledge of the campaign cause one to care more and therefore be more likely to be aware? Or does caring make consumers more susceptible to patriotic appeals and more likely to say they are aware when they really may not be? It has been determined that people who are aware are more likely to care and know of the campaign; it has not been determined that people with knowledge of the campaign will be more aware and therefore guided in their purchase decisions. The intense media campaign by the ‘Crafted with Pride’ Council suggests that the level of concern for domestic clothing production may be influenced by the level of marketing effort. However, the Council's expected behavioural effect of raising the number of potential clothing buyers who actively seek out and purchase American-made apparel was not displayed by respondents in this study. Since it is consumers who ultimately make the final purchase decision, industry representatives and legislators should examine more closely the link between attitudes and action before making production and public policy decisions that will have significant economic effects on all parties concerned.     

纺织服装业绿色供应链分析与整体绩效评价研究

纺织服装企业正面临着消费需求偏好的改变和绿色贸易壁垒等来自环境方面的挑战,依托服装核心企业构建绿色供应链管理系统,建立科学、合理的绩效评价体系,时时监控供应链中各节点企业的运行情况,是有效提升我国纺织服装业国际竞争力和可持续发展能力的战略选择。