Cost structure and productivity growth of the Taiwanese international tourist hotels

This study investigates the cost structure and economic implications of the Taiwanese international tourist hotel industry. A multi-product translog cost function with three inputs and three outputs is estimated using seemingly unrelated regression estimation and three-stage least squares. A balanced panel dataset consisting of 47 international tourist hotels in Taiwan over the period 1997–2001 was obtained from Taiwanese Tourism Bureau and used to estimate the cost function. The results show that both scale and scope economies exist in the Taiwanese international tourist hotel industry. In addition, productivity growth is positive over the study period. Managerial and policy implications for the Taiwanese international tourist hotel industry are also discussed.     

A stochastic cost efficiency analysis of international tourist hotels in Taiwan

The one-stage stochastic frontier approach (SFA) is used in this study to simultaneously estimate cost efficiency scores and factors of cost inefficiency for 66 international tourist hotels in Taiwan during 1997–2006. An SFA model with three outputs and three inputs is defined. The three outputs are room revenue, food and beverage revenue, and other operation revenue while the three inputs are price of labor, price of other operation, and price of food and beverage. This model also takes into account five environmental variables, including dummy variable of the hotels located in non-metropolitan area, dummy variable of chain hotels, the number of tourist guides, the minimum distance from each hotel to Taoyuan international airport and the minimum distance from each hotel to Kaohsiung international airport. Empirical results show that international tourist hotels in Taiwan are on average operating at 91.15% cost efficiency. All nominal variables are transformed into real variables in 1997 prices by GDP deflators. Chain systems, tourist guides, and international transportation can significantly improve the cost efficiency of international tourist hotels in Taiwan.     

Antecedents and consequences of knowledge sharing in international tourist hotels

The purpose of this empirical study is to investigate factors which influence knowledge sharing, organizational learning and effectiveness. Of self-completed questionnaires collected from international tourist hotels in Taiwan, 615 were usable for data analysis. The structural equation modeling results showed that leaders played the roles of mentor, facilitator and innovator, and nurtured a supportive environment at the levels of workgroup, immediate superior and organization. In addition, employees had a positive attitude towards learning and to sharing. All of these contributions facilitate transformation of collective individual knowledge to organizational knowledge, resulting in the advancement of organizational learning, and thus, greater organizational effectiveness.     

Facebook as international eMarketing strategy of Taiwan hotels

Taiwan hotels need to focus on international eMarketing because these cater to international travelers, especially with leisure travelers expected to increase in the coming years. Facebook offers a wide range of opportunities for the international eMarketing of hotels. Investigation of the current use of Facebook, as an international eMarketing tool, by six large hotels in Taiwan showed presence in Facebook and use of basic features. However, the use of different Facebook features varied. While the hotels were able to connect with international leisure travelers via Facebook for the communication of marketing messages, the reach is limited to Chinese-speaking users using Chinese as the primary language, even for hotel pages accessible through English accounts. Language use also limited interaction in spreading the message virally to the wider international leisure travelers. Employing options to accommodate English and even other languages by selecting from available language support options can enhance international eMarketing via Facebook of hotels.     

A performance evaluation model for international tourist hotels in Taiwan—An application of the relational network DEA

This research utilizes relational network data envelopment analysis to construct a model to analyze the efficiency and effectiveness of international tourist hotels (ITHs) in Taiwan. The different production processes within the hotel are evaluated, as well as the relationships between efficiency, effectiveness, and overall performance. Finally, based on the results, we recommend ways of enhancing the overall performance of the hotel industry in Taiwan.     

The relevance of business cycles in forecasting international tourist arrivals

Casual empiricism suggests that there may be a cyclical trend associated with international tourist arrivals in which variation around the linear trend can be formed by the interaction with other cyclical phenomena. This paper employs a simple model that incorporates a linear trend and sine function to capture these two characteristics in forecasting international tourist arrivals in Hong Kong. The model is extended to include a set of sine functions through the application of Fourier analysis to account for situations in which more than one phenomenon may be present in the time series. The forecasting accuracy of the model is compared with other forecasting approaches. Evaluation of the results using the mean absolute percentage error measure show that the forecasting performance of the extended model with a linear trend and two sine functions is superior in terms of accuracy when compared with other forecasting models.     

