面向大规模定制的柔性ERP软件开发模式研究

传统的定制化或大规模开发模式无法解决以ERP(Enterprise Resources Planning)为代表的大型管理软件面临的软件柔性与定制化成本之间巨大的压力问题。为从根本上解决ERP软件的危机,必须采用面向大规模定制的柔性ERP软件开发模式。要实现这种新的开发模式,需要全面重新构建包括需求确认、产品分析、开发设计、开发思想和开发工具等各方面的既有软件开发模式。     

论企业财务柔性与企业柔性财务管理

财务柔性对现代企业财务管理而言极其重要,无论是企业实践还是理论层面的分析研究,财务柔性的价值都越来越突出。本文首先对与财务柔性相关的理论进行系统介绍,在此基础上深入探讨财务柔性的价值,最后从企业融资、投资、资本运营和收益分配等四个方面着手,分析企业如何有效地开展柔性管理,借此帮助现代企业提升财务柔性管理的水平。     

食品企业大规模定制质量链协同研究

随着人们对食品质量等要求的提高,食品企业的生产正在从大批量生产向大规模定制发展,影响食品企业间竞争的因素也由生产规模、效率向速度、柔性、集成和创新方面转变。鉴于此,在大规模定制、供应链、质量链、协同理论研究的基础上,提出了针对食品企业的大规模定制质量链,并对其进行协同分析。     

服务失误及服务补救理论研究进展综述

本文认为,大规模定制生产模式旨在以大批量生产的成本和速度向客户提供个性化的产品。具有柔性和快速响应能力是面向大规模定制制造系统的主要特点,它要求必须以信息集成技术、先进的制造技术和管理技术为支撑,实现制造系统模块化、动态组合的布局方式、柔性物流系统、动态响应的控制结构并减少生产准备工作。文章提出,大规模定制企业在构建物流系统时,要紧紧围绕用户需求这个中心,以产品生产企业为核心,通过对物流、信息流和资金流的控制,从原材料采购开始到最终将产品送达用户,将供应商、制造企业、分销商、零售商、第三方物流和最终用户连接成一个链状网络机构。     

基于AHP的企业管理系统柔性评价研究

建立管理系统柔性的递阶层结构,运用层次分析法对企业管理系统柔性进行评价,对提高企业管理的适应性和稳定性至关重要。研究建立企业管理柔性评价指标体系,以及企业生产系统柔性评价与层次分析法,能使其对企业管理柔性、企业再造、企业战略、组织结构、制造与技术创新等柔性构成要素和整体柔性的评价更加确切,并为评价管理系统增加柔性的竞争力,为分析和改善管理系统的功能提供更为有效和实用的方法。     

基于大规模定制的物流合理化系统研究

本文认为,大规模定制生产模式旨在以大批量生产的成本和速度,向客户提供个性化的产品。具有柔性和快速响应能力是面向大规模定制的制造系统的主要特点,这要求其必须以信息集成技术、先进的制造技术和管理技术为支撑,实现制造系统模块化、动态组合的布局方式、柔性物流系统、动态响应的控制结构并减少生产准备工作。文章提出,大规模定制企业在构建物流系统时,要紧紧围绕用户需求这个中心,以产品生产企业为核心,通过对物流、信息流和资金流的控制,从原材料采购开始到最终将产品送达用户,将供应商、制造企业、分销商、零售商、第三方物流和最终用户连接成一个链状网络机构。     

基于G-TOPSIS法的企业生产系统柔性综合评价研究

柔性是生产系统应付动态多变的市场需求的重要手段之一,对提高生产系统的适应性和稳定性至关重要。通过对企业生产系统柔性的影响因素分析,建立企业生产系统柔性的综合评价模型。由于对企业生产系统柔性的认识处于一种灰色的状态,故在求解过程中用灰色关联度来确定各指标的权重,用逼近理想解的排序法(TOPSIS法)对数学模型求解,使得对企业生产系统柔性评价更科学、客观。     

大规模定制对传统成本管理的挑战

大规模定制为企业带来了变革和影响.企业从大规模生产转变为大规模定制时,企业的技术、方法、流程等都发生变化,对企业的成本管理也提出了新的要求.传统成本管理在大规模定制中的不适应性,主要体现在管理目标、管理对象、管理重点、核算方法、管理范围等方面.企业应从以顾客满意是大规模定制成本管理的前提;作业是大规模定制成本管理的基础;大规模定制的成本管理是产品全生命周期管理;间接费用采用作业管理,直接分配到作业等方面入手,定制大规模成本管理的思路.     

