海尔集团旅游事业发展的优劣势分析

海尔集团作为蜚声海内外的跨国企业集团,其雄厚的经济实力、强大的品牌优势和企业文化积淀为其实施多元化发展战略的实施奠定了基础。本文对海尔集团旅游事业的开展进行详细的优劣势分析,以探寻其适合的发展方向和促进策略。     

差异化战略在中小企业的实施方式

企业实施差异化战略的核心是向顾客提供有价值的、并且与众不同的产品和服务。本文分析了差异化的基本概念和分类形式以及中小企业实施差异化战略的必然性,提出了中小企业实施差异化战略的具体方式。     

产品差异化策略与企业自主创新

文章指出,产品差异化策略对企业自主创新战略的实施具有重要意义,它为企业自主创新战略指明了方向,提供了思维模式、具体途径和良好的市场发展前景。用产品差异化策略实施企业自主创新战略,应设计不同功能和效用的产品,对产品外形、颜色、款式等实行差异化,使用不同的新材料,实施产品包装装潢差异化,实施营销策略差异化,实施产品服务差异化,实施产品品牌和商标差异化,将产品的标准化与差异化相结合来创造差异化。     

家电业差异化战略的实施

残酷的价格战已使家电企业处于微利状态,面对这种状况,实施差异化战略是必然选择。本文首先分析了家电业的竞争现状和实施差异化战略的必要性,阐述了如何实施差异化战略,最后指出了实施差异化战略时需要注意的问题。     

谈企业差异化战略的实施

企业只有深刻理解差异化战略,才能通过差异化建立企业的持续竞争优势。差异化战略的实施是以顾客需求、竞争对手产品服务水平以及企业自身核心能力这三个要素为基础的,企业要清楚认识到差异化战略的实施过程中要面临一定的风险,并不是企业只要采用差异化战略就一定能成功,差异化战略也并非适合所有企业。     

家电行业差异化战略分析 ——以戴森为例

差异化战略，是指企业利用产品和服务的差异化，吸引客户从中获得额外的利润，如果获得的利润超过了因其特色所支出的成本，那么企业就能从这种差异化获得竞争优势。首先，文章介绍实施差异化的必要性，其次，以戴森技术为例，从产品设计和技术、营销模式和聚焦人群分析其差异化战略的实施，为我国其他家电企业提供借鉴。     

谈企业差异化战略的实施

企业只有深刻理解差异化战略,才能通过差异化建立企业的持续竞争优势.差异化战略的实施是以顾客需求、竞争对手产品服务水平以及企业自身核心能力这三个要素为基础的,企业要清楚认识到差异化战略的实施过程中要面临一定的风险,并不是企业只要采用差异化战略就一定能成功,差异化战略也并非适合所有企业.     

差异化战略的内涵及其构建特征

本文在前人战略管理研究的基础上,从四个维度全面系统地阐释了差异化战略的内涵,并指出差异化战略的构建特征,以期指导企业差异化战略的成功实施。     

HL公司竞争中的差异化战略分析

面对21世纪竞争时代,企业要想在竞争的"红海"竞争中崭露头角,就要依靠良好的竞争战略来实现。本文首先探讨了差异化战略的概念和主要类型,其次梳理了实施差异化战略必备的条件,并分析了实施差异化战略的主要步骤。在对当前医疗器械市场和HL公司进行分析的基础上,确定HL公司应当以服务差异化作为主要的竞争战略。     

浅谈企业差异化营销战略的实施

在差异化营销战略管理研究的基础上,系统地阐释了差异化营销战略的内涵及构建特征,有效营销战略的特点及核心能力培育,以期指导企业差异化战略的成功实施。     

Does East Meet West in Business Ethics: An Introduction to the Special Issue

This article introduces and summarizes selected papers from the first World Business Ethics Forum held in Hong Kong and Macau in November 2006, co-hosted by the Hong Kong Baptist University and by the University of Macau. Business Ethics in the East remain distinct from those in the West, but the distinctions are becoming less pronounced and the ethical traffic flows both ways. Gabriel D, Donleavy is Professor and Dean of the Faculty of Business Administration at the University of Macau teaching Business Ethics, Business Negotiation and Advanced Management. His work has been published in Critical Perspectives in Accounting, Corporate Governance, the Journal of Business Ethics, Advances in Applied Business Strategy, the Journal of Higher Education Policy and Management, Long Range Planning and the Asian Review of Accounting which he co-founded. Kit-Chun Joanna LAM is Professor in Department of Economics of the Hong Kong Baptist University. She is also Guest Professor in the Centre for Business Ethics of the Shanghai Academy of Social Sciences, China. She received her Ph.D. degree in economics from Harvard University. Her work has appeared in the Journal of Business Ethics, Journal of Labor Economics, Canadian Journal of Economics, Economica, Journal of Comparative Economics, and Labour Economics. Simon S.M. Ho is Dean and Professor at the School of Business and Director for Corporate Governance and Financial Policy, Hong Kong Baptist University. He founded the Asia-Pacific Corporate Governance Conference and the world’s first master programme in corporate governance & directorship in 2004. He published over 40 academic refereed articles in leading journals such as Journal of Accounting, Accounting & Finance, Journal of Accounting & Public Policy, and Journal of Corporate Finance.     

