Tourism as reflexive reconstructions of colonial past

This paper examines ways in which tourism can create a safe area where political contestations can be expressed and communicated. Utilising a longer-term ethnographic research, this paper unravels ways in which local tourists reflexively reconstruct colonial past, within the context of two royal palaces in South Korea. Individual narratives highlight the intricate and complex dynamics of heritage and nationhood, by way of either confirming or contradicting official discourses and nationalist sentiments. Individual narratives contribute to challenging the distinction between the official and the unofficial and the ideological and the emotional, thereby highlighting the ambivalent nature of colonial heritage. This paper recognises the liminal and transformative force of tourism as a drive for oppositional and alternative readings of a shameful past.     

Does gender diversity matter to hotel financial performance?

This study examines the effects of executive gender diversity (EGD) and board gender diversity (BGD) on hotel financial performance in China based on the framework of the gender role, agency, and resource dependence theories. This research documents a negative effect of EGD and no significant effect of BGD on hotel financial performance. Moreover, the effect of EGD on hotel financial performance captured by return on equity (ROE) exhibits a U-shaped curve, with the profitability measure bottoming out at 21%. Our analysis also shows that a critical mass of 40% of EGD serves as a positive moderator for the EGD-ROE relationship. Beyond this point, gender-balanced executive groups evade negatives rooted in the gender role theory, enjoy positives drawn in the agency and resource dependence theories, and generate superior financial performance compared to all-male executive groups. This research offers important implications for human resource management and policy and regulation formulation.     

Opportunistic behaviour in hospitality franchise agreements

This paper combines agency and social exchange theoretic perspectives to examine opportunistic behaviour in hospitality franchise agreements. It identifies and analyses the opportunistic behaviour of both franchisors and franchisees through a qualitative study of Turkish hospitality franchisees. A model of opportunistic behaviour and social exchange is developed from the study for further empirical testing. The model depicts different categories of franchisee behaviour, how franchisee behaviour is influenced by the behaviour of franchisors, the relevant characteristics of social exchanges between franchisors and franchisees, and the outcomes of those exchanges. As such, the study provides a complementary perspective of franchise opportunism and exchange relationships. A number of implications for hospitality franchise stakeholders are identified as a result.     

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

This study examines of the ways in which Korean TV dramas affect Taiwanese consumers’ attitudes toward the locations where the dramas are filmed (onscreen locations). Previous studies have incorporated balance theory into product–character association models and have demonstrated that consumers tend to align their attitudes toward products with the valence of a character’s attitudes toward the products. Unlike previous studies, this article attempts to investigate the product–character association model in a cross-cultural setting where the ‘products’ considered are the onscreen locations. To account for the effect of similarity between Taiwanese culture and Korean culture, the concept of perceived cultural proximity is introduced into the balance-theory-based model. The results show that consumers’ parasocial relationships with a character and consumers’ attitudes toward the character are related to their attitudes toward the location. However, this relationship is significant only for those viewers with high perceived cultural proximity between Taiwan and Korea.     

Sustainability communication: The effect of message construals on consumers’ attitudes towards green restaurants

As consumer preferences for environmentally conscious products have intensified in recent years, scholars have begun to more deeply explore the complex relationship between green practices and consumer behavior in the hospitality industry. Recently, this stream of research has been extended to the restaurant industry where consumers have become increasingly concerned about corporate social responsibility in general, and sustainable operations in particular. However, while there is general agreement about the importance of promoting a company’s sustainability message from a consumer marketing standpoint, an essential underlying question remains unanswered: What is it about sustainability messaging that leads to positive consumer attitudes? The purpose of this research is to explore this question via the complementary theoretical perspectives of construal level theory and information processing theory. Data collected from a sample of restaurant consumers in the United States suggest that consumers process information differently according to variations in the construals of a company’s sustainability message. The results indicate that messages congruent with the consumer’s perception of sustainability result in a more positive attitude toward the company.     

Residents’ support for tourism: An Identity Perspective

Studies on residents’ support for tourism have primarily been conducted in the developed world. This study analyzes community support in the island economy of Mauritius by testing a model based on the social exchange theory and the identity theory. The model proposes that the resource-based occupational identity, environmental identity, and gender identity of the residents influence attitudes to tourism impacts and support (behavior). Results indicate that one’s identity has a direct bearing on support, but may not always influence attitudes. Findings confirm the relevance of the social exchange theory and the identity theory in explaining community support for tourism in island economies. The study’s practical implications and limitations are discussed.     

Are better-connected CEOs more socially responsible? Evidence from the U.S. restaurant industry

Extensive research has documented how corporate social responsibility (CSR) outcomes are determined by CEOs' intrinsic characteristics, while their social network status has been under-researched. Building on impression management theory and resource-based theory, the current study analyzes the association between CSR activities and top management's position in the social hierarchy, i.e., network centrality. The heterogeneous effects across different restaurant and CSR types are examined based on stakeholder theory. Using a panel dataset of publicly traded U.S. restaurant companies and a novel dataset of CEO network centrality, we find that firms with highly connected CEOs are involved in more socially responsible activities. In addition, the marginal effect of network centrality on CSR is stronger for fast-food than for full-service restaurants and more prominent for external than internal stakeholder subcategories. The results advance the determinant analysis of CSR and provide managerial implications for CEO selection and policy suggestions on CSR promotion.     

Theory in hospitality management

This paper comments on the absence of any commonly agreed theoretical framework about hospitality management. A tentative proposition is made for a model which identifies the inter-dependent and inter-related elements of hospitality management which might be used as a basis for management teaching and development as well as for research.