Clergy views on the marketing of the Church: insights from a UK survey

The marketing of the Church, an example of social cause marketing, has been the subject of increasing attention in the academic literature. At the same time churches in the United Kingdom are increasingly seen to be engaging in what have been termed marketing activities. A small number of studies have investigated the degree to which clergy in the USA view the use of marketing techniques as acceptable and appropriate. This paper makes a contribution to the continuing debate surrounding the use of marketing in a church setting by presenting the results of a survey of UK clergy in which they are asked about the appropriateness of marketing activities in the church context. While results indicate a general acceptance of marketing techniques, there is less acceptance among the clergy of the need to develop, and appropriateness of developing, a marketing orientation or philosophy. Copyright © 1999 Henry Stewart Publications     

从兵法谈当代营销战略

企业要在激烈的竞争中求得生存和发展,除了要树立以顾客为中心的现代营销观念以外,还必须制定适应市场营销环境的市场营销战略.根据孙子阐述的兵法战略用于指导商战,可从中得到兵法战略商用的启迪.     

小议理查德·迈耶的白色意向建筑——以罗马千禧教堂为例

理查德·迈耶是白色建筑派旗手,他的罗马千禧教堂更是白色建筑的典型,文章通过介绍罗马千禧教堂的设计思想和手法,进一步认识理查德·迈耶的白色建筑的典型意义——顺应自然、时代性及追求建筑的的层次与光影效果。     

点数积分:市场营销新方略

一、点数积分卡的导入与发展 点数积分卡作为现代消费理念的产物和商家有效的促销手段,在欧美、日本等发达国家早已普遍使用。随着我国企业信息化系统的日趋完善和POS机的普及使用,各类信用卡、会员卡不断问世,积分消费的观念随风潜入。     

基于建材行业用电市场研究报告及电力营销策略

建材工业是我国重要的材料工业。建材行业又是高耗能行业,能源的消耗在建材业的成本构成占到30%至60%。对建材行业开展用电市场分析,对我们分析电力市场、研究电力市场具有重要的指导意义。     

Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business-to-business context

Many companies have developed a green marketing strategy, aimed at promoting and selling green environmental products. While the majority of articles on this topic report on studies in a business-to-consumer setting, this research focusses on the impact of green marketing strategies on the satisfaction and loyalty of professional buyers in a business-to-business setting. Hypotheses were tested with survey data from 148 Dutch professional purchasers in the cleaning industry. The results emphasize the impact and importance of product quality, product price and corporate image. The most notable and strong impact on satisfaction and loyalty was found for the salesperson expertise.     

The limits of branding: the World Trade Center,fiscal crisis and the marketing of recovery

This article investigates the branding of New York's World Trade Center, and the city itself, as both financial center and entertainment destination between the 1960s and 1990s. After addressing the symbolic as well as material damage caused by the terrorist attacks of September 11th, the article traces the history behind the towers' design and ultimate use in marketing. It first examines the early motivations behind the project, and the forces leading to its controversial construction in the 1960s–70s. Then, in the wake of the city's 1975 fiscal crisis, the Twin Towers and Downtown skyline were branded through campaigns like ‘I ? NY’ to represent a resurgent, global New York. With the recession of 1989–92, and the scaling back of public‐sector marketing, this new brand was used by a host of private‐sector media and marketing firms then establishing global headquarters in New York. In the current period, the site of the towers, and the city as a whole, are being ‘re‐branded’ as a patriotic destination. Building on content analysis and archival research, the article critically analyzes how such marketing became central to New York City's overall economic development strategy. Cet article étudie la stratégie de marque qui a étiqueté le World Trade Center de New York et la ville elle‐mäme, en tant que centre financier et destination de loisirs des années 1960 à 1990. Après avoir traité les préjudices symboliques et matériels liés aux attaques terroristes du 11 septembre, l'article retrace l'histoire de la conception des tours et leur exträme utilisation en marketing. Il examine d'abord les premières motivations du projet et les forces qui ont conduità sa construction controversée dans les années 1960–70. Suite à la crise fiscale de la ville en 1975, les Tours jumelles et la silhouette des immeubles du centre ont ensuite été choisies dans le cadre de campagnes comme ‘I ? NY’ (J'aime New York) afin de représenter un New York ressuscité et mondialisé. Après la récession de 1989–92, et la réduction du marketing public, cette nouvelle ‘étiquette’ a servi à une foule d'entreprises privées de médias et marketing qui ont alors installé leur siège international à New York. Actuellement, le site des tours, et la ville dans son ensemble, sont en train d'ätre ‘ré‐étiquetés’ comme destination patriotique. A partir d'une analyse de contenu et de recherches d'archives, l'article scrute la façon dont ce marketing est devenu essentiel à la stratégie de développement économique globale de la ville de New York.     

Staff transfers as a control strategy: an exploratory study of two Australian organizations

This paper explores the use of organization culture, through socialization, as a control mechanism. Through the examination of two disparate Australian organizations operating in the global environment, the paper explores suggested linkages between strategy, organizational culture and staffing. It concludes that, while these two case companies have different cultures, they both rely heavily on transferring staff in order to facilitate co-ordination and control and to implement strategies that will achieve their global objectives.     

Partnering as a key strategy of managing to outcomes

More than ever, administrators need "great" materiel managers to produce board room-worthy results. What are those? Administrators are less interested in the details of what we do and more interested in what have we done for them--today. This means performance output with less time and support for the why and how we get the job done. Are we delivering on the desired outcomes? In many instances we have become victims of the details of the profession, forgetting that the details, while important to sustain a process, are not in themselves the process or the solution needed for our troubled industry.     

