Remembrance Trails of the Great War on the Western Front: routes of heritage and memory

ABSTRACT

The First World War Centenary (2014–2018) is stimulating much interest in the memory of this conflict and is already encouraging increased tourism to the old Western Front region of France and Belgium. One of the strategies adopted by regional tourism authorities is the creation of ‘Remembrance Trails’ – self-guided circuits designed for car, motorbike or bicycle. Using a case study approach, this paper will examine these trails from a perceptual angle to demonstrate how, despite the lack of empirical evidence in our understanding of them, Remembrance Trails have a key role to play in the emerging war-tourism resources of the region. Using the model of Timothy and Boyd (2015), the routes are interpreted as either organically or purposively planned and in linking ‘sites of memory’ able to provide an effective way of engaging with the landscape and narrative of war. The paper argues that the routes have an important role to play in the transmission of memory and as ‘linear memorials’ can be viewed as emerging pilgrimage routes with the potential to concentrate experience in a dynamic way.     

The multiple roles of battlefield war museums: a study at Fromelles and Passchendaele

Today’s war museums are large institutions that cater to a broad range of people and provide a number of functions. In recent years, activities and displays relating to the notion of ‘edutainment’ have been incorporated into their offerings. On the Great War battlefields of Europe, the war museums tend to address specific battles that were fought in the immediate area, and traditionally they attracted visitors with a familial or national connection to the site. An on-site survey at two battlefield war museums found that remembrance remains a primary function, but overall, visitors did not support the museums as places for leisure experiences. Personal connections, both familial and national, were important, and while a broader European connection was strongly supported, it was not unique to any particular group. Peace and anti-war appeared to be seen as distinct elements. The study reinforces previous work in the field that argues personal connection provides the initial motivation for visitation.     

The dimensions of rural tourism experience: impacts on arousal,memory, and satisfaction

ABSTRACT

Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors’ experiences in rural destinations is still scarce. This paper analyzes the rural tourism experience of Portuguese tourists who answered an online survey (N = 252). The paper aims at validating, in the rural tourism context, a previously proposed tourist experience scale, and analyzing the relationships between the experience, arousal, memory, and satisfaction. Results reveal that the rural tourism experience dimensions of education and esthetics positively predict rural tourists’ arousal, whereas escapism and esthetics determine memorability. Finally, implications for rural tourism marketing are discussed.     

Social tourism and self-efficacy: Exploring links between tourism participation,job-seeking and unemployment

Social tourism is assumed to provide important psychological benefits for economically and socially disadvantaged populations. This study examines empirically whether these individual benefits are associated with socioeconomic benefits to society by focusing on unemployed individuals. Psychological benefits are addressed in terms of self-efficacy, and socioeconomic benefits, in terms of job-search behaviour. Findings from mixed-methods data reveal that holidays create enabling environments, which bring about positive changes in participants’ self-efficacy, contributing to positive effects on their job-search behaviour. Positive effects are also identified with regard to behaviours towards alternative paths to employment, such as volunteering. Given that these behavioural changes comprise major determinants of reemployment, it is suggested that social tourism may hold potential for incorporation into existing unemployment policies.     

Social marketing,sustainable tourism,and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour

ABSTRACT

This paper investigates the impact on the guest experience of initiatives promoting water efficient behaviour in small/medium-sized enterprises (SMTEs) offering tourism accommodation. Interviews with 16 SMTE managers revealed businesses were unable to incorporate many initiatives previously examined in the literature, due to the small size of their businesses. In the interviews, however, they contributed three new ideas not previously examined in existing sustainable tourism dialogues. A subsequent questionnaire (n = 408) was administered to potential guests to better understand their water use behaviour, explore how initiatives might impact their accommodation experience, and to assess guest reactions to social marketing messages. Eight initiatives and five messages were tested. Cluster analysis revealed three distinct water user segments with one cluster showing the greatest promise for targeting to increase return on investment. Guests reported the highest positive impact on their experience from initiatives SMTEs stated were not operationally viable. This may indicate that larger firms have a competitive advantage over SMTEs if applying social marketing to change guest behaviour. However, the study found that two of the new initiatives, suggested by SMTE managers as more appropriate to their businesses, would be viable in engaging guests and at acceptably low costs.     

Sustainable tourism and social value at World Heritage Sites: Towards a conservation plan for Altamira,Spain

This study aims to identify the factors that constitute the social value of heritage in relation to sustainable tourism. To do so, this paper provides a theoretical contribution by unifying the fields of heritage management and sustainable tourism through a mixed-method approach. It showcases the social dimension of the World Heritage Site of Altamira, Spain, combining qualitative and quantitative techniques. Research findings provide information about the multiple factors determining the social value of heritage, namely: existential, aesthetic, economic, and legacy values and the risks associated with underestimating the contemporary social value. Ultimately, this research paves the way for improving normative approaches toward sustainable tourism and, offers practical solutions to the challenges faced by the Altamira and other World Heritage Sites.     

Individual,organization and structure: Rethinking social construction of everyday life at workplace in tourism industry

This article analyzes the social construction of everyday life at workplace using the novel of Hakan Günday about a touristic jewellery shopping center. It utilizes research propositions drawn from the theories of symbolic interactionism, structuration and habitus. It is suggested that the results invite a need for rethinking the concepts of the Corrosion of Character by Sennett and of Zombie-Machine by Harding in the context of workplace studies. It is also concluded that the study provides a provocative but integrative understanding of the ideologies, paradigms, traditions and theories of action within a workplace generally and also specifically for the tourism industry within the context of structured agencies.