Measuring risky adolescent cycling behaviour

Adolescents are at a greater risk of being involved in traffic accidents than most other age groups, even before they start driving cars. This article aims to determine the factor structure of a self-report questionnaire measuring adolescent risky cycling behaviour, the ACBQ (Adolescent Cycling Behaviour Questionnaire). The questionnaire's structure was based on the widely used Driver Behaviour Questionnaire (DBQ). A sample of secondary school students (N?=?1749; age range: 13-18 years) filled out the questionnaire. Factor analysis revealed a three-factor structure underlying the questionnaire, which was confirmed on two equally large portions of the entire sample. These three underlying factors were identified as errors, common violations and exceptional violations. The ACBQ is a useful instrument for measuring adolescents' risky cycling behaviour.     

Dimensions of aberrant driving behaviours in Tunisia: identifying the relation between Driver Behaviour Questionnaire results and accident data

In this study, the Manchester Driver Behaviour Questionnaire (DBQ) was used to examine the self-reported driving behaviours of a group of Tunisian drivers (N = 900) and to collect socio-demographic data, driver behaviours and DBQ items. A sample of Tunisian drivers above 18 years was selected. The aim of the present study was to investigate the factorial structure of the DBQ in Tunisia. The principal component analysis identified three factor solutions: inattention errors, dangerous errors and dangerous violations. Logistic regression analysis showed that dangerous errors, dangerous violations and speeding preference factors predicted crash involvement in Tunisia. Speeding is the most common form of aberrant behaviour reported by drivers in the current sample. It remains one of the major road safety concerns.     

Undergraduate students' attitudes towards food shopping and attitudes to time

The objectives of the study are to identify the dimensions underlying two constructs (students' attitudes to food shopping and students' attitudes to time), to use these dimensions to identify student segments and to profile them in terms of the construct dimensions, shopping behaviour and students' characteristics. The study employs a web‐based questionnaire. The useable sample was 744 full‐time undergraduate students at Newcastle University. Results indicated that there are six and seven dimensions underlying attitudes to food shopping and attitudes to time respectively. Three student segments are identified with different attitudes to food shopping, attitudes to time, shopping behaviour and students' characteristics. The implication for marketers is that the student market should not be considered en masse, but that segmentation, targeting and positioning is an appropriate strategy for food retailers to adopt.     

Behaviours and entrepreneurial intention: Empirical findings about secondary students

This paper aims to identify some factors that may be explaining differences among secondary students in start-up intentions. For that, the study develops an entrepreneurial intention model sustained by the use of Azjen’s Theory of Planned Behaviour (TBP). Using a sample of students aged between 14 and 15 years old, a questionnaire based on the Li?án and Chen’s Entrepreneurial Intention Questionnaire was administrated. The purpose is to test a model of entrepreneurial intention using structural equations. The findings point that TPB is an appropriate tool to model the development of entrepreneurial intention through pedagogical processes and learning contexts. The education and training should centre itself much more in changing personal attitudes than in knowledge. Moreover, it is desirable that an entrepreneurship educational programme could contribute to the development of competences related to entrepreneurship, social and civic skills, and cultural awareness.     

Cyclists' helmet usage and characteristics in central and southern Malawi: a cross-sectional study

The objective of this study was to determine the prevalence of, and factors associated with, bicycle helmet usage in southern and central Malawi. This study was across-sectional observation of public behaviour. The urban and rural roadways in southern and central Malawi were studied during the dry season. In total, 1900 bicyclists were observed along the roadways of southern and central Malawi over a four-day period. Observer ascertainment of cyclists' helmet status, approximate age, sex and bicycle operator or passenger status were measured. Of the 1900 cyclists observed, no cyclist was identified as wearing a helmet (exact 95% CI: 0.0–0.2%). There was no variation by age, sex or operator/passenger status. Nearly, 91.5% of observed cyclists were males and 87.7% were operating the bicycle. The sizeable majority of male cyclists were classified as young adults from adolescence to 25 years old (47.2%) or adults over age 25 (44.9%); 7.9% of male cyclists were pre-adolescent. Passengers were more likely to be female than operators (39.1% versus 4.2%), though, even for passengers, a higher proportion were males than females (p < 0.001). In Malawi, helmet usage is so rare as to be non-existent. This suggests an opportunity for significant improvement. Based on the observed cyclists' characteristics, interventions should be targeted to adult and young adult males.     

