刘晓光：生命中无法忘却的天山

“刚当兵就想跑,到了兰州发了一件棉大衣,毛的,给了一缸子肉,我觉得可以了,吃饱了,也够本了,想回家了,就准备逃跑了,实际上还是怕吃苦呗。”     

企业家们的新年祝福

商场在疯狂甩卖,其降幅和冷清堪比非典时期;出租车的空位多了,地铁公交却更拥挤了;公司的年终奖打折了,企业都在喊亏损;华尔街爆发危机了,全球的股市都在跌;公司晚会不办了,出国旅游取消了,皮草名车也不买了……经济危机真的来了。企业家们受影响了么?显然不会例外。央行行长的头发都白了,而更多企业家的头发都掉光了;有的企业家绝处逢生,东山再起,而有的从云端落下,光环尽失;有的企业家卷款逃     

航天型号产品供应商管理体系的建立与实施

本文首先对航天型号产品供应商管理的阶段进行了分析,然后针对当前管理上存在的问题,建立了供应商管理体系,设立了管理机构,完善了规章制度.最后通过有效运行供应商管理体系,优化了供应商结构,提升了外包产品质量,提高了人员能力,取得了较好的效果.     

品德品质品牌——企业成功的三大法宝访石家庄安延汽车服务中心总经理:李毅

人物背景 1996年,技校出身的李毅创建了石家庄安延汽车服务中心,经过12年的发展,拥有了一流的配套设备和先进技术,树立了以人为本的管理理念,组建了专业的团队队伍,完善了企业文化.     

创新副产品营销手段,提高经济效益

销售战略的确定和销售策略的实施,规范了价格体系,完善了销售渠道,找准了市场,培育建全了销售队伍,达到了效益最大化,使副产品的销售走上了正常化、规范化、科学化。     

卡内基的墓志铭

今天的院务会上,讲了当前和今后一段的工作,讲了干部管理问题、讲了带队伍和落实责任的问题、也讲了思想政治工作和分配问题,表扬了好的现象、做法和苗头,也批评了一些不良现象。晚饭后我思索着一天的事情和自己讲过的话,突然想起了一个从书本上熟悉了的人,他就是卡内基。在19世纪后半叶的美国,随着现代工业的崛起,不但造就了大量的商品和财富,也造就了一批富可     

重介系统设备提效降耗改造

本文主要介绍了重介系统存在的诸多问题,针对问题对相关设备结构进行设计改进,降低了介质消耗,增加了系统小时处理量,延长了设备使用周期,减少了生产事故,减轻了职工的劳动强度,保证了厂房的安全正常生产,从而进一步保证了职工的人身安全,取得了较好的经济效益.     

标准体系方法论中程序模块的理论和方法

本文对标准体系方法论中核心程序模块的理论和方法进行了深入的分析,研究建立了标准体系目标分析的纵横目标分析方法,建立了标准体系的三维目标空间,构建了结构化和概念化的标准对象系统,建立了目标关联的标准需求分析方法,定位了标准适用性分析的对象和判据项目,在标准体系结构设计方面引入了标准体系拓扑结构,丰富了标准体系结构设计的选择,给出了技术标准、管理标准、工作标准区分的要点,制定了标准体系表的编制方法,确定了标准体系研究报告和编制说明的编写方法等,明确了标准体系构建的成果形式。     

丘吉尔庄园 做一名优雅快乐的“乡下人”

有人说,古罗马人学会了奢华,就有了名利的庄园：英国人看透了工业,就有了乡村的庄园;俄国人得到了农奴,就有了贵族的庄园;法国人创造了葡萄酒,就有了飘满酒吞的庄园。     

BOM数据管理系统在东风商用车公司的应用

东风商用车公司在没有建立统一的BOM系统前,BOM数据管理并不尽人意。为解决这个长期困扰商用车公司的问题,东风汽车有限公司通过一定的资金投入,对东风商用车公司的BOM数据管理系统进行了研发,并取得了成功。该系统加大了产品数据的安全性,缩短了产品问题发现和处理的周期,提高了客户的满意度,实现了用户产品配置同产品设计高度统一,提高了采购的合理性。同时,保证了零部件数据同整车数据相吻合,提高了成本核算的准确度。该系统的实施和应用,提高了该公司商用车在设计、制造、物流、营销和管理等方面的水平,促进了公司的发展,为提高企业的竞争能力和创造效益做出了贡献。本文就东风商用车公司BOM数据管理系统的设计方案、实施内容和应用效果作了分析和探讨。     

Options as a Marketing Tool: Pricing a Promotional Scheme for a Product with a Secondary Market

Adding options to durable products allows new opportunities for manufacturers and retailers in markets with a secondary market to create better segmentation schemes, provide creative means to differentiate their products and services, and increase the value they offer consumers. This raises the need for sellers to properly price such options. This work presents a few examples of incentive programs for the car industry, develops models and calculates their cost to the seller, demonstrating the applicability of the proposed methodology. Our numerical results indicate that such options are surprisingly inexpensive for car manufacturers and dealers. Copyright © 2015 John Wiley & Sons, Ltd.     

