对外贸易活动中的跨文化交际问题研究

跨文化交际是对外贸易活动的必然,文化差异在对外贸易活动中表现在语言行为、非语言行为、价值观和风俗习惯等方面的差异。在对外贸易活动中,要意识到跨国交易中的文化差异并加以克服,同时进行积极的跨文化沟通和交际,首先应当树立文化差异意识,努力提高外语水平,坚持相互尊重、公正平等的原则和加强交流与沟通。     

Ethical Business and Investment: A Model for Business and Society

Two key questions lie at the heart of the business challenge for business ethics: is it possible for business and investors to do well while doing good; and if so, how can this be achieved? This paper adopts an international investment perspective to address these questions. It demonstrates that it is possible for business and investors to achieve a triple bottom line of environmental, social and financial performance. A new integrated model of Ethical Business including an Ethical Scorecard performance measurement technology is presented based on international ethical investment criteria and case studies of businesses rated highly by ethical investors. Ethical Performance Scores are presented for these businesses and New Zealand business. Examples from New Zealand are presented to illustrate the Ethical Scorecard and ethical business practice. The model and scoring system provide a basis for international benchmarking of ethical business to assist investors, managers and researchers.     

International Sales Negotiations:

Successful business negotiation in global markets requires effective cross-cultural communication between buyer and seller. Building on a growing body of literature, this paper develops a four-step, funnel-like model of international sales negotiation. This bi-directional framework traces the communications flow from broad non-selling issues to specific aspects of the international sales transaction. The four stages—non-task related activities, information exchange, persuasion, and adjustment—are then discussed individually. Finally, directions for future research in the area of international sale negotiation are presented.     

Useful Web Sites for International Business Communication Education

Abstract

The World Wide Web presents many opportunities for improving the instructional quality of international business communication related classes by providing access to a large variety of information sources. These sources can be used as supplements to traditional texts, as the basis for specific program assignments, or even as the main focus of a course. An especially useful aspect of these sites is that they can improve information recency and depth when compared with sole reliance on traditional texts. Unfortunately, the sheer quantity of available Web pages can make it difficult to find appropriate sites for a given international business communication topic. To assist educators in locating such relevant sites, we offer summaries and addresses for pages in some of the major areas of international business communication. These selections were chosen both for their relevance to international business communication training and evaluation by Cornell's suggested quality criteria. The article concludes with a discussion of potential applications, problems, and implications for web based international business communication instruction.     

现代采购信函的商务写作技巧

随着中国与世界的贸易往来越来越频繁,外贸人员与外商的沟通交流技巧也越来越重要。商务采购信函是一种重要的沟通方式,在国际商务中扮演着极其重要的角色,现代商务信函的写作要严格遵守国际原则。在具体的商务信函写作中,各种商务信函写作技巧的灵活运用是顺利完成商务沟通的基础和保证。本文就现代采购信函的写作技巧进行了归纳与总结。     

Writing performance and moral reasoning in business education?

This study investigates the connection of moral reasoning to demographic and performance variables in business education, especially business and technical writing. The moral reasoning construct serves as the foundation for one's decision making when confronted with moral dilemmas. Significant relationships are reported between subjects' writing skill and their moral reasoning scores. This research serves as a foundation for questions about writers' moral reasoning and the ethical decisions each writer makes in written communication. In addition, this study supports further research into the connection between moral reasoning and written communication, given the significant relationships reported and the noticeable shortage of related, data-based research.J. Lynn Johnson is an Associate Professor of Management at the University of North Texas, Denton, Texas. He is coauthor ofManagement: Theory and Practice, is an active consultant in the SouthWest, and has published over 20 other journal articles and training manuals. He has also been active in designing the curriculum for undergraduate and masters programs in personnel and industrial relations, hotel and restaurant management, and small business administration.Robert Insley is an Assistant Professor of Management and coordinator of the business communication program at the University of North Texas, Denton, Texas. He has presented numerous papers at national and international business communication and international business conferences, conducts interviewing skills workshops, has published several journal articles, and is presently in the process of co-authoringBusiness Communication Today and Tomorrow.Jaideep Motwani is an Assistant Professor of Management at Grand Valley State University, Grand Rapids, Michigan. He has presented numerous papers and chaired sessions at regional, national, and international meetings of the Decision Sciences, Society for Advancement of Management, ASQC, and other professional societies. He has published several journal articles.Imad Zbib is an Assistant Professor of Management at Central Missouri State University, Warrensburg, Missouri. His teaching and research interests range from production planning and control and manufacturing strategy to international management and business communication. He has presented papers at several regional, national, and international conferences and has published several journal articles.     

