马克思商业资本理论及其对我国零售经营的启示——零售商业自营与联营模式选择的理论辨析

零售是商品从生产或流通领域转入消费领域的最后一道环节,是最能代表商品运行终极目标的贸易形式。依照马克思商业资本理论,联营不过是产业资本在商业领域的延伸,自营才是商业资本本质体现。放弃自营、普遍联营将使商人作为商人专门经营商品的技能退化,商业资本的独立性、预付性、循环性和增值性消失,零售商业也将失去存在的意义。零售经营回归商业资本的本质特性、商品交换媒介的一般职能和商人的专业职能,既是助推零售行业高效发展、竞争力提升的有效途径,也是促进消费升级、打造贸易强国的必然选择。     

零售业自营与联营的国际经验借鉴

联营与自营成为当前我国零售业争论的焦点之一。联营的模式发展至今已出现了诸多问题,我国零售业是否要进入自营?这种转变需要面临哪些问题,本文从国际视角对零售业自营与联营展开了分析并提供了相应的建议。     

零售企业放弃自营、普遍联营的经济学分析——重温卡尔·马克思商业资本学说

如果说传销是商业的邪教,那么联营就是商业的鸦片.中国商业改革的实践经验与沉痛教训充分证明,长期以来对联营模式的过度依赖,使大批渠道食利者以盘剥中小供应商为生的体制机制弊端丛生、既得利益固化,迷失了改革的正确方向,错过了中国实体零售企业强身健体的历史机遇期,酿成了全国罕见、令人担忧的行业性重灾区."自营是商业之本",乃卡尔·马克思商业资本学说的精髓和基石,也是移动通信、互联网时代中国流通创新的基石,不仅没有过时,而且仍然具有很强的时代针对性和历史批判性.重温马克思商业资本学说,对于我们揭露长期以来普遍联营酿成的商贸流通服务业重灾区的真相原委,以重振创新企业自营为基础,构建新时代高质量发展的现代流通体系,实现从贸易大国走向贸易强国的宏伟目标,具有重大战略意义,也是以有错必改的实际行动对中国改革开放40周年的最好纪念.     

关于我国百货业陷入联营瓶颈及自营复出的探讨

基于我国经济飞速发展的需要,联营模式在百货业经营中暴露出来的一系列问题,自营是否该要复出的问题被人们提到了商业领域的风口浪尖上。本文分析了联营近年来成功的原因及其陷入二房东角色的尴尬与暴露出来的问题,我国目前经济现状与实现百货业自营模式的困难,以及自营进程中需要解决的问题。     

联营还是自营?--十字路口上的生鲜经营

联营还是自营?这是近年来始终困扰着连锁超市生鲜经营实际运作的问题，挥之不去，又困扰不断。     

自营与联营 超市探寻生鲜经营之道

<正>超市自主经营生鲜食品的"自营"模式和超市将柜台承包或租赁给供货商的"联营"模式,两种模式,究竟谁更高一筹?在由北京市商务局、上海连锁经营研究所和《零售世界》杂志主办,北京市连锁经营协会和上海连锁经营管理咨询有限公司共同承办的"2007超市生鲜经营研讨会"上,京客隆、家乐福、物美、超市发等京城超市业巨头就超市生鲜食品的经营模式展开了深入探讨,形成了这次研讨会的一大亮点。     

联营PK自营 谁主沉浮

<正>一直以来,零售业界存在着两种运营模式——欧式和日式。日式百货在亚洲十分普及,这种经营模式以出租商铺和与租户联营为主。百货店业主需要承担的风险很小,不必为库存和现金流费心。但是发展至今,这种模式已经不可避免地造成了千篇一律、毫无特色的零售业景象。喜欢旅游或者常常出差的消费者甚至可以在香港、东京或新加坡买到几乎同样设计、同样尺寸的货品。     

