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1.
ABSTRACT

This paper argues that marketing scholars should be paying a lot more attention to the rhetorical form which the economic historian Philip Mirowski – following the novelist David Foster Wallace – calls murketing. Combining philosophical, historical, economic and fictional resources, the paper first produces a synthetic account of what murketing is. Blurring calculated dishonesty with impassioned sincerity, murketing operationalises a double-truth dialectic which treats consumers as both subjects and objects within the process of their own persuasion. In order to indicate how murketing works, the paper then considers recent examples from murketing practice where allusions are made which are both cynical and gnostic, both conceited and intimate, and both earnest and ironic. The paper closes by indicating how its account of the theory and practice of murketing might inform the future study, consumption and regulation of advertising and marketing communications.  相似文献   

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According to Lynch, in his article Ethnomethodology and History, ethnomethodology offers a rich and valuable resource for studying the in situ production of history. In this article, we seek to lay out a research agenda for a ‘new business history’ that uses ethnomethodology to study ‘history-in-action’. Our aim is to show how an ethnomethodological history can be used to study the practical work of those tasked with ‘making history’. We discuss the value of ethnomethodology for core business history methods, including the production and use of historical archives and written records, the treatment of witness memories, (auto)-biographies and testimonies, and the production of official versions of past events from diverse historical sources of evidence. We conclude by outlining the potential of ethnomethodology as a distinct paradigm of enquiry, which marks it out from conventional social scientific approaches to the relationship between empirical evidence and theory-building, by discussing: (1) the value of studying the practical reasoning procedures used for generating and interpreting historical evidence; and (2) the value of opening up new forms of reflective practice for practitioners within the field.  相似文献   

4.
If social scientists take natural science as a model, they may err in their predictions and may offer facile ethical views. MacIntyre assails them for this, but he is unduly pessimistic about business, and in rejecting the separation thesis he raises some difficulties about naturalism. Aristotle’s views of the good life and of the close relationship between internal and external goods provide a corrective to MacIntyre, and in fact suggest how virtues can support social capital and thus prevail within and among firms in competitive markets. Aristotle’s views are not necessarily inimical to those underlying modern democratic capitalism, but they raise questions about the limits to the good life. The separation thesis misses the importance of addressing the questions with both empirical and ethical resources.  相似文献   

5.
ABSTRACT

The twin pillars of big data and data analytics are rapidly transforming the institutional conditions that situate marketing research. In response, many proponents of culturalist paradigms have adopted the vernacular of ‘thick data’ to defend their vulnerable position in the marketing research field. However, thick data proselytising fails to challenge several outmoded ontological assumptions that are manifest in the big data myth and it situates socio-cultural modes of marketing thought in a counterproductive technocratic discourse. In building this argument, I first discuss the relevant historical continuities and discontinuities that have shaped the big data myth and the thick data opportunism. Next, I argue that culturally oriented marketing researchers should promote a different ontological frame— the analytics of marketplace assemblages—to address how big data, or more accurately its socio-technical infrastructure, produces new kinds of emergent and hybrid market structures, modes of social aggregation, consumption practices, and prosumptive capacities.  相似文献   

6.
In the British Civil Service, male workers were perceived more ‘valuable’ by managers owing to their supposed higher productivity and skills. This restricted women’s access to higher grade employment, and placed them on lower and different scales to their male colleagues. Yet women worked alongside men, both in the pre-war, wartime and interwar periods. Through examining the personnel practices of Britain’s largest Civil Service department – the Post Office – this article highlights the vital importance of this institution, and its women workers, to the nation’s war and reconstruction efforts. The inextricable connection between the Post Office and its main funder – the Treasury – brought tensions concerning the provision of labour, together with the short-term and long-term position of women in the department. When the First World War got underway, women’s vital contribution to the department’s efforts became apparent. Thus, when victory was in sight, Post Office managers made women a central component to their post-war plan, although initially it did not include a commitment to address the ubiquitous inequalities affecting male and female opportunity in the department. Yet the Post Office’s commitment to explicitly include women in its post-war plan, primarily owing to the shortage of suitably qualified men, placed it at the cutting edge in renegotiating with the government the position of women in the post-war labour market.  相似文献   

