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1.
Russell N. James III Claire Routley 《International Journal of Nonprofit & Voluntary Sector Marketing》2016,21(2):109-117
Choosing messages to encourage charitable bequest giving may be particularly challenging given sensitivity to personal mortality reminders. Previous research suggests that people often react to mortality reminders with avoidance, including distancing themselves from those associated with death. We compare the effects of otherwise similar living and deceased bequest donor stories on subsequent intentions to leave a charitable bequest. Although both story types significantly increased subsequent intentions to leave a charitable bequest, living donor stories consistently outperformed otherwise identical deceased donor stories. Fundraisers may do well to emphasize stories of living planned bequest donors and de‐emphasize death and the deceased in charitable bequest fundraising messaging. Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
2.
Nonprofit organizations have long competed for limited funds due to the decrease in government funding and increased demand for social services. It is possible to meet this need by engaging millennials in charitable activities because of their power to achieve both growth and sustainability. However, they behave and communicate differently than other cohorts of individuals and thus nonprofits have substantial work to tap into their charitable behaviors. Accordingly, the current paper aims to explore the underpinnings of why millennials engage in charitable activities. To do this, in-depth interviews were conducted with 18 participants who regularly donate their time and/or money. Then, data was analyzed with qualitative content analysis technique. Findings indicate that millennials support a range of charitable causes with the motivations of being socially recognized, being self-satisfied, mitigating guilt, and having congruence with the organization. Results contribute to the growing body of knowledge on both individual charitable motivation and especially, charitable motivations of the relevant cohort of individuals. Additionally, the current study provides insightful knowledge that can help managers and marketers on how to engage with millennials in both nonprofits and other sectors. 相似文献
3.
To thrive and survive, nonprofit organizations should always seek new sources of donations. Although many of these entities are laser-focused on obtaining cash and other similar forms of funds from their donors, they should not forget the abundant donation type that is also available to them: noncash goods. The process of marketing to donors for these goods is unique compared to fundraising for cash. Consequently, the goal of this study is multifaceted: to remind nonprofit organizations of the availability of noncash goods as a donation source, encourage them to unlock this trove through marketing, and provide them with recommendations on how to do so. 相似文献
4.
Beth Breeze Jon Dean 《International Journal of Nonprofit & Voluntary Sector Marketing》2012,17(2):132-143
There is a long‐standing ethical debate regarding the ‘right’ representation of recipients in charity marketing materials that are intended to accurately define and represent social problems whilst also prompting the maximum response in voluntary income. The study presented in this article makes a contribution to that debate by highlighting the views of charity beneficiaries regarding their representation in fundraising campaigns. Drawing on data from five focus groups conducted in cities across England, we explore the views of young homeless people regarding the images of homelessness that appeared in major charity campaigns aimed at raising money to fund homelessness services. Participants displayed a high level of reflexivity, demonstrating that they understood the issues involved with homelessness and the perceptions of people like themselves that exist in the public sphere and in the consciousness of potential donors. Although the participants held the view that maximising revenues through the use of simple, eye‐catching images is the prime goal of fundraising, they also expressed a desire for more nuanced campaigns that tell the dynamic stories of how people become homeless and the use of imagery that elicits empathy rather than merely arouses sympathy. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
5.
Hyunjung Lee Kyoungnam Catherine Ha Youngseon Kim 《International Journal of Nonprofit & Voluntary Sector Marketing》2018,23(3)
Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates that total marketing expense is positively related to total revenue. Marketing expense used for fund‐raising positively influences donation income, as intended, whereas commercial income is not affected. Alternatively, marketing expense for programs positively influences both commercial income, as intended, and donation income. The novel finding from this study is that marketing expense mainly targeting non‐donor ticket buyers not only increases commercial income but also augments donation income in arts and cultural organizations. 相似文献
6.
Daniel Solow Natalie Webb Robin Symes 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(3):e1803
Philanthropic donors face challenges in matching the causes to which they donate, the time horizon—and thus impact—of their donations, and the charitable vehicles they choose for making contributions. Wealthier donors may elect to create their own foundations and customize their charitable support. Less wealthy donors have limited choices: they may contribute to a nonprofit's current operations or to existing nonprofit endowments. We present a novel approach for making charitable donations, blending aspects of each of these strategies. Our approach has potential long-term financial benefits, allows donors to control their charitable donations in a convenient and easy-to-implement manner, can be established through an existing nonprofit organization, expands opportunities for more donors because it requires a smaller corpus contribution with lower management costs than creating a foundation, provides tax savings in the United States and other countries (e.g., the UK, Canada, and Australia) comparable to other planned giving vehicles, and may be implemented during one's lifetime using donor advised funds or as part of a legacy plan through the donor's estate documents, which is when the long-term benefits accrue. 相似文献
7.
非营利组织财务治理的经济理论分析 总被引：6，自引：0，他引：6
依据相关的经济理论提出的非营利组织财务治理的理论框架,用以弥补将这种组织形式简单地假设为一种典型的生产函数的缺陷,从而为我国如何推进事业单位管理体制改革、对非营利组织进行高效管理提供参考。 相似文献
8.
