Attributes that influence the evaluation of travel dining experience: When East meets West

Many destination marketers have utilized gastronomy as a source of new products and activities to attract tourists. Despite the substantial rise in the Chinese outbound market, very little is known about how Chinese tourists evaluate their travel dining experiences. By using narrative analysis, this study examines attributes that may affect Chinese tourists' evaluation of their travel dining experiences. On-site participant observation and focus group interviews were conducted, respectively, with Mainland Chinese, Taiwanese, and Hong Kong group tourists, while they were on holiday in Australia. A total of 15 attributes were identified, which were classified under the following six categories: tourists' own food culture, the contextual factor of the dining experience, variety and diversity of food, perception of the destination, service encounter, and tour guide's performance. The respective implications of the attributes on travel dining experience are also discussed.     

The impact of tourism mini-movies on destination image: The influence of travel motivation and advertising disclosure

Despite the growing use of mini-movies by tourism marketers, the effectiveness of this approach on inducing positive destination image remains relatively unexplored. This study examines the effectiveness of mini-movies in facilitating positive destination image while considering the influence of travel motivation and advertising disclosure via a 2 (travel motivation prime: presence versus absence) × 2 (advertising: disclosure versus non-disclosure) between-subjects experimental design. The methodology details the process of eliciting an individual's memorable tourism experience to prime future travel motivations. The study discusses implications for destinations that are looking to leverage the impact of mini-movies in their branding strategies.

Abbreviations: DMO: destination marketing organization; SD: standard deviation; ANOVA: analysis of variance     

Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality

This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual, efficient, classy, and safe service; while vacation traveler-preferred designs elicit feelings of fun, friendly, and exotic service. It is also shown that travelers prefer airline livery that is congruent with their situational self-image, depending on the travel occasion at hand. In fact, self-image congruency of design is approximately half of the variance in airline livery preference. Finally, results show that self-image congruency also increases perceived service quality.     

Effect of transaction trust on e-commerce relationships between travel agencies

This study attempts to examine wholesaler construction of trust mechanism in B2B commerce in the travel industry. Eight hundred and sixty-eight travel agencies in Taiwan were surveyed, yielding 212 valid returned surveys. Results show a great difference between party trust and control trust, showing that retailers are primarily concerned with image and reputation, and less with concrete measures to enhance control trust. Finally, this study concluded with recommendations for how wholesalers can improve trust mechanisms, so as to consolidate and retain the trust beliefs and trust attitudes of the retailers for future transactions.     

The influence of leisure and travel experiences on the school enjoyment of adolescents: a panel analysis

ABSTRACT

This research note examines the influence of experiential activities and family travel experiences on the school enjoyment of adolescents by applying a panel regression analysis. The authors used data from the Korean Children & Youth Panel Survey (KCYPS) for data analysis and performed a one-way fixed effect regression and a feasible generalized least square (FGLS) regression analyses. The findings reveal that 1) higher levels of satisfaction in experiential activities could enable adolescents to better enjoy their school lives and 2) the frequency of family and group trips had a positive impact on adolescents’ school enjoyment. However, the frequency of experiential activities was negatively associated with adolescents’ school enjoyment. This research discusses the implications with regard to the influence of leisure and family travel experiences on the school enjoyment of adolescents based on the findings.     

The impact of changes in household vacation expenditures on the travel and hospitality industries

Two large tourism industries, travel and hospitality, are strongly affected by changes in household demand for vacations. In recent years, rising income and declining prices per unit of quality have led to changes in patterns of household vacation consumption. To understand the impact of these changes on the travel and hospitality industries, we develop a theoretical model distinguishing between travel and on-site expenditures and apply it to Israeli data. We find that under certain circumstances, the changes in income and prices are responsible for a shift toward multiple, short vacations. This trend can be a boon to the travel industry but a disadvantage for the hospitality industry. Both industries are expected to face a rise in the demand for high-quality products.     

The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm

Today millions of consumers connect with one another on travel blogs as both contributors and users. Contributors share detailed narratives of their recent experience with specific hotels/resorts leading to recommendations, while users acquire information from them to base their purchase decisions on. Hotel managers carefully monitor what previous guests say in the evaluations assuming that negative evaluations will deter future customers. Framed in the expectancy-disconfirmation paradigm, this study focused on clarifying the impact consumers who post on travel blogs have on blog users by analyzing user reactions to 134 travel matched blog recommendations. Findings demonstrate that as expected a higher percentage of blog users find multiple evaluations that are congruent with one another (both negative and positive) helpful, and that negative postings were not necessarily bad if followed by a positive counter reaction. Furthermore, the paper addresses the issue of deception attempting to determine if it exists and what effect it has on the web 2.0 medium. Implications for managers and researchers are discussed.     