The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China

ABSTRACT

WeChat business is an emerging way of doing business in China, which can be considered as a marriage between traditional e-business and social networking communications. In WeChat business, firms have developed customer relationships along two distinct ways: business relationships and friendships. However, research on the combination of business relationships and friendships is relatively nascent, and there are contradictory findings. In this study, we examine the effectiveness of the two relationship strategies using data from a field experiment through the WeChat platform by an apparel firm. Results from the field experiment suggest that development of friendships with new customers can help the strategy of developing business relationships; but developing friendships and business relationships with experienced customers negates each other. The study contributes to the literature on relationship marketing and role theory, and helps WeChat managers clarify how new social networking relationships with customers can be effectively leveraged.     

Perceived cultural congruence’s influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration

Employing effective communication strategies is critical for international joint ventures (IJVs) operating in economies in transition. Theory suggests perceived cultural congruence enhances the effectiveness of communication in international relationships. The influence of perceived national culture congruence on the communication strategies (frequency, modality, direction and content) employed by an IJV partner and its influence on self-reported IJV performance is examined within a sample of Kazahkstan–foreign IJVs. Findings indicate the more culturally congruent a firm perceives its IJV partner to be, its communications employed become less frequent and more influential in terms of content. Further, results indicate that the more frequent and more formalized communication strategies employed by an IJV partner, the greater IJV partner’s self-reported IJV performance. Implications and directions for future research are addressed.     

How should managers treat ethics in international business?

Business ethics concern the consideration of moral in corporate decision making. International managers may be confronted with a variety of ethical dilemmas, usually due to differences among national markets in what constitutes legal or acceptable practice. Beliefs about what constitutes ethical business behavior commonly stem from one of four moral philosophies: teleology, deontology, the theory of justice, and cultural relativism. A framework incorporating all four is presented here which should provide a useful decision tool for international managers. An application of the framework and the complexities associated with it are presented next. We conclude that an effective integration of the company's perspective on ethics and the business behavior of the employees is critical and that it depends on top management, and the entire organization, demonstrating that they are serious about ethical business behavior on an ongoing basis. © 1998 John Wiley & Sons, Inc.     

“Marketing Managers” in the Context of Global Supply Chains: Functional Versus Multiple IQ Competencies

Managerial scholars have suggested that “g” score (i.e., intelligence) tests are not enough to assess and select the appropriate candidates for some jobs. Other dimensions can play just as important a role in employee performance. Thus, the purpose of this article is to expand our view in terms of criteria that may be used as it relates to global supply chain managers. We present a nine-base typology to assist researchers and managers in assessing the true dynamics of global supply chain manager intelligence. The typology of intelligence includes the dimensions of cognitive, social, political, emotional, structural, intuition, experiential, creative, and network. We build our model by using intelligence dimensions from management, industrial organizational psychology, marketing and organizational behavior, and perspectives that include relational contracting norms, relationship marketing, networking, and communications. We propose that global supply chain managers need all nine bases to perform well in the global business arena.     