百货业剑指何方——联营PK自营 谁主沉浮

一直以来,零售业界存在着两种运营模式——欧式和日式。 日式百货在亚洲十分普及,这种经营模式以出租商铺和与租户联营为主。百货店业主需要承担的风险很小,不必为库存和现金流费心。但是发展至今,这种模式已经不可避免地造成了千篇一律、毫无特色的零售业景象。喜欢旅游或者常常出差的消费者甚至可以在香港、东京或新加坡买到几乎同样设计、同样尺寸的货品。     

中国百货零售业向买手模式过渡的路径探析

中国百货零售业经过多年的发展,综合竞争力已有所提升,但发展的同时,联营模式在百货零售业经营中暴露出的一系列问题,迫使行业必须要思考改变现有的经营模式,与国际主流百货买手模式逐步趋同.本文以联营模式暴露出的问题为切入点,阐述了中国零售业向买手模式过渡的必然性,立足于目前全面推行买手模式所存在的诸多不成熟条件,提出了逐步向其转换的"不完全买手模式"的过渡路径.     

当前我国餐饮业特许转让联营的问题与对策

一、国际餐饮业特许转让联营的发展及其优势餐饮业特许转让联营是由特许方,即联营餐饮公司和被特许方,即特许联营餐厅以特许转让联营的方式从事餐饮经营活动。联营餐饮公司常常是拥有垄断优势、著名商标、雄厚资金、特色产品、销售诀窍并在管理技术方面等都处于领先地位...     

自营式电商的数字化升级机理

自营式电商是传统零售自营模式基于互联网情境的拓展,然而其原有的痛点与瓶颈依然存在。探讨自营式电商如何更好地发挥商业资本职能具有理论和实践的双重意义。不同于电商发展的早期阶段,数字化为自营式电商跳出传统的盈利困境、摆脱单一的平台化转型思路、回归自营并最终驱动流通效率变革提供了广阔可能。为了揭示自营式电商如何实现数字化升级,文章首先从理论视角出发,归纳了自营式电商的本质属性和数字化作用的可能路径。而后选取了两家典型的案例企业,结合微观情境刻画了其内在机制。研究发现：利用数字技术,自营式电商可以通过强化商业资本职能提升商品经营效率,通过供应链反向整合实现流通效率与生产效率的同步改进,更能以数字化赋能的方式加速市场扩张并提升线下实体门店的运行效率。以上机理为自营式电商及其数字化零售创新提供了一定启发。     

义乌商圈国际化经营的基本态势与对策研究——基于6363份问卷的调查与分析

目前,以义乌中国小商品城市场为核心的区域分工协作网络即义乌商圈已经初步形成。在对6363份问卷调查与分析的基础上,本文经实证研究得到义乌商圈国际化经营呈现出的基本特征以及存在的一些矛盾与问题,并提出了对策建议。     

The Issue of Insider Trading in Law and Economics: Lessons for Emerging Financial Markets in the World

Growth of the private sector and privatization of state companies around the world have led to the emergence of various stock markets, some of which are depicted by insider trading. Law literature uses the arguments of unfairness, breach of fiduciary rights and damage to others to define and rule against insider trading. Economic literature can be used to interpret insider trading from other perspectives. This study argues that the question of insider trading in developing markets can be resolved by the extent stock markets generate externalities and are public goods. It advocates structural changes in the developing markets and examines the conditions under which the Coase Theorem would work.     

跨国零售企业中国市场营运模式比较及启示

纵观跨国零售企业中国市场的营销运作,显现出创新的竞争作为和卓越的竞争成效,因而有必要关注跨国零售企业中国市场营销个性的差异,尤其需要研究其营销共性的特征,将其营销运作模式进行对比分析,提炼核心能力的基本框架,把握核心能力关键所在,探索零售企业核心能力与行业竞争态势、目标市场竞争环境、以及总体竞争趋势的关联度,寻求我国零售企业跨入国际市场参与竞争的借鉴之路。     

