Interpretation of the Evaluation Standards of Low Carbon Urban Green Communities

Green community is a direction for modern neighborhood development against the background of the sustainable development strategy with the aim to improve residential environment and provide guidance for low-carbon lifestyle. With the quickening of urbanization,green community development is attracting greater attentions of worldwide research institutions related, especially to the evaluation standards of green communities. This paper interprets the indicators of three major rating systems for green communities; analyzes the evaluation factors with combination of the practice; discusses the application of the assessment indicators;and prospects the construction and development of the green communities in China.     

基于多层次灰色评价法的绿色物流效果评价研究

随着现代物流快速发展,一些企业开始尝试从物流某些环节的单项技术入手实施绿色物流,但目前关于企业绿色物流效果评价的研究尚处于理论阶段,缺乏科学合理的指标对相关实践进行指导。因此,有必要构建相对完整的绿色物流效果评价指标体系,结合灰色评价与层次分析法,对企业绿色物流实施效果进行了评价。     

Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

This study contributes to current literature by constructing a model to evaluate how using green marketing to promote brand image affects consumers' purchase intentions. First, the decision-making trial and evaluation laboratory (DEMATEL) method was used to explore the mutual influence on evaluation indicators, and an influential network relation map (INRM) of indicators and sub-indicators was constructed based on the results. The DEMATEL method was then combined with the analytic network process to create a DANP method to calculate weights for each indicator and sub-indicator. A modified Vlse Kriterijumska Optimizacija Kompromisno Resenje (VIKOR) method was then employed to explore the comprehensive performance of each indicator and sub-indicator using empirical data. Finally, conclusions were summarised and suggestions were proposed. This study's findings can serve as a reference for firms seeking to improve the tangible effects of their green marketing strategies by stimulating consumers' purchase intentions.     

Transplanting Social Capital to the Online World: Insights from Two Experimental Studies

The recent proliferation of computer networks has stimulated the emergence of thousands of online communities. Facebook, which has grown to 175-million users in five years and recently surpassed megasite MySpace to become the world's largest social networking site, is a classic example. As the importance of online communities continues to grow, a good understanding of their success factors for building and sustaining a community becomes crucial.

In this article, we apply social capital theories to examine the interactions among individuals and trust building at the initial development of an online community. Specifically, we postulate that offline social capital can be transplanted into an online community (small or large) to foster the development of trust and social norms that make a community thrive. We conduct two experimental studies: one in the context of real-world, small-scale online communities, and the other in the context of computer-simulated large-scale online communities. Results from these studies provide strong support for our proposition. We interpret these results and discuss their implications and contributions to theory and practice.     

多措并举 积极推进农村社区建设机制创新

由于当前我国经济体制转轨和社会转型的不同步,城镇化相比工业化发展滞后,阻碍了农村社区建设目标的顺利实现.为此,应结合广大农村社区建设的实际,建立健全领导机制,科学制定农村社区建设发展规划;建立健全经费投入保障机制,促进农村社区持续健康发展;建立健全社区居民素质培育机制,造就新型农村社区建设主力军;加强农村社区文化建设,建设适应新形势的农村社区文化;完善农村社区服务体系,促进农村社区协调发展.     

Tensions between Value Capture and Value Slippage: The Case of Brand Communities

With the development of intangibles, the issue of value capture has become of paramount importance, especially for firms that have a community of users gathered around their brand. While the notion of utilizing communities may be appealing, transforming the relationship between firms and communities into profit for the firm is less obvious. The dual challenge for firms is capturing the value created by the brand community, while avoiding any kind of value slippage to another actor. From a re‐examination of five cases of value creation with brand communities in different industries, we delineate three assemblages of actors and episodes manifesting value slippage, and two manifesting value capture by virtue of the attitudes and behaviours of the firms that own the brands. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

We investigate the causal relationship between brand community identification, brand affect, community loyalty, brand loyalty, brand evangelism, and community evangelism, developing a structural equation model set within the context of online brand communities for newly hybridized roses. The analysis considers size as a moderator for the relationships between constructs, comparing small and large web-based brand communities. Findings highlight that small communities operate differently from larger ones with regard to numerous aspects, and possess specific strengths and weaknesses. Members of small communities develop higher community loyalty; brand loyalty in small community stems more from community loyalty than from brand affect; small communities engage in word of mouth for the community more than in word of mouth for the brand. Managerial implications are addressed.     