Dynamic relationships among tourist arrivals,crime rate,and macroeconomic variables in Taiwan

This article uses Granger causality test and multivariate threshold model’s causality to test the existence of dynamic nonlinear relationship among tourist arrival, the crime rate, and macroeconomic variables 2001–2016 in Taiwan. The empirical result shows that tourist arrival has a negative effect on the crime rate and there is two-way causality between the exchange rate and tourist arrival. Where the CPI or the exchange rate as the threshold variables in the multivariate threshold model, the Regime 1 and linear results are same, but the Regime 2 results are different, which shows that not all variables have the same dynamic relation.     

Commercial hospitality in restaurants and tourist accommodation: Perspectives from international consumer experience in Scotland

This study investigates international consumer perceptions of their restaurant dining and hotel accommodation experiences to identify the common core elements of hospitality in commercial settings. A qualitative approach was adopted to explore the deep-rooted reactions, feelings, and perceptions of consumers. The empirical data are based on semi-structured interviews with 20 international postgraduate students in Scotland. The data analysis specified five categories of perceived commercial hospitality, including: interpersonal interaction, psychological connection, openness to different cultures, sensation satisfaction, and perceived value. Additionally, this study proposed a model of commercial hospitality for interpreting the dynamic and interactive relationships among different components. Complex hospitality experience relies primarily on customer emotional and social values. Several strategies based on perceived value and cultural differences were also developed to cater to various customer needs.     

The managerial implications of an analysis of tourist profiles and international hotel employee service attitude

Numerous studies indicate that customer satisfaction is closely related to hotel employees’ service attitude, and that distinct segments of a target tourist market require distinct customer service emphases. The enclosed study finds, for example, that Taiwanese tourists generally appreciate friendliness and enthusiasm, Japanese tourists admire courteousness and propriety, and American tourists value immediacy and efficiency. Marketers and personnel managers are therefore well advised to develop training strategies emphasizing empathy, gracious problem solving, and prompt individual attention for Taiwanese, Japanese, and American tourists, respectively. Importance–performance analysis (IPA) can be used to identify crucial aspects of appropriate service and recommend managerial strategies to support their implementation.     

Solid waste management in small hotels: a comparison of green and non-green small hotels in Wales

Solid waste generation and disposal is one of the most negative impacts of small hotels on the environment. Small hotels often pay little attention to their environmental responsibilities. This research builds upon an earlier work by the same authors considering solid waste management (SWM) issues in small Welsh hotels. It considers the Welsh Assembly Government's Green Dragon Environmental Standard (GDES) as an environmental management system developed specifically to target small and medium-sized enterprises and help them with aspects of environmental management, such as SWM. It explores SWM practices in green (i.e. GDES-accredited) and non-green small hotels and develops a best practice SWM model for them. Semi-structured interviews were used to investigate hoteliers’ attitudes and the barriers to implement sustainable SWM practices. The findings revealed that most non-GDES small hotels were highly reliant on landfill for the disposal of solid waste and felt negatively about the implementation of more sustainable SWM alternatives. In contrast, GDES small hotels used landfill as a last resort and targeted other waste hierarchy options in preference. The study develops a best practice model for policymakers (local authorities and UK central government) to influence and encourage better SWM practices in small hotels.     

