Visitor centre staffing: Involving volunteers

Volunteer involvement in visitor centres has received little attention by tourism researchers despite the critical role staff play in welcoming tourists to a destination and promoting tourism activities. The community function of visitor centres - of which volunteering is part - has also been underplayed in previous research. Using data from a survey and interviews with visitor centre managers in Australia, this paper investigates the rationales for staffing visitor centres with volunteers and/or paid employees and, related to motivations for volunteering, the factors influencing the attractiveness of visitor centre volunteer programmes. The dominant rationales for involving volunteers are need, community involvement, visitor experience, and the personal qualities and motivations of volunteers. Visitor centre volunteering is attractive because of location and local pride, interactions with tourists and social relationships with other volunteers, and the reputation of the visitor centre and its volunteer programme.     

THE POLITICS OF AESTHETICS IN VOLUNTEER TOURISM

In this paper I address the “politics of aesthetics” in volunteer tourism. By “aesthetics,” I mean two things. First, I adopt Jacques Ranciere’s notion of aesthetics as the structured way human sense is organized. I argue that volunteer tourism perpetuates an aesthetic structure that systematically depoliticizes the global economic inequality on which the experience is based. Second, drawing on recent scholarship in critical tourism studies as well as 16 months of ethnographic research in Chiang Mai, Thailand, I illustrate how volunteer tourists aestheticize the host community members’ poverty as authentic and cultural. This reframing contributes to the legitimization of volunteer tourism as a celebrated cultural practice that perpetuates the aestheticization rather than the politicization of poverty in the encounter.     

Changes in tourist personal values: impact of experiencing tourism products and services

This study examines how tourist personal value networks are constructed, and examines whether the structure of such networks differs if experience or consumption of tourism products or services influences the importance of these personal values. Through laddering and implication matrix, the abstraction score of each value can be computed and its position within the value structure identified for constructing a personal values network. By comparing the structure of the personal values network before and after traveling experience, the researchers found that tourists may hold identical values but assign them different degrees of importance, changing the value network structure. Thus, marketers targeting before-the-trip tourists should emphasize that their products or services meet tourist desires for “imaginative” and “an exciting life” and can help tourists achieve a feeling of “freedom.” If marketers targeting tourists who have just come back from a trip, they should emphasize the “cheerful” feelings of the trip and project an image of “happiness” and “freedom” to attract tourists and satisfy their desire for “inner harmony.” This finding not only provides marketers with information regarding tourist cognitions, but also helps marketers to effectively formulate marketing strategies.     

Volunteer tourism,development and education in a postcolonial world: conceiving global connections beyond aid

This paper contributes to the public and academic debate on the appropriateness of young Westerners’ participation in projects of volunteer tourism conducted in developing countries. Ethnographic research was carried out in the context of an Australian program that organizes short-term group placements for university students in countries like Vietnam, Mexico and Fiji. The results illustrate that such projects can produce similar benefits to other educational initiatives of international volunteering and service (IVS) in terms of global engagement, career development, intercultural competence and psychological support. However, for these projects to avoid public critiques and negative outcomes, they need to harmonize personal and institutional expectations with real volunteer capacities. Thus, until IVS programs in the university context distance themselves from a development aid discourse, they will potentially fall under the umbrella of “neo-colonialism”. The research provides a model of impact analysis and raises challenging questions for universities or similar organizations involved with short-term group placements of volunteer tourism.     

Volunteer tourists in the field: A question of balance?

This paper is based on a study of volunteering at a children’s refuge in Mexico. This study explored the relationship between volunteers, their volunteering experiences and the behaviour that resulted. The study findings revealed volunteers were provided with the opportunity to make a positive contribution to the every-day lives of the children at the children’s home. However the findings also demonstrated that the volunteering experience consisted of much more than just the work duties carried out there, as volunteers also undertook tourist activities. Living in shared accommodation in walking distance from the busy tourist resort of Puerto Vallarta, the volunteers were faced with the difficult task of balancing commitment to their work duties at the children’s home with the lure of more hedonistic pursuits. This balancing act raises questions about the management of volunteer tourists.     