The Effect of Moral Philosophy and Ethnocentrism on Quality-of-Life Orientation in International Marketing: A Cross-Culturaal Comparison

This paper examines the effects of moral philosophy and ethnocentrism on quality of life orientation in international marketing. It also provides a cross-cultural comparison of ethical values between Koreans and Americans. International quality-of-life (IQOL) orientation refers to marketers' disposition to make decisions to enhance the well-being of consumers in foreign markets while preserving the well-being of other stakeholders. It is hypothesized that marketers' moral philosophy and ethnocentrism influence the development of marketers' IQOL. Specifically, the higher the IQOL orientation of international managers, the higher their moral idealism, the higher their moral relativism, and the lower their ethnocentrism. Also, it is hypothesized that American managers are likely to score higher on moral relativism but lower on moral idealism compared to their Korean counterparts. Also, Korean managers are expected to be more ethnocentric than American managers. Data were collected from business professionals who enrolled in professional MBA courses both from the U.S. and Korea. The results provided support for the hypothesized relationships. Managerial implications of these relationships are discussed.     

Exploring the missing point of view in international advertising management: local managers in global advertising agencies

In the decades-long debates about whether standardised or adapted strategies are better for global brands, and whether centralised or decentralised international communications planning is more effective, little attention has been given to the perspective of local managers in the subsidiaries of global agencies. This paper reports on the experiences and opinions of account managers and creative directors in Korean subsidiaries, with regard to the international advertising policies of their agencies and clients. The authors find less centralisation than prior research has reported and yet more negative experiences with standardised global advertising. Creativity is a key consideration for the Korean managers, especially for products, be they consumer or industrial, that have universal demand. The perspective of subsidiary managers in multinational corporations should be considered in the advertising planning process in order to avoid conflict which could decrease the effectiveness of global campaigns.     

Culture and business networks: International business negotiations with Arab managers

The Arab world is an important economic region due to its natural resources, geographic location and political influence. However, limited attention has been paid to researching and understanding the way business is conducted in this region. We address this gap by exploring the key socio-economic, cultural and political factors that influence the negotiation process between Arab and non-Arab managers. Semi-structured interviews were conducted with 30 Arab managers in Lebanon with experience in international business. The findings of the study show that: Arab negotiators place emphasis on building relationships and use referent power (wasta); the political uncertainty influences the bargaining power of the Arab negotiators and political volatility in the country influences the Arab managers’ use of time during negotiations.     

Informal interorganizational business relationships and customer loyalty: Comparing Guanxi,Yongo, and Wasta

Based on social exchange theory, this research explores if informal interorganizational business relationships in China (guanxi), South Korea (yongo), and Egypt/Jordan (wasta) affect customer loyalty in a business to business context. A conceptual model hypothesizes interrelationships among three underlying dimensions of informal relationships, reciprocity, affect, and trustworthiness, and with customer loyalty. The hypotheses were tested using survey data gathered from manufacturing companies in China, South Korea, Jordan, and Egypt. Structural equation modeling shows that guanxi, yongo, and wasta are positively related to customer loyalty across all four countries. However, there are some differences in the relationships among the three dimensions. Although reciprocity is positively related to affect in guanxi and yongo, this relationship is not statistically significant in wasta. Further, the items measuring the dimensions of trustworthiness and reciprocity are the same in guanxi and yongo, but these differ from wasta. Thus, managers need to be aware of subtle differences in how informal interorganizational relationships are developed and used in international business to business relationships.     

Global performance management systems: The role of trust as perceived by country managers

This study focuses on a critical mechanism of the international human resource management process: performance management. The study specifically explores how the process of global performance management is perceived by the country managers of multinational corporations' subsidiaries in Australia. The study reveals that a multinational corporation's systemic demand for short-term profit has the potential for inhibiting employee–supervisor relationships and perceived effectiveness of performance management appears to be dependent on the relationship and level of trust between the country manager and her/his supervisor. On the basis of the research findings, relational communication and psychosocial factors such as trust play an important role in the functioning of a country manager vis-à-vis their perceptions of the performance management process. The study suggests that, with the current approach to global performance management for country managers, despite the expense involved in the process, many of the potential benefits may not be realized. Social exchange theory is proposed as the foundation for developing more effective and fluent global relationships based on trust.     