An integrated approach for selecting corporate social responsibility programs and costs evaluation in the international tourist hotel

The purpose of this paper is to present an integrated approach and scientific techniques for corporate social responsibility (CSR) programs selection decisions and costs evaluation in the hotel industry. First, experts are chosen to conduct the analytic structure construction for CSR programs selection by identifying cost and differentiation advantage criteria and CSR program candidates that can benefit society and competitive advantage for hotels. Second, the DEMATEL (Decision Making Trial and Evaluation Laboratory) method is used to detect complex relationships and build a network structure among the cost and differentiation advantage criteria. Third, the ANP (Analytic Network Process) is used where the criteria are dependent. Fourth, the ANP results are applied to ZOGP (Zero–One Goal Programming) formulation to find the optimal CSR program portfolio under limited resources and constrained situations. Finally, ABC (Activity-Based Costing) model is used to calculate each chosen CSR program's costs in order to acquire accurate cost information. The result shows that the improvement on the image of an organization is the major dispatch for driving the international tourist hotel to fulfill CSR goals. The integrated approach can help international tourist hotels’ managers to select CSR programs more scientifically and to make decisions conforming to the reality.     

Competitive actions and firm performance of hotels in Hong Kong

Drawn on the recent action–reaction perspective in competitive dynamics studies, this paper suggests that not only the number of competitive actions, but also the extent of differences of action portfolios within and between firms are relevant in determining a firm's performance. A distinction of these differences of competitive action portfolios among firms and the corresponding measures to capture these effects are proposed. This study of Hong Kong high tariff hotels confirmed that diversifying a hotel's portfolio of actions, but not too much different from the competitors, would help hotels to achieve higher financial performance in a competitive market.     

The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea

This study examines the causal relationship between tourist expectations, tourist motivations, tour quality, tourist satisfaction, tourist complaints and tourist loyalty of Chinese tourists in the Republic of Korea using path analysis. It was found that tourist expectations have a negative effect on the perceived experiential quality of the tour, yet tourist motivation has a positive effect on the perceived tour quality. In turn, the perceived tour quality has a positive effect on tourist satisfaction. Similarly there is an inverse relationship between satisfaction and tourist complaints, and a positive relationship exists between satisfaction and loyalty. Equally, the higher is the number of complaints, the lower are the loyalty levels. These results will provide potential guidelines for inbound tour agents who plan to attract Chinese tourists to Korea and enable them to formulate appropriate strategies. This study also seeks to contribute to conceptual and policy formation by understanding the determinants of tourist satisfaction and loyalty.     

Comparing local and foreign perceptions of service quality of five-star hotels in Sri Lanka

Using the SERVQUAL model, this study analyses the survey data from 400 local and foreign guests of five-star hotels in Sri Lanka. The study discovered local visitors were less satisfied with the assurance aspect of hotel service, while foreign visitors were less satisfied with the empathy aspect. Overall, foreign visitors had higher expectations and perceptions of hotel service compared to locals. The study demonstrates variations between local and foreign visitors’ perception and satisfaction of hotel service quality. This sheds light on differing treatments expected by foreign visitors than their domestic counterparts which is useful in strategic decision-making and service improvement.     

An econometric study of tourist arrivals in Aruba and its implications

The principal purpose of this study is to analyze econometric estimates in order to explain tourist arrivals to Aruba from the United States, The Netherlands and Venezuela. The study specified a dynamic econometric model for modeling short term as well as the long-term responses. It estimated both linear and log-linear functions, and it applied the Box–Cox statistical method to determine the appropriate functional form. The inclusion of Venezuela as a developing country permitted the comparison of the behavior of tourism demand in relatively rich and poor countries. The results indicated the extent to which cross-country behavior of demand differs with respect to changes in effective prices and exchange rates. This study can assist in the formulation of future macroeconomic policies as well as market and pricing strategies in a small or microstate economy.     

