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Genevieve G. Shaker Brittany L. Kienker Victor M. H. Borden 《International Journal of Nonprofit & Voluntary Sector Marketing》2014,19(4):262-276
- This collective case study examines university-specific philanthropic cultures, campus fundraising campaigns, and their impact on faculty and staff giving to the university. Drawing on both qualitative and quantitative data, the study documents fundraising strategies through interviews and materials analysis and assesses their results through quantitative data on characteristics of donors and their philanthropic gifts. Examination of fundraising methods reveals differences between demand and supply-side communication strategies with faculty and staff members as internal stakeholders and donors. Concentrating on the campuses of Indiana University, a large, highly diverse public institution in the American Midwest, this study includes analysis of the outcomes of the fundraising process across institutions of different sizes, demographics, and philanthropic cultures. The findings underscore the importance of exploring the characteristics that influence employee donation behaviors as context for the creation and enactment of fundraising campaigns and highlight the need for future research in the area of workplace giving.
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Adrian Sargeant Jane Hudson 《International Journal of Nonprofit & Voluntary Sector Marketing》2011,16(3):237-250
The Salvation Army operates internationally and is an evangelical part of the universal church, they provided help to over 30 million individuals in 2008. Their main focus is to build community, provide fellowship, rebuild lives, and provide comfort and support to those in need. They also provide disaster relief, drug and alcohol rehabilitation, and activities for the elderly, among many other social services. The international headquarters, the administration centre, is based in London. The Salvation Army USA, based in Virginia, has a national commander and national chief secretary who work to coordinate the national efforts. There are 4 geographical territories, south, east, west and central and each territory is a separately registered nonprofit entity. The southern territory is further divided into 9 divisions and has historically been very successful at planned giving fundraising. Planned giving success had been attributed to the territories personal approach. However, with the noticeable changes in the attitudes of seniors the planned giving has significantly declined in 2008/2009. Seniors, who had been considered the most suitable donor prospects had developed a sense of fear and distrust of the government and the banking system. They were resisting personal meetings with planned giving staff that had been so successful for the Salvation Army. As a consequence the planned giving strategy had to be adapted. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
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Adrian Sargeant 《Public Management Review》2013,15(5):635-662
Abstract Despite significant government efforts to bolster individual philanthropy, giving by individuals (as a percentage of household income) has remained remarkably static and participation in many western countries is declining. This article explores the role that governments might play in facilitating growth, from a social marketing perspective. Drawing on research from multiple domains this article proposes an easily accessible and actionable framework (1) to inform public policy and (2) to guide further impactful academic research, with the objective of increasing both participation in, and the monetary value of, individual giving. 相似文献
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Russell N. James III Claire Routley 《International Journal of Nonprofit & Voluntary Sector Marketing》2016,21(2):109-117
Choosing messages to encourage charitable bequest giving may be particularly challenging given sensitivity to personal mortality reminders. Previous research suggests that people often react to mortality reminders with avoidance, including distancing themselves from those associated with death. We compare the effects of otherwise similar living and deceased bequest donor stories on subsequent intentions to leave a charitable bequest. Although both story types significantly increased subsequent intentions to leave a charitable bequest, living donor stories consistently outperformed otherwise identical deceased donor stories. Fundraisers may do well to emphasize stories of living planned bequest donors and de‐emphasize death and the deceased in charitable bequest fundraising messaging. Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
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Marta Herrero Simone Kraemer 《International Journal of Nonprofit & Voluntary Sector Marketing》2020,25(4):e1673
This paper argues for the centrality of organisational practices in occupational learning with a case study of fundraising in the non-profit UK's arts and higher education sectors. Despite the need to increase charitable giving to non-profit organisations, little is known about the work, fundraisers must do in order to carry out their jobs. We argue that fundraisers develop strategic understandings and competences within organisational environments, which they put into practice in their relationships with stakeholders within and outside the organisations where they work. Our findings suggest that one of the main ways in which fundraisers learn is by negotiating and surmounting obstacles both internally, within their organisational environments and externally, around the perception of fundraising as a profession. We thus argue for the importance of establishing a “fundraising culture” within organisational environments; a shared organisational competence where fundraising is practiced as a legitimate and strategic type of practice. 相似文献
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文章分析了高校员工关系管理的定义、内容及维度,并从技术和方法上提出了高校员工关系管理策略,在一定程度上满足了当前高校员工关系管理的实际需要。 相似文献
