BUDDHISM AND TOURISM: PERCEPTIONS OF THE MONASTIC COMMUNITY AT PU-TUO-SHAN,CHINA

While there exists a considerable body of literature on pilgrimages and religious tourism, research on Buddhist pilgrimage sites remains scant. In particular, little has been published about how tourism is perceived by the monks and nuns living at the Buddhist sites that receive visitors. This article examines the Buddhist monks’ and nuns’ perceptions towards tourism at Pu-Tuo-Shan, one of the Four Sacred Mountains of China, that during the last decades has become the destination of increasing numbers of pilgrims and tourists. Interviews with monks and nuns reveal how they perceive the presence of visitors in their sacred land. The study also finds that the Buddhist worldview plays a significant role in shaping their attitudes.     

World Youth Day: Contemporaneous pilgrimage and hospitality

This paper highlights the connection between domestic hospitality and pilgrimage as performances of religion in action, arguing that domestic hosting enhances “liminal” and “communitas” experiences during the contemporary pilgrimage of the World Youth Day 2013 in Rio de Janeiro, Brazil. Domestic hospitality, an under-researched topic, is a significant aspect of this Catholic pilgrimage. Qualitative methods, including participant observation over the 18 months of preparation leading up to and during the event, were used to collect data. This paper discusses host-guest relationships, reasons for hosting strangers at no charge, and the establishment of a communitas set. The findings reveal that through domestic hospitality, pilgrims and their hosts families became closer, sharing similar experiences of reinforced religious identities.     

“The only place where people don't judge other people's body”: Obese people's museum experience

This exploratory study was designed to examine obese people's perception of factors affecting their museum-visiting experience. To best capture the experiential aspect, a qualitative research approach was adopted, and 24 in-depth semi-structured interviews were conducted. Findings yielded that the museum experience was hardly affected by the physical appearance and the presence of other patrons, this is contrast to previous studies in tourism related arenas. This is partly due to the realization that museum visitors tend to concentrate on the exhibits, and pay less attention to fellow visitors. Participants related to the “code of behavior” in museums that discourages gazing or explicitly staring at people. However, participants noted constraints and difficulties arising from the interaction between their body size and the physical environment. The study concludes that museums provide obese people with a safescape – a protective zone.     

Bundling attractions for rural tourism development

Tourism is often regarded as a viable solution to economic crisis, especially for remote areas without many development options. While many tourism destinations have strong cultural or heritage assets, not all destinations have primary attractions that can bring visitors to the region. Rather than developing special interest “themes”, rural areas that do not have enough of any one type of tourism resource to act as a primary draw may consider bundling different attraction types to increase visitation. The purpose of this study is to investigate the preferences of visitors to secondary heritage sites and explore the relationship between heritage tourism and alternative, non-heritage activities in rural areas. Findings revealed that motivation to visit small-scale heritage sites consisted of two dimensions: learning and recreation. The two motivational dimensions influenced visitors’ interest in different heritage attractions and likelihood of visiting heritage tourism “scenarios”. As for alternative activities, there was a cluster of “popular” activities that were enjoyed by both learning-oriented and recreation-oriented respondents, but recreation-oriented visitors were more interested in nature-based activities and sport-related activities than learning-oriented visitors. Findings can help rural communities improve secondary attractions and diversify their tourism product by bundling heritage attractions with non-heritage activities.     

Motivation and segmentation of the demand for coastal and marine destinations

Coastal and marine destinations offer a variety of activities for their visitors. The objective of this empirical study was, considering the above assertation, analyzing the segmentation of the demand for this kind of destination in terms of customer motivations. This project was an on-site investigation conducted in the city of Salinas, an important coastal and marine destination in Ecuador. The researchers used 385 questionnaires and analyzed them with multivariate statistical techniques. The results show six motivational factors: “Authentic coastal experience,” “Heritage and nature,” “Learning,” “Novelty and social interaction,” “Physical activities” and “Sun and beach.” The study also shows the existence of two different segments of visitors. The first group labeled “Beach lovers” formed by tourists who have high motivation in such aspects related to the sun and the beach, this group refers to the motivational dimension “sun and beach.” The second group, labeled “Multiple coastal motives,” grouped tourists who have high values in all the motivational dimensions. The findings of this research suggest the need for a more refined and complete brand that could attract not only beach lovers but also other segments of tourists motivated by the different activities and features that this coastal and marine destination can offer.     