The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective

While e-commerce has witnessed extensive growth in recent years, so has consumers’ concerns regarding ethical issues surrounding online shopping. The vast majority of earlier research on this area is conceptual in nature, and limited in scope by focusing on consumers’ privacy issues. This study develops a reliable and valid scale to measure consumers’ perceptions regarding the ethics of online retailers (CPEOR). Findings indicate that the four factors of the scale – security, privacy, non-deception and fulfillment/reliability – are strongly predictive of online consumers’ satisfaction and trust. The results offer important implications for e-retailers and are likely to stimulate further research in the area of e-ethics from the consumers’ perspective. Sergio Román is an Associate Professor of Marketing at the University of Murcia (Spain). He has been a Visiting Scholar at the University of Arizona. His articles have appeared in the Journal of Business Research, International Marketing Review, International Journal of Market Research, European Journal of Marketing and Journal of Marketing Management. His research interests are focused on personal selling and sales management, international marketing and business ethics.     

Exploring Point of Sale Strategies for Improving Seafood Retailing: The Case of the Australian Oyster Industry

The commodification of many food products, combined with increasing market share of supermarkets, has increased the importance of point of sale (POS) strategies in specialty food retailers such as fishmongers. This study seeks to develop strategies to improve the retailing of seafood in fishmongers, specifically oysters, an underutilized species; although they are eaten by many consumers, purchase frequency is low. A literature review identifies the key drivers and barriers to oyster consumption and the information consumers want at POS. Based on these findings, a retailing strategy is developed and tested in two consumer focus groups with results informing revisions to the recommended retail strategy, importantly including a change in collateral from a production focus to a consumption focus. This study contributes to theory and practice by bringing together the existing literature on drivers and barriers and consumer information requirements about oysters to develop and to test practical retail strategy concepts.     

我国保险业资本运营战略定位与基本路径选择

面对国际保险业金融化趋势和混业经营时代的到来,我国保险业要想在竞争激烈的市场环境中提升自己的核心竞争力,做到快速成长与发展,就必须紧紧依托资本市场,通过收购兼并、保险资金投资、保险证券化、保险产品与服务开发和资本市场工具对接,以及海内外上市等基本手段,向银行、证券、信托、基金等非保险金融领域渗透,培育多元化保险(金融)集团,尽快实现保险业混业经营。     

浅析我国报纸产业的经营发展趋势

改革开放，我国报纸产业的经营逐渐成为报社的主要活动，报业作为一种独立的产业形态一步步走向市场，办报人的思想现念也进一步适应市场，报业经营成为保持和壮大报社经济实力的手段。报业宏观战略和报业经营方式的研究受到了高度重视，其成果指导和推动着报业经营运作。分析目前我国报业市场的现状以及报业在产业化经营过程中所出现的新情况和需要解决的问题。     

The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry

We investigate factors influencing the international retailing of cultural products by concentrating on two cultural elements: (1) consumer-perceived cultural content embedded in the product and (2) the general cultural environment of the foreign market. To test cross-culture predictability in international retailing, we develop a novel text mining procedure to elicit the specific cultural content of the product using consumers’ online product reviews. In addition, to measure the general cultural environment of the market, we apply Hofstede's cultural distance measure. To explain foreign markets’ acceptance of culturally specific elements, we theorize that the relationship between inter-country cultural distance and product sales is U shaped because of both cultural discount and cultural premium. In our empirical analysis using American movies in international retailing, we find that the two specified types of cultural factors determine a movie's success, along with the movie's characteristics and the market's economic environment. From a managerial perspective, international retailers that understand the delicate implications of the match/mismatch of their general national culture and the imported product's specific cultural content can better predict the international success of imported cultural products.     

略论我国商业零售企业经营方式的十大转变

改革开放以来,我国经济体制由计划经济发展到有调节的市场经济,再发展到社会主义市场经济,经历了不断飞跃和发展的过程。与此相适应,我国商业企业经营方式也经历了重大的转型和发展,发生了从简单管理向现代管理、从单店经营向连锁经营等十大转变。