The development of olive tourism in Western Australia: a case study of an emerging tourism industry

The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive‐tasting and learn about an ancient food culture and rural activity ‘transplanted’ into the ‘New World’ from its ‘Old World’ roots. The present study examines the dimensions of this emerging niche market in Western Australia. Face‐to‐face and telephone interviews were conducted among 23 small olive‐growing operations located in this region to understand their scope for developing olive tourism. Overall, respondents' comments suggest that their involvement in olive tourism and hospitality could substantially provide benefits for visitors to rural areas and become a complementary alternative to other activities. To fulfil this potential, however, growers heavily rely on greater collaboration within their own industry, as well as on local authorities and tourism bodies in ways that include assistance, partnerships and promotion. Moreover, collaboration between olive growers and regional/tourism stakeholders, as well as government support may not only contribute to the sustainability of olive growing, but also to the emergence of olive tourism. In turn, these developments may also help develop a culinary identity and a tourism concept that may help minimise the threats of outside competition (cheaper olive imports) and rural decline. Copyright © 2010 John Wiley & Sons, Ltd.     

Entrepreneurship and indigenous enterpreneurs in religious tourism in India

This paper demonstrates how indigenous religious entrepreneurs drive religious tourism in a non‐western context. Building on the case study of Vrindavan, an emerging religious tourism destination in India, it explains religious tourism as a natural progression of traditional pilgrimage economy, where entrepreneurship springs from socio‐cultural and ritual exchanges and knowledge of religious protocols and procedures between indigenous religious functionaries and visitors. Using religious hegemony, social status and networks, religious entrepreneurs innovate, develop new products and expand the cultural economy of rituals and performances to suit the demands of the burgeoning tourism. The tendency to consider such entrepreneurship as ‘informal’ not only exempts them from most regulations and legal responsibilities but also undermines their contribution in maintaining the ‘religious’ — the most important resource in religious tourism. Copyright © 2010 John Wiley & Sons, Ltd.     

‘We make more money now,but we don’t talk to each other anymore’: on new tourism and capitalism in the Danube Delta

ABSTRACT

In 1991, the Danube Delta (Romania), famous for its biodiversity, became a UNESCO Biosphere Reserve. Tourists have been a constant presence in this area for more than 50 years, being accommodated exclusively, informally, in the local fishing households. Relying on extended participant observation and semi-structured interviews as the main research methods, this study presents how locals from a fishing village relate to tourism and how this process leaves a significant imprint on their social organization, use of natural resources, household economy, norms and values. Exposed to new ideas, opportunities and challenges brought in by tourism, locals are not being swept away, as many of the studies in anthropology of fishing and tourism suggest, but rather act like ‘individuals with agency’, actually empowered by tourism; local fishing and women’s traditional role as ‘the manager of the household’ are reinforced by tourists’ demands for ‘home-cooked fish dish’ and local accommodation. On the other hand, the new tourism has launched local families into a constant competition for natural resources, eroding social cohesion while leading to a commodification of family relationships.     

Informal tourism entrepreneurs’ capital usage and conversion

ABSTRACT

This article examines informal entrepreneurs’ capital usage and conversion in the Thai tourism sector. On the Bourdieusian assumption that people perpetually transform tangible and intangible forms of capital, this study seeks to answer how informal tourism entrepreneurs transform intangible capital into tangible capital, and vice versa, at different stages of their development process. A visual dataset of 78 filmed interviews and of 426 photographs of informal entrepreneurs in three tourist-island destinations in Thailand was compiled and analysed using thematic qualitative analysis. The results show the importance of diversification of capital mix at informal entrepreneurs’ different development stages. Whereas cultural and symbolic capital are more salient for freelancers and small-size entrepreneurs, economic and social capital are more important for mid-size and large informal entrepreneurs. Furthermore, this study introduces dream capital as a new form of capital. Developing countries are recommended to introduce a policy on profiling informal tourism entrepreneurs so that the appropriate level of regulation can be applied in order to maintain or increase their benefits to society.     

The potential of anime for destination marketing: fantasies,otaku, and the kidult segment

While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines anime versus animated films to clarify the definition of anime for the tourism literature, and then draws out theoretical differences between the two types of entertainment within a cinematic perspective to highlight their conceptual boundaries across place, protagonist, and production. This paper suggests that the ways in which these three aspects are manifested in anime versus films are very different: anime settings are more fantasy-orientated than most films; viewers develop their self-identity (i.e. as an ‘otaku’) during childhood and adolescence; and anime productions can be extended with new series to create more enduring engagement to develop the kidult segment. This paper contributes to the literature by connecting the aforementioned cinematic aspects as a basis for elaboration of how differences among the three dimensions could be directly related to potential destination marketing activities.     