The impact of perceived security and consumer innovativeness on e-loyalty in online travel shopping

ABSTRACT

This study investigates the impacts of perceived security and consumer innovativeness on online travel shopping. A survey questionnaire was used to collect data and a total of 283 questionnaires were used for data analysis. The mechanism of perceived security and consumer innovativeness was then identified. The study results indicate that: (1) higher perceived security increases the perception of website image and trust; (2) consumers with a higher level of innovativeness tend to trust travel websites; (3) website image has a mediating effect between perceived security and trust; and (4) trust has a mediating effect between website image and e-loyalty.     

Domestic tourism expenditures: The non-linear effects of length of stay and travel party size

The independent variables length of stay and travel party size are recurrent determinants of expenditures in micro level tourism studies. In most of this research it has been tacitly assumed that these variables have linear effects on tourism spending. This study, situated in a Norwegian setting, questions this approach by explicitly scrutinizing the possible non-linearities in the relationships between tourism expenditures on the one hand and length of stay and travel party size on the other. The empirical results suggest a positive but diminishing relationship between length of stay and tourism expenditures and a convex (i.e. U) relationship between travel party size and tourism expenditures. The study also considers how a number of other key independent variables affect tourism expenditures. Finally, some managerial and scholarly implications are discussed.     

The evaluation of visitor experiences using the peak-end rule

ABSTRACT

As the peak-end rule suggests that the peak and the end moments are a better predictor of the overall evaluations of experiences than an average of the total experiences, the purpose of this study was to examine the role of the peak-end rule in predicting overall satisfaction with the visitors’ experiences. The data was collected from 187 visitors who participated in alleyway historical tour areas. The results of this study support for the peak-end rule of visitor experiences associated with travel and tourism behavior. The study also suggests distinct roles for the visitors’ positive experiences of enjoyment, happiness, and pleasure with the demographic variables to explain the visitor satisfaction. Additionally, the research finding implies that the visitor experiences were enhanced at the peak and end moments rather than at the most memorable episodes during the historical tour activities. Tourism practitioners may provide a range of meaningful opportunities and differentiated programs with the participants by identifying the relationships between the peak-end experience and visitor satisfaction. Future research can focus on investigating other important antecedents of individuals’ experiences, and identifying the complex nature of visitors’ perceptions and their relationships with their experiences.     

The role of perceived behavioural control in the constraint-negotiation process: the case of solo travel

This study extends the leisure constraint-effects-mitigation model to the perceived behavioural control (PBC)- constraint-negotiation model by adding PBC. Three competing models were tested to determine which model best fits the data. Results suggested that PBC mediates the relationship between motivation and negotiation, and there is a direct path from motivation to participation. Findings contribute to deepening and broadening the theory of leisure constraint negotiation because the new variable was successfully added to the original model and the model was extended to new settings (i.e. solo travel and non-Western).     

The perceived impact of tourism by residents a case study in Santa Marta,Colombia

Studies of the local population's perception of tourism impact are useful in setting up programs to minimize friction between tourists and residents, and in formulating plans to gain resident support of tourist ventures. This study identifies the positive and negative aspects of tourism as perceived by the Santa Marta residents, and the influence of selected variables on resident response. It is hypothesized that the perception of tourist impact varies with the distance a person lives from the tourist zone and with the resident's socio-economic status. It is found that despite the perception of some serious negative aspects, Santa Marta residents consider the overall impact of tourism to be beneficial. They want their government to offer more economic incentives and eliminate any restrictive measures in order to stimulate tourism in the area. The positive attitudes of the Santa Marta residents toward tourism may be a function of the incipient stage of tourism development in this area.     

The Learning Tourism Destination: The potential of a learning organisation approach for improving the sustainability of tourism destinations

Globalisation, increasing complexity, and the need to address triple-bottom line sustainability have seen the proliferation of Learning Organisations (LO) who, by definition, have the capacity to anticipate environmental changes and economic opportunities and adapt accordingly. Such organisations use system dynamics modelling (SDM) for both strategic planning and the promotion of organisational learning. Although SDM has been applied in the context of tourism destination management for predictive reasons, the current literature does not analyse or recognise how this could be used as a foundation for an LO. This study introduces the concept of the Learning Tourism Destinations (LTD) and discusses, on the basis of a review of six case studies, the potential of SDM as a tool for the implementation and enhancement of collective learning processes. The results reveal that SDM is capable of promoting communication between stakeholders and stimulating organisational learning. It is suggested that the LTD approach be further utilised and explored.     

