企业集群中的企业创新行为分析

创新是社会与经济发展的永恒动力,对于企业来说,其创新的基本出发点是竞争,为了应对其它企业的竞争压力,企业必须不断进行技术与组织创新。而“创新域”内企业的地域相近性则对企业的创新竞争有极大的影响,这其中的一个重要影响因素就是集体学习效应的存在。分析企业在创新竞争中的博弈行为,有利于从企业行为的角度来解释企业集群中企业的竞争创新。     

双因素理论在中小企业人力资源管理中的应用

如何解决好中小企业的人力资源管(HRM),关系到中小企业的发展与壮大。中小企业要改变以往的姿态,注重对人力资源管理的投入,解决好企业人才问题。在这里把双因素理论的观点应用到中小企业人力资源管理问题之中,从保健因素和激励因素两方面入手,提出了中小企业利用好人力资源管理的一系列有效措施。     

体验价值驱动下网购顾客公民行为形成机制研究

本文基于社会交换理论和“评价－情感－应对”模式理论,从顾客主体价值视角切入,通过构建体验价值、顾客承诺与顾客公民行为相互作用的理论模型,弥补了“S－O－R”旧有范式在解释顾客公民行为生成机制方面的不足。通过对727个有效样本数据的研究发现,效率价值对计算性承诺和情感性承诺均具有显著正向影响;服务卓越价值、审美价值和趣味性价值对情感性承诺具有显著正向影响;相比于计算性承诺对顾客公民行为的影响,情感性承诺对顾客公民行为三维度的影响更强;计算性承诺和情感性承诺在体验价值与顾客公民行为的关系中存在部分中介效应。研究结论为探讨顾客主体视角下顾客公民行为的生成机制提供了新的理论支持,也为我国网络零售商的网络营销实践提供了决策依据。     

Social Desirability Response Bias,Gender, and Factors Influencing Organizational Commitment: An International Study

This research is an extension of Walker Information’s (Business Ethics: Ethical Decision Making and Cases, pp. 235–255, 1999) study on employees’ job attitudes that was conducted exclusively in the United States. Walker Information found that the reputation of the organization, fairness at work, care, and concern for employees, trust in employees, and resources available at work were important factors in an employee’s decision to remain with his or her company. Our sample includes 713 students from seven countries: Canada, Colombia, Ecuador, Hong Kong, Ireland, South Africa, and the United States. When analyzing the entire sample, our data indicate that both social desirability response bias and gender were significant; however, this was not the case when the data are analyzed by country. On an individual country basis, our data suggest that the generally accepted premise that women are more ethically conscious than men was only true for the samples from the United States and Canada. The data also indicate that, while social desirability response bias was significant for the four factors suggesting ethical components for the sample from the United States, this finding was not universal. Dr. Richard A. Bernardi, Professor of Accounting at Roger Williams University, is a retired Air Force lieutenant colonel who flew the B-52 and FB-111 aircraft. He has also been a Professor of National Security Affairs at the U. S. Naval War College during 1997 to 1998 academic year. Dr. Bernardi received a PhD from Union College in 1992; since then, he has published over 80 articles and received Teaching Excellence Awards from both Roger Williams University and the State University of New York. Steven T. Guptill graduated from Roger Williams University with a degree in international business. He currently works for State Street Bank in an operations role within the alternative investments umbrella. In this role, he plans and manages the daily workflows of a fund accounting team with several client relationships.     

从国际视角看强化我国企业社会责任的必要性

本文认为,目前我国对企业的社会责任认识不一,存在一些误区,有的甚至有抵触情绪。文章提出,从国外的企业社会责任报告制度来看,我国一方面应以政府引导、妥善应对、稳步推进、和谐发展、趋利避害为指导方针,加快企业社会责任法制化,建立我国企业社会责任评价标准和体系,充分发挥工会在强化企业社会责任方面的作用,加大对企业社会责任的宣传力度。另一方面,企业也要重视企业社会责任,积极担负起企业应肩负的社会责任,在注重自身发展的同时承担起社会责任,实现企业发展和社会发展的双赢目标。     