7.
We analyse the evolution of emerging market loan spreads at a more disaggregated level than other studies on the subject, providing statistical support to the assumption of the ‘speciality’ of the international interbank market, to the extent that the pricing of interbank credit is insensitive to the nature (public or private) of the borrower. In sharp contrast, the public or private nature of other borrowers, such as corporates or financial firms, causes significant differences in spreads. These results could be interpreted as evidence of the possible role played by implicit government guarantees in the international interbank market, which lower the incentives for participants to monitor counterpart risk very closely. Furthermore, the specificity of banks is witnessed by the fact that only spreads on loans to emerging market banks have clearly declined following the 1995 Mexican bailout, whereas evidence on the pricing of lending to corporates and financial firms is more ambiguous. Although, on the one hand, this might support the view that financial assistance from the IMF gives rise to moral hazard, on the other hand, contrary to expectations, spreads on loans to Asian banks, among the major candidates in the current policy debate on moral hazard, have been unaffected by the IMF's response to Mexico's crisis.  相似文献   

8.

The essay expounds upon the “problem” of time and its relation to history within the context of consumer culture. Beginning with the premise that consumer culture can be regarded as both the time of image consumption and the image of time consumption (from Debord 1983), the author goes on at length to discuss the concept of time in its three dimensions and then to relate briefly, the implications for the study of history. What follows is a short summary of the author's argument and then a reaction to it based on the idea of liberation.  相似文献   

9.
Service organizations are encouraged by the literature [Grönroos, 1996, 1997; 2000; Zeithaml and Bitner, 2000] to consider the manner in which employees perform at the customer/front-line employee interface, as a means to gain competitive advantage. The employee's behaviour requires ‘emotional labour’ [Hochschild, 1983] where the front-line employee has to either conceal or manage actual feelings for the benefit of a successful service delivery. The implication is not necessarily of equality or mutual benefit but of satisfaction for the customer and profit for the management. The article discusses whether the service employee is being exploited in this three-way relationship, and how surplus value accrues and its benefit distributed. Expecting emotional labour from employees can be exploitative, thus increasing the risk of potential deceit, in particular where poor recruitment, training and support recovery accompany the expectations of the emotional labourer. To illustrate this argument, data gathered from in-depth interviews with three holiday ‘reps’ are used.  相似文献   

10.
Abstract

According to many recently published accounts, systems for food creation and distribution are consistently providing inferior foods. For example, at this writing prepackaged spinach distributed in the U.S. has been found tainted with E-coli bacteria. We briefly review and discuss a few of these published accounts. We define and discuss the concept of the Close-Contact consumer segment that has arisen at least partially in response to perceived weaknesses in domestic and international food creation and distribution systems. The Close-Contact consumer is termed Close-Contact because s/he seeks to have a higher than average level of knowledge about the source of his/her food and the policies of his/ her food suppliers. Thoughts about the Close-Contact consumer arose after dozens of conversations and informal small group discussions with customers. We view the characteristics of Close-Contact consumers and describe marketing programs targeted to this growing consumer group. The Close-Contact consumer responds particularly well to personalized service and full information disclosure regarding food suppliers and food products. Whether in restaurants or grocery store environments, the Close-Contact consumer expects high information availability about the food that s/he consumes.  相似文献   

11.
Abstract

This paper details the rebranding process undertaken by the UK co-operative movement and provides an understanding of the strategic issues involved in maintaining a coherent brand identity across a group of autonomous, independent societies. The methodology uses previously unpublished and archive material from across the movement. This is followed by a series of semi-structured interviews with Board Directors, senior management and individuals responsible for implementing the rebranding strategy. The rebranding exercise took almost ten years and the research identifies nine (non-discrete) overlapping stages. The paper argues that while many parallels can be drawn with the corporate rebranding literature, the need to achieve compromise and consensus combined with the independence of those participating creates issues not detailed in previous academic studies.  相似文献   