Explaining Organizational Export Performance by Single and Combined International Business Competencies

This study explores relationships between export performance and international business competencies (international orientation, export market orientation and international entrepreneurial orientation), and interactions between the competencies. Data from on‐site structured interviews with 159 owners and managers of exporting firms from different economic sectors show direct relationships between the competencies and export performance. However, analyses of the effects of interactions between the competencies and export performance show mixed results. The findings suggest developing the identified competencies to increase export performance, but if this would be exclusively based on the direct relationships between the competencies and export performance, results may be suboptimal.     

Business strategy and the management of digital marketing

The internet brought disruptive change to the business landscape through the creation of a whole host of digital marketing tactics. But with these new tactical options has come the need for marketing managers to (1) prioritize what they wish to accomplish and (2) determine which digital marketing tactics to invest in. We consider these issues from the perspective of four business strategies: prospectors, analyzers, low-cost defenders, and differentiated defenders. In this article, we provide marketing managers with insights into how businesses pursuing various strategies approach these digital marketing issues, with the ultimate goal being to assist managers in the efficient and effective implementation of their firm’s adopted strategy.     

Project management practices: Then and now

This article uses the results of a survey of 56 American construction project managers to identify some risks and improvement opportunities pertaining to the practice of effective project management. In the process, the most and least important project management variables are identified and ranked. Next, the extent of knowledge, extent of use, and extent of relevance to project success are examined for project managers with and without international project management experience. Results of these analyses suggest improvement opportunity for business and higher learning in terms of training and educating future project managers. Based on the results of this study, it is concluded that both higher learning and business must approach the art and practice of project management from a global open system perspective. © 2002 Wiley Periodicals, Inc.     

Undergraduate Education: The Implications of Cross-Functional,Relationships in Business Marketing–The Skills of High-Performing Managers

ABSTRACT

Like other specialty areas in the business school curriculum, marketing management classes emphasize an analytical perspective and provide students with a valuable set of strategy tools, but fail to come to grips with other facets of the managerial work of marketing-namely, the relational skills that are required for managing across functions, reconciling diverse interests, and creating integrated strategies and customer solutions. By serving as an advocate for the customer at various levels of the organizational hierarchy and across functions, the business marketer must initiate, develop, nurture, and sustain a rich network of relationships with multiple constituencies within the firm and within customer organizations. To effectively perform this challenging interdisciplinary role, a unique set of relationship management skills are required. This article explores the collaborative skills that high-performing managers have mastered and examines the resulting implications for the business marketing course. Recent research is examined that reveals the characteristics of reputationally effective managers, isolates the factors that define effective cross-functional exchange episodes, and details the specific behavior that top-performing account managers employ. By exploring the relational competencies that are instrumental to the work of marketing managers, the business marketing course can fill an important gap in the marketing curriculum.     

Can a positive approach to performance evaluation help accomplish your goals?

Organizations typically depend upon performance evaluation measures to provide feedback to managers regarding the achievement of strategic objectives. However, performance evaluation is often focused on negative aspects of performance, suggesting that managers may not be receiving enough reinforcement of the positive elements of their decisions. When applied effectively, performance measures not only create desirable motivation, but also encourage communication and the exchange of information among managers. Under this scenario, individual managers achieve their personal goals, while the organization satisfies its strategic objectives. The application of positive organizational scholarship principles to performance evaluation metrics can help make the evaluation process more effective. Using performance measures framed in a positive manner can help generate more creativity, more problem-solving ability, and greater communication among managers, leading to progress toward organizational objectives. We illustrate this approach with the application of positive metrics to the balanced scorecard for mid-level managers in implementing business strategy.