The Role of the Tourism Industry in Transforming a Rentier to a Long-Term Viable Economy: The Case of Bahrain

During the past four decades, the tourism industry has emerged as one of the leading industries worldwide. In the Arab countries, however, despite its huge potential, the tourism industry is still in its infancy phase. With the exception of only a few countries, until recently most of the Arab countries almost ignored the economic potential of tourism. Since the 1990s, their traditional attitude of neglect toward the tourism industry has undergone a transformation, a fact that was not lost by the Gulf Cooperation Council (GCC) countries. Thus, since the mid-1990s, all of the GCC countries, without exception, have been trying to promote their tourism sector, which soon became a prominent economic sector. The paper concentrates on one tourism development case – that of Bahrain – the least ‘rentier’ within the GCC oil-economies. The main research question addressed by this paper is to what extent Bahrain has introduced a cohesive and economically viable tourism industry that contributes to a more sustainable economy of this country. This exploratory paper examines Bahrain's motivation to promote tourism; its tourism comparative advantage; the major difficulties facing Bahrain's further tourism expansion; and the overall role of the tourism industry in the Bahraini economy.     

Red tourism: sustaining communist identity in a rapidly changing China

‘Red tourism’ is to exploit the historical heritage of the Chinese Communist Party for tourism development. Such tourism practice has been used by the nation state of China both to drive the country's economic growth and develop new patronage of the communist ideology among the young generation. From the broader context of China's economic and social changes since 1978 when the country started its open-door policy and economic reform, our paper attempts to examine ‘red tourism’ by analyzing how the nation state of China promotes the communist heritage through ‘red tourism’ in order to sustain the communist identity in a rapidly changing China. Research questions are raised to address the economic and social factors for the nation state involvement in ‘red tourism’: the specific roles of such involvement and the outcomes. Based on a case study, this paper presents how heritage is interpreted at a specific ‘red tourism’ site in order to portray a selective part of the communist heritage as a symbol of the Chinese nation. In so doing, ‘red tourism’ aims to serve the purpose of the nation state to sustain the communist identity in the continuing effort of developing a ‘socialist country of Chinese characteristics’.     

Modified Importance–Performance Analysis for Evaluating Tourism Businesses Strategies: Comparison of Slovenia and Serbia

A modified nine‐quadrant importance–performance analysis is employed to assess the importance which Slovenian and Serbian tourism industry stakeholders attach to 48 nominated strategic activities to promote business and destination competitiveness. An important finding is that respondents in each country allocated the bulk of activities to the ‘keep up the good work’ strategy. In both destinations, this strategy was dominated by activities related to product development and innovation. The paper concludes with a discussion of how the identified priority activities require close examination to determine their ‘enabling conditions’ and the implications of an action based on them. Copyright © 2015 John Wiley & Sons, Ltd.     

Bounded Tourism: Immigrant Politics,Consumption, and Traditions at Plaza Mexico

Conceived and owned by Korean investors, the shopping mall Plaza Mexico in Southern California embodies a unique case of invention and commodification of traditions for locally-bound immigrants and US citizens of Mexican descent, showing the force of the contemporary processes of deterritorialisation and reterritorilisation of identities and the recreations of imagined conceptions of homeland. The Plaza is a unique architectural recreation of Mexican regional and national icons that make its patrons feel ‘as if you were in Mexico’. Plaza Mexico produces a space of diasporic, bounded tourism, whereby venture capitalists opportunistically reinvent tradition within a structural context of constrained immigrant mobility. While most of the contemporary theory of tourism, travel and place emphasise the erosion of national boundaries and the fluidity of territories, the case of Plaza Mexico brings us to appreciate this phenomenon and its opposite as well – the strengthening of national borders and their impact on the (in)mobility of millions of individuals.     

Tourism to a realm of memory: the case of a Thai royal craft

ABSTRACT

Modernisation brings the decline of traditional crafts and practices and thereby of their old, linked communities. Memories of these communities might survive though only for a time. A public policy dilemma presents – whether to conserve communities and their crafts as ‘living museums’ (akin to a milieu de mémoire in Pierre Nora’s terms) for tourist titillation; alternatively to merely retain the traces of that culture, as a museum more conventionally understood (lieux de mémoire); or, alternatively again, to accept the ephemerality of culture and its metamorphosis? And, if the last, then how is that to be presented to the discerning tourist? The paper mostly uses the case of the ancient goldsmith community of Wat Koh in Phetchaburi city, Thailand, to reflect on this dilemma. At stake academically are two sets of dialectic opposites: history against memory, and memory against nostalgia – also the contingent dichotomy of tourism and memory.     

