Has Ryanair's pricing strategy changed over time? An empirical analysis of its 2006–2007 flights

This paper analyzes the question of whether Ryanair's pricing strategies have changed over time. We create a panel dataset of fares for all of Ryanair's European flights over a two-year period, from 1 January 2006 to 31 December 2007. We calculate the average fare over a 90-day period prior to departure and the intensity of dynamic pricing for each flight in the panel, in particular analysing the changes in these variables observed between pairs of “equivalent” flights. Our results show that overall, both average fares and the intensity of dynamic pricing decreased in 2007. More than one-third of flights saw a price reduction of more than 10%. Now that it has become the dominant low-cost carrier in Europe, Ryanair appears to be softening its dynamic pricing activities on existing routes, typically employed to stimulate additional touristic demand. Thus, booking in advance becomes relatively more expensive.     

Targeting leisure and business passengers with unsegmented pricing

We analyse the fare setting strategy of a leading European low-cost carrier, Ryanair, which, until recently, adopted an unsegmented pricing policy (all tickets belong to a single fare class). We show that, to account for different demand characteristics, the company adjusts the two main components governing the dynamics of posted fares, namely time (the number of days before departure) and capacity (the current number of available seats). We find that: 1) in routes with a strong presence of leisure (business) traffic, fares are set to be less (more) responsive to the time component; 2) in schedules more suitable for leisure (business) travellers, fares are set to be less (more) responsive to the capacity component.     

The redefining of later life through leisure: music and dance groups in Brazil

ABSTRACT

The present study aimed at understanding the meanings that older adults attribute to two group leisure activities: dance classes and music get-togethers. The research question was: What are the meanings that older adults construct through group leisure activities? The study used ethnographic methods, specifically participant observation and in-depth one on one interviews. Two groups were selected in the city of Rio de Janeiro, Brazil. In total, 32 in-depth interviews were conducted, 16 in each group. Data analysis included the development of categories, and entailed constant comparison between the two cases, which were then interpreted in terms of Consumer Culture Theory due to its relevance to leisure in contemporary societies. Six categories of meanings were identified in each group. Of these, five were common to both groups (well-being, hedonism, social connectedness, identity construction, and learning) and one category in each group was activity-specific: rediscovery of the body (dance) and nostalgia (music). The results of the study show how ageing becomes an asset to the individual rather than a liability, leading to a redefinition of what later life can be. In particular, we provide a novel perspective on leisure in later life by focusing on Brazil – an emerging country with a relational culture and high social inequality.     

Job stress and well-being of female employees in hospitality: The role of regulatory leisure coping styles

The job stress and coping behavior of female employees has become a key issue in the hospitality industry. This study investigates the moderating role of regulatory leisure coping styles on the effect of job stress on female employees’ well-being. Specifically, this study extends Patry et al.’s (2007) findings to further confirm the direct and moderating role of regulatory leisure coping styles in the relationship between job stress and well-being. Data were collected from the female employees of 22 tourist hotels in Taiwan. The results showed that the Planned-Breather Leisure Coping Style (PBLCS) was positively and significantly associated with well-being, whereas the Avoidant Leisure Coping Style (ALCS) had a negative and significant effect on it. In addition, the results also revealed that the PBLCS plays a buffering role, but that the ALCS plays an amplifying role. Based on these findings, the implications and research suggestions are then discussed.     

Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry

Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context. To examine such differentiating characteristics, the study conducts a logit analysis by comparing two groups: one group of customers who consider hotels’ RM practices to be fair and the other group considers the practices to be unfair. The findings provide an opportunity for hotel managers to identify customers’ particular characteristics that affect customer's perceptions of the fairness of hotels’ RM pricing practices.