Research opportunities in the study of B2B new ventures: Perspectives from the entrepreneurship literature

The goal of this article is to identify research opportunities for scholars interested in B2B new ventures. The author focuses on opportunities that arise from a consideration of three important topics in the entrepreneurship literature: business model development, venture legitimacy, and top management teams. It is argued that significant opportunities exist for research that expands our understanding of (1) entrepreneurial paths from initial means to a fully specified business model, (2) the design of a portfolio of legitimation strategies, and (3) the impact of top management team characteristics and processes on venture characteristics, venture performance, and top management team outcomes.     

Start-ups and networks: Interactive perspectives and a research agenda

This article introduces Industrial Marketing Management's special issue on start-ups and networks. To begin with, we stress the relevance of understanding the context wherein entrepreneurship unfolds – a context filled with social, technical and economic connections to which the start-up needs to relate. We also present and confront three network perspectives which bring different insights to the interplay between start-ups and networks: Social Network (SN) theory, the Industrial Marketing & Purchasing (IMP) view, and Actor-Network Theory (ANT). Next, we introduce the 12 papers of this special issue and place them on a continuum covering a start-up's process of network embedding and including the three periods of establishment, consolidation and stabilization. We conclude with a research agenda suggesting five avenues for further research: (1) tracing start-ups' process of network embedding, (2) mapping the connections between the different networks affecting a start-up, (3) grasping the negative effects of networks on start-ups, (4) making longitudinal case studies on start-ups and networks more comparable via common analytical tools, and (5) investigating how policy influences the complex interplay between start-ups and networks.     

Leveraging ties: the contingent value of entrepreneurial teams' external advice networks on Indian software venture performance

This study investigates the impact of entrepreneurial teams' external networks on their ventures' performance. We first argue that ventures whose entrepreneurial teams span many structural holes in their external advice networks experience higher performance. We then propose that network ties are not uniform in their effect, but rather are contingent on two distinct features of entrepreneurial teams: (i) their strategic consensus—extent of agreement on key goals and strategies within the team—and (ii) internal cohesion—extent of interpersonal friendships within the team. Finally, we propose that team demographics and team networks complement (rather than substitute) each other. Data from Indian software ventures provide support for these arguments. We extend entrepreneurship research by highlighting how venture teams' internal processes and external networks jointly shape performance outcomes. We also add to the literature on team networks by drawing attention to the role of strategic consensus as a distinct pathway through which teams can leverage their external networks.     

How entrepreneurs leverage institutional intermediaries in emerging economies to acquire public resources

Research summary: Governments in emerging economies often use institutional intermediaries to promote entrepreneurship, and bridge the void between ventures and public funding. While prior literature describes what institutional intermediaries do, it leaves open how intermediaries support different types of entrepreneurs. By comparing science park and non‐science park firms in Beijing and across China, we distinguish which entrepreneurs benefit from certification versus capability‐building through the introduction of two new constructs: skill adequacy and context relevance. Broadly, our study adds insights at the nexus of emerging economies and entrepreneurship research, and to the tie formation and institutional intermediaries literatures. Managerial summary: A key dilemma facing entrepreneurs is how to finance their ventures. While entrepreneurs in developed economies can seek VC or angel investment, entrepreneurs in emerging economies often need to pursue potential government funding opportunities. Our study highlights three strategies for acquiring government funding. Well‐connected entrepreneurs can leverage their political ties to acquire such funding. Less‐connected entrepreneurs can leverage science parks that in emerging markets are designed to help governments to identify promising ventures. For returnees whose ample experience abroad may not fit with local ways of doing business, gaining science park admission can certify quality and so ease the path to government funding. For technically skilled local entrepreneurs who lack business skills, science parks can help build such skills, which then ease the path to government funding. Copyright © 2016 John Wiley & Sons, Ltd.     

Is the value created necessarily associated with money? On the connections between an innovation process and its monetary dimension: The case of Solibro's thin-film solar cells

While IMP research has implicitly identified the intricate and unfair connection between innovation and its monetary dimension, there is a lack of studies which explicitly focus on this connection. Consequently, there is also a lack of concepts with which to investigate the role of money and its connections with other resources in the business landscape. This paper aims to contribute to an increased understanding of this phenomena, by explicitly investigating the connection between the social-material and the monetary dimensions of an innovation journey. We analyze a case study on new type of thin-film solar cells; an innovation journey in which both the social-material and monetary dimensions involve public and private actors and transcend national borders. We identify five key connections between social-material resources and the monetary dimension: (1) Monetary flows finance new resource combinations; (2) the monetary dimension evaluates social-material resources, even though it does so in highly subjective, erratic and negotiated ways; (3–4) business deals and monetary flows both enable and block actions on social-material resources; and (5) business deals distribute, although very unevenly, the costs and benefits of social-material resources among the involved actors.     

