互联网背景下顾客心理授权与顾客公民行为的关系研究

本文在互联网背景下探讨顾客心理授权与顾客公民行为之间的关系,基于具有典型的互联网经营特点的小米顾客的问卷调查,探讨了顾客心理授权的顾客选择权、顾客知情权、顾客影响力对顾客公民行为的直接影响,以及顾客感知支持在上述关系中的调节作用。     

真实型领导对员工职业倦怠的影响研究--心理所有权的促进和抑制作用

本文基于资源保存理论和心理所有权理论,探讨促进性心理所有权和防御性心理所有权在真实型领导对员工职业倦怠的中介作用机制。研究结果表明,真实型领导能够明显抑制员工职业倦怠现象,促进性心理所有权和防御性心理所有权在其中起部分中介作用,其中促进性心理所有权在真实型领导对员工职业倦怠的影响过程中的中介作用比防御性心理所有权的中介效应更明显。     

顾客参与对顾客满意和顾客公民行为的影响研究

在服务的生产传递过程中,顾客参与使顾客不再是独立于服务组织之外的单纯消费者。作为服务的共同生产者,顾客不仅会影响组织的生产效率和服务质量,还会影响自身的心理结果和行为结果。文章选取顾客满意和顾客公民行为作为顾客心理和行为结果的衡量指标,构建了顾客参与对顾客满意和顾客公民行为影响的理论模型,并以团队游为例进行了实证研究。研究表明：顾客参与的人际互动和信息分享两个维度对顾客满意有正向影响;顾客满意对顾客公民行为各维度均有正向影响;顾客参与对顾客公民行为有显著正向影响,且顾客满意在顾客参与对顾客公民行为的影响关系中存在部分中介效应。     

正式所有权对组织公民行为影响机制——基于自我概念理论的探讨

所有权是一种多维的概念,正式所有权即包括了物质资产、信息和控制权利等所有权的法定形式。据此,探讨了正式所有权是如何影响员工的组织公民行为的机制。从自我概念理论出发,分析了正式所有权将通过组织自尊以及心理所有权两个因素,激发员工参与组织公民行为的动机。这一探讨揭示了所有权激励的心理过程。     

价值共创产品的增值效应——基于心理所有权的中介模型

消费者参与价值共创日益普遍,不仅有利于厂商有效降低运营成本和增强口碑效应,而且给消费者带来更高的消费体验与心理满意度.同时,价值共创产品还会产生增值效应.通过两个实验进行研究,结果发现:价值共创产品会产生增值效应,促进性心理所有权在价值共创产品增值机理中起中介作用,自我建构在价值共创产品增值效应的形成中起调节作用.该研究结论不仅对丰富和完善价值共创理论、心理所有权理论及自我建构理论具有重要的理论意义,而且对厂商有效操作价值共创营销和提高消费者理性参与价值共创行为具有实际的参考价值.     

电子商务环境下顾客公民行为影响因素的理论模型构建

本文立足于在电子商务环境下,探寻顾客公民行为的维度划分和各个影响因素,以挖掘顾客感知、顾客满意与顾客特征之间的内在联系为依托,阐述顾客感知影响顾客公民行为的两条路径;在此基础上构建理论模型,并提出相关研究命题。     

组织心理所有权对组织公民行为的影响机制研究——基于图书馆员的实证分析

为了研究组织心理所有权与情感承诺、工作满意度及组织公民行为之间的关系,对188名图书馆员进行了问卷调查.研究结果表明:组织心理所有权可以通过员工情感承诺和工作满意度对组织公民行为产生影响,即情感承诺和工作满意度在心理所有权与员工工作绩效之间起中介作用.     

新零售视角下服务质量对顾客公民行为的影响探讨

如何使消费者成为企业或品牌价值共创的主要参与者是学界和业界共同关注的问题.本研究基于新零售购物的背景,从服务质量的角度出发,考察了新零售购物服务质量对顾客公民行为的影响及其中间机制.研究结果表明,新零售环境下的服务可靠性、易用性、响应性和安全性均正向影响顾客公民行为,即顾客更愿意进行口碑传播与重复购买行为;而顾客的心理...     