Daniel Solow;Robin Symes;Natalie Webb; 《International Journal of Nonprofit & Voluntary Sector Marketing》2024,29(1):e1813
A novel approach to legacy donations, called the “Master Fund Strategy,” is proposed. Potential long-term financial benefits for both donor and nonprofit organizations (NPOs) when compared to a “Traditional Fund Strategy” are established through mathematical analysis and computer simulations, providing nonprofit marketing and fundraising professionals an alternative way to lock in bequest funding. In particular, formulas are developed for computing relevant financial quantities associated with the two strategies. Conditions are presented under which the Master Fund Strategy is better than the Traditional Fund Strategy, in the sense that there is a point in time when the net present value of the distributions to the NPO under the Master Fund Strategy exceeds that of a Traditional Fund Strategy and continues to do so beyond that point. These analytical results are obtained under the assumption that the investment rates of return and the fund payouts rates are known constants; however, formulas for relaxing these restrictions are also developed and the consequences are examined with Monte Carlo simulations. 相似文献
9.
Dorothea Maria Stock Philipp Erpf 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1753
While entrepreneurial orientation (EO) in nonprofit organizations (NPOs) is often considered as another business-like behavior, the present systematic literature review changes this perspective by revealing that the construct refers to several specific third sector organizations' qualities and leverages financial and mission goals simultaneously. EO as a strategic posture of organizations is already well established in management and strategy literature whereas corresponding insights in NPOs are indeed expanded, but fragmented. To develop this research stream, a systematic literature review was conducted, that analyses the results of 76 studies about EO in NPOs. Besides describing current findings, this paper generates a comprehensive overview of applied constructs, drivers influencing EO, and goals promoted by this strategic posture. The context-specific modification of the construct leads to the presumption that EO does not predominantly target business-like initiatives, but holds a lot of potential meeting NPO's core challenges, such as the fulfillment of various stakeholders' expectations or diverse resources acquisition. The discussion elaborates to what extent EO serves as a viable alternative to highly discussed third sector developments of business approximation. 相似文献
10.
Sarah N. Willey Christopher J. Owen 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1768
Little normative ethical theory exists in the nonprofit marketing literature. Previous attempts at an ethical framework for the field of nonprofit fundraising fell short of fully considering the full spectrum of relationships involved in fundraising practice. We introduce the concept of Ethics of Care, an ethical theory that centers around relationships and interpersonal well-being, as a philosophical foundation for professional ethics in the field of fundraising. We believe this theory provides a suitable framework in which to ground questions of professional ethics for nonprofit fundraising professionals. The adoption of Ethics of Care as a normative ethical theory for fundraising will allow applied ethical questions in the field to be explored in a way that more fully addresses all parties involved in fundraising and affected by its outcomes. Our paper illustrates the process of applying the foundational principles in specific ethical quandaries found within fundraising and aims to address the omission of the beneficiary in the majority of previous ethical frameworks and promote a new set of standards that fully incorporates and balances all stakeholders' needs. 相似文献
11.
Kunle Akingbola 《International Journal of Human Resource Management》2013,24(10):1707-1725
Unlike other sectors, human resources (HR) of nonprofit organizations cannot be replaced with investment in physical capital. Moreover, the importance of HR has been further heightened by changes in the operating environment of the sector. Using the Miles and Snow (1978) strategic typology, this paper explores strategic HRM in public service nonprofits by examining the importance attached to HRM based on their strategic types. The results of a survey of 79 nonprofits and 7 case studies suggest that strategic HRM was not evident in nonprofit organizations. Defenders, analysers, and prospectors were not different from reactors in the importance they attach to recruitment, compensation and labour relations. However, training was found to be more important among defender than prospector nonprofits. The lack of alignment between HRM and strategy highlights the need for nonprofits to find a way to address their HR capacity challenges and enhance effectiveness of strategy. 相似文献
12.
Kerstin B. Lynam;Howard L. Smith;Sarah M. Wolff;Neill F. Piland; 《International Journal of Nonprofit & Voluntary Sector Marketing》2024,29(1):e1830
The Pablove Foundation has been raising resources since 2008 to fight childhood cancer by investing in underfunded, cutting-edge pediatric cancer research, and a participatory arts program that improves the lives of children being treated for cancer. Given numerous challenges in determining investment impact, the Foundation created key metrics such as the quality of grant recipients' contributions to the research literature, and the amount of subsequent cancer-related research funding generated. Evaluating the effect of the Foundation's participatory art program has been difficult given the pandemic-driven shift from in-person sessions to virtual classes. Nonetheless, standard client survey feedback suggests that the virtual classes are not only functioning quite well, but also that accessibility is enhanced. It is clear that imaginative thinking is as important in assessment as it is in implementing medical research funding and arts programming. Practical implications of these findings for evaluation/assessment efforts by other foundations, nonprofit organizations, and development staff are examined. 相似文献
13.