How the introduction of concepts of energy saving and carbon reduction (ESCR) can affect festival visitors’ behavioural intentions: an investigation using a structural model

This study investigates the relationships across a behaviour model of festival visitors based on a major festival encouraging energy saving and carbon reduction (ESCR). Using the 2010 Taipei International Flora Exposition (Taiwan) as a case study, 275 visitors completed a questionnaire, the answers to which were assessed using a structural equation model to test the behaviour model and its six hypotheses. The results showed that behaviour intentions are the best predictors of “value orientation”, “motivation for visiting”, “visitor experience” and “attitude towards behaviour”. Specifically, a highly positive correlation between visitors’ motivations and their experiences was found, suggesting that the presentation of festival activities influences visitors’ perceptions. The ESCR curriculum design and pedagogy, especially the inclusion of reflective learning, was found to be very important for the successful planning of future events, as was green transportation using advanced, energy-saving vehicles and effective waste processing and disposal at the site. Prior studies have explored links between festival tourism and behavioural change, but have often focused on Western contexts; this study provides an Asian cultural setting. Suggestions are made for future research.     

Visitor Motivational Factors and Level of Satisfaction in Wellness Tourism: Comparison Between First-Time Visitors and Repeat Visitors

This study aims to examine the differences between visitor motivations and satisfaction between first-time visitors and return visitors to a recreation wellness tourist attraction site in South Korea. Data were collected using a questionnaire at a national arboretum and 573 samples were used for analysis. The study discovered that first-time visitor motivations were composed of four factors: “relaxation and rest”, “novelty”, “self-exploration”, and “accessibility”. The return visitor motivations were “sightseeing and experience”, “convenience for touring”, “self-exploration”, and “accessibility”. The desired outcomes motivating the visitation and level of satisfaction were different between first-time and return visitors. The results contribute practical information to managers and marketers not only of the arboretum, but also of wellness tourist attractions to improve strategic visitor management in Korea and beyond. The study strategically applies the arboretum as a competitive resource in a wellness tourism industry with strategic segmentation of visitors.     

Religion and perceived travel risks

This study investigates the effects of religion on perceived risks associated with travel to China. A sample of 223 international travelers answered questions about the travel risks associated with travel to China, their religious affiliation, and the strength of their religious beliefs—their religiosity. A principal components analysis identified five risk dimensions: “Value risk,” “Physical/Psychological risk,” “Health risk,” “Terrorism/Social risk,” and “Equipment/Satisfaction risk.” Regression analyses identified statistically significant positive relationships between religiosity and perceived travel risks while holding experience constant. Multivariate analysis of variance (MANOVA) and a series of one-way analysis of variance (ANOVA) tests revealed significant differences in the perceived travel risks across religious affiliations. Across all five risk dimensions, travelers who reported a religious affiliation perceived more risk than nonreligious travelers did. Religiosity, religious affiliation, and the perceived risk dimensions also discriminated among preferred travel styles for a future trip to China. Implications of the study's results are discussed, and limitations and recommendations for future research presented.     

External Information Search Behavior of Visitors to Turkey

ABSTRACT

The purpose of this study is to analyze the influence of information search behavior of travelers from 36 countries to Turkey. The data used in this study were obtained from a larger research project which was carried out by Ministry of Tourism and Culture and State Statistics Association of Turkey in 2001. The study revealed seven dimensions of external information sources as a part of search behavior of visitors such as “friends and relatives,” “trade exhibition,” “promotion offices,” “media,” “tourism entities,” “others” (Internet, catalog and in-flight information) and “outside of the above sources.” The data were analyzed by two different techniques. First, a series of Chi-square tests were conducted to examine the information sources of visitors arriving in Turkey. Second, Correspondence Analysis (CA) was utilized to identify the differences in the information sources of visitors. Six external information sources were examined in the study.     

A study on motivation differences among traditional festival visitors based on demographic characteristics,case study: Gol-Ghaltan festival,Iran

Villages and cities have a growing tendency to share their culture and nature with tourists by developing events. This article aims to identify motivational factors influencing visitors' attendance in traditional festivals and then analyzing significant motivation differences among visitors based on their demographic differences. The statistical sample is domestic tourists who visited the 8th Gol-Ghaltan Festival, Iran in 2015. The convenience sampling method has been used and 287 acceptable questionnaires were acquired. Factor analysis has determined six important motivational factors, including “Gol-Ghaltan and Family,” “Cultural Exploration,” “Socialization,” “Supporting Local Community and Heritage,” “Event Novelty,” and “Escape.” Most of these factors are coinciding with previous literature on cultural events except first and fourth factors. Results of T-test and ANOVA show that visitors in various demographic groups have significant differences in the motivational factors. Finally, in accordance with the findings of the research, practical suggestions are presented for managers and marketers of this event.     

