Regional integration and the international strategies of large European firms

From the perspective of regional economic integration we decompose international strategy into regional integration strategy and three types of global strategy (global sales, global production, and pure global integration). Using 1100 firm-year observations we find that 60% of the largest European firms pursue a regional integration strategy. We also find that global strategies vary. We examine the firm specific factors that affect global strategies. In general, R&D capability determines a global production strategy, whereas firm size and managerial capability determine both a global sales strategy and a pure global integration strategy.     

Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies

This research provides new knowledge on the development of marketing strategies in international new ventures (INVs) by applying the concept of entrepreneurial marketing to these early internationalizing firms. Using a qualitative approach, the authors identify the key dimensions of this concept in INVs, namely innovativeness and adaptation, and elaborate on both the defining elements and the development of these dimensions. They suggest that the innovativeness and adaptation of marketing strategies decrease during the global growth of INVs. Other contextual issues also underlie the development of international entrepreneurial marketing strategies; in particular, they appear to reflect the turbulence and global diversity of the environment and the market orientation of the INV. The marketing performance of INVs is determined by the fit between international entrepreneurial marketing strategies and the internal and external contingencies of the firm. Propositions for future research and managerial implications are provided.     

Marketing and distribution strategies for international organizations

Recently international organizations as e.g. the International Monetary Fund or the GATT have increasingly been criticized particularly by developing countries. Even the creation of a kind of super-UNCTAD is under discussion. Other institutions are also subjected to increasing pressure to justify the investments of their sponsors in terms of the “product” which they are offering. What about adequate strategies for the international organizations?     

The influence of competition on international sourcing strategies in the service sector

Rising importance of service industries and international trade in services led to increased competition in the service sector. The aim of this study is to analyze the international sourcing behavior of service firms as a strategic means to contend with competition. Our theoretical predictions suggest that there is a U-shaped relationship between a service firm’s domestic competitive position and its pursuit of international sourcing: the relationship is first negative and at later stages positive. The international sourcing behavior of domestic competitors and inward investments of foreign rivals are expected to positively affect a service firm’s international sourcing magnitude. A large-scale empirical analysis using a panel of 579 German service firms supports our hypotheses.     

The effect of product diversification strategies on the relationship between international diversification and firm performance

Previous studies have provided mixed evidence on the interaction effect of product and international diversification on firm performance. This study extends this stream of research by investigating the differential impacts of product diversification strategies on the relationship between international diversification and firm performance. We find that while related product diversification positively influences the performance of multinational firms, unrelated product diversification negatively moderates the international diversification–performance relationship. The evidence is robust for different models of international diversification and firm performance, and holds for firms in both the service and manufacturing industries. Our findings highlight the importance of distinguishing different product diversification strategies, and provide a potential explanation for prior mixed evidence.     

The impact of market similarity on international marketing strategies: The automobile industry in Western Europe

The formulation of an optimal marketing mix is quite complex when that mix must be effective across multiple international markets. At the crux of the problem is whether markets are similar to each other or interdependent and how this influences marketing mix decisions. Examining the marketing mixes of more than 30 automobile companies competing in the five major markets in Western Europe, it was found that easily changed marketing mix elements, such as prices and advertising, reflect market similarity, interdependence, and product‐market conditions, although not always in the expected ways. The least flexible element, the number of models offered, does not appear to reflect any of these types of conditions. © 2000 John Wiley & Sons, Inc.     

The comparative organisation of large and small firms: An information cost approach

The paper introduces the concept of information cost and explains its relevance to the organisation of the firm. A distinction is drawn between autocratic and consultative management styles, and the economic logic of each style is explained in terms of information costs. It is argued that autocratic management is a rational organisational response to a business environment that contains a single dominant source of volatility, while consultative management is a rational response to multiple sources of volatility. It is argued that small firms exploit the advantages of the autocratic style. Small firms are therefore to be found predominantly in industries dominated by a single source of volatility.     

Differences in managerial behavior between small international and non-international firms

The main question raised in this article is whether there are any differences between the work activities of managers in small firms primarily operating on an international market and those managing firms doing business on a domestic market. If so, what are these differences, and what do they tell us about the internationalization of small firms? The comparative method used here is based on multiple approaches including interviews, diary studies, and direct observations. The conclusions indicate that managers in small international firms are more proactive in their networking behavior, delegate operative activities, and devote more time to planned strategic activities connected with their international expansion than managers in other small firms.     

"抓大"也要"帮小"

茅于轼要为中小企业正名。在国外,政府"帮小"不"帮大",在我国,政府是"帮大"不"帮小",中小企业甚至往往成为打击和刁难的对象。这几年,政府花大力气关闭五小企业,理由是技术落后、破坏环境、恶性竞争。茅于轼认为,三条理由似是而非,都站不住脚。而坚持发展是硬道理的原则,就必须善待中小企业。     

Associations versus registration as alternative strategies of small firms

Small firms, especially those in developing countries, face several serious problems: (1) costs of regulation, including corruption, (2) contract enforcement, and (3) idiosyncratic risks that leave their owners with high costs of finance. To deal with these problems, it is recognized that firms exercise choice over their degree of formality. Little attention, however, has been given to the alternative strategies that firms may choose in gaining formality and dealing with these problems. This article examines the choice between two different strategies: (1) registering with official entities, and (2) participating in private associations. We develop hypotheses concerning factors that would favor one such choice over the other and then test these hypotheses with data taken from a large sample survey of Mexican microenterprises. The results provide support, in some cases strong support, for most of the hypotheses.