西方财务柔性理论最新研究进展

2008年全球金融危机爆发后,财务柔性研究在国际上受到广泛关注和重视。为了能在不确定性日益增强的经营环境中胜出,企业在财务政策选择时必须保持适度的财务柔性。文章从财务柔性定义、财务柔性的获取与保持、财务柔性与企业融投资行为关系、财务柔性对企业业绩的影响等方面,对西方学者相关研究成果进行了系统梳理和综述,以期为该领域的继续深入研究提供参考。     

中小企业实施大规模定制生产方法及应用

在我国,大多数中小企业目前仍是以传统生产方式为主导,其在实施大规模定制生产中,信息获取及用户需求满足渠道欠缺,产品开发及柔性生产系统建设滞后。在全球经济一体化进程中,我国中小企业应对更为严峻的挑战,采用大规模定制生产的方法,应加强信息交流,提高设计效率,严控产品成本比,增加生产柔性,以此加快向大规模定制生产转变的步伐,进一步提升产品竞争力,实现生产方式的引进再创新。     

Market and technology shifts in the 1990s: Market fragmentation and mass customization

This paper highlights demographic and psychographic population shifts, which, together with a rapid increase in the flexibility and cost‐efficiency of production processes, will force marketers into more complex market segmentation and niche marketing strategies. The accelerating trends in market fragmentation and “mass‐customization” of production will challenge traditional marketing thinking and strategies during the 1990s.     

大规模定制供应链研究述评

近年来,把大规模定制与供应链结合起来的研究较多。本文回顾和整理了国内外的大规模定制供应链文献,分析了大规模定制供应链特征、运作优化、延迟策略、计划调度、客户订单分离点定位对大规模定制供应链影响等研究热点,提出了大规模定制供应链运作存在的局限性,对大规模定制供应链的未来研究提出了展望。     

Achieving Mass Customization Through Postponement: A Study of International Changes

Mass customization is presented as one of the ways to deal with the increasingly demanding and turbulent environments. Achieving mass customization requires the development of multidimensional strategic capabilities. In an evolutionary process these capabilities can be developed. In this paper the capabilities required to realize mass customization are made explicit and postponement is presented as an operational method to move towards a mass customization strategy. Results of an exploratory survey (among 101 companies) are presented to assess the trend towards mass customization based on the development of the necessary strategic capabilities and the application of postponement.     

大规模定制与企业管理变革趋势研究

大规模定制引发企业管理变革,带来了管理思维与管理方法的创新。从大规模定制环境下的营销管理、运营管理、研发管理三方面出发,同时对大规模定制的实施关键环节和重点进行了分析,指出大规模定制实施过程实际上也是一个信息资源不断开发、信息技术不断渗透、信息系统不断完善的信息化建设过程。     

Toward Mass Customized Product Deployment in E-Commerce: The Modularization Function and Postponement Strategy

Strategically deploying customized products in an e-commerce environment not only helps businesses respond with greater agility to customer needs and strengthen their market position, but also helps businesses gain competitive edge and increase profitability. Underlying successful mass customization within the digital marketplace, a firm needs a methodology for striking a balance between the degree of customization and product pricing and delivery time—a critical supply chain issue. Providing either too much or too little customization can negatively impact both the business and the customer.

This study introduces a decision-making method for product customization. This method takes into account the level of customization, production costs, and the product delivery time and applies the concept of postponement strategy to the product supply chain to boost overall supply chain effectiveness and customer satisfaction. Bicycle customization is used as an example to demonstrate the feasibility of the new approach to determine the optimal level of customization in product deployment.     

Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand

Despite increasing interest in customization-related topics, little is known about the relation between customization and brand. The authors identify two main archetypes of product customization based on the degrees of freedom given to the customer in the design process: Combination-based Customization (CbC), which is the selection of product modules provided by the company, and Integration-based Customization (IbC), which is product customization by means of signs and symbols provided by the customer. The authors propose that customer attitude and dispositions towards CbC and IbC depend on the presence/absence of a mass brand logo upon the product. Results of three studies, based on web toolkits for t-shirt and trolley bag customization, demonstrate that in the presence of a mass brand logo CbC shows higher customer attitude and dispositions than IbC. In the absence of a mass brand logo, the opposite pattern holds. Additional findings show, however, that the advantage of CbC over IbC for branded products disappears when there is high congruence between the customer self and the brand, and when creative brands are considered.     

What determines firms’ intention to postpone product differentiation?

Abstract

In present-day Japan, more firms are beginning to apply postponed product differentiation in favor of providing mass-customized products. Mass customization can lead to competitive advantages in satisfying consumers’ individual needs. We propose a causal model to describe why and how Japanese distributors decide to postpone product differentiation and supply mass-customized products. The model was empirically tested by structural equation modeling with a dataset from Japanese automobile dealers, who have employed highly advanced mass customization systems and are world leaders in this practice. The results show that two environmental factors, uncertainty and innovation, affect firms’ expectations of their customers’ intentions to purchase mass-customized products and, in turn, firms’ decisions regarding postponing product differentiation in favor of mass customization. Mass customization has a high potential for growth in the future due to increasing levels of uncertainty and evolving forms of innovation.     

Perceived assortment and consideration of customized products

Customization in the marketplace has become much more commonplace as information technology and flexible manufacturing systems continue to evolve. Consumer research into customization decisions has subsequently examined the implications of customization as compared to traditional assortment product offerings, finding that customization yields both positive implications for consumer preference matching as well as higher evaluations of retailers, chosen products, and even the process itself. The present research examines the implications that customization of products has on consumers’ decision processes, and on their perceptions of assortment and how they consider products. Two experimental studies suggest that customization decisions may negatively affect consumers’ perceptions of assortment, while also reducing the number of alternatives they consider, and that this in turn may have implications for their evaluation of, and willingness-to-pay for, customized products.