大陆赴台自由行游客地方认同与休闲效益关系研究

台湾是许多大陆游客向往的休闲胜地, 大陆游客赴台自由行热度的持续升温, 这既给台湾带来巨大的旅游经济效益, 更可增进海峡两岸的民间交流和人民情谊。文章通过实证研究探讨大陆赴台自由行游客对台湾的地方认同及其在台从事休闲活动所获得的休闲效益等程度表现的差异性, 并检验地方认同与休闲效益间的相关性。研究表明, 大陆赴台自由行游客对台湾的地方认同以环境认同程度最高, 依恋程度最低, 其在台湾从事休闲活动所获得的休闲效益以社会效益最高, 生理效益最低;不同个人背景与游程规划的大陆赴台自由行游客在地方认同与休闲效益程度方面有显著的差异;地方认同与休闲效益间呈显著正相关且彼此间存在典型相关关系。研究成果可作为海峡两岸旅游职能部门及旅游企业完善休闲法规、环境与产品组合的参考。     

身体现象学视角下徒步旅游者Flow体验的生成与意义

近年来,在人文社会科学研究"身体转向"的背景下,微观身体逐渐成为窥探旅游体验的关键视角。文章基于身体现象学,构建了旅游者心流(Flow)体验生成与意义分析框架,利用参与式观察、深入访谈、感官民族志等方法对稻城亚丁徒步旅游者进行实证分析,研究发现:(1)徒步旅游者的旅游世界"知觉场"形成源于外部环境对其身体感觉、运动通道、多感官知觉等具身体验的不断刺激;(2)作为"具身-认知"的过程,徒步旅游者Flow体验生成源于技能与挑战的平衡,且主客互动推动旅游者获得新的认知体验;(3)徒步旅游者Flow体验的意义蕴含在具身实践的身体知觉与特定的社会情境之中,并通过主体知觉意识、情感体验、价值判别呈现;(4)Flow体验状态意味着幸福情绪的获得,最终给予真实自我和真实世界的价值判断。研究尝试从身体现象学视角出发,对体验领域的Flow体验进行研究,是对旅游体验研究话题扩展的有益尝试。     

Investigating the motivation–experience relationship in a dark tourism space: A case study of the Beichuan earthquake relics,China

This study identifies implications of dark tourism and describes how tourists and destinations, which are principal collateral cores, define what constitutes “dark” travel. The study also examines the dimensions of dark tourism motivation and experience and finds that the former partly affects the latter. The exploratory factor analysis and confirmatory factor analysis aimed to examine why tourists approach and engage with disaster sites and how such experiences may affect tourists motivation and emotional reaction. It is the first paper that applies structural equation modelling to dark tourism research. We focus on the causal relationships between dimensions of motivation and experience, and the relationship that the emotional reactions effect on tourist experiences. We find that the curious visitors are likely to engage cognitively by learning about the incident or related issues and tourists' emotional reaction to the “dark” space influence more heavily emotional tourist experiences than cognitive experiences do.     

The Effect of Length of Stay on Travelers' Perceived Satisfaction with Service Quality

SUMMARY

Consumer satisfaction related to service quality during the vacation experience is of paramount importance to the travel and tourism industry. This study tests empirically the effects the number of nights spent on a vacation have on the levels of satisfaction recent travelers report for three service aspects of the travel destination: perceived satisfaction with tourism service providers; perceived “freedom from defects” of tourism services; and perceived reasonableness of the cost of tourism services. Differentiation in satisfaction scores between “short-term visitors” (i.e., those who stayed from one to six nights) and “long-term visitors” (i.e., those who stayed seven or more nights) were examined. Significant differences between the two groups of visitors were present for (1) perceived satisfaction with industry professionals delivering the service experience at the travel destination, (2) perceived satisfaction with “freedom from defects” of the actual services at the destination, and (3) perceived reasonableness of the cost of services at the travel destination. Suggestions for how tourism industry professionals can make use of this information are presented.     