员工品牌公民行为对关系质量和顾客公民行为的影响——基于品牌猪肉的调查研究

近年来越来越多猪肉企业创建自己的品牌。在建立品牌管理的过程中,许多企业仅把知名度视作品牌的核心内容,注重外部广告而忽视员工行为,注重品牌打造而忽视品牌管理,片面强调品牌打造,忽视品牌的长期建设和员工品牌行为管理。本文主要从品牌猪肉的员工品牌行为的角度入手,在文献研究基础上,建立概念模型,探讨品牌猪肉员工的品牌公民行为如何影响顾客对品牌的信任、承诺和由此而导致的顾客公民行为。笔者在广州天河区各大超市和农贸市场中对品牌猪肉的员工和顾客进行派发调查问卷,进行调查和收集数据。对概念模型进行实证检验与修正后,分析了员工品牌公民行为对顾客的品牌信任和品牌承诺的影响,还分析了鼓励品牌信任和品牌承诺与顾客公民行为之间的关系。最后,同时把数据分析结果与定性研究相结合,对品牌猪肉企业提出了相关建议。     

顾客参与创新对顾客公民行为的影响机制研究

顾客参与创新在企业的持续发展和核心竞争力打造中扮演着极为重要的角色.本研究从社会心理学中视角出发,探讨顾客参与创新对顾客公民行为的影响机理.研究发现,顾客参与创新与顾客公民行为存在显著正向关系;顾客融入在顾客参与创新与顾客公民行为之间起部分中介作用;顾客认同在顾客融入影响公民行为的过程中起调节作用;顾客认同度越高的个体...     

The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review

This article is a meta-analytic study examining the moderating effect the boundary spanning role has on the relationship between perceived supervisory support (PSS) and other important constructs within the marketing domain, including: job satisfaction, organizational commitment, performance, and turnover intentions. There was a positive relationship between PSS and every construct except turnover intentions, which was negative. Along with this, three out of the four relationships were stronger for boundary spanners as compared to non-boundary spanners. Overall, managers aimed at meeting organizational objectives (e.g. performance; turnover) should provide supervisory support to boundary spanning employees.     

User Acceptance of Web-Based Negotiation Support Systems: The Role of Perceived Intention of the Negotiating Partner to Negotiate Online

With the rapid growth of web-based services and global trade, there is some commercial potential for web-based Negotiation Support Services (WNSS). This market potential, however, is somewhat untapped. While previous studies had examined WNSS adoption by individual decision makers, this situation is not fully realistic, as the conformity of all negotiating partners is required for web-based negotiation to happen. Therefore, this study extends the technology acceptance model for the context of e-negotiation through the inclusion of perceptions regarding the intention of the negotiating partner to use WNSS (i.e., perceived intentions). An empirical investigation, based on phone interviews with potential users, supports the research model. The perceived intention of the negotiating partner to agree to use WNSS was found to have significant positive effect on individuals’ acceptance of WNSS and its antecedents. Adding this construct into WNSS acceptance theory advances our understanding of WNSS adoption and provides important insights for scholars and practitioners.     

人力资本、社会支持与流动人口社会融入 ——以北京市为例

作为"首善之区",北京一直是很多流动人口向往和驻足的地方,也因此成为推进新型城镇化和流动人口市民化压力最大的城市之一。基于2017年北京市流动人口动态监测调查数据,分析了流动人口社会融入水平的整体特征、空间差异和影响因素。研究表明,北京市流动人口的社会融入总体水平不高且存在空间异质性。人力资本积累对流动人口的社会融入具有显著的影响,其中,跨城市流动经历有利于经济和行为融入的积累,而心理和文化维度的融入则依靠本地居留时间的增加。家庭、朋友、社区等层面的社会支持显著提升流动人口总体的社会融入水平。经济收入水平的提高是人力资本和社会支持影响流动人口社会融入的重要路径,但对不同类型人力资本和社会支持及不同维度社会融入的中介效应强度差异较大。     

Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience

To support managerial practice and help improve analytical models in retailing, this article extends the literature on processes in the psychological chain of effects from perceived quality to customer loyalty by making three original and fundamental contributions. Based on multilevel structural equation modeling of consumer data from Bolivia, Japan, and the USA, it shows that product beliefs mediate this chain of effects and that cross-over effects connect rational and emotional processes within this chain. Moreover, it elucidates conditions moderating the strength of these emotional and rational processes. Breadth of experience positively moderates the mediating role of product beliefs. Relative price positively moderates the effect of hedonic product beliefs on affective customer satisfaction and negatively moderates the effect of utilitarian product beliefs on cognitive customer satisfaction. Time since purchase positively moderates the role of emotional processes and negatively moderates the role of rational processes. The moderating effects of sensory, affective, and intellectual brand experience support the predictive validity of the research model. Further analyses illuminate how social recognition, customer value co-creation through product usage patterns, and product-service bundling affect product beliefs, as well as how affective and cognitive customer satisfaction influence positive word-of-mouth.     