Intellectual Property Rights in Agriculture and the Interests of Asian‐Pacific Economies

This paper describes recent and ongoing processes of technological change in agriculture, which has become a highly R&D‐intensive sector in many countries of the Asia‐Pacific region. It also considers the role of various forms of intellectual property rights (IPRs) in promoting such technological changes and in affecting their diffusion through the region. A central part of the discussion is a review of how these various IPRs operate and are protected in major economies of the region. There is an assessment of the economic interests of key countries, including the United States, Canada, Australia, China, Japan and the Republic of Korea, in global and regional policy evolution in agricultural IPRs. These interests are a mix of comparative advantage in farming, which is quite distinctive among these countries, and the technological basis of production, which is more convergent. A review of available measures of innovation in the region suggests that all of these economies are active in developing new agricultural technologies, although there is considerable specialisation in the types of processes developed. Given this mix of divergence in comparative costs and convergence in technology interests, it is difficult to describe sharply the preferences these economies may have in continued globalisation of agricultural IPRs. However, the analysis points to some areas in which countries may continue to specialise – thereby retaining the ability to remain in specific areas of farming – and other fields in which international collaboration may be sensible.     

Computer Aided Education

The computer is a tool to be used in the service of people and now more and more people are using computers throughout the world. The evolution of semiconductor technology in the 1960s, laid the foundation for the development of personal computers. The advent of personal computers has revolutionized the application of computers in science, engineering and business. The computer like other products of man's ingenuity, can be of benefit to education. Educational institutions from primary school to universities use personal computers to teach writing, reading, arithmetic, art, science, mathematics, music, history, geography, economics, business, architecture and engineering. As in most counties, computers are also used to improve education in schools in Turkey. The education system in Turkey in the secondary schools has more or less the same problems most developing countries face. There is a great expansion in numbers of pupils at all levels, resources available for education are very limited and effective teaching is hampered by the quality of instructional material and textbooks. The concept of enhancing the quality of both teaching and learning through new information technologies has been the main goal and policy of the Ministry of Education in Turkey and has been tackled in a serious manner. In this paper the present education system in the secondary schools in Turkey is explained and how computers can be implemented in Turkish secondary school education and strategies to be followed are discussed.     

“十五”期间山东省旅游业人才发展状况分析

建设高素质的旅游人才队伍,是旅游业实现快速发展的有力保障。"十五"期间,山东省旅游业发展十分迅速,除了具有丰富的自然生态和历史人文资源外,积极进行旅游人才的开发和培养起到了重要作用。通过2006年对山东省17地市旅游行业从业人员状况的抽样调查,分析了2000-2005年山东省旅游业人才总量、结构和素质的发展状况。研究表明全省旅游业人才发展仍然面临总量不足、结构短缺、薪酬水平偏低、人才地区分布失衡等主要问题,为此制定人才培养的目标和对策,为旅游人才发展和开发提供科学依据和指导。     

论黑龙江新农村建设中的金融供求问题

目前,黑龙江的金融供给表现出总量的奇缺性、结构的割裂性、机制的掠夺性特征.农村金融供求失衡的原因在于供求双方.但供给方是主导方面,主要是:思维层面的金融发展观偏离;经济层面的商业化改革中逐利主义;制度层面的农村金融领域制度创新严重滞后;文化道德层面的金融业社会责任感重大缺失等.应采取理念创新、机构创新、产品创新、技术创新和制度创新的途径,以解决黑龙江省农村金融供求问题.     

Introducing management models in service organisations in developed and developing countries

The aim of this paper is to examine the application of the European Foundation for Quality Management model for self-assessment as a means to introduce changes in management in services in higher education institutions (HEIs) in Spain and in Jordan. This paper uses the case study methodology on eight administrative services in a public university in Spain and seven university services in two Jordanian universities, a public and a private institution. The findings show the steps that an administrative service may follow in order to apply the questionnaire approach successfully in a reform process, the difficulties, the benefits and the success factors in both countries and the consequences of the changes introduced. The study provides lessons for decision makers and managers from other universities in developed and developing countries, who wish to introduce the practice of quality management by creative means. This paper extends knowledge on self-assessment (steps, difficulties, benefits, success factors and changes in management) to services in HEIs.     