基于虚拟视角的零售业人力资源管理职能转变研究

目前我国零售业的人力资源管理面临较大的困境,如对企业人力资源管理的战略地位认识不足;缺乏人力资源规划;员工流失比例高;员工缺乏培训等。从人力资源管理理论演变的过程说明,其原因是人力资源管理的职能没有转变。零售业人力资源部门应逐渐从行政性管理工作中解放出来,开始更多地从事战略性人力资源管理工作,对于那些行政性的事务应进行虚拟化运作,制定员工管理虚拟、招聘虚拟、培训虚拟等对策。     

Business Relationship Learning and Commitment in the Internationalization Process

This paper is based on a case study of an international venture and on the observations reported by a number of researchers that the received models of the internationalization process of the firm do not capture some important phenomena in the modern international business world. As several researchers argue that networks play an important role in the early internationalization the paper outlines a network model of the internationalization process of the firm. It combines the experiential learning–commitment interplay as the driving mechanism from the old internationalization process model with a similar experiential learning–commitment mechanism focusing on business network relationships. In the resulting model we can see firms learning in relationships, which enables them to enter new country markets in which they can develop new relationships which give them a platform for entering other country markets.     

Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?

This research examines how a firm's relationship commitment influences its extra-role behavior after an intentional destructive act by a partner. The results of two studies – one a national survey of dealers for a consumer durable product and the other a set of three experiments involving business-to-business managers – show that the outcome of a destructive act depends on the type of commitment: whether the commitment is affective, calculative, or normative. Under relational distress caused by a supplier's destructive act, high affective commitment induces more negative extra-role behaviors, high calculative commitment induces more positive extra-role behaviors, while high normative commitment induces little change in extra-role behavior. Process tests indicate that each of these effects on extra-role behavior is explained (mediated) by psychological responses that are distinct for the type of commitment involved.     

A more comprehensive understanding and measure of customer helping behavior

We develop a more comprehensive measure of discretionary, extra-role behaviors that customers engage in to help a company. While customer helping behaviors have been studied previously, attempts to develop valid measures have been limited. We use the validation process for the Organizational Citizenship Behavior scale as a model to develop and validate a new scale measuring a comprehensive range of customer helping behaviors. We identify multiple dimensions of customer helping behaviors that are engaged in by the same customers, driven by the same antecedents, and collectively form a helping behaviors scale. Using student samples and customers of a non-profit organization, we demonstrate a consistent scale structure, reliability, and nomological and external validity. We present two variations of the scale, one for for-profit companies and one for non-profit organizations. This scale is intended to be used as a dependent behavioral measure to enable researchers to capture multiple customer helping behaviors.     

Consumers' reaction to fair trade motivated price increases

Consumer perception of price increases and their reactions are a topic of great relevance for marketing research and practice. We investigate consumers' acceptance of price increases justified by higher costs due to company's corporate socially responsible activities by conducting two experimental studies. In the first study we examine perceived fairness and intentions following a price increase justified by a fair trade commitment. To assess the green attitude–behavior gap in consumer behavior our second study incorporates a real world experiment to explore actual consumer behavior against stated intentions. Our investigation adds nuance to our understanding of the effects of corporate social responsibility on consumer response to price increases. Our results reveal that a price increase due to a fair trade commitment is perceived as fair and does not have a negative impact on purchase behavior. We contrast our findings with a price increase due to higher taxes and due to profit increase. Our results demonstrate that fair trade justified price increases can skim twice the amount compared to tax justified increases. Furthermore, consumers' actual buying behavior reveals no difference to their stated intentions. Hence, prior research proclaiming an attitude–behavior gap in the context of consumers' socially responsible buying behavior has to be called into question.     

创新型企业成长健康度评价指标体系的构建

创新型企业成长健康度评价问题是研究创新型企业的重要内容。为此界定了创新型企业成长健康度的内涵,并遵循指标体系设计的原则,基于木桶理论的原理,构建了较为完整的创新型企业成长健康度评价指标体系。     

The Effects on the Relationship Learning from Relationship Enhancement Activities

Abstract

This study utilized recursive systems to assess the causal relationship framework of the relationship enhancement activities, relationship commitment, and relationship learning. A total of 1,067 questionnaires were distributed to members in the Association of the Computer Science and Information Management (CSIM) in this study. The results demonstrated that regular associate activities were not positively correlated with affective commitment, but it directly affected relationship memory. Finally, we also discovered that marketing activities would enhance members' commitment and increase members' willingness to learning.