The emergence of international small digital ventures (ISDVs): Reaching beyond Born Globals and INVs

Journal of International Entrepreneurship -     

Contextualizing experience effects in international business: A study of ownership strategies

Experienced firms act differently than newcomers, yet such differences vary with the context and with the type of experience. This research examines the effects of international experience on multinational enterprises’ (MNEs’) ownership strategy across a range of developed and developing economies. We distinguish competence-building and partner-selection effects of experience, which vary between general international experience and country-specific experience, and across host contexts. This contextualization of the theoretical arguments suggests that the predicted effects hold in some host countries, but not in others. In support of these arguments, our empirical study of subsidiaries of Taiwanese electronics forms finds that general international experience facilitates wholly owned operations in developed economies in Asia and Europe, while country-specific experience facilitates joint ownership in China.     

Global integration strategies of small and medium multinationals: Evidence from Taiwan

This study replicates and extends Birkinshaw et al.’s (1995) model of the predictors of business unit integration of large Western multinational corporations (MNCs). Our study investigates the global integration strategies of Taiwanese small and medium sized enterprises (SMEs) competing in the global information technology (IT) industry. It confirms the importance of some structural forces (i.e. economies of scale and standard market demands) in the global integration strategies of Taiwanese SMEs thereby expanding the applicability of existent internationalization theories developed primarily in the context of large Western MNCs to non-Western SMEs. This study finds three results that add new knowledge to the current SME literature and provides managerial implications. First, it finds a negative relationship between competitive actions and business unit integration. Second, it finds that in the optimally globalized IT industry there is no direct effect of business unit integration on performance. Third, it finds a direct effect of differential comparative advantage on performance.     

从国际并购到战略联盟——关于跨国公司国际经营战略选择的探讨

文章从分析跨国公司从传统的国际并购战略到转而实行战略联盟的现象入手，分析了跨国公司国际经营战略的历史沿革及趋势．并将重点放在跨国公司的战略联盟上，探讨了关于跨国公司战略选择的特点、原因等问题。     

The demand for small cars in the United States: Implications for energy conservation strategies

The purpose of this paper was to investigate the impact of household characteristics and preferences for Japanese cars on the demand for small cars in the United States. Two stage probit analysis was used to examine the impact of various explanatory variables on the purchase decision. The results indicated that preferences for Japanese cars, income, price and several household characteristics had a significant impact on the probability of purchasing a small car. The results of this study provide support for freer trade in automobiles and higher gasoline taxes as energy conservation strategies.

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Zusammenfassung Die Nachfrage nach Kleinwagen in USA: Implikationen für Strategien zur Energieeinsparung. Diese Untersuchung wollte herausfinden, wie sich Haushaltseigenschaften und Präferenzen für japanische Autos auf die Nachfrage nach Kleinwagen in den Vereinigten Staaten auswirken. Die Stichprobe umfa\te 367 Haushalte, die im Jahr 1986 ein neues Auto kauften. Davon kauften 141 Haushalte amerikanische Kleinwagen, 84 japanische Kleinwagen und 142 Haushalte kauften gro\e amerikanische Wagen. Eine zweistufige Probit-Analyse prüfte den Einflu\ der verschiedenen Erklärungsvariablen auf die Kaufentscheidung. Die Ergebnisse besagen im wesentlichen, da\ es die Präferenzen für japanische Autos, das Einkommen, der Preis und einige Haushaltseigenschaften sind, die einen signifikanten Einflu\ auf die Wahrscheinlichkeit eines Kleinwagenkaufs haben. Die Autoren sehen in den Ergebnissen eine Unterstützung für die Forderung nach Freihandel im Automobilsektor und nach höherer Besteuerung von Kraftstoffen als Strategien zur Energieeinsparung.

     

The effect of early international commitment on international positional advantages in Spanish and Belgian international new ventures

Past research into internationalisation processes assumes that prior experience influences both a firm’s capability to absorb foreign market knowledge and its international competitiveness. However, recent international entrepreneurship research seems to suggest that an early international commitment can also contribute to develop competitive advantages. Further study of this relationship will provide a better understanding of the competitive behaviour of international new ventures. This paper focuses on how international new ventures acquire market knowledge from foreign markets and develop sustainable positional advantages there. The hypotheses derived from our model were tested using extended data gathered from samples of Spanish and Belgian new ventures. To support the validity of the scale content used, all the items were taken from a review of related literature. We attempted to ensure that they meet the conceptual definition and reflect all the relevant dimensions. We used confirmatory analysis to evaluate convergent validity. A structural equation model was used to test the research hypotheses. The results of the data analysis allow us to confirm that an early international commitment influences the positional advantages of international new ventures, since it facilitates the development of market orientation.     

The evolving international entrepreneurship orientations and international entrepreneurship capital in the rapidly changing and digitizing international environments

Journal of International Entrepreneurship - The relationship between entrepreneurial orientations and internationalization has been examined extensively, but the recent developments in the rapidly...