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Cross-cultural differences are a vital issue in international tourism; the success of international tourism marketing strategies depends upon understanding tourists from different cultures and regions. To understand the diverse and lively Macau international tourism market, this study explored the cross-cultural differences in push and pull motivations, participating activities, and overall satisfaction level of traveling to Macau for four international tourist groups: Mainland Chinese, Hongkongese, Taiwanese, and Western. Using exploratory factor analysis, this study identified three push (knowledge and fun, relaxation and escape, and shopping and nightlife) and four pull motivation factors (exciting and relaxing atmosphere, local and cultural resources, gambling and entertainment, and famous destination). The results indicated that significant differences among the four tourist groups were found in the characteristics, motivations, activities, overall satisfaction, and post-trip behaviors. These findings will assist the development of promotional strategies and better communication that acknowledge cultural differences.  相似文献   

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This study proposes a conceptual model to investigate visitors' perceptions of an event's quality according to value and the destination image, and visitors' resulting behavioral intentions in the context of a mega-sports event. This study also examines whether or not perceived value and destination image determine visitors' future behavioral intentions. Using structural equation modeling analysis, this study determines that an event's quality and its perceived value have a significant effect on behavioral intentions. Moreover, perceived value exerted a direct influence on behavioral intentions, and destination image determined visitors' perceptions of value. However, the impact of destination image had an insignificant effect on behavioral intentions. The implications have merit for academic researchers and sports event organizers.  相似文献   

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Pride festivals, events defined as a parade, march, rally, or festival organized for the lesbian, gay, bisexual, and transgender community, continue to rely on sponsorships for festival operations. The purpose of this exploratory study is to examine the current makeup of pride festival sponsors in the United States and Canada. A content analysis of 780 of 30 U.S. and Canadian pride festival sponsors found that all 30 pride festivals utilized sponsors. Findings indicate that a majority of the sponsors that came from states outside of the pride festival state were private corporate sponsors, and came from industries such as services, health, media, and beverages. Theoretical and managerial implications are discussed.  相似文献   

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Abstract

The psychometric properties of four aspects of leisure experience (Awareness, Boredom, Challenge, Distress), originally identified and tested with adolescents, were investigated with college students. Findings indicated that the original subscales were internally consistent and could be applied, with minor modification, irrespective of gender, ethnicity, college major, or employment. Interrelationships among the four leisure constructs of Awareness, Boredom, Challenge, and Distress were found to vary as a function of both gender and ethnicity, yielding different profiles of African-American, Asian-American, European-American, and Hispanic-American male and female students.  相似文献   

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Actors, power, and discourses of growth limits   总被引:3,自引:2,他引:1  
Bill   《Annals of Tourism Research》2006,33(4):957-978
Interventions in a public debate about government policies to limit tourism growth in Malta are evaluated from an actor perspective on political economy. Attempts to influence growth policies are examined for their discourses, knowledge frameworks, and relative influence on the government. Government-related organizations led one intervention advocating sustainable development, but actually it was much affected by business considerations and technical rationality. A second effort by a heritage organization emphasized environmental concerns, but this lacked power to influence official policies. While a trade association had more direct influence on government, its call to halt hotel construction appears more influenced by concerns about profitability than conservation.  相似文献   

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SUMMARY

Tourism education in Korea, mandated by the Higher Education Act, has evolved rapidly in response to the tourism industry's growth and labor demands for the last four decades. As tourism education has matured and become increasingly recognized as a legitimate academic field of study, the Korean tourism education has attempted to generate future quality workforce and to establish the status of tourism as a prominent research oriented discipline. The purpose of this paper is to present an overview of the Korean tourism industry and tourism education over the past four decades and to suggest future directions for Korean education in the 21st century. By improving current curricula according to today's fast changing tourism business environment and cooperating with the tourism industry with the aid of the government on policies and regulations, Korean tourism education will continue to contribute to the Korean tourism industry as a legitimate partner.  相似文献   

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With the introduction of the microcomputer, sophisticated statistical computing can now be done at a person's desk. However, since the microcomputing environment is a subset of the mainframe environment, there exist limitations to statistical microcomputing, such as precision and processing efficiency. However, the microcomputer does offer advantages for statistical computing if the statistical software for microcomputers exhibits certain characteristics. These software characteristics and the advantages and disadvantages of statistical microcomputing are discussed.  相似文献   