The sensory dimension of tourist experiences: Capturing meaningful sensory-informed themes in Southwest Portugal

Sensory aspects of destinations have recently been in focus as an important dimension in the process of facilitating positive tourist experiences. The countryside embraces local resources rich in multi-sensory stimuli that could be utilized in the planning and marketing of appealing tourist experiences addressed to segments of tourists, while fitting sustainable local development. This study follows a holistic approach to the five external human senses, aiming to capture meaningful sensory-informed themes adequate for segmenting rural tourists. A self-administered survey in four languages was collected from 181 tourists in Southwest Portugal. A multiple correspondence analysis suggests four sensory-informed themes, tentatively named generic beach-related experience, nature-based experience, balanced experience, and rural experience. The proposed themes correspond to a four-solution cluster of tourists presenting different profiles. The largest segment (73 tourists) corresponds to the rural experience, regarding which tourists mainly refer to the taste of local food and the smell of fresh air.     

The practice of sport and its influence on social values and behaviour education

‘Non-health effects’ of sports practice, as life satisfaction or non-cognitive education, are being adopted as aim in academic journals in several fields. This paper tries to contribute to this literature by focusing on the links between youth sports and the formation of values and social skills. To do this, we have made a survey, in which more than 5000 Spanish students were involved. They were asked about their sport activity, leisure preferences and socio-economic and family characteristics. We analyse separately athletes and non-athletes using Heckman’s two-step method. Therefore, we split the sample based on the likelihood of practising sports initially predicted by a probit analysis. Then, we separately estimate the non-cognitive educational outcomes of each group of individuals. The results of the first step show significant differences in gender, socio-economic and academic performance. In the second step, segregating the sample provides a number of highly significant effects: The cases of household income and videogames frequency play, among others. So, we have detected a different effect of increasing family income on the educational results (positive in the athlete and negative in the non-athlete group). In addition, a more substantial negative effect was observed in time devoted to videogames in the sample of athletes. These results can be used to implement educational policy measures, such as the promotion of sport in schools, or implementing awareness campaigns about responsible engagement in leisure time activities.     

The perceived value of the rural tourism stay and its effect on rural tourist behaviour

Rural tourism (RT) constitutes a valuable tool for the sustainable development of rural areas. This paper explores issues of tourist motivation in RT and develops a specially tailored perceived value (PV) scale for the RT sector. Special attention is given to links between tourists’ motivations, perceived values, and the service and actions by RT providers leading to the sustainability of rural life, culture, economies and environment. Following a literature review, qualitative and quantitative surveys developed a 27-item scale, exploring both the functional and the affective components of the scale. Seven research hypotheses were then tested by quantitative survey work. It was proven that the activities undertaken by the rural enterprise leading to greater rural sustainability are reflected in the PV scale through higher levels of satisfaction and loyalty of the rural tourists. The results of the study reveal that the RT sector has specific characteristics that tourists greatly value and that other specialist tourist markets cannot offer, as highlighted in the contribution made by RT enterprises to rural sustainability. This knowledge can help tailor product development and destination design to suit specific demands and influence communication and promotional activities.     

The Effects of Travel Agent Characteristics on the Development of Trust: A Contingency View

Abstract

Trust is a key factor in the establishment of long-term relationships between travel agents and their customers. Prior research across service industries has documented that both “person-related” (e.g., empathy, politeness, and customer/service representative similarity) and “offer-related” (e.g., customization, competence, reliability, and promptness) service representative characteristics have an impact upon trust. However, the relative importance of these characteristics, and in some cases the direction of their relationships with trust has varied across studies. In this paper, we posit a contingency model of trust, suggesting that within the travel agency industry, the effects of the above variables on trust will be moderated by length of customer/service provider relationship. Our model is tested in a business-to-business context by means of a mail survey involving 487 small business owners. The small business owners provided data about their relationships with their travel industry service providers (i.e., agents). Our results demonstrate how corporate travel agencies can work toward the establishment of trust with their clients under varying market conditions.     

论体验思维在旅游管理教学中的应用

新时期旅游人才需求日益呈现出专业化和多样化的趋势,对旅游教育发展提出了新的要求,各旅游院校人才培养和教学模式的转变迫在眉睫。一切知识源于实践,体验的过程就是实践的过程,通过体验可以培养学生的操作实践能力和创造性思维能力。本文以“体验教学”作为旅游管理教学的价值取向,探索了旅游管理教学中实践体验教学思维的基本途径。     

Residents' support for tourism development: The role of residents' place image and perceived tourism impacts

Drawing on the triple bottom line approach for tourism impacts (economic, socio-cultural and environmental) and adopting a non-forced approach for measuring residents' perception of these impacts, this study explores the role of residents' place image in shaping their support for tourism development. The tested model proposes that residents' place image affects their perceptions of tourism impacts and in turn their support for tourism development. The results stress the need for a more flexible and resident-oriented measurement of tourism impacts, revealing that more favorable perceptions of the economic, socio-cultural and environmental impacts lead to greater support. Moreover, while residents' place image has been largely neglected by tourism development studies, the findings of this study reveal its significance in shaping residents' perception of tourism impacts as well as their level of support. The practical implications of the findings for tourism planning and development are also discussed.