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1.
Socially responsible consumption (SRC) behaviours have progressed over the last few years and appear to show signs of a lasting trend. Situations of atypical consumption such as Christmas time, however, raise an important and as of yet unexplored question: What are the influences of unusual situations upon the relationship between people's socially responsible profile and their socially responsible purchase intentions (SRPI)? The objective of this article is thus to use the theory of planned behaviour (Ajzen, 1991 ) and environment‐based variables, called ‘atmospherics’, to answer to this question. A Web survey on a total sample of 301 Canadian consumers, shows that people's past SRC behaviours are positively related to their SRPI in unusual situations. Moreover, the atmosphere of the place consumers are situated in has a negative moderating influence upon this relationship. This result is explained by a change in people's attitude toward SRC. However, this negative moderating effect of atmosphere is contained and constrained by social desirability in the form of subjective norms on SRC and the level of behavioural control consumers perceive.  相似文献   

2.
    
The purpose of this study was to explore the factors that affect a typical non‐green consumption behaviour among Chinese consumers. A conceptual framework was developed and an empirical study was conducted using a geographically diverse sample of Chinese consumers. Based on the consumer choice theory, the conceptual framework in the current study included both economic and non‐economic factors. Ten research hypotheses were developed under the framework. A survey was conducted among 600 consumers in four cities in China in 2013. Confirmatory factor analysis and hierarchical regression analysis were used for hypothesis testing. The empirical results showed that consumer preference, reference groups, and face perception have a significantly positive effect on the consumers’ non‐green consumption behaviour; whereas budget constraints and social responsibility consciousness have a significantly negative effect on the consumers’ non‐green consumption behaviour. Furthermore, the current research demonstrated that the relationships between consumer non‐green behaviour and its four antecedents – budget constraint, reference groups, social responsibility consciousness and face perception – are significantly moderated by extravagant atmosphere; whereas the relationship between consumer non‐green behaviour and consumer preference is not moderated by extravagant atmosphere.  相似文献   

3.
The paper focuses on the question of whether the frequently stated industrial/consumer dichotomy with respect to the involved degree of rationality in decision making, namely that it is high in b-to-b and low in b-to-c markets, is in fact justified. We develop a universal framework to determine which factors lead to rational behavior. The framework may be used for determining if a given decision situation should be analyzed by means of an economic or rather a behavioral approach. When adapting this framework to evaluate decisions in business markets, we identify conditions under which rational behavior is unlikely. Thus, from a purely theoretical standpoint, the proposed dichotomy seems questionable. Whether or not, however, the identified conditions promoting ‘irrationality’ in both industrial and consumer markets in fact must be determined empirically. Therefore, we also suggest an empirical test for the universal framework.  相似文献   

4.
We examine the effects of probability and mode of acquisition on choices between hedonic and utilitarian alternatives. The results suggest that the lower the probability of receiving the selected item, the more likely individuals will be to choose the more hedonic alternative in a choice set. Mode of acquisition (i.e., whether subjects are choosing in a windfall or a standard purchase situation) is also found to affect preferences, even when probability of acquisition is held constant. Hedonic options appear to be more popular as prizes than as purchases, whereas utilitarian options appear to be more popular as purchases than as prizes.  相似文献   

5.
    
The transformation of food consumption in wealthy economies is regarded as an essential measure to reach global sustainability goals. However, existing policies and research activities to change food consumption in the increasingly relevant out‐of‐home sector relate to a wide set of options on how to influence behaviours and may be criticized to lack a general focus. Against this background, our study provides a structured review of the existing research body on the determinants of individuals’ food choices and food consumption out‐of‐home. It structures the various research approaches and findings for 110 selected papers according to a general ecological framework where personal, social and environmental determinants for food behaviours are considered. By providing a collective overview and linking results for different behavioural aspects and settings, this study supports a more general understanding of consumer food behaviour in out‐of‐home settings. Consequently, it also provides a means to identify research gaps and to suggest relevant aspects for future research to draw from the combination of findings and to enhance sustainability in food consumption.  相似文献   

6.
    
Abstract

There is increasing pressure for society to move towards more sustainable use of its resources, and calls in the literature have been made to reassess marketing’s role in achieving such goals. This research examines how key behavioural factors influence household water use, in the context of a social marketing programme to reduce household water consumption. A model of the key drivers of household water consumption is developed and tested using a sample of 909 households in a regional city in Australia. The findings from this study support the model developed and show that in the absence of price as a rationing mechanism, the social marketing programme significantly reduces household water consumption.  相似文献   

7.
    