Sustainability of Tourism Development in Macao,China

To maximize the benefits to stakeholders in Macao, the sustainability of Macao tourism was examined by assessing the economic, socio‐cultural and environmental impacts of tourism, visitor satisfaction and the level of community involvement in local tourism planning from 2002 to 2009, through the use of primary and secondary data. The results revealed that tourism did bring both positive and negative impacts to the community. Visitor satisfaction was found to be moderate. Channels for community participation in local tourism development were also lacking. The paper suggests that for sustainable tourism development, Macao needs to diversify away from its casino industry, to speed up the construction of the public transport system and to keep monitoring the environmental conditions, the students' drop‐out and crime rate and the locals' quality of life. More importantly, a master plan for its tourism development integrating all the key stakeholders' interests is urgently required. Copyright © 2011 John Wiley & Sons, Ltd.     

The development of environmental initiatives in tourism: responses from the London hotel sector

In tourism, natural resources and the physical environment are regarded as important assets to enhance the product. Practitioners in this multisectoral industry (including hotels) perceive the environment and its resources to be a crucial feature in attracting more tourists. Today, most sectors of industry face pressure to improve their environmental performance. Hotels as a component of tourism are no exception. Hotels can act to reduce their environmental impacts and, collectively, make a substantial contribution to improving the quality of the environment. A wide range of publications offer guidance and advice on the actions hoteliers may take to alter their practices and thus address environmental issues. Yet, to date, it is not clear how many hotels are applying these recommendations, nor which actions share this common goal. Equally, the lack of operationalisation in environmental principles, implicit within many codes of practice, is seeing the emergence of a gap between theory and practice in these matters. It is the nature of this gap that is explored. Additionally, an assessment is undertaken of what the tourism industry is doing to improve environmental performance, and a case study is presented based on a detailed survey of environmental management practices in 42 London hotels. Copyright © 1999 John Wiley & Sons, Ltd.     

Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape

Wildlife tourism is a growing industry globally and visitor satisfaction is vital to ensure its long-term sustainability. The Lower Kinabatangan River is a premier wildlife tourism destination that is affected by surrounding land uses and needs careful management to ensure it continues to provide positive wildlife tourism experiences. As little is known about the motivations and satisfaction of tourists with this experience, a visitor survey was conducted along the Lower Kinabatangan River with 346 surveys completed. The attribute ‘Interest in viewing wildlife’ had the highest mean level of importance and satisfaction (mean?=?4.54 and 4.1, respectively, on a 5-point scale). Respondents were very satisfied with their wildlife tour experience (85%) and would recommend the experience to their friends (87%). However, almost half of respondents (47%) felt more needed to be done to protect the Kinabatangan River and wildlife. Although respondents were satisfied overall with their experience, they also expressed concerns over the number of boats and the protection of the River. Comments focused on the presence of rubbish in the River, intrusion of oil palm and the loss of forest. Many issues are beyond the management realms of tour operators but will impact on the future of the industry.     

Anti-shopping tourism: a new concept in the field of consumption

In this article, based on qualitative research in Hungary, we propose a new phrase for the field of tourist consumption. Our notion ‘anti-shopping tourism’ refers to the resistant attitude towards consumption and spending money during shopping-related tours. The research discussed in the paper analyses participants’ motivations, attitudes and behaviour on one-day coach trips that include various programmes, for example, sightseeing, lunch, spa visits and even a range of gifts, for a very low price, in exchange for participation in a professional sales show during the trip. Our main goal is to explain and, from an economic and anthropological point of view, conceptualise this form of tourist attitude, and to show how this unique way of travel may be situated in a certain historical setting in Hungary, more than two decades after the collapse of the socialist regime. In order to understand how the participating individuals negotiated this unique form of travel that exists in a grey zone of the institutionalised travel industry, notions such as debt, sacrifice, resistance, gift, seduction and informal contract are discussed and connected to the phenomenon.     

The Role of the Public Sector in Rural Tourism: Respondents' Views

Using a four round Delphi survey, a focus group and semi-structured interviews, this study investigates the respondent perspective of the public sector role in providing an environment conducive to the development of the rural tourism sector in Britain and South Africa. Although South African respondents generally perceived a greater need of support for the rural tourism sector than did their British counterparts, many of the problems, concerns and frustrations that emerged from the study were similar. Respondents perceived the public sector as ‘leader’, ‘strategist’, ‘mentor’, ‘co-ordinator’, ‘champion’ and ‘partner’ in their endeavour to build the rural tourism sector. Grappling with the problems of uplifting the quality, viability and communal benefit of rural tourism is seen as a futile exercise if the facilitatory platform of rational policy, planning and support conducive to the sustainability of the sector, is not in place. Above all local authorities are seen as ‘the enabler’ of successful rural tourism projects that diversify the local economy and generate employment and entrepreneurial opportunities. However, whilst there is respondent acknowledgement of the role played by the public sector, there is evidence of widespread disenchantment with the efficacy with which this role is fulfilled.     