对外开放与对内开放的协同机制研究 ——以党的十八大以来区域协调发展战略为例

协调好对外开放和对内开放的关系,是贯彻新发展理念、建设现代化经济体系的题中之义.对外开放与对内开放的协同机制,是从区域空间布局和区域产业结构两个层面展开的.文章梳理了党的十八大以来实施的区域协调发展战略,结合以"一带一路"倡议为引领的对外开放战略,对产业全球化资源配置活动进行了分析,把区域空间布局调整与产业结构跨国调整...     

Building Innovation Excellence of World Class: The Cluster as an Instrument of Spatial Governance in the European Union

European spatial governance is becoming an intriguing mix of ideas from the economic, political and cultural spheres. This article asserts that, in the EU's spatial planning, the cluster is increasingly part of a hybrid spatial politics, here named the ‘cluster gaze’, based on the interplay of innovation‐oriented political rationality and spatial governance. To study this process, the article provides an empirical investigation into selected EU documentation. The investigation is based on two perspectives. First, the cluster is analysed as a mediating instrument to stimulate and rescale transnational market developments in the EU. Second, the cluster is studied as an instrument of spatial management — one that builds on a business managerial ethos and endorses a specific hierarchical spatial imaginary and a cluster evidence base to assess the productivity and efficiency of European clusters. Both of these perspectives pave the way for a European ‘politics of cluster excellence’ that is about the constant sharpening of cluster practices, continuous evaluation and ranking, and the enhancement of cluster performance to rise from the ‘European league’ towards the ‘world class’.     

价值创造型企业的构建——二十一世纪企业价值创新战略的必然选择

随着知识经济的到来和经济全球化趋势的日益加剧 ,企业所处的市场环境发生了复杂而又深刻的变化 ,管理领域的理论创新和实践变革层出不穷 ,可谓“百花齐放 ,百家争鸣”。本文从全面分析价值创造型企业的含义入手 ,着重阐述了二十一世纪价值创新的战略特征及其客观要求 ,并以价值创造型企业的理念对海尔的管理创新进行了深入探讨 ,指出价值创造型企业的构建是二十一世纪价值创新战略的必然选择。     

The harvest strategy: how to implement a disaster for the environment and the stockholders

This paper examines the harvest strategy – an often recommended approach for dealing with a weak business unit. It is shown to be a strategy that intertwines the distinct levels of strategy making with the ultimate goal of increasing corporate value. However, in order to be successful it must be carried out inconspicuously. Inconspicuousness is a euphemism for deception in the case of the harvest strategy. Such behavior, when an industrial accident occurs, exposes shareholders to the risk of substantial losses if the accident happens in high-risk technology industries. The authors illustrate their contention by analysing the financial consequences of the Union Carbide tragedy at Bhopal and the Exxon disaster at Valdez. © 1998 John Wiley & Sons, Ltd and ERP Environment.     

价值链理论在战略性新兴产业营销策划中的运用——以A数控公司为例

本文结合A知名数控公司的营销现状,进行SWOT分析,根据价值链理论,结合公司实际,对该公司营销策划提出若干的建议,以期提升公司的营销能力。     

The marketing/creativity interface: a case study of a visual artist

• This paper aims to contribute to an understanding of the marketing/creativity interface in the visual arts at the level of the individual artist. Proceeding, broadly speaking, from a constructivist perspective and using a qualitative case study approach, it examines a visual artist's personal construction of her creative and business work. The analysis highlights the significance of emotional, cognitive, spiritual and physical processes for the artist's positioning, process, and products, as well as her difficulties with promotion and pricing issues. It was seen, following Fillis (2004), that, at the level of an individual artist, her work may be not only product-oriented but self-oriented. It therefore behoves artists and their agents to be able to offer appropriately distinguishing promotional accounts of the artist's artistic identity, process and work based on a deep self-reflexive awareness and understanding by the artist of her own creative practice.

Copyright © 2005 John Wiley & Sons, Ltd.     

浅析青年志愿服务现状与对策分析——以合肥师范学院为例

大学志愿服务逐渐成为社会关注的焦点,大学生群体在志愿服务活动中也发挥着重要的作用。为了更好地了解大学生志愿服务的发展情况,本文以合肥师范学院在校大学生为调查对象,采取问卷调查的方式,具体了解大学生对志愿服务活动的认知情况和参与情况。最后根据调查数据分析,提出有关提高大学生志愿服务发展的有效性建议,以期促进大学生志愿服务活动的健康发展。     

Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance

A recent trend in nonprofit organisations is an emphasis on business management and concepts. This paper examines the application of the marketing concept to nonprofit arts organisations through an analysis of the relationship between market orientation and organisational performance. Data were collected from arts organisations in two large Canadian cities, and a structural equations model was developed to test the impact of marketing activities and culture on three performance variables (customer satisfaction, peer reputation and resource attraction). The analysis shows that the model fits the data well and that six hypotheses pertaining to the relationship between market orientation and organisational performance were supported. The study concludes that those organisations that implemented more market‐driven activities into their marketing plans were more likely to develop a market‐oriented internal culture. A market‐oriented culture not only predicted a growth in resources and higher levels of customer satisfaction, but also a growth in reputation among peers. Copyright © 2002 Henry Stewart Publications