Tourists and researcher identities: critical considerations of collisions,collaborations and confluences in Svalbard

ABSTRACT

Svalbard is an “edge-of-the-world” hot spot for environmental change, political discourse, tourism and scientific research in the Anthropocene. Drawing on ethnographic and qualitative research, I use this context to critically explore the identity-categories of “researcher” and “tourist”. Through the lens of political ecology, I draw out the uneven power relations of knowledge production that are attached to these labels and their consequences for ongoing efforts for managing sustainable tourism. By considering the experiences of tourists, researchers and “scientific tourists”, both practically and from an embodied experiential perspective, I challenge the distinctions typically made between these roles. I bring to light several common aspects, goals and experiences these practices share. In doing so, I aim to disrupt the existing hierarchies of knowledge that champion an impersonal, rational scientific approach and call for a more varied array of knowledge and practices to be taken into account when considering the future ecologies of Svalbard and the broader Arctic region.     

Affirming authenticity: Consuming cultural heritage

This paper identifies how British tourists affirm authenticity through visiting socio-industrial cultural heritage attractions. Survey findings of 1,200 interviews with domestic tourists visiting three major British period theme parks highlighted the diversity of perceived authenticity gained by them and, thus, showed the importance of experiential and emotive processes in their interaction with attraction settings. In particular, three distinct thought processes were identified: reinforced assimilation, cognitive perception, and retroactive association. The notion of “insightfulness” is presented as an appropriate characterization of how cultural authenticity is affirmed by individual visitors through the “encoding” of an experience with their own personal meanings.     

志愿观光的体验研究:广州亚运信使观光团案例

20世纪80年代,志愿旅游在西方兴起,分为度假为主的志愿观光和志愿为主的志愿旅游两个类别。目前,国内外研究集中于后者,而文章则聚焦前者的体验。根据志愿经验和意愿以及志愿活动的组织水平,志愿观光者被划分为四类,拥有不同的观光和志愿体验组合,而志愿活动也被划分为四类,带来不同的体验。搭便车者和失望的信使更靠近大众旅游者,旅途信使感受到团队互动的归宿感和凝聚力,但真正信使的志愿感受最为丰富,触及到志愿精神的本质。志愿活动能否对旅游者产生影响取决于两个因素:志愿的需求和经验是首要因素,其次是志愿活动的设计和管理。文章最后为旅行社开发类似产品提供了营销策略。     

Digital free tourism – An exploratory study of tourist motivations

The problem of technology overuse - and related mental health and addiction issues – has spilled over into the tourism context. Recent literature has also suggested that heavy use of technology while travelling could potentially have negative impacts on the overall tourist experience; and that tourists might search for “disconnection” while travelling. As a result, this study focuses on the recently emerged and scarcely understood phenomenon of “digital free tourism” (DFT), exploring participants' motivations for voluntarily abstaining from, or limiting their use of, technology on their travels. The findings aid relevant theory by identifying four main factors that motivate tourists to participate in DFT – escape, personal growth, health and well-being, relationships – and highlight several exploratory subthemes underlying these motivators. Considering DFT not as an inconvenience but a travel choice, this study can finally aid practitioners to better promote DFT as a tourism product; maximizing the participants’ related benefits and positive experiences.     

From gaze to dialogue: host–guest relationships in Lijiang,China, as illustrated by the case of Joseph F. Rock

The gaze places host and tourist in an “authority field” which is unfavorable to the development of harmonious interpersonal relationships and cultural interactions for both sides. Mutual, equal and just host–guest relationships should be established through dialogue, which will improve tourists’ understanding and experiences, awaken the hosts’ cultural consciousness and establish a new type of cultural interaction. The paper is based on analysis of the work and life experience of Joseph Rock in southwest China during 1922–1949. It uses content analysis to examine more than one thousand photos which contain visual representations of his gaze. The changing values of tourism to the ego and culture were revealed through a change in emphasis from “I–It” to “I–You” relationships as Rock turned from gaze to dialogue.     