How does broadband infrastructure promote entrepreneurship in China: Evidence from a quasi-natural experiment

Using the Broadband China strategy as a quasi-natural experiment, our study attempts to understand how broadband infrastructure (BI) impacts entrepreneurship in China. Employing a staggered difference-in-difference approach, we argue that BI significantly enhances entrepreneurship, and that this conclusion holds after considering the identification of assumptions and a range of other factors that may interfere with the estimation results. The mechanism exploration reveals that human capital agglomeration and financial development are the main pathways through which BI encourages entrepreneurial activities. Furthermore, the positive effects of BI are bigger in eastern cities, high market-oriented cities, and among cities with excellent traditional infrastructure. Our findings reveal the role of improving BI in facilitating the development of new ventures in China.     

A systematic literature review of sustainable purchasing and supply research: Theoretical perspectives and opportunities for IMP-based research

This paper evaluates and compares the theoretical lenses that underpin sustainable purchasing and supply management research. In particular, our interest is on evaluating the extent to which the IMP Interaction Approach is used to underpin or influence the focus of existing research and exploring the opportunities for further research into sustainable purchasing and supply guided by an IMP perspective. The methodology employed is a systematic literature review (Tranfield et al., 2003). A systematic search process is used to identify 1899 papers that are gradually reduced through a filtering process to 276 papers. The theoretical perspective of each paper is identified and recorded in a database along with methodology, unit of analysis and reported findings. We find that a significant proportion of sustainable purchasing and supply management papers adopt stakeholder theory, institutional theory and resource-based perspectives, however, relatively few papers rely on an IMP Interaction Approach. We evaluate the rationale for the typical theoretical perspectives adopted and discuss the potential for the IMP Interaction Approach to underpin studies of sustainable purchasing and supply management. The paper concludes by outlining future avenues of research that specify how the IMP Interaction Approach can underpin and further advance sustainable purchasing and supply research.     

创业成长中双重网络嵌入的演化规律研究——以正泰集团和温氏集团为例

新企业在创建、存活和成长过程中,需要通过嵌入社会关系网络获得资源支持,嵌入产业网络获得产业链分工协作收益。创业网络是社会网络和产业网络的有机统一体,创业成长过程同时也是对社会网络与产业网络双重嵌入的过程。基于创业网络中信任关系从情感性信任到认知性信任再到复合信任的演进,新创企业的双重网络嵌入性关系演化呈现出以下规律性:一是由社会网络嵌入向社会网络和产业网络双重嵌入演化;二是由"交易性嵌入"方式向"关系性嵌入"方式演化;三是由双重网络分离式嵌入向叠加式嵌入演化。新创企业双重网络嵌入演化对创业成长有促进作用,但同时也会形成"创业网络经营成本",政府需要对此加以重视。     

Plunging into the sea, again? A study of serial entrepreneurship in China

While it stands to reason that serial entrepreneurs—individuals who have founded more than one new venture—should achieve higher levels of success than novices, to date researchers have found little support for this proposition. Is this rather perplexing result only limited to the developed countries in which most research has been conducted? Or is it indicative of a general phenomenon, and hence requesting the need for new theory? We explore these questions by testing the existing theory in two geographic regions in a rapidly emerging transition economy—China. Data from 440 Chinese entrepreneurial ventures suggest that experienced entrepreneurs are better at developing networks, and at managing organizations than novices, but like their counterparts in developed countries, do not necessarily achieve higher levels of venture performance. Implications for theory, as well as for entrepreneurship in the context of transition economies are addressed.     