Measuring learning from others: The development and validation of the Proactive Social Informal Learning Questionnaire

The present study aims to develop, validate, and cross-validate an instrument measuring three proactive social informal learning activities, namely feedback seeking, help seeking and information seeking. Prior research mainly focused on detecting or measuring the frequency of these seeking behaviours and did not consider whether the information, help or feedback that has been sought was also used. Furthermore, although these seeking behaviours were studied extensively in different research fields, the current study takes a learning perspective and interprets feedback, help and information seeking as learning activities. The questionnaire was completed by a convenient sample of 650 professionals working in higher education, consultancy, retail and food production. We performed an exploratory factor analysis (N = 230 educators) to explore the structure of the questionnaire. This was followed by a confirmatory factor analysis (N = 230 educators) to confirm the structure. Finally, we cross-validated the questionnaire in a sample of business professionals (N = 190) by testing for measurement invariance. The final questionnaire resulted in a five-factor structure measuring the (1) Use of Feedback Seeking, (2) Frequency of Help and Information Seeking, (3) Use of Help seeking, (4) Use of Information Seeking and (5) Frequency of Feedback Seeking. The current study presents a preliminary, yet promising instrument that taps into proactive social informal learning.     

Do parental decision-making patterns predict compliance with use of child booster seats?

Booster seat use for 4–9 year olds remains the lowest of all age groups in many countries. The objective of this study is to examine whether parents’ decision-making patterns, as measured by the Melbourne Decision Making Questionnaire, relate to car booster seat use. Israeli parents of 4–7 years old children (n = 398) answered a questionnaire about car safety and decision-making habits. Ninety per cent of parents reported having a booster seat; 70.5% reported consistent booster seat use in general and on short drives during the last month (booster seat use compliance index). Greater compliance index was positively related to a vigilant decision-making pattern, passenger compliance with rear seat belts and families with fewer children. Lower booster seat use compliance index was associated with buck-passing decision-making pattern. Health professionals and policy-makers should take into account parents’ habitual decision-making patterns when designing interventions for car booster seat compliance.     

Vehicle head restraint positioning knowledge and behaviours in a sample of Irish drivers

A correctly positioned vehicle head restraint (HR) can reduce whiplash injury risk in collisions, however, HRs are often sub-optimally positioned. The primary aim of this study was to investigate vehicle HR position and driver knowledge of correct HR positioning in an Irish population. Secondary aims were to investigate the associations with driver age, gender and vehicle age. Data collection involved HR measurement and a driver questionnaire (n = 110). Just 27% of drivers had optimal HR positioning, while 30% had poor or marginal positioning. Newer vehicles (<5 years old) had better positioned HR in the horizontal plane (p = 0.036), than older vehicles. Younger drivers (<30 years) were more likely to have poorer positioning of HR (p = 0.002), than the 30 years or over group. Females were more likely to have better vertical positioning of their HR (p = 0.003) than males. Driver knowledge of correct position was variable, and not associated with actual HR position, with 65% knowing the correct vertical positioning standard but only 27% identifying the correct horizontal position. Many drivers have inadequately positioned HR, which needs to be addressed by improved vehicle design and public education.     

Regulatory focus as a moderator of retail shopping behaviour

This paper examines the effects of regulatory focus orientation on several aspects of consumer retail shopping behaviour such as shopping values, impulsiveness, shopping duration, repurchase intention and word-of-mouth communication. Theoretical propositions were developed banked on relevant literature. A structured questionnaire is used to collect data across several retail formats (n = 300). Statistical techniques such as MANOVA and t-test were used to analyse the data. Results reveal that promotion-focused shoppers report higher levels of hedonic shopping values, and impulsiveness, whereas prevention-focused shoppers report higher levels of utilitarian shopping values, shopping duration, repurchase intention and word-of-mouth communication. Discussion of the results and their theoretical and managerial implications, limitations of this study and its future research scopes are further discussed.     

Introducing experiment in pedestrian behaviour and risk perception study at urban level crossing

Given the high risk of severe accidents at level crossings (LCs), this study examined legal and illegal crossings by pedestrians and cyclists at a high-traffic LC in Zagreb, Croatia. Survey data and field observations were collected to identify reasons for risky behaviour. Behaviour was observed under normal conditions and in the presence of various safety measures in order to identify measures that can reduce risky behaviour. Results show that the presence of police officer at the LC was most effective at reducing illegal crossings, while the presence of cameras contributes significantly as well, especially after safety educational campaign when illegal crossing decreases for 59.23%. We can assume that in future the improvement regarding human behaviour on LC could be made with cameras on LC and more frequent educational campaigns. This is the first reported use of field survey and video surveillance methods to analyse user behaviour at LCs in Croatia.     