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Research increasingly emphasizes the significance of customer loyalty to a firm's success. In order to provide a clearer understanding of hotel customers’ loyalty-formation process, this study proposed and tested an extended Oliver's (1997) four-stage loyalty model by employing a multi-dimensional approach for each attitudinal loyalty stage while considering the moderating impact of inertia. The original model was slightly altered to improve its fit and predictive ability. Results from the structural model generally supported proposed paths among the variables in the model (cognitive, affective, and conative loyalty components and action loyalty) and verified the mediating roles of study variables in forming action loyalty. Further, findings from structural group comparisons using invariance tests indicated that the links from satisfaction to commitment and intention and from intention to action loyalty were stronger for the low inertia group, supporting the moderating role of inertia. Implications are discussed, and limitations of this study are briefly outlined.  相似文献   

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Adventure tourism products: Price, duration, size, skill, remoteness   总被引:5,自引:0,他引:5  
Ralf Buckley   《Tourism Management》2007,28(6):1428-1433
To test whether commercial tourism products in different adventure activity sectors have different functional characteristics, I took part in tours offered by 75 operators worldwide and analysed price per person per day, duration, prior skill requirements, remoteness, group size and client-to-guide ratios. There is an enormous range of variation. Some activities overlap but some are clearly distinguishable, on commercial as well as operational criteria. Products can be arranged on a scale from low volume, high difficulty, high price to high volume, low difficulty and low price. There are recognisable signatures for some subsectors, but not all.  相似文献   

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ABSTRACT

This article examines the usage of nine human resource management (HRM) practices among 46 hotels in San Diego. Results showed that the hotels in the sample use training and development to bring employees up to an acceptable level of performance, and then rely on allowing employee a voice to keep them engaged. Usage of HRM varied by hotel types (e.g., resorts vs. economy), and the practices had a statistically significant relationship with job satisfaction, morale, and optimism about the future of the hotel. These attitudes, in turn, were significantly related to turnover intentions. Implications of the results are discussed.  相似文献   

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This work analyses the implications of tourism dynamics and smart specialisation strategies on growth and socioeconomic resilience of European regions where tourism is a regional priority. By using a panel data model for 2006–2017, phases of growth, recession, and recovery are scrutinised. A convergence process is identified, with higher growth rates for less-developed regions; however, the most developed regions are more resilient. Tourism demand is positively correlated with growth and resilience but a high share of tourism within regional employment has negative impacts on both. Specialisation patterns combining tourism with agriculture have positive effects in both cases. Diversification strategies including unrelated sectors contribute to increased resilience in these regions, and a prioritisation of construction reduces regional resilience.  相似文献   

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全球化背景下,在旅游目的地开发与营销过程中忽视了地方的本质特征,旅游目的地竞争走向“无地方性”与“无个性”的地方趋同陷阱。地格理论融合地理学的地方性理论、营销学的品牌个性理论、旅游学的推拉理论以及管理学的资源基础论,提出旅游目的地开发与营销成功的关键是以地格为依托,即关注目的地长期积累形成的生活方式的本质特征,避免地方趋同。本文指出具有代表力、吸引力与竞争力的旅游地格是旅游目的地的品牌基因,还从旅游目的地政府、游客和居民视角出发,运用定性与定量相结合的方法,创建了由自然环境、人文环境与群体性格组成的地格因子体系。  相似文献   

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Efforts to aggregate data comprehensively have prompted a crisis of analysis. Such a crisis presents itself when big data use within the tourism industry increasingly treats individuals and their subjective practices as mere objects. Heightened recognition of tourism as a series of distinctive and creative human actions is counterbalanced by an exuberance for impersonal mass quantification. A crisis of analysis is identified through a qualitative study of tourism-focused trade journal articles that address big data. This type of crisis reflects the rise of a positivistic, business-driven way of knowing that creates tensions within the tourism industry. The position and power of individuals – tourists and practitioners – is steadily undermined and capital accumulation becomes threatened due to big data use.  相似文献   

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This research was designed to investigate the role of bike-tourism attributes, perceived value, satisfaction, desire, and gender in bicyclers' loyalty generation process. We employed a survey methodology. Using the data collected from members of bicycle clubs in China, we conducted a structural analysis and test for metric invariance. Results showed that our theoretical model explained a sufficient amount of the variance in loyalty; the hypothesized relationships in our research framework were generally supported; and cognitive, evaluative, and motivational processes were significant mediators. Moreover, the proposed moderating impact of gender was partially supported. Overall, our empirical findings make a significant contribution to advancing our knowledge of how product attributes, value, satisfaction, and desire are related and how these relationships are affected by gender in the formation of bicycle travelers' loyalty.  相似文献   

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