Big mountain,big name: globalised relations of risk in Himalayan mountaineering

The paper explores how visitors' perception of a destination's heritage management affects satisfaction with actual visits to the sites and overall perception of the destination's cultural image, using Macao as the case setting. The study will also look at how site visit satisfaction influences the intention to revisit and recommend to others. The findings indicated that perception of the quality of heritage interpretation was significantly associated with destination cultural image and site visit satisfaction. However, associations between site visit satisfaction and intention to revisit and recommend were weak. The findings also led to a discussion on whether the labels ‘cultural’ versus ‘non-cultural’ tourists remain stable over time.     

Rural Tourism Partnerships and Actor Mobility

In this paper, I examine actor mobility within the context of rural tourism partnerships (RTPs). The term ‘actor’ refers to those who have a stake in tourism planning, promotion and development such as policy makers, businesses, non‐profit making sector and community groups. Mobility is embedded in personal and social histories of actors as well as the policy framework that impacts their daily lives and informs their motives for being (dis)associated with RTPs. While exploring how actors' journeys transform rural localities' socio‐economic fabric, I find the writings of Lefebvre and de Certeau particularly useful because of their focus on counter‐hegemonic practices that shape the ‘everyday life’. Given that most rural societies in current times comprise an intricate mix of long‐term residents, seasonal‐home owners and migrants, each with their distinct set of life stories and value preferences with regard to their place of dwelling, my thrust in this paper on actor mobility is likely to identify new areas of future research on RTPs. Copyright © 2013 John Wiley & Sons, Ltd.     

Women's travel writing and the legacy of Romanticism

Women's travel writing reveals how literary and artistic discourses influence the way we read and write about journeys. This paper considers the way women's travel writing has adapted to, and adopted, the discourse of Romanticism, from its beginnings as a philosophy of political and sexual revolution, individual freedom and escape, to a more diffuse sense which has infiltrated modern attitudes to travel. We consider a classic travel text from the Romantic period, and discuss its legacy. Adopting Buzard's argument [(1993). The Beaten track: European tourism, literature and the ways to ‘Culture’ 1800–1918. Oxford: OUP], we consider how travel changed through the long nineteenth century. We discuss how the twentieth-century Romantic attraction of travel is marketed through the tourist industry as one of the main reasons to get away from it all and discover the ‘authentic’: this desire is reflected in travel texts. Recent writing reflects the influence of Romanticism by celebrating the individual as a wandering free spirit on a self-quest, whose writing is ‘authentic’, spontaneous and confessional: that is, the legacy of sensibility. We conclude that Romanticism has left a dual legacy for travellers, of political commitment and inner journey. Authors discussed include Mary Wollstonecraft, Gertrude Bell, Isabella Bird and Sara Wheeler.     

‘Personal memory tourism’ and a wider exploration of the tourism−memory nexus

This paper investigates the varied intersections between tourism and memory. It begins with a brief consideration of the parallel developments between the emergence of the ‘memory boom’ and that of the ‘tourism boom’, as well as the academic fields of memory studies and tourism studies, respectively. Memory is a crucial factor in choosing a destination; it impacts on the tourist experience at the destination and on the sharing of the experience with others after the trip, notably through narration, photography, and memory objects, such as souvenirs. Both memory and tourism rely on media and representation and on audience and consumption; both are allied with processes of identity formation. It is argued that tourism drives the memory boom as much as memory drives tourism. Bartoletti's [(2010). “Memory tourism” and the commodification of Nostalgia. In P. Burns, C. Palmer, & J.-A. Lester (Eds.), Tourism and visual culture (pp. 23–42), Vol. 1. Wallingford: CABI] conceptualization of ‘memory tourism’ as overlapping but distinct from ‘heritage tourism’ and Timothy's [(1997). Tourism and the personal heritage experience. Annals of Tourism Research, 24(3), 751–754] concept of ‘personal heritage tourism’ are discussed as foundations for what is then defined as ‘personal memory tourism’. The latter revolves around travel associated with personal memories – not only the revisiting of places associated with happy memories, but also the return to sites of personal trauma and suffering in a quest for healing.