Understanding Voluntary Intentions within the Theories of Self-Determination and Planned Behavior

This survey study aimed to test the usefulness of an integrated model that combines self-determination theory (SDT) and the theory of planned behavior (TPB) in explaining volunteers’ intention to continue. Participants (N = 284) completed a survey form measuring the psychological constructs derived from SDT (i.e., autonomous and controlled motivations) and the TPB (i.e., attitudes, subjective norms, perceived behavioral control [PBC], and intention). Results of path analysis showed that autonomous motivation positively predicted attitudes (β = 0.47, p < 0.01) and PBC (β = 0.39, p < 0.01). Conversely, controlled motivation was negatively associated with attitudes (β = -0.16, p < 0.01) and PBC (β = -0.18, p < 0.01). Attitudes (β = 0.39, p < 0.01) and PBC (β = 0.49, p < 0.01) were then positively related to intention. The integrated model is generally supported in the context of volunteerism, and it may better explain voluntary retention than only use SDT or the TPB.     

Can Anticipating Time Pressure Reduce the Likelihood of Unethical Behaviour Occurring?

Academic integrity (AI) violations on college campuses continue to be a significant concern that draws public attention. Even though AI has been the subject of numerous studies offering explanations and recommendations, academic dishonesty persists. Consequently, this has rekindled interest in understanding AI behavior and its influencers. This paper focuses on the AI violations of plagiarism and sharing homework for freshman business students, examining the factors that influence a student’s intention to plagiarize or share homework with others. Using a sample of more than 1300 freshman business students over 2 years, we modeled intent to plagiarize and intent to share homework using factors in the Theory of Planned Behavior in addition to past violation behavior and moral obligation (feelings of guilt). Based on the results of this study, attitude, perceived behavioral control, subjective norm, and in addition past behavior and moral obligation, were found to significantly influence an individual’s intention to violate academic integrity (for plagiarism and sharing homework when asked not to do so), explaining 33 and 35 % of the variance in intention to commit an AI violation for sharing homework and plagiarism, respectively. These results contribute to a better understanding of individuals’ motivations for plagiarizing and sharing homework, which is a necessary step toward reducing academic integrity violations.     

Integrating factual nutritional knowledge and healthy eating practice

The concept of nutritional knowledge needs to be analysed in a multidimensional way. Previous approaches have concentrated on measuring specific content domains. This study is a pilot study aiming to test a questionnaire using variables derived from the theoretical basis of a multidimensional approach to nutritional knowledge. A sample of young Finnish mothers (n= 42) was shown to be very health-conscious but still had certain difficulties in integrating factual knowledge and practice. This may imply that if nutritional education ignores practical knowledge and favours factual knowledge, the ordinary homemaker can have difficulties in relating nutritional knowledge to food behaviour.     

Diversity in deprivation: exploring the grocery shopping behaviour of disadvantaged consumers

Social exclusion has received much attention in recent years among governments and policy makers. While there are many aspects of social exclusion, of particular interest to marketing and consumer behaviour is the issue of the accessibility of consumer goods and services to socially excluded groups. The purpose of the research reported in this paper is to contribute to the understanding of the grocery shopping behaviour of disadvantaged consumers. The research was conducted with a sample of consumers living in a deprived residential area in Scotland. While the participants were mainly characterized as 'economic shoppers', they were heavily dependent on the local convenience stores, due, mainly, to the financial and mobility restrictions they faced. The experience of 'social exclusion' was not homogeneous within the sample, varying with other aspects of disadvantage, including social support networks, illness, age, family situation and mobility. The implications of this research are discussed and potential research directions highlighted.     

Influence of Students’ Interactions Abroad on Developing Intercultural Competence

Study-abroad programs represent one of the initiatives implemented by universities to internationalize curricula and prepare students to perform in a globalized society. The purpose of this research was to evaluate how intercultural interactions influence the development of intercultural competence. Results from a sample of 158 students indicate that students’ intercultural contacts have a significant positive effect on their change in intercultural competence, which is calculated as the difference between the measures before and after going abroad (b = .236; s.e. = .104; β = .289; p < .05). These findings confirm that mere exposure to foreign environments does not automatically result in effective learning; thus, universities should set conditions to facilitate active engagement between visiting students and national hosts.     

Effect of marketing activities,benefits, risks,confusion due to over-choice,price, quality and consumer trust on online tourism purchasing

The paper focuses on website vendors and three fundamental aspects, which influence price quality and trust, the major factors that affect purchasing intentions amongst online consumers. The three fundamental aspects in question are: perceived benefits, risks and confusion due to over-choice. The purpose of the study is to examine the influence of these three aspects on consumers' trust and their online purchasing intentions, and also to evaluate their interrelationship with marketing activities. Using the Theory of Planned Behaviour, the research focuses on holidaymakers (N = 735) who bought at least one component of their vacation using the Internet. The research implements Confirmatory Factor Analysis and uses Structural Equation Modelling. The findings indicate the importance of direct marketing and of the brand names of e-retailers and products. They also pinpoint the significance of online buying convenience and of the provision of sufficient product information. Moreover, they reveal the influence of safety and security issues, of the instilment of trust, and of price and quality in relation to purchasing intentions. The research contributes to a better understanding of online tourism decision-making, identifies website vendor characteristics that are important to online consumers and presents a number of managerial implications.     