Towards an Integrated Image-based Typology of Volunteer Tourism Organisations

This paper focuses on volunteer tourism organisations that offer conservation expeditions, where volunteer tourists can assist in scientific research or ecological restoration. It seeks to identify organisational images and suggest how these images affect the expectations of volunteer tourists. Using the promotional material of volunteer tourism organisations, the contents of organisations' mission statements, promotional photographs and volunteer testimonies were analysed. Potential volunteer tourists were also asked to perform a multiple sorting procedure on the organisations' brochures to assess their images of volunteer tourism organisations. From the results, four groups of volunteer tourism organisations were identified and labelled ‘conservation research expeditions’, ‘holiday conservation expeditions’;, ‘adventure conservation expeditions’ and ‘community holiday expeditions’. It is proposed that organisations need to be aware of their perceived images in order to match their volunteers' expectations and needs, manage tourists' expectations and ensure the success of their volunteer tourism expeditions.     

The motivations and expectations of international volunteer tourists: A case study of “Chinese Village Traditions”

International volunteer tourists devote not only financial support but also time and effort to conservation, preservation, or humanitarian projects outside their original countries. The purpose of this paper is to report the results of a qualitative study on the motivations of ten international volunteer tourists who joined the “Chinese Village Traditions” expedition of the Earthwatch Institute in the summer of 2008. The main research question was, “Why do people join international volunteer tourism trips?” Eleven themes dealing with motivations emerged and were categorized into three groups: personal, interpersonal, and other. Four personal factors were measured: authentic experience, interest in travel, challenge/stimulation, and other interest. Four interpersonal factors were also considered: desire to help, interaction with locals/cultures, encouraged by others, and enhancing relationships. Other factors included unique style of the trip, time/money, and organization goal. The findings of this study echo previous literature reviews in different settings.     

The seven sins of hunting tourism

In a review of situational pressures on tourists, we identify seven sins or risk zones that induce moral disengagement and allow for behaviour that would be considered unethical by the same people when not on holiday. The context of hunting tourism reveals the following sins act cumulatively on the hunting tourist: “The Pay Effect”, “The Tourist Bubble”, “Last Chance Tourism”, “The Bucket List”, “When in Rome”, “The False Display”, and “The Saviour”. Identifying these sins and the way hunting tourists draw from them to neutralize eco-guilt are argued to be a first step on the call to set standards and practices within consumptive wildlife tourism consistent with the Precautionary Principle in tourism planning.     

The ubiquitous tourist brochure explorations in its intended and unintended use

The format and content of tourist attraction brochures are examined. Emphasis is on their function in encouraging tourists to establish authentic “traveler-like” personal contact with the local people and area. The Old Order Amish community in Lancaster County, Pennsylvania, is the setting studied. Findings indicate that brochures advertising staged tourist attractions implicity encourage tourists to move away from contact with the indigenous population and culture. Attractions are presented as convenient, efficient, and authentic means of “sampling” the region. Questions are raised about the probable consequences for a local area and its people, should large numbers of tourists choose to seek our direct and “authentic” contact with the indigenous community. It may be the staged attractions, while often the object of intellectual critique, protect the community from the pressures of mass tourism.     

Cross-cultural event volunteering: Challenge and intelligence

Globalization and increasing number of international events makes cross-cultural volunteering a popular phenomenon when combined with the greater mobility of people. Focusing on a volunteer's experience at four events in New Zealand and China, this paper aims to explore the challenges and intelligence that encountered at such events. Earley and Ang's cultural intelligence framework is used to explain what contributes to successful cross-cultural volunteering experiences. Drawing upon the autoethnographical data and a critical discourse analysis of volunteer handbooks and emails, the results identified a four-dimensional schema to explain the auto-ethnographical perceptions of what is termed a 'dual' volunteer experience. The analysis suggests that cultural intelligence leads to an enhanced experience, while a lack of intercultural effectiveness leads to challenges. Recommendations for cross-cultural volunteering practice are also presented.     

Are we all environmental tourists now? The role of biases in social comparison across and within tourists,and their implications

From a management and research perspective, it is important to get a better understanding of what influences tourists in their decision to choose environmentally friendly travel options, and how these are related to social cognitive processes. This paper reports findings from two separate studies investigating the role of biases in social comparison, with particular reference to tourists' perception of their personal roles as environmentally friendly tourists, and especially tourists’ views of the environmental attitudes of other tourists. Samples of N = 1607 and N = 2076 tourists, respectively, were obtained for two studies in Western Norway. Results indicate that tourists perceive themselves to hold more pro-environmental attitudes than other tourists (i.e. “typical tourist”, “average tourist”, “tourists”). This suggests that there are differences in the perception of the self and others when it comes to social comparisons concerning issues of environmental sustainability. The findings also suggest that tourists hold overly positive views of themselves generally concerning issues of environmental sustainability and that their environmental attitudes reflect perceived desirable standards. The theoretical and practical implications of the findings are discussed from a social psychological perspective, and implications for tourism managers and researchers noted.     