12.
This article draws on the moral philosophy of Immanuel Kant to explore whether a corporate ‘duty of beneficence’ to non-shareholders is consistent with the orthodox ‘shareholder theory’ of the firm. It examines the ethical framework of Milton Friedman’s argument and asks whether it necessarily rules out the well-being of non-shareholders as a corporate objective. The article examines Kant’s distinction between ‘duties of right’ and ‘duties of virtue’ (the latter including the duty of beneficence) and investigates their consistency with the shareholder theory. The article concludes that it is possible within the ethical framework of shareholder theory for managers to pursue directly the happiness of non-shareholders. Furthermore, shareholders have a duty to hold management to account for the moral consequences of the firm’s activities on non-shareholding stakeholders.  相似文献   

13.
An ongoing inquiry by the UK Competition Commission (CC) – the Groceries Inquiry – has covered supplier relationships, landholdings and, controversially, the topic of planning regulations. The latter lies within the remit of the Department for Communities and Local Government. Accordingly, Competition issues now intrude directly into planning since the identity – fascia – of a proposed retailer taking a new development had previously been disregarded. The CC has produced a set of guidelines to show how a proposed fascia test might be operationalised. Applying them to hypothesised store locations we find that most pass the test: an outcome that carries interesting political ramifications.  相似文献   

14.
ABSTRACT

‘Europe’ has no fixed geographical, historical, religious or cultural boundaries. Claims for the existence of European civilization as a discrete construct are continually made yet dissolve on close scrutiny. Here, we examine these claims at one of the grandest points of existential crisis and belonging for Europe, the relationship with the ‘Other within’: Turkey, the Balkans and Ottoman heritage in Europe. Through a hybrid semiotic and Foucauldian analysis of catalogues of eight high-profile exhibitions in the United Kingdom, Turkey, Belgium and Portugal we argue that an unsettled discursive struggle is at play, in which one ‘Europe’ articulates ‘reconciliation’ of profound civilizational difference while another, Ottoman, ‘Europe’ stakes a claim of right as an intrinsic component of what it means to be European in a contemporary context. We attempt to trace the role of museum marketing in the perennial accommodation/exclusion of the Ottoman Empire as an intrinsic component in the diversity of Europe’s cultural heritage.  相似文献   

15.
Brand equity is now receiving significant attention, both as a result of changes to international accounting standards relating to intangible assets and as a result of the renewed focus on the impact of marketing communications on brand performance. This paper reports on an investigation of the perceptions of senior marketing and advertising agency personnel regarding (1) the importance of brand equity as a valuation and performance measurement tool and (2) whether financially based brand equity measures and marketing-oriented measures can be translated into a single composite measure of brand equity/value. The findings reported herein indicate that, although financially based brand equity valuations have been a low priority in the past, there is increasing interest in this area and in the evaluation of the long-term impact of promotional activity as part of a wider drive for marketing accountability.  相似文献   

16.
This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in influencing consumers' brand attitude, brand trust, brand involvement, and purchase intention, drawing upon theoretical concepts including diffusion of innovations, social capital theory, strength of weak ties, sociometric versus perceptual popularity, and prior research in online impression formation. Results of a 2 × 2 experiment revealed significant main effects of number of overall ‘likes’ and friends' ‘likes’ on key dependent measures. A significant interaction effect was also found between overall ‘likes’ and friends' ‘likes’. Additionally, intensity of Facebook use also mediated the relationships between number of overall ‘likes’ and friends' ‘likes’ with brand attitude, brand trust, and purchase intention.  相似文献   

17.
《Business History》2012,54(3):21-41
Two major debates in the literature, productivity performance and the decline of the cotton industry, are joined in the analysis presented in this article on the attempts to raise productivity through the introduction of the more looms per weaver system in cotton weaving in the inter-war years. We find that the limited resultant changes were the outcome of understandable predisposition to maintain co-operative behaviour which meant that productivity enhancing schemes with long term potential were sacrificed for more modest schemes which preserved consensus in the short term.  相似文献   

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The paper analyzes data derived from an exploratory study based on interviews with 26 Syrian Refugees, indicating how they used past experiences and qualifications to obtain employment in the UK and Germany. The paper also describes in outline a chronology of escape, reaching Europe, traveling through Europe, and finally accessing a new ‘normality’ through obtaining employment in the service industries or continuing past study. Their stories are used to further theoretical components of resilience and associated concepts of adaptability and overcoming vulnerability. Reference is made to the structure of resilience and the role of social networks made more accessible via the use of smartphones and social media.  相似文献   

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