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Major gift fundraising (MGF) is a crucial activity for large UK charities and is one that is normally undertaken by teams. This paper examines the criteria that the managements of large charities apply when selecting individuals to serve on MGF teams. It also explores possible connections between team composition and MGF success. A questionnaire exploring this matter was distributed to a sampling frame comprising 500 of the UK's largest fundraising charities, resulting in 151 replies. It emerged that MGF teams which contained people who had been chosen on the basis of their commitment to the MGF function, their communication and relationship nurturing abilities, and their wide‐ranging connections throughout an organisation were reported to perform better than teams that were not deliberately assembled in this way. The more background research was completed into an MGF prospect's circumstances and preferences and the more diverse an MGF team's composition, the higher the probability of success. However, team size did not exert significant effects on performance nor did (i) the personal status of any of a team's members or (contrary to expectations) (ii) the inclusion of individuals who knew a prospect personally. Teams with members who possessed extensive experience of MGF did not perform substantially better than others. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
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Walter Wymer Ljiljana Najev Čačija 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1782
There has been a growth in online fundraising from crowdfunding apps, like GoFundMe, that propagate fundraising appeals on social networking sites. In the online space, these crowdfunding apps pose a potential threat to the traditional intermediation role of charities. The disintermediation threat is that donors choose crowdfunding intermediaries instead of charities to channel their giving. In this article, we discuss what makes crowdsourced fundraising effective and how charities can adapt to this new dynamic for more effective online fundraising emphasizing two key success factors: brand strength/reputation and managing the donor experience. In addition, we explain the advantages and disadvantages of social media fundraising and giving and propose ways charities can leverage their good reputations and public trust to stimulate reintermediation. Finally, we propose a landscape for future research based on model that emphases the fundraising campaign's ability to stimulate viral sharing within and between online social networks. 相似文献
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本文根据当前高职物流管理专业人才培养目方案存在的问题,提出了学生应具备的核心能力,并探讨了根据社会需要进行高职物流管理专业学生核心能力培养的途径和方法。 相似文献
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高职物流管理专业以培养技能型、应用型物流人才为目标,培养实践操作能力强、具备各方面职业素质的物流专业人才,才符合当前职业教育发展的趋势。因此,实践教学对于高职物流专业的学生而言显得非常重要。文中分析了当前高职物流专业实践教学中存在的主要问题,并以《仓储管理实务》为例进行分析,对课程重新定位、重新设置实践内容等几方面入手,由此在教学实践中进行梳理归纳应用,提出了进行高职物流管理专业实践教学改革的切实可行的方法与措施。 相似文献
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中高职教育衔接已经进入到课程体系衔接阶段。目前,湖北省物流专业中高职衔接模式主要有高职统考、五年一贯制、单独招生等几种。文章从专业设置、学制、人才培养目标、课程体系等几个方面分析了物流专业中高职教育内容的衔接现状。 相似文献
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高等职业教育艺术类专业一直没能形成具有职业教育特点的艺术职业教育体系,这极大地制约了艺术职业教育的良性发展,因此根据高等职业教育艺术类专业的自身特点,改革高等职业院校艺术专业的课程教学,构建模块化课程系统,有效促进高等职业教育艺术专业人才职业能力的养成。 相似文献
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While nonprofit accountability literature recognizes many stakeholders, even theoretically grounded approaches to fundraising ethics tend to focus more narrowly on donors, organizations, and their missions. This paper draws on business ethics scholarship by proposing a stakeholder management approach to ethics in fundraising. This approach foregrounds intentional examination of the multiple stakeholders in the fundraising process: the organization; its donors; current beneficiaries; the broader population within the issue; the fundraisers themselves; and the community. Following stakeholder theory, ethical fundraising activities must align with the charitable mission of the organization, and take into account the legitimate interests of those groups and individuals who can affect, or be affected by, its activities. The process of intentionally identifying, prioritizing, mapping claims, engaging with, and monitoring stakeholders offers fundraisers, nonprofit executives, and members of governing and advisory boards a pragmatic means of aligning fundraising efforts with the mission, values, and long-term strategy of their organizations. 相似文献
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旅游高等职业教育的发展以及旅游业的专业人才培养方面最为关键的问题是确定一个切实有效的旅游人才教育的培养模式。本文将就高职旅游专业人才的培养模式结合旅游业实际的发展情况进行简要的探讨。 相似文献
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自从教育部教高[2006]16号文件颁布以来,高职的订单培养问题一直是高职教育的一个热点,但针对物流管理这类经管专业在具体的实践过程中出现了不少的问题,如何解决这些问题一直是经管类专业的重要课题。通过多年的实践,我们在对物流管理专业的订单培养过程中灵活根据用人单位的需要不断地进行人才订单培养模式的研究与实践,目前已经形成了全过程订单培养、半过程订单培养、推荐式订单培养三种主要的订单培养模式。文中对这些实践经验进行了研究与总结。 相似文献
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The ethics of fundraising has received scant attention in the academic literature, while there is not a huge amount in the grey and practitioner literature either. There is little that explicitly describes normative theories of fundraising—broad concepts of how fundraising ought to be practised, from which recommendions for applied ethical practice can be drawn. This is the first review of the literature on fundraising ethics, articulating, synthesing and naming (often for the first time) 14 ethical theories/lenses that can be inferred (few are explicitly stated as normative ethical theories) from the literature. In so doing, this review provides scholars and practitioners with a much firmer conceptual foundation for examining and developing professional fundraising ethics, and for analysing applied practice and finding solutions to the ethical dilemmas in applied practice. 相似文献
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Alex Bizzarri Silvio Cardinali 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(3):e1792
The topic of fundraising is garnering increased attention from nonprofit practitioners due to the worldwide growth of the nonprofit sector and the subsequent competition for private funds. Despite this surge, academic literature on fundraising and bequest fundraising, in particular, has remained mainly limited to narrow aspects of the discipline. Based on a systematic review of literature published over the past 25 years, we synthesize various research perspectives into a comprehensive framework of studies linking the different issues highlighted by the authors. The purpose of this article is to consolidate the state of academic research on bequest fundraising by not-for-profit organizations. The literature review underscores how research efforts have not paid much attention to bequest fundraising from the NPO's perspective, although as it has become an increasingly important source of income for charitable organizations. The majority of studies focus on the Donor's perspective, striving to understand what drives the desire to leave a charitable bequest. The findings of the SLR show a gap in the knowledge of NPOs' internal mechanisms concerning the particular topic of charitable bequests; from these insights, the future research directions are proposed. 相似文献