Success Factors in New Ventures: A Meta‐analysis*

Technology entrepreneurship is key to economic development. New technology ventures (NTVs) can have positive effects on employment and could rejuvenate industries with disruptive technologies. However, NTVs have a limited survival rate. In our most recent empirical study of 11,259 NTVs established between 1991 and 2000 in the United States, we found that after four years only 36 percent, or 4,062, of companies with more than five full‐time employees, had survived. After five years, the survival rate fell to 21.9 percent, leaving only 2,471 firms still in operation with more than five full‐time employees. Thus, it is important to examine how new technology ventures can better survive. In the academic literature, a number of studies focus on success factors for NTVs. Unfortunately, empirical results are often controversial and fragmented. To get a more integrated picture of what factors lead to the success or failure of new technology ventures, we conducted a meta‐analysis to examine the success factors in NTVs. We culled the academic literature to collect data from existing empirical studies. Using Pearson correlations as effect size statistics, we conducted a meta‐analysis to analyze the findings of 31 studies and identified the 24 most widely researched success factors for NTVs. After correcting for artifacts and sample size effects, we found that among the 24 possible success factors identified in the literature, 8 are homogeneous significant success factors for NTVs (i.e., they are homogeneous positive significant metafactors that are correlated to venture performance): (1) supply chain integration; (2) market scope; (3) firm age; (4) size of founding team; (5) financial resources; (6) founders' marketing experience; (7) founders' industry experience; and (8) existence of patent protection. Of the original 24 success factors, 5 were not significant: (1) founders' research and development (R&D) experience; (2) founders' experience with start‐ups; (3) environmental dynamism; (4) environmental heterogeneity; and (5) competition intensity. The remaining 11 success factors are heterogeneous. For those heterogeneous success factors, we conducted a moderator analysis. Of this set, three appeared to be success factors, and two were failure factors for subgroups within the NTVs' population. To facilitate the development of a body of knowledge in technology entrepreneurship, this study also identifies high‐quality measurement scales for future research. The article concludes with future research directions.     

Academic entrepreneurs or entrepreneurial academics? research–based ventures and public support mechanisms

The emergence of a new mode of knowledge production, the formation of a 'Triple Helix' of university–industry–government, and the advent of the academic entrepreneur – all these different developments point, in one way or another, to the increased attention that is being paid to the economic utilization of publicly funded research. One way to utilize academic research in a commercial manner is to set up university spin–off companies. We shall discuss the phenomenon of academic entrepreneurship in the context of public support mechanisms and incentive structures. One key finding is that support mechanisms do not necessarily promote academic entrepreneurship but further the development of a behavioural pattern that can be associated with the notion of the 'entrepreneurial academic'– scientists in public sector organizations who are not necessarily interested in setting up a fast–growing company but looking for other avenues in which they can pursue their research interests. Badly targeted support mechanisms can have a negative impact on the growth–pattern of science–based SMEs by providing a distorted set of incentives. We shall discuss some of these support mechanisms in detail and illustrate effects they have had on the development of four research–based ventures.     

Network development and firm growth: A resource-based study of B2B Born Globals

Using multiple case studies, we explore how Born Global networks develop as the firm's internal resources grow. Building on networks and entrepreneurship research, we develop a theoretical framework and advance five propositions that link resource development and entrepreneurial orientation to network content, structure, centrality, and management. We also explore the benefits that Born Globals gain from this development. Key findings include: resource accumulation and network development have a strong relationship while network content becomes increasingly strategic; strong entrepreneurial orientation coincides with calculative network management; network benefits are not always advantageous to the firms. This study makes empirical contributions to Born Global and Networks research in the context of Business-to-Business firms, and provides practical implications for Entrepreneurs and Born Global managers.     

Reconceptualizing entrepreneurial orientation

Entrepreneurial orientation (EO)—a firm's strategic posture towards entrepreneurship—has become the predominant construct of interest in strategic entrepreneurship research. Despite the ever‐increasing volume of nomological research on EO, there remain ongoing conversations regarding its ontology. Drawing from measurement theory, we outline an EO reconceptualization addressing the likely prevalence of Type II nomological error in the EO literature stemming from measurement model misspecification. Focusing on the question of whether EO is an attitudinal construct, a behavioral construct, or both, we propose a formative construction of EO viewing the exhibition of entrepreneurial behaviors and of managerial attitude towards risk as jointly necessary dimensions that collectively form the higher‐order EO construct. We present an empirical illustration of our reconceptualization followed by a discussion of future research opportunities. Copyright © 2014 John Wiley & Sons, Ltd.     

Business models: Impact on business markets and opportunities for marketing research

Business models have evolved in the context of new venture creation. By offering an entrepreneurial perspective to established marketing elements such as value propositions, value capturing and value networks, business models provide marketing discipline with both challenges and opportunities to engage with entrepreneurial environments. In particular, business models call for approaches that elucidate value-in-use of marketing offerings, reveal the performance of contracts in orchestrating value networks and identify the performance of network configurations. In this article we present some implications of and opportunities for business models for marketing research.     