Visitors' loyalty to religious tourism destinations: Considering place attachment,emotional experience and religious affiliation

This study investigates the influence of visitors' place attachment and emotional experience on destination loyalty. Furthermore, religious affiliation was examined as a moderator within the model. Survey data from Attur Feast attendees (n = 812) were analysed using a series of multiple regression analyses to test proposed hypotheses. Visitors' emotional experiences were found to mediate the effect of place attachment dimensions (i.e., place identity and place dependence) on loyalty. Additionally, visitors' religious affiliation was found to moderate place attachment and emotional experience effects on destination loyalty. Furthermore, visitors' religious affiliation moderates only the indirect effect of place dependence on destination loyalty via emotional experience and this effect was strongest for Christian visitors compared to Hindu or Muslim visitors. In sum, we found that perceived emotional experiences mediate the relationship between place attachment and destination loyalty. Implications, limitations and directions for future research are offered.     

Affirming authenticity: Consuming cultural heritage

This paper identifies how British tourists affirm authenticity through visiting socio-industrial cultural heritage attractions. Survey findings of 1,200 interviews with domestic tourists visiting three major British period theme parks highlighted the diversity of perceived authenticity gained by them and, thus, showed the importance of experiential and emotive processes in their interaction with attraction settings. In particular, three distinct thought processes were identified: reinforced assimilation, cognitive perception, and retroactive association. The notion of “insightfulness” is presented as an appropriate characterization of how cultural authenticity is affirmed by individual visitors through the “encoding” of an experience with their own personal meanings.     

Activity Segmentation of the International Heritage Tourism Market to Taiwan

The heritage tourism market has developed from being regarded as a small niche segment to a mainstream market of considerable size. In Taiwan, diversified heritage resources hold considerable appeal to the international tourism market. Little research has been completed on international heritage tourists to Taiwan, so this study utilized Taiwan as a case study and examined international tourists to the destination. It first employed cluster analysis based on activity participation to segment the market and test for the existence of “heritage tourists”. Three groups of international tourists to Taiwan were identified and they were labelled as “heritage”, “shopping” and “non-specialists”. The heritage group had a high participation rate in visiting heritage relics (90.6%). The study also profiled tourists according to the reasons they travelled to Taiwan and socio-demographic variables. The heritage tourists and other activity participation groups were compared to reveal the major motivational and socio-demographic differences involved. The findings showed that “international heritage tourists to Taiwan” were a group of visitors with relatively younger ages, middle levels of income and higher educational levels. The study defined heritage tourists who indicated visiting heritage sites as part of their reason for visiting Taiwan as “motivated heritage visitors”. Other heritage tourists who participated in heritage activities, but did not list heritage tourism as a reason for visiting Taiwan, were defined as “heritage site visitors”. Finally, the study profiled the two groups of heritage tourists and compared them, with significant differences being found in ages and nationalities.     

Cultural sustainability and fluidity in Bhutan's traditional festivals

Abstract

This paper engages the “culture gap” in the sustainable tourism literature by addressing issues of cultural sustainability through an investigation of traditional festivals in Bhutan. Cultural sightseeing is the major motivation for tourism to Bhutan, and religious festivals are among the primary contexts within which local people and tourists interact. Tourism brings forces of modernization and globalization into contact with traditional practices, with various consequences. Based primarily on on-site observation of religious festivals, and interviews with Bhutanese monks and abbots, this paper explores the incursion of modernization into traditional festivals. Bauman's concept of "liquid modernity" is applied to articulate the intertwining of traditional and modern practices and frames of reference in constantly changing ways. This leads to a critical discussion of how the case of Bhutan’s festivals reveals the necessity of seeing cultural sustainability in fluid and evolutionary terms, especially in our “liquid modern” times. Foreign tourists and local youth are identified as particular agents of liquid modernism in the religious festivals, bringing perspectives and behaviors that diverge from those of the traditional society within which the meaning and practices of these festivals are rooted, which in turn affects the performance and performers of the dances.     

Korean Outbound Tourism: Pre-Visit Expectations of Australia

Abstract

In this study Pearce's “Travel Career Ladder” concept was applied to a sample of South Korean tourists to examine motivations for travel to Australia as a holiday destination. Also, focus group interviews were conducted in Korea to assess visitor expectations, motivations and images of Australia. The initial findings from this study indicate that Koreans are primarily motivated to travel to Australia for the chance to experience natural environmental settings. Some aspects of Australia (e.g., Aboriginal history and culture) are little known in Korea but have the potential to attract Korean visitors. The results of this research may enable more effective marketing to Koreans by providing an insight into the most appropriate promotional content and information sources.