罗汉果茶饮料的研制

本课题以罗汉果和绿茶为原料,对罗汉果-绿茶复合饮料加工工艺条件进行了初步研究。采用单因素试验和正交试验,以感官评价和理化为指标,确定罗汉果原液和绿茶原液的最佳配比、罗汉果绿茶原液的最佳含量、柠檬酸添加量和羧甲基纤维素钠添加量。结果表明:罗汉果原液∶绿茶原液最佳配比为2∶1;复合饮料中罗汉果绿茶原液含量为20%,柠檬酸含量为0.020%,羧甲基纤维素钠含量为0.090%。     

Impact of the Community Reinvestment Act on New Business Start‐Ups and Economic Growth in Local Markets*

Economic growth in the United States has historically bypassed many minorities and low‐income communities. Some researchers and community advocates assert that the deterioration of these communities is in part caused by financial institutions' redlining and neglect. To rectify the situation, the government introduced the Community Reinvestment Act (CRA) for the purpose of encouraging banks and saving institutions to become more socially responsible and help meet the credit needs of communities in which they are located. The CRA was the government's response to bank lending discrimination. However, when passing the Act, Congress was equally concerned with reversing or at least halting disinvestment from inner‐city communities and in turn revitalizing local economies. Many believe that the availability of credit to establish, refinance, and improve small businesses is critical to the well‐being of local communities. Therefore, through the provision of small business loans, the CRA could be envisioned as a catalyst toward achieving that goal. Thus the aim of this paper is to investigate potential relationship between banks' CRA lending activities, and new business start‐ups and economic growth in local markets. The paper proposes that new start‐ups will have spillover effects that will consequently contribute to community development. After controlling for several potential variables that could have an impact on business start‐ups and community developments, the study found a strong positive effect. Beside its social and economic implications, the study also considered policy implications associated with the CRA regulation as a welfare improving initiative in low‐income communities. It offers ground for certain government intervention in the loan market.     

South shore bank: Is it the model of success for community development banks?

South Shore Bank, the country's first community development bank, began in 1973 with the dual objectives of making a profit and improving conditions in the community of South Shore, Chicago. Although the bank has been hailed as a success, there has been little work on defining or measuring its performance against either objective. This article compares the bank's financial performance against comparable banks (holding companies) and the demographic changes in the South Shore community against changes in the contiguous communities. The results suggest that both the bank and the community exhibit worse relative performance. Additional research is needed to verify these results and to determine how to improve the effectiveness and efficiency of community development banks. © 1995 John Wiley & Sons, Inc.     

环境价值观与居民绿色消费行为关系研究

近年来,我国经济高速发展,环境问题也越来越突出,政府提出了可持续发展政策;国际社会上,低碳发展方式备受关注。正是在这样的背景之下,改变居民消费方式,树立绿色消费观念再一次受到社会各界的重视。绿色消费是可持续发展观念的延伸,是解决环境问题的重要方面。本文通过文献回顾,结合我国现实情况和国内外学者的研究成果,构建了环境价值观与绿色消费行为关系的理论模型。     

建筑可持续发展中的绿色施工技术

施工阶段是建筑物产品形成的一个关键阶段,为了实现建筑可持续发展,要大力发展绿色建造技术。介绍了绿色施工在我国的研究发展现状和绿色施工技术的评价方法,并提出了发展绿色建造技术的对策。     

建设世界科技强国背景下科技人才职业满意度指标筛选方法与测评模型研究

科技人才研究是围绕建设世界科技强国开展的一项基础性研究工作,科技人才职业满意度状况探索更是激发科技人才积极性、推动经济社会发展的重要课题。面临科技人才职业满意度研究可能存在指标数量较多、指标含义重复等问题,本文基于人才学相关理论,首先讨论科技人才职业满意度测评指标体系,然后提出先借助对职业满意度测评指标进行筛选、再对筛选前后的指标体系分别构建职业满意度测评模型的方法和思路,以期为全面评价我国科技人才职业满意度、挖掘关键影响因素提供参考。     

度假区开发利益相关者合作模式研究

度假区的开发管理模式关系到度假区经营的成败,往往也牵涉到地方政府和当地社区的利益。山东蓬莱君顶酒庄度假区开发管理中企业、政府、社区通过相互依存的关系,构建了利于度假区良性发展的三方合作模式,为我国其它度假区探索一条适合我国国情的度假区与地方经济、当地社区共同发展的选择途径。     

Safe community in different settings

This paper describes the Safe Community concept and how communities aspired to safety through a structured, collaborative approach rather than a community that is already perfectly safe. The Safe Community movement started in Sweden at the end of the 1980s and was based on community-based injury prevention activities. Safe Communities are the communities that meet a set of 12 criteria (later changed to six indicators) set out by the WHO Collaborating Centre (WHO CC) on Community Safety Promotion at Karolinska Institutet in Stockholm. The communities may apply to the WHO CC to be designated as an official member of the WHO International Safe Community Network. To date, 83 communities around the world have been designated as members of the Safe Community Network, ranging in population from 1000 to nearly 2 million. Lidkj?ping in Sweden was the first designated safe community in 1989 and Rapla in Estonia was the last, designated in October 2004. The movement recognizes that it is the people who not only live, learn, work and play in a community but also best understand their community's specific problems, needs, assets and capacities. Their involvement and commitment are critical factors in identifying and mobilizing resources so as to create an effective, comprehensive and coordinated community-based action on unintentional and intentional injuries.     