Adrian Sargeant 《Public Management Review》2013,15(5):635-662
Abstract Despite significant government efforts to bolster individual philanthropy, giving by individuals (as a percentage of household income) has remained remarkably static and participation in many western countries is declining. This article explores the role that governments might play in facilitating growth, from a social marketing perspective. Drawing on research from multiple domains this article proposes an easily accessible and actionable framework (1) to inform public policy and (2) to guide further impactful academic research, with the objective of increasing both participation in, and the monetary value of, individual giving. 相似文献
14.
非营利组织在当前人类社会活动的不同领域正在发挥着其不可或缺的日益重要的作用,非营利组织软实力理论也被学者提出,并逐步被普遍接受,非营利组织软实力建设是非营利组织本身发展的内在要求。非营利组织应通过深化建立共同愿景、突出特色、创新文化载体、树立品牌形象等举措,加强非营利组织软实力的建设。 相似文献
15.
本文对公益创投这一社会创新模式的起源、概念和特征进行描述,在此基础上,分析公益创投的本土实践模式,指出公益创投已经在中国显出端倪并产生了一定的作用,同时也存在一定的问题并提出相应的对策。 相似文献
16.
Amanda L. Hoskins;Jake D. Hoskins; 《International Journal of Nonprofit & Voluntary Sector Marketing》2024,29(2):e1864
Scholars and practitioners have long viewed an individual's age to be a key predictor of giving outcomes. Specifically, older individuals are expected to be more philanthropic than younger individuals are. Utilizing a ten-year dataset from a Research One university in the United States, donation histories to health areas of the campus are matched with patient visit records from the university's affiliated hospitals and clinics system to empirically examine this accepted wisdom. The initial findings confirm basic expectations around donor acquisition as older prospects are acquired at higher rates than younger prospects. However, once the organization acquires and solicits donors, age's associative impact on retention rate becomes flat to negative, which indicates support for the alternative view that many younger donor prospects may have capacity and willingness to give. The role of giving purpose is also compared and contrasted among younger and older donor prospects, showing that managers of nonprofits can strategically solicit each population uniquely with targeted approaches to drive higher total fundraising success. The key results are discussed and both implications for theory and practice are derived in the process. 相似文献
17.
Jun Luo Guanlin Gao 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(1):e1772
Previous studies discover confounding results on how donor recognition affects individual charitable giving. To answer the questions of how different donor recognition schemes affect individual giving and what type is more effective as a marketing strategy to meet different fundraising goals, we conducted a field experiment in China with three donor recognition types: voluntary, involuntary, and mandatory donor recognition. We used social media to recognize donors and verified the field experiment results with naturally occurring data. We observed similar behavioral patterns in both samples. The results of this study explain the mixed results from previous studies, suggesting that there is no one-size-fits-all approach for recognizing donors. Decision makers of nonprofit organizations need to select the appropriate type of donor recognition based on their fundraising goals. 相似文献
18.
Guillaume Plaisance 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1807
Nonprofit organizations (NPOs) are subject to multiple pressures from their stakeholders. Stakeholders are at the same time the target of the organization's mission, the evaluators, the providers of resources and the demanders. This article is an essay that defends reciprocal perception as a managerial tool. The proposed intellectual path leads to the revalorization of stakeholder perception as a very useful practical and scientific tool for the management and study of NPOs. However, perception has limitations that the introduction of the concept of reciprocity can address. 相似文献
19.
Lewis Faulk 《Public Management Review》2016,18(10):1425-1455
This analysis investigates whether nonprofit board connections with other nonprofit organizations and foundations explain organizational performance in earning foundation grants. Using a sample of 402 nonprofits and sixty-eight foundations in a single metropolitan area, we find that greater connectedness and status interlocks significantly influence organizations’ ability to acquire resources. Network effects are partially mediated by the number of past grants received and a nonprofit’s financial characteristics, including organizational size, fundraising expenses, and financial health. These findings, while supporting the role of networks in resource attainment, point to the complex and mutual relationships between organizational characteristics, network characteristics, and organizational performance. 相似文献
20.
Brooke Reavey Michael J. Howley Jr. Daniel Korschun 《International Journal of Nonprofit & Voluntary Sector Marketing》2013,18(2):90-100
- Museums must maintain a steady membership base to achieve their organizational objectives. Although many studies look at why relationships succeed, we examine members who fail to transition from an introductory relationship to a mature relationship with an art museum. In two studies examining non‐renewing members of a large metropolitan art museum, we find evidence for a phenomenon we call “stalled” relationships, whereby members discontinue their formal museum membership yet maintain a positive psychological affiliation with the museum. Our first study finds that members in stalled relationships often do not view themselves as defectors and do not blame the museum for their non‐renewal; they frequently cite personal reasons rather than service failures for discontinuing their membership. Our second study examines this phenomenon in greater detail, exploring the antecedents for stalling and finds that motivations for initiating their membership may help predict when a relationship is likely to stall.