营销团队建设“三步曲”

“铁打的保险公司，流水的保险代理人”，保险公司各级主管在这边马不停蹄不遗余力地增员，报纸、网站上的代理人招聘广告铺天盖地满天飞扬，不停地面试，然后不停地办理入职手续。业务员却在那边不间断地流失和“阵亡”，好不容易搭建起来的营销团队，一不留神就没有了，主管们又重新变成“光杆司令”了，只好孤军奋战，还有那些“没走”的，也就是处于名存实亡状态的“睡眠代理人”。新面孔不断出现，“不老的面孔”不断地消失，人员的频繁进出构成保险公司营销部门一道独特的行业风景线。请看——[编者按]     

Advertising a product to face a competitor entry: a differential game approach

We analyze a market in which advertising is the dominant marketing tool to create market share. We assume that an incumbent firm dominates the market during an initial stage, and that a new competitor is going to enter the market. In particular, we analyze the different advertising policies that the incumbent firm can adopt, before and after the entry of the rival. We explore three possible behaviours. In the first scenario the firm knows that the competitor will arrive at a given instant. In the second one we assume the original firm to be surprised, in the sense that it does not anticipate the entry of the opponent either because it does not expect the competitor to arrive, or it is not prepared to react before the entry takes place. Finally, in the third scenario, the original firm knows that the competitor will enter at a constant rate. We characterize a differential game model and compare the firms’ behaviours in a strategic perspective.     

Reevaluating waste as a resource under a circular economy approach from a system perspective: Findings from a case study

The circular economy (CE), definable as a system focused on the reorganization of material, information, and energy flows to achieve greater resource efficiency through the reuse, remanufacturing, and recycling of materials, is a concept widely discussed by practitioners and scientists of many disciplines. Waste recycling is integral to the CE, but there are still few articles focused on waste, and only few studies shed light on CE implementation at the company level. This paper focuses on a particular type of waste, that is, absorbent hygiene products (AHPs), which represents a nonnegligible fraction of municipal solid waste, considered an increasingly serious global challenge. We conducted our analysis on FaterSMART, an Italian firm that developed a unique worldwide technology able to totally convert AHP raw material wastes into recyclable materials, under a CE approach. The case study findings are based upon semi-structured interviews, direct observations, and analysis of FaterSMART's archival documents and are analyzed according to a framework developed for the research and focused on the place of waste from a linear economy, in which waste is considered a burden to CE, in which waste is considered a resource. The latter case is what we found that happens at FaterSMART. FaterSMART's findings could contribute to open up new management scenarios and stimulate further research into how this and similar types of technology will help societies to change from the “use-it-once-and-throw-it away” mentality of linear business models to the sustainable CE model that fully conceptualize waste as a resource for the system.     

Between a rock and a hard place: managing diversity in a shareholder society

This study examines whether the appointment of racial/ethnic minorities into top management positions has a different impact on share price than the appointment of Caucasians into equivalent positions. Our dependent variable is the degree of change in share price following the announcement of racial/ethnic minority and Caucasian men into senior management positions. Market reaction to the naming of racial/ethnic minorities into corporate leadership positions is significant and negative, while the market's reaction to the naming of Caucasians is significant and positive. However, the negative market reaction to the appointment of racial/ethnic minorities into top management positions is mitigated in those firms that have explicitly incorporated diversity into their strategic growth plan. Our findings suggest that to successfully introduce diversity into upper management, firm decision makers must first signal the importance of diversity to market actors.     

Simulation of a blood-inventory-bank system in a hospital

A blood-bank inventory system has been analysed viewing it as an inventory-hank system where the demand forecasting forms a part of the inventory model. A simulation model incorporating the “desired-beginning-inventory-level” policy has been used for the analysis of system-performance. Optimal inventory policy-guidelines have been suggested for a hospital blood-bank using blood shortage and blood out-dating as the two important components of the measure of effectiveness. Numerical results have been given.     

一个人和一本杂志的奇迹

曾经接近倒闭的台湾《商业周刊》在俞国定手中奇迹般地成为今天台湾业界发行量、广告额排名第一的杂志。他掌握了媒体成功的秘笈了吗?     

Without a vision, a business may perish

The process described is not only viable for a company, but also can be used by any group that is gathered to perform any task. The process serves to explore strengths and weaknesses so the group can use one and shore up the other. It looks at the outside forces that may affect the work and allows the group to place its effort in the areas it can influence. By looking at what is or about to occur, the process may be able to create synergism or prevent disaster. A vision or direction statement that many if not all had some input into is easier to understand and support. Referral to these benchmarks or compass points makes the journey easier.     

Was George a Dreamer or a Realist?

Abstract . The republication of Steven Cord's Henry George: Dreamer or Realist? makes available once more a work which dealt with insight and depth of analysis with the misconceptions, factual inaccuracies and offhand dismissals of the American economist and social philosopher's theories. Although he alienated many in the academic community, George attracted many leading scholars in it to significant research on basic problems of our times.