Causes and consequences of underutilised capacity in a tourist resort development

There is a widespread presumption that the development of tourism resorts brings direct and indirect benefits to the area where they are located. There has been extensive critical discussion about the magnitude and distribution of these benefits. This paper adds to knowledge of these benefits by investigating the causes of under-utilisation of tourist resort capacity, typified by the problem of “empty beds”. Many owners of holiday homes in tourist resorts choose not to rent out their property when they are not making personal use of it, thereby reducing income earning potential of businesses in the area. This paper reports on a qualitative and quantitative study of holiday home owners at a ski resort in France. While personal use of properties was low, 40% of owners had never rented out their property. Analysis of the data converged on four emergent themes to explain this apparent reluctance to rent out: fears about the social habits of renters; issues of freedom and flexibility in use of their property; life course changes which forced renting/non-renting decisions; and financial issues. Financial issues were not a driver of investment/rental decisions, but derived from other social and lifestyle factors. The paper makes suggestions about how resort management can help to reduce owners' reluctance to rent, and thereby alleviate problems associated with empty beds.     

Residents,their use of a tourist facility and contribution to tourist ambience: Narratives from a film tourism site in Beijing

Any tourist site open to local residents represents a point where residents and tourists become a back drop for the experiences of the other. This paper examines a specific Beijing film tourism attraction, Grand View Gardens, and the manner in which the site is used by local residents, the meanings attributed to it, and residents' role in creating an ambience for tourists. Residents have a daily connection with the site, and form audiences for events held at the Gardens. They often interact with tourists, becoming a source of information for tourists. The paper examines residents' motives for using such attractions, their attitudes towards tourists and suggests they possess a role in the creation of a sense of place that is valued by tourists. The paper fills a gap in an under-researched area, where, in the Chinese context, both residents and visitors form backdrops to each other's experience of place.     

Conflict,exhaustion, and motivation: A study of frontline employees in Northern Cyprus hotels

This study develops and tests a model that investigates the effects of work-family conflict, emotional exhaustion, and intrinsic motivation on affective job outcomes using data from frontline employees in Northern Cyprus hotels. Results show that work-family conflict is positively related to emotional exhaustion. Work-family conflict was found to be negatively associated with job satisfaction. However, the study results demonstrate that work-family conflict did not depict any significant relationships with affective organizational commitment and intention to leave. Results indicate that emotional exhaustion leads to job dissatisfaction, decreased affective organizational commitment, and high levels of intention to leave. Results reveal that intrinsic motivation is significantly related to emotional exhaustion, job satisfaction, and affective organizational commitment. In addition, the study results provide empirical support for the positive impact of job satisfaction on affective organizational commitment and the negative effects of job satisfaction and affective commitment to the organization on intention to leave. Discussion and implications of the results are presented in the study.     

Star rating and corporate affiliation: their influence on room price and performance of hotels in Israel

The purpose of this paper is to ascertain whether and how star rating and corporate affiliation, as signals of quality, influence pricing decisions of hotels in Israel in various geographical locations, each with its specific market characteristics and during two different periods in which the business environment suffers from a crisis due to the political circumstances in the Middle East. The data suggests that the star-rating system, which is traditionally used to rate hotels’ quality, is a still stable and consistent predictor of room prices. However, in light of the increased usage of brand names in the Israeli industry, it was found that the ability to charge and receive a premium for the hotel corporate affiliation or brand name is not consistent. The analysis presents the case in which a premium for brand name is eroded by the influence of the crisis, by the level of corporate intensity in the region, and also by the relative strength of consumers in the different geographical locations.     

Energy benchmarking in support of low carbon hotels: Developments,challenges, and approaches in China

Achieving effective and objective energy benchmarking for hotels is integral in fostering the sustainable development of the lodging sector. In this work, we reveal the major and minor streams of hotel energy benchmarking and ascertain that the most popular approach in benchmarking is normalized energy use intensity (EUI) based on floor level. Previous efforts to establish EUI indicators using subsystem average, data envelopment analysis (DEA), and regression technique are also studied. We propose that hotel energy benchmarking based on floor area is useful from the top-down management perspective. However, on a practical perspective, energy benchmarking based on facilities should be the first priority for hotel management or owners. Compared with the general energy benchmarking in the building sector, we find that the hotel sector lags behind in the adoption of computer modeling for benchmarking.