中国汽车品牌与自主开发之路

我国经济的发展带来了轿车行业一片欣欣向荣的景象。但是从知识产权的角度看，我国轿车的自有品牌很少，我国轿车业的发展急需创立自主轿车品牌。本文分析了我国轿车自有品牌创立的重要性和观实困境，总结了目前轿车自有品牌创建的4种基本模式，最后对轿车自有品牌创建提出建议。伴随经济的高速增长，中国已开始进入了“汽车社会”，中国的汽车产业得到了快速的发展。一方面，我国汽车的生产规模在不断扩大，生产汽车的企业在不断的增加，汽车的制造技术也在不断地提高到与世界接轨；另一方面，由于消费能力的增强，消费者对汽车的需求也在增加。世界汽车业良好的发展氛围和我国汽车市场的供需两旺，导致我国汽车业呈现出一片繁荣景象。     

浅谈我国轿车产业营销策略

自主品牌轿车产业是我国汽车工业的中坚力量,本文在阐述我国轿车产业市场销售现状和营销困境之后,给出了相应的营销策略,对我国轿车产业具有一定的参考价值。     

房地产品牌用“星”良苦

知名营销实战与品牌策划专家，长期致力于营销及品牌理论研究及实战动作，涉及领域包括房地产、汽车、IT、食品、家电等行业。曾职于本土知名营销顾问机构、4A广告公司、品牌服务机构等，“文字营销5字法则”创研人，现为品牌营销策划机构首席顾问策略师：积累多年品牌、营销及广告成功案例与心得，成文50余万字并付梓，国内多家财经，营销类媒体特约撰稿人，及十数家企业特聘品牌营销顾问。     

品牌合力 协同作战

不同品牌协同营销，早在三年前就已经出现，因此，金山和东风日产的合作，并不是什么新鲜事。在冯小刚的电影《手机》里面，我们可以看到诺基亚手机的影子；在《天下无贼》里面，我们可以看到宝马轿车的影子，这实际上是汽车、手机与电影的联合营销。     

汽车市场需求旺盛自主品牌需加努力

汽车市场在金融危机中发生震荡．中国自主品牌轿车需从管理．品牌．战略几方面入手。提升综合实力。     

从当前中高级轿车热销说开去

近来笔者通过对南京各主流品牌汽车4S店的调查采访发现，中级和中高级轿车走势异常火爆，售山的十辆车中起码有半数以上是中级和中高级轿车，即使是二手车市场，也出现了中级和中高级轿车比经济型轿车好卖的情况。本以为由于燃油费上涨以技税率调整对大排量轿车课以重税，而使中、高级轿车市场低迷，然而非也。原因何在？笔者通过调查得到如下看法。     

上海汽车临港基地落成投产自主品牌形成平台化生产布局

9月19日．上海汽车集团股份有限公司自主品牌临港基地落成投产，一辆辆荣威550轿车驶下生产线。据悉．明年开始．名爵品牌部分产品也将在此共线生产．上海汽车平台化生产布局初步完成。临港基地将与仪征基地、南京基地一起成为上汽自主品牌国内三大生产基地，并与上海汽车技术中心安亭基地、南京分院和海外研发中心一起形成上汽完整的自主品牌体系。     

7月销量TOPIO

2011年7月销量排名前十位的轿车品牌已经出炉,十个品牌车型共销售16.09万辆．占轿车销售总量的22％。与上月相比．卡罗拉和凯美瑞杀回前十。而朗逸、福克斯以及F3都掉出前十名。     

海马汽车搭手方正电脑 跨界营销可点缀不可长做

电脑和汽车两种产品的营销模式和重点各不相同，汽车对服务的依赖性很强，海马汽车与方正电脑联手营销可以扩大品牌影响，却不宜长期去做。     

中国汽车市场战国形势分析——奇瑞汽车篇

瑞汽车有限公司成立于1997年，是国内汽车行业的“后来”者。在不到十年的发展时间内．奇瑞就形成了年产40万辆整车、40万台发动机和35万套变速箱的生产能力，待奇瑞年产25万辆的10-1．3L系列低排量轿车项目上马后．预计2007年奇瑞汽车的年产能将提升至65万辆据奇瑞规划，到2010年要实现年产能100万辆的目标．在产品方面．奇瑞目前已拥有旗云、QQ、东方之子、瑞虎，奇瑞A5、奇瑞V5六大子品牌，47种车型。在销售方面．奇瑞在2005年和2006年均实现了“十万辆”的超速增长．     

