我国旅游法之路在何方?

旅游法千呼万唤仍不能出台的根本原因,在于对旅游法的许多根本问题缺乏正确的认识,当然更说不上深入研究.本文从旅游法应当规范的基本法律关系入手,分析了旅游法制定的必要性、迫切性以及它应当规范的对象.介绍了世界旅游立法的现状,提出了我国制定旅游法应该选择模式的建议.     

Women’s mountaineering tourism: an empirical investigation of its theoretical constraint dimensions

The purpose of this study is to investigate the perceived constraints on participating in mountaineering tourism faced by women, and to empirically verify the dimensionality of those constraints. Survey responses from 314 female mountaineers were collected and four constraint dimensions were identified using confirmatory factor analysis. Three of these dimensions: ‘intra-personal’, ‘inter-personal’ and ‘structural’ constraints support earlier findings in the extant literature, both in general and in the adventure literature more specifically. The identification of a fourth dimension relating to ‘family’ constraints represents a theoretical contribution to the literature and an additional barrier to women’s participation in mountaineering tourism. In previous studies, ‘family’ constraints have typically been subsumed within ‘inter-personal’ or ‘intra-personal’ constraints, but have emerged as a distinctly separate constraint category for women in relation to this particular tourist activity. The findings also have important implications for adventure tourism management practice.     

徐霞客:中国古代的旅游圣人

本文从圣人的概念界定切入,参照徐霞客对中国旅游文学的独特贡献,提出他是中国古代的旅游圣人,是把毕生献给中国古代旅游事业的第一人。进而从徐霞客的旅途生活,论述了他最可贵的三种精神,即吃苦精神、探险精神和乐观精神。     

熟悉度对旅游形象感知行为影响研究——以重庆市民对上海旅游形象感知为例

潜在游客对目的地旅游形象的感知是旅游目的地选择行为的开始,而旅游形象的感知又来源于对该旅游地的认识,也就是通过各种信息熟悉该旅游目的地.本文根据前人研究结果提出了以熟悉度作为前因变量,认知形象与情感形象为中介变量的旅游形象感知行为模型,并以重庆市民对上海旅游形象感知为例进行了实证研究.研究表明:在本文的旅游形象感知行为模型中,对于旅游意向影响最大的因素是熟悉度,它通过4条路径对旅游意向产生间接和直接影响,其总影响效果达到了0.591;其次为认知形象和情感形象,它们对旅游意向的总影响效果分别为0.546和0.378.     

Self-drive tourism attributes: influences on satisfaction and behavioural intention

Self-drive tourism differs from other types of tourism in many aspects, such as the importance of accessibility by roads and the attractiveness of multiple destinations along the way. Little research has investigated self-drive tourism attributes systematically. Moreover, the consequences of these attributes, namely, tourist satisfaction and post-visit behavioural intentions, have not been examined. This study aims to fill these gaps. The study is based on 377 observations collected in Xinjiang Province, China, which is a popular domestic self-drive tourism destination. Results show that two factors of self-drive tourism attributes explain the data well. Destination characteristics positively affect tourist satisfaction but driving conditions do not. Tourist satisfaction positively leads to the intention to recommend and revisit. This study contributes to the body of knowledge in the area of self-drive tourism and suggests implications to practitioners.     

Dual-route communication of destination websites

To understand the communication route of destination websites, this study employed the elaboration likelihood model (ELM) which is a dual-route, multi-process model of persuasive message processing. That is, this study proposed a theoretical model for the dual-route persuasive process based on ELM, investigated its antecedents and consequences, and identified the moderating effect of involvement. Structural Equation Modeling (SEM) is used to test the validity of the conceptual model. The results indicate that highly involved people are inclined to elaborate on information (central route), while people with low involvement are likely to make judgments based on simple cues (peripheral route). Website design characteristics are an important antecedent of both central and peripheral-route persuasions. Attitudes resulting from careful consideration via the central route are more predictive of conation and behavior (further information searching and travel intentions) than those formed via the peripheral route. The study provides a foundation for further tourism research investigating the Internet as a persuasive tool, and suggests strategies for website designers.     

Responses to Destination Advertising: Differentiating Inquirers to a Short,Getaway Vacation Campaign

Abstract

To be effective in a competitive environment, many of the strategic decisions that shape an advertisement need to be based on an implicit understanding of how the consumer thinks. An advertising tracking model based on a hierarchy of effects was used to study inquiries to a direct response campaign that advertised short, vacation packages. A significant discriminant function demonstrated the model's usefulness in differentiating inquiry-fulfillment from inquiry-purchase. The functional benefits of the package (e.g., price, convenience) were elements of the model that played the strongest role in distinguishing and prompting inquiry-purchase. Both inquiry responses were motivated by the same experiential desires, and were based on similar levels of interest in and impressions of the destination. In the context of such direct response campaigns, these findings support modifications to the motivational component of the model. A managerial implication of this noted that follow-up promotion could reposition the offer, with changes to the package's functional attributes specifically targeting the inquiry-fulfillment database. This tactic may prove effective in persuading past inquirers to reconsider and purchase a trip.     

旅游电子商务成熟度对在线旅游预订意向的影响——以携程旅行网为例

旅游服务商为了抢夺市场份额,纷纷投资进行技术改造和产品扩张,促进旅游电子商务不断走向成熟。近年来,IT管理的成熟度理论开始应用于旅游电子商务领域,旅游在线预订及其影响因素研究也日渐增长。但是在学术界,旅游电子商务成熟度对在线旅游预订意向的影响研究却十分少见。文章以携程旅行网为例,基于文献研究提出相关概念模型,运用探索性因子分析及结构方程模型,探讨旅游电子商务成熟度对在线旅游预订意向的影响机制。确认旅游电子商务成熟度的4个维度均正向影响顾客信任,但交易机制对顾客信任的效用最大,其次是信息质量;4个维度中,顾客为中心、服务响应正向影响顾客的积极态度,以服务响应对积极态度的效用最大;旅游电子商务成熟度的4个维度通过顾客信任和积极态度这两个中介变量影响在线旅游预订意向,且顾客信任和积极态度是完全中介效用,统计意义上,顾客信任对积极态度没有显著影响。