The link between diet and health: an exploratory study of adolescents in Northern Ireland using foodmaps

A significant proportion of consumers in the UK continue to adopt a diet consisting largely of nutritionally unbalanced foods. The adolescent period has been identified as being formative in the development of long‐term eating habits as the individual achieves greater control over their food choice. By examining the current eating behaviour of a sample of adolescents, the aim of this study was to establish why they are not utilizing their knowledge to choose nutritionally balanced foods. A two‐stage data collecting procedure was adopted. In stage 1, respondents (n = 136) completed a questionnaire that measured demographic and social factors, knowledge, attitudes, pre‐existing behaviour with respect to food and the influence of family, peers, the media and government campaigns on their eating behaviour. In stage 2, a subsection of the respondents (n = 20) completed a foodmap, which revealed the network of relationships involved in the adolescents' decision‐making process by identifying the links among the foods consumed, the people they eat with and the places they eat in. Results emphasized the importance of the home environment and the continuing influence of parents on adolescents' eating behaviour despite the greater independence related to this stage of the life cycle. A proportion of the sample was found to have recognized the need to change their eating behaviour in order to lose weight, because of their sporting commitments or to improve their health. Recommendations from this study include the need for the various agencies involved in the promotion of balanced dietary behaviour to attend to the link among adult, family and adolescent, and the need for greater progress in enabling consumers to translate the theory of nutritional education into practice.     

Salience theory and mutual fund flows: Empirical evidence from China

Using a sample of Chinese mutual funds during 2004–2020, we provide empirical evidence on the salience theory, which argues that individuals' decision weights on risky asset choices are distorted in favor of salient payoffs. Specifically, we document robust and casual impacts of funds' salience theory values on their future flows. The impacts are not explained by investors' attention-driven purchases, funds' lottery-like features, or the characteristics of funds' underlying stocks. Further tests show that the impacts are larger for funds with more shares held by individual investors and are more pronounced when investor sentiment is higher.     

Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework

The research intended to study the consumer's buying behaviour of Ayurveda products by examining factors that influence consumer's buying decision. Stimuli-Organism-Behaviour-Consequence (SOBC) framework was deployed to test 1316 responses collected using a structured questionnaire. Analysis was performed using CB-SEM method while demographic variables were used as moderator. The four dimensions used in the study, including Stimuli (Health consciousness, Product attribute); Organism (Product availability. Ethnocentrism and Environmental and Sustainability Orientation); Behaviour (Customer beliefs and Purchase intention) and Consequence (Buying behaviour) were found to hold positive association as hypothesized. House-hold income and educational qualification moderated the relationship between organisms and behaviour as well as behaviour and consequence. SOBC model is unique in context of traditional/culture oriented products. The constructs incorporated in the SOBC model provides novelty to the study. Inclusion of Ethnocentrism and Product Availability as Organism have not been examined in the previous studies. The study adds to current literature on consumer behaviour specifically in the context of traditional products. Identifying Health Consciousness in the context of generic Ayurveda products with a unique set of variables contributes to the literature.The identification of stimuli causing behaviour such as health consciousness and product attribute and organisms that influence behavioural response including product availability ethnocentrism as well as environmental and sustainability orientation provide consumer insights to marketers and firms dealing in traditional products. The perspective on consumer beliefs provide directions of policy formulation to governments.     

Game meats: Consumption values,theory of planned behaviour,and the moderating role of food neophobia/neophiliac behaviour

Game meat can be considered an alternative to traditional meats and is growing steadily. Previous literature has not investigated why consumers choose or buy game meats. The study draws on the theory of Consumer Choice Value and the Theory of Planned Behaviour (TPB). The moderating influence of food neophobia/neophiliac behaviour is also examined. The data was analysed using Structural Equation Modelling, cluster-analysis, and multigroup analysis. Regarding consumer's choice value, epistemic and social value were found significant. TPB shows that perceived behavioural control was non-significant and to some extent, consumers with food neophobia/neophiliac behaviour moderated the purchase behaviour. Consumer's perceived well-being mediates the relationship between intention and purchase behaviour. It contributes to the breadth of the current theoretical-framework and provides useful insights for retailers and researchers.