Communities at the nexus of entrepreneurship and societal impact: A cross-disciplinary literature review

Although there is wide recognition of the importance of entrepreneurship for generating societal impact, entrepreneurial activities alone rarely achieve a positive impact without the engagement of communities. To date, however, entrepreneurship researchers have tended to overlook the importance of community for creating societal impact through entrepreneurship, and lack a comprehensive understanding of the nature and roles of communities. To address this, we conduct a systematic review of the literature published in 51 journals across the Management and Entrepreneurship, Economic Development/Community Development, Economic Geography and Regional Science, Energy, and Public Administration disciplines that makes three contributions. First, it identifies a new typology of community and proposes a comprehensive framework of roles through which societal impact is created by entrepreneurship for, in, with, enabled by, and driven by communities. Second, it demonstrates that the key to understanding how community relates to societal impact creation is to jointly account for both its type(s) and role(s). By linking community types and roles, the findings also suggest a theoretical contribution based on the relationship between the degree of formalization of a community type, and the degree of agency that a community role enacts. Third, the review underscores that communities are not just static settings but can also be dynamic actors in efforts to use entrepreneurship to create societal impact. Our cross-disciplinary review highlights trends and gaps in the extant literature and provides researchers with an evidence-based research agenda to guide future inquiry on this vital topic.     

Socially Responsible Processes of Small Family Business Owners: Exploratory Evidence from the National Family Business Survey

The purpose of this exploratory study is to ascertain the impact of family, business, and community factors on the socially responsible processes of small family businesses, and investigate the influence of financial success and attitudes toward community on these processes. The research is grounded in the Sustainable Family Business Theory, which has been enhanced to include the interactive and collaborative action, both economically and socially, of family businesses and their communities. Data are from the National Family Business Survey, 2000 panel. The processes studied include interpersonal transactions in the form of community leadership and holding an elected or appointed office, and resource transactions in the form of providing financial or technical assistance in community development, and providing donations to local programs. Models assessed the probability and intensity of assistance provided by family businesses. The findings indicate that the social and economic climate of the community may contribute to the performance of responsible actions by businesses because human, social and financial capital resources from both the family and the business can be used to solve problems in the community. The most robust result was that individuals with very positive attitudes about their local communities were more likely to serve in leadership positions and make financial and technical contributions to the community. Business owners in economically vulnerable communities were willing to assume more responsibility to fill leadership positions in the community and make substantial contributions of financial and technical assistance than those in less vulnerable communities. Policymakers must recognize the many contributions of family businesses and forge rural developmentpolicies that not only help sustain existing businesses and fuel the engine of economic growth, but encourage human capital development, and, in turn, enhance the contributions of the family and the business to their community.     

Creating environmental knowledge through ‘green communities’ in the Spanish pharmaceutical industry

Using a knowledge-based perspective, the goal of this article is to demonstrate the relevance of environmental knowledge (EK) in the creation of customer capital (CC) and explore how organizations can create such a type of knowledge via ‘green communities’. We first describe the nature of such communities. We validate the relationships between CC and EK through an empirical investigation of 225 sellers (front-line contact people) in the Spanish pharmaceutical industry. This empirical study also suggests the development of ‘green’ communities, and shows how they can facilitate the emergence, retention, and transfer of the EK via customer relations.     

福建省绿色经济发展综合评价体系构建研究

通过构建绿色经济评价指标体系,结合福建省2006-2011年的绿色经济发展数据,运用熵值法确定指标权重,对福建省绿色经济发展进行综合评价。福建省绿色经济发展过程中仍存在污染控制力不强,绿色技术研发投入不足,经济发展模式落后等一系列问题,提出优化产业结构、加强开发与应用绿色技术、加强污染控制和建立健全相关法律政策等促进福建省绿色经济持续发展的对策建议。     

Building the Charity Brand Community

The current article extends the concept of brand community to the charity sector. While the charity sector has begun to embrace the relationship marketing paradigm, brand communities represent a unique form of relationship marketing that can have a significant impact on nonprofits. A conceptual model of brand community development in the charity sector is proposed, and two unique mechanisms by which charity brand communities might develop — the cognitive and experiential‐learning mechanisms — are proposed. Not only do these mechanisms offer unique insights into how brand communities might develop, but they also explain how “sense of community” becomes a dominant influence on supporter loyalty. Research propositions concerning the influence of specific markers of brand community upon charity support behavior, are also presented.