More than 1.6 billion cups of coffee are consumed worldwide on a daily basis. South Africa is rapidly adapting to worldwide trends with speciality coffee consumption on the rise, with South Africa recently having been recognised as a key player in the speciality coffee industry. Emerging market trends in speciality coffee consumption have resulted in a number of changes in consumption patterns, preferences and consumer behaviour. The purpose of this study was to determine the behavioural intention of speciality coffee consumers in South Africa, using the Theory of Planned Behaviour. The data were gathered from a non‐probability sample of 327 respondents, who were selected through a self‐completion online questionnaire. The results indicate that males consume more speciality coffee than females. The majority of respondents consume speciality coffee more than once a day, and foam cappuccinos are consumed most regularly. The results of the stepwise multiple regression analysis demonstrate the utility of the Theory of Planned Behaviour as a conceptual framework for predicting the behavioural intention of speciality coffee consumers. The findings indicate that attitude, subjective norms and perceived behavioural control are important predictors of behavioural intention. Furthermore, perceived behavioural control is the most important factor influencing speciality coffee consumption, and the most influential of the direct measures of the Theory of Planned Behaviour. With the current rise in speciality coffee consumption among South Africans, the Theory of Planned Behaviour framework contributes to understanding those factors which influence regular speciality coffee consumption. It is recommended that marketers and practitioners adapt their offerings to appeal to the specific needs of the growing speciality coffee market in South Africa.  相似文献   

8.
    
The paradoxical findings in consumer choice research have captivated the interest of many scholars from diverse fields and transformed the understanding of consumer decision-making. This paper is the first attempt to systematically review, synthesize, and integrate the paradoxical findings in consumer choice research. One of the first paradoxical findings was the violations of value maximation models of rational choice. The second important paradox in consumer choice research is the puzzling role of variety in consumer choices. We focus on these two critical paradoxes discovered in consumer choice literature over the last five decades and refer to them as the “paradox of rational choice” and the “paradox of variety.” We conducted a co-citation cluster analysis to help identify the most significant studies in the domain. The cluster analysis helped eliminate the subjective bias in article selection. We also used inferential analysis to widen the scope of clusters to other relevant and especially recent studies. A review of 233 papers published between 1972 and 2023 reveals the four themes covering the two paradoxes of consumer choice. The first theme covers the first paradox: the paradox of rational choice. It presents research on preference reversals and other violations of value maximization rational choice models due to contextual factors and choice environment. The following three themes cover the second paradox of consumer choice: the paradox of variety. The second theme focuses on the benefits of variety and the natural desire of consumers to seek more variety. Paradoxically, the third theme highlights when and why variety will likely cause harmful psychological consequences for consumers. Finally, the last theme reconciles the opposing ideas of themes two and three by identifying the boundary conditions and suggesting ways to resolve this paradox. We also provide research directions that scholars can consider for future research related to each of these themes.  相似文献   

9.
信用消费在微观上有助于消费者克服流动性约束,自由进行跨时期消费选择,实现家庭效用和福利的最大化;在宏观上是扩大居民有效需求,促进经济增长行之有效的手段。本文认为消费者观念滞后、商业银行对信用消费态度消极、法律与制度环境不利以及宏观经济环境具有较大不确定性等四方面因素是制约我国信用消费发展的瓶颈。为了促进信用消费发展,应培育居民合理的信用消费方式,提高其个人消费信贷的积极性,完善个人资信体系和社会信用机制,保持宏观经济快速发展。  相似文献   

10.
    
Sound consumption decisions determine individuals’ well‐being; responsible financial consumption behaviour (RFCB) affects not only their finances but also their societal status and emotional state. The failure to manage personal finances responsibly may result in serious long‐term consequences for individuals and society overall. In order to evaluate the concept of RFCB, this study combines two established theoretical frameworks—the family management system and the theory of planned behaviour. The paper investigates the relationships among RFCB, responsible financial attitudes, financial literacy and behavioural control. Its theoretical model is tested on a random sample of 494 respondents and analysed using PLS‐SEM. The results confirm the formation of responsible consumption behaviour by six formative elements: self‐control in spending, planning for the future, seeking information, education, rational decision‐making and solvency. The findings also indicate that all three focal variables have a direct effect on RFCB.  相似文献   

11.
This paper considers ethical decision making by blending three streams of related research: cognitive moral development of the decision maker, rational choice theory and a subjective expected utility model. Ethical dilemmas can be defined as situations where moral certainty is compromised by rational cognition. In this paper, the authors assume that some people use a morality-first perspective and others a rationality-first perspective. Ethical scenarios were written and used to test hypotheses derived from this perspective. The instrument developed was shown to be in need of further refinement. Results are discussed in terms of relationships between participant-characteristics variables overall and subscale responses to the ethical scenarios.  相似文献   

12.
赵军 《北方经贸》2005,(8):38-40
外贸法修订后,个人参与对外贸易活动的方式增多,对于每个有志于参与外贸活动的个人而言,选择何种方式最为合适成为一个关键的问题。文章从各种方式的特征出发,分析了影响及限制个人方式选择的主要条件,认为个人应以个人利益最大化为基础和归宿进行选择才是理性的选择。  相似文献   

13.
证券市场投资者的心理和决策特征评述   总被引:2,自引:0,他引:2  
本文探讨了证券市场投