How sales managers control unethical sales force behavior

Researchers have studied marketing ethics from several perspectives. Few studies, however, have analyzed supervisory reactions to unethical behavior by salespeople. The results of this study using a 2 × 3 factorial design showed that the performance level of the salesperson and the consequences of the salesperson's actions influenced some types of discipline used by a sample of 246 sales managers. The findings both support and contradict prior research on how sales managers respond to unethical sales force behavior.James B. DeConinck is an Assistant Professor of Marketing at The University of Dayton. His publications have appeared inThe Journal of Business Research, The Journal of Business Ethics, andThe Journal of Applied Business Research. Prior to being in academics, he held industry positions in transportation and sales.     

岂止销售这么简单

炎夏时分，虽然已是更深人静，唯独广告公司内还是灯火通明，但见人头涌涌，办公大楼的中央空调在非办公时间已是休息睡眠去矣，密封的办公大楼玻璃幕墙没能提供室外空气，大伙儿只能启动几把“美的”电风扇以高风速度暂时吹散弥漫在空中的污浊香烟云雾     

Salesperson implementation of sales strategy and its impact on sales performance

ABSTRACT

It has been observed in the academic and practitioner literature, a disconnect between the activities of salespeople and the sales strategy espoused by sales organizations. This study examines organizational and individual factors that can influence salespersons’ willingness and ability to implement sales strategy. This paper also seeks to examine the performance implications of sales strategy implementation by salespeople. Data were collected from a sample of 190 business-to-business salespeople in different industries. The study’s hypotheses were tested using partial least squares (PLS). The results of the study show that the different types of sales force control (behavior control and outcome control) has contrasting effects on salesperson market and technical knowledge and salesperson implementation of sales strategy. The results also demonstrate that when salespeople implement sales strategy as part of their sales process, it has a positive effect on their sales performance.     

服务营销是市场营销的要素之一

服务营销学脱蜕于市场营销学，20世纪60年代兴起于西方。不少学者敏锐地指出服务营销学的兴起和发展，标志着市场营销领域的服务革命。自20世纪60年代以来，服务营销学的发展大致可分为以下三个阶段：     

Selling and sales management

According to the Bureau of Labor Statistics (http://www.bls.gov/oes/current/oessrcst.htm), almost 14 million Americans are employed in sales or sales-related jobs. Many organizations derive their entire revenue stream from the efforts of salespeople. As part of the domain of marketing, the academic study of selling and sales management is relatively young. Consider that the Journal of Marketing has been published for 70 years, while the Journal of Marketing Research has been in publication for 43 years (www.marketingpower.com). For its part, the specialized journal in selling and sales management, The Journal of Personal Selling and Sales Management, has been published for just 26 years. Therefore, while there are a great many widely-used and studied models in the field, there is still much to be learned about this topic. As highlighted in this article, the research published in 2006 indicates the range of interesting and relevant work being conducted in the area.     

谈对药品销售管理问题的分析

品类定义、品类角色和品类策略是零售药店品类管理过程中的三个核心问题,本文从消费者角度出发,阐述了零售药店以适应症进行的品类定义,实施品类管理的药店需要一个均衡的品类组合,针对不同的品类角色实施不同的品类策略.     

Improving sales force productivity

Increasing the productivity of salesmen is one method for boosting profits. The author discusses field cost ratios, and suggests ways to evaluate and improve sales force effectiveness.     

Cross-category sales promotion effects

We introduce a multivariate binomial logit model measuring cross-category dependence and sales promotion effects of a retail assortment. This model requires as data both the market baskets of individual shoppers and the categories currently promoted in a retail outlet. A special section describes the stepwise procedure used to estimate parameters of this model. Its application is demonstrated analyzing 6147 purchases that were acquired in a medium-sized supermarket. We finally discuss the managerial relevance of this model for sales promotion decisions of retail firms.