Strategizing as networking for new ventures

Strategizing as networking has become a powerful theme particularly in the IMP tradition. This paper focuses on new ventures and how these develop through the relationships formed by them. Strategizing through network development concerns how the firm perceives its network of interconnected relationships and how it interacts with other actors in relation to these perceptions. The aim of the paper is to identify patterns in the network development of new ventures and in how their strategizing relates to this development. The paper is based on a longitudinal case study of three new ventures. The case study captures the firms' ‘stories’ of how the networks of relationships have developed since their start. Based on the case illustrations we identify three patterns of how the new ventures strategize in their networking and how they network in their strategizing. These patterns concern: (1) exploration and exploitation of similarities, (2) knowledge sharing among customers, and (3) developing relationships with mediating partners. All three rely on interaction with counterparts that provide access to external resources which is of particular importance for new ventures.     

Technological catch-up by east Asian firms: Trends,issues, and future research agenda

This paper reviews extant research on technological catch-up of East Asian firms, which has recently emerged as an important issue. We review 76 articles on technological catch-up in the East Asian context published in 17 journals over 23 years (1995–2017), covering the academic disciplines of strategic management, international business, entrepreneurship, technology and innovation management, and economics. Based on a systematic analysis of this literature, we develop an overarching framework to this topic. We then identify the major gaps in the literature and suggest areas for future research on technological catch-up of Asian firms.     

Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience

First product commercialization is the first entrepreneurial act of new technology ventures. However, little is known about mechanisms that transform these firms' entrepreneurial posture into first product advantage. Building on the dynamic capability view of the firm, this study examines the role of capabilities exploitation (i.e., in the form of complementarity), top management team start-up experience, cross-functional collaboration and information and communication technology assets in driving entrepreneurial posture toward first product advantage. A multi-informant study of 137 B2B new technology ventures was undertaken. The results show that entrepreneurial posture can contribute to first product advantage indirectly by fostering R&D-marketing capability complementarity. Furthermore, our results indicate that the entrepreneurial posture - capabilities complementarity relationship is augmented when top management team possess prior start-up experience. Finally, our findings indicate that the benefits of R&D-marketing capability complementarity for first product advantage are contingent on the exploitation of cross-functional collaboration and ICT capabilities.     

Opening the network: Bridging the IMP tradition and other research perspectives

This paper introduces the theme of this Special Issue, that brings together some of the most significant papers presented at the 2006 Industrial Marketing & Purchasing (IMP) Group Conference. By proposing “opening the network” as the conference theme, our ambition was to provide a forum for new perspectives, alternative research methods and new empirical contexts, and so help IMP scholarship to continue evolving. After some preliminary remarks, we briefly introduce the papers and their contribution to the theme of this Special Issue. A first group of studies stimulates reflection in the field by contrasting IMP scholarship with ideas and points of view developed in related fields of inquiry. The second group, on the other hand, may be seen as an endogenous development of IMP scholarship, while the third group represents a response to a critique often addressed at the markets-as-networks approach: its dearth of managerial relevance.     

International research teams as analysts of industrial business networks

This paper analyzes case studies in the context of industrial business networks, and in particular from the IMP (Industrial Marketing and Purchasing Group) perspective. Two features have been prominent in this research tradition: collaboration in international research teams and interest in business between international customers and their suppliers. Still, researchers seldom discuss the challenges with the international aspects of the research team (as the subject of study) or of the business relations (as the object of study). This paper shows the complications of analyzing international business relations, namely, relations that cross national boundaries, and investigates how an international research team can tackle the challenges of international business network studies. The key contributions are, firstly, to indicate the lack of attention on the methodological requirements and opportunities that the international features create for the analysis of business networks and, secondly, to investigate how collaboration in an international research team may advance the analysis of both international industrial marketing relations and broader business networks.     

To be different,or to be the same? The interactive effect of organizational regulatory legitimacy and entrepreneurial orientation on new venture performance

New ventures often encounter a strategic dilemma of whether to differentiate themselves from or to conform to other businesses in the industry. The present study joins this ongoing debate by asking the following question: How will organizational regulatory legitimacy and entrepreneurial orientation (EO) interactively impact new venture performance (NVP) in the context of emerging economies? Drawing on institutional theory, we developed competing hypotheses regarding the interactive impact of organizational regulatory legitimacy and EO on NVP. Employing a dataset of 116 entrepreneurial firms in China, results indicate that although organizational regulatory legitimacy and EO improve NVP independently, their interaction is negatively linked to performance. We derive several implications from these findings in an effort to guide future research.