数字经济下相关市场界定面临的挑战及方法改进

信息通信技术和数字技术的深度融合与广泛适用,推动着数字经济高速发展,催生各类新业态、新产业、新模式不断涌现,给市场竞争模式、产业组织结构以及经营者具体商业行为带来翻天覆地的变化。数字经济下以平台为中心的商业模式扩展了相关市场上以商品基础功能为主的商品功能叠加竞争,双边或多边市场下的跨市场竞争与融合以及非对称性定价结构等情况越来越复杂,给现行的以单边市场上商品单一功能及其价格变化为主的相关市场界定方法带来诸多挑战,现有相关市场界定方法的局限性凸显。为及时回应数字经济下相关市场界定问题,应在厘清相关市场界定基本逻辑的基础上,回归对用户需求替代变量的检视,在价格变量逐渐弱化的同时,将用户注意力、数据及商品质量视为相关市场界定中的重要变量,并结合用户需求替代发生的具体场景,重视个案中相关市场界定的精准化分析。数字经济领域市场竞争方式逐渐由传统价格竞争转向用户注意力竞争和数据竞争,对用户需求的精准把握和持续争夺在很大程度上决定了经营者在相关市场的竞争优势及其维持,经营者为了在注意力竞争中获取竞争优势,必须高度关注用户需求,不断优化升级商品质量,增值叠加商品功能,因此相关市场的界定必须考虑以用户需求替代为基础的用户可转向范围和数据转移成本,以体现数字经济下个性化、定制化、精细化特征对反垄断法适用的影响,同时凸显用户偏好在需求替代分析中的重要性。     

遵循人才发展规律，构建广东省协同创新生态

广东省科技人才资源分布不均,珠三角核心城市人才高度集聚,而粤东西北地区引才难、用才难一直是制约广东省区域协同发展的重要障碍。本文采用多种不同来源的统计数据结合人才流动大数据,分析广东省科技人才资源开发利用存在的问题。在广泛调研座谈的基础上,从城市人才吸引力、产业结构特征等方面分析认为,产业同构度高、创新链分工协作体系不完善和公共服务差异明显可能是导致上述问题的主要原因,并提出了完善创新分工协作、推进珠三角地区产业疏解和补足粤东西北公共服务短板,优化广东省人才资本的流动配置等建议。     

Abnormal trading volume and autoregressive behavior in weekly stock returns in the Saudi stock market

This paper examines the relationship between the abnormal change in trading volume of both individual stocks and portfolios and short-term price autoregressive behavior in the Saudi stock market (SSM). Our objective is to investigate the informational role that trading volume plays in predicting the direction of short-term returns. We evaluate whether the abnormal change in lagged, contemporaneous, and lead turnovers affects serial correlation in returns. Specifically, we examine if and when the change in volume produces momentum (positive correlation) or reversal (negative autocorrelation) in consecutive weekly stock returns.We find a reversal in weekly stock returns when conditioned on the change in lagged volume in the SSM. Our results are consistent for the whole sample, the two sub-sample periods, and the large- and small-firm portfolios. The results are consistent with Campbell, Grossman, and Wang [Campbell, J. Y., S. J. Grossman, and J. Wang, 1993, Trading volume and serial correlation in stock returns, Quarterly Journal of Economics, 108, 905–939], who present a model in which risk-averse market makers accommodate the selling pressure of liquidity or non-informational traders. We also find that reversal is more pronounced with the loser portfolio as specified by filter-based methodology. The overall result of this paper is also consistent with the empirical findings of Conrad, Hameed, and Niden [Conrad, J., A. Hameed, and C. Niden, 1994, Volume and autocovariances in short-horizon individual security returns, Journal of Finance 49, 1305–1329.] and Gebka [Gebka, B., 2005, Dynamic volume-return relationship: evidence from an emerging market, Applied Financial Economics, 15, 1019–1029] in which they report price reversal for stock with high trading volume.     

An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender – Turkish Case

This study presents an empirical investigation of the ethical perceptions of the future managers – Turkish university students majoring in the Business Administration and Industrial Engineering departments of selected public and private Turkish universities – with a special emphasis on gender. The perceptions of the university students pertaining to the business world, the behaviors of employees, and the factors leading to unethical behavior are analyzed. The statistically significant differences reveal that female students have more ethical perceptions about the Turkish business climate, behavior of employees, and the ethicalness of the behavior of the employees in comparison with their male counterparts. M.G. Serap Atakan is an Assistant Professor at the Department of Business Administration of Istanbul Bilgi University, Turkey. She is teaching and conducting researches on business ethics, corporate social responsibility and retailing. She has two co-authored articles published in the Journal of Business Ethics. Sebnem Burnaz is an Associate Professor of Marketing at Istanbul Technical University. She holds Ph.D. degree in management with major in marketing. Her teaching and research interests are in the field of Marketing, Retailing, Decision Making, and Business Ethics. She has published articles which have appeared in Advances in International Marketing, Sex Roles: A Journal of Research, Journal of Multi-Criteria Decision Analysis. Y. Ilker Topcu is an Associate Professor of decision sciences in Istanbul Technical University. He has finished his Ph.D. studies in I.T.U., Faculty of Management. His teaching and research specialties are in the field of Operations Research/Management Science, Multiple Criteria Decision Making, Logistics, Transportation Planning, and Business Ethics. He has published papers which have appeared in Journal of the Operational Research Society, European Journal of Operational Research, Journal of Multi-Criteria Decision Analysis, Journal of Global Optimization, Transportation Research Part A, Lecture Notes in Economics and Mathematical Systems, Energy, and Building and Environment.