Values and the Perceived Importance of Ethics and Social Responsibility: The U.S. versus China

This study examines the effects of nationality (U.S. vs. China) and personal values on managers’ responses to the Perceived Role of Ethics and Social Responsibility (PRESOR) scale. Evidence that China’s transition to a socialist market economy has led to widespread business corruption, led us to hypothesize that People’s Republic of China (PRC) managers would believe less strongly in the importance of ethical and socially responsible business conduct. We also hypothesized that after controlling for national differences, managers’ personal values (more specifically, self-transcendence values) would have a significant impact on PRESOR responses. The hypotheses were tested using a sample of practicing managers enrolled in part-time MBA programs in the two countries. The results indicate that nationality did not have a consistent impact on PRESOR responses. After controlling for national differences, self-transcendence values had a significant positive impact on two of the three PRESOR dimensions. Conservation values such as conformity and tradition also had a significant association with certain dimensions of the PRESOR scale. William E. Shafer is an associate professor in the Department of Accountancy at Lingnan University in Hong Kong. His primary research interests are professionalism and ethics in accounting and corporate social and environmental accountability. His publications have appeared in a variety of academic and professional journals, including Auditing: A Journal of Practice & Theory; Accounting Horizons; Accounting, Auditing & Accountability Journal; Business Ethics Quarterly; Journal of Business Ethics; Journal of Accountancy; and The CPA Journal. Kyoko Fukukawa is a lecturer in marketing at Bradford University School of Management and holds a Ph.D. from the University of Nottingham, UK. Her research interests include ethical decision-making in consumption and business practices; corporate social responsibility (CSR) of MNCs concerning their policies and strategic communication; and CSR and corporate branding. Her publications appear in the Journal of Business Ethics, Journal of Corporate Citizenship and others. Grace M. Lee is an assistant professor is the Department of Accountancy at Lingnan University in Hong Kong. Her primary research interests are corporate financial disclosure and corporate social responsibility disclosure in the Greater China Region. She has published in the Journal of International Financial Management and Accounting and the Journal of Information Systems.     

组织支持感对组织公民行为影响的研究

组织支持感用于表示员工对组织是否重视和关注他们的幸福感的感受,组织公民行为是个人角色之外的有益于组织的利他行为,有助于员工的团队合作,发掘每个人的工作潜能,提高组织的生产力和管理效率。研究表明,员工越是感受到来自组织的支持,就越多地表现公民行为。通过提升组织支持感可以提高员工的组织公民行为,上级支持能够有效地提高组织支持感而促进组织公民行为的提高。如果管理者希望员工表现更多的组织公民行为,就应对员工提供更多的组织支持。     

宏观经济波动下银行风险承担水平研究——基于股权结构异质性的视角

宏观经济波动将改变商业银行风险承担水平,而银行股权结构的不同将使两者之间的关联呈现差异。本文以我国45家商业银行2005-2010年间的年度非平衡面板数据为研究样本,运用动态面板模型,实证检验了宏观经济波动下拥有不同股权结构的商业银行的风险承担水平的差异。结果表明,宏观经济波动与银行风险水平负相关,正向(负向)的宏观经济冲击使得银行风险降低(提高);而银行所有权结构中国有股占比的上升会显著增强银行风险承担水平与宏观经济波动之间的敏感性,当经济处于上行(下行)周期时,国有股占比较高的银行的风险将大幅降低(提高)。     

心理授权对个体创新行为的影响——同事支持的调节作用

心理授权的四个维度对个体创新行为具有直接显著的正向影响,其影响程度从大到小依次为自我效能、工作意义、工作影响和自主性.自我效能感高的员工更有信心面对不确定性并用新的方法解决问题,从而产生创新行为;从事有价值、有意义或对组织战略和政策具有较强影响力工作的员工,工作热情和创新积极性高;在工作上有充分自主权的员工,从工作中获得的内在激励程度更高,因而会产生更多的创新行为.同事支持对心理授权与个体创新行为之间的关系具有正向调节作用,即同事支持感越强,心理授权对个体创新行为影响越大.     

商店氛围对顾客情绪、非计划性购买行为的影响

非计划性购买是衡量零售商与顾客之间沟通效果的一个重要指标。本文以M-R模型为基础,提出了AS-OE-BR(氛围刺激-个体情绪-行为反应)模型,试图在中国背景下探索影响顾客情绪的商店氛围因子,进而研究这些氛围因素对顾客情绪和非计划性购买的影响。研究表明中国顾客对商店氛围各因子的感知基本与西方顾客相同,但中国顾客似乎比外国顾客更少受商店氛围的影响,由情绪变化产生的非计划购买率也较低。     

Social interaction,convenience and customer satisfaction: The mediating effect of customer experience

The present study is an effort to investigate the impact of both convenience and social interaction on customer satisfaction and the mediating role of customer experience. A structured questionnaire was used to collect data (n=840) using systematic sampling from department store shoppers of age 18 years and above in India. Multivariate data analysis techniques like Exploratory Factor Analysis and Structural Equation Modeling were used to analyze the data. Results revealed that convenience and social interaction affect both customer experience and customer satisfaction. Arguably, this paper is the first to examine the four constructs namely, social interaction, convenience, customer satisfaction and customer experience using them together in the same model. Academic and managerial implications are further discussed.