The influence of volunteer motivation on satisfaction,attitudes, and support for a mega-event

Although there are numerous studies on volunteering in tourism, little research has been done on volunteer support for mega-events. This study develops a theoretical model investigating the relationship between volunteer motivation and support for the Expo 2012 Yeosu Korea through mediating effects of satisfaction and attitudes toward volunteering and the Expo venue. An onsite survey of 489 volunteers at the Yeosu Expo was conducted. The structural equation model reveals that patriotism and intrinsic motivations significantly influence volunteer satisfaction, which in turn exerts a significant effect on attitudes toward volunteering and the Expo venue. Also, volunteer attitudes toward volunteering significantly influence volunteer attitudes toward the Expo venue, which in turn have a significant effect on support for the Expo. The study suggests that patriotism and intrinsic motivations can leverage support for mega-events through enhancing mediators of satisfaction and attitudes.     

‘Poor children on Tinder’ and their Barbie Saviours: towards a feminist political economy of volunteer tourism

Barbie Saviours is a satirical Instagram account and linked Facebook page that depict white western Barbies volunteering in Africa with the bio, ‘Jesus. Adventures. Africa. Two worlds. One love. Babies. Beauty. Not qualified. Called. 20 years old. It’s not about me… but it kind of is’. Drawing on emerging theories of feminist political economy, we address the growing backlash against volunteer tourism in the popular media and argue that critiques against these images reflect an anti-hegemonic project that highlights the role of sentimental colonialism in contemporary forms of international popular humanitarianism. Widely described as a critique against the ‘White Saviour Complex’, Barbie Saviour is used to popularise a negative image of western female volunteer tourists which currently comprise more than 75% of the industry. These critiques question the morality and legitimacy of female volunteer tourists as well as related spaces of western forms of development in the global south. These satires shine a spotlight on the neocolonial aura of the practice. However, we argue that while this critique is a productive reminder of the symbolic violence of racialised inequality, the critique itself also, albeit inadvertently, perpetuates the ahistorical and apolitical racial, ethnic, gender and class-based binary thinking that it seeks to condemn.     

Tourists and severe weather – An exploration of the role of ‘Locus of Responsibility’ in protective behaviour decisions

Severe weather events can impact negatively on tourism and put tourists at risk. To reduce vulnerability, tourists should be aware of and be prepared for possible severe weather. Seeking risk information, a type of protective action behaviour, is an important way to reduce vulnerability. This paper presents the results of a study that investigated the role of Locus of Responsibility (LoR) for protection behaviour for severe weather, by linking it with Information Seeking and related intra-personal antecedents. LoR has previously been found to impact protective action decisions, but not within the context of severe weather and tourism. Our survey research among tourists in New Zealand provided evidence for three Loci of Responsibility; “Internal”, “Shared” and “External”. Significant differences between these groups were found for Information Seeking antecedents, though not for Information Seeking. Next, significant differences were found for weather information preferences, both source and content. Findings and implications for tourism and safety management in New Zealand are discussed.     

Applying a transformative learning framework to volunteer tourism

This paper applies the educational theory of transformative learning to reconceptualising the practices of volunteer tourism. The theory of transformative learning posits a 10-step process to experience a radical shift in consciousness that dramatically and irreversibly alters how participants see their place in the world. Volunteer tourism has commonly been seen as a form of alternative tourism that provides a cathartic experience for the volunteer tourists and benefits to the hosting organisation and the natural and/or social environment of the project. Existing research suggests that these outcomes have not, as yet, been achieved by current practices in this sector. In referring to the theory of transformative learning we note that some, but not all, of the 10 steps have been applied and that we might therefore expect volunteer tourism to fall short of its promises. We conclude that the theory of transformative learning offers a useful framework for volunteer tourism, providing insights into the need to create opportunities for participants to complete the transformative process. We suggest that volunteer tourism organisations redesign their activities to include the remaining steps of transformative learning to improve their product for both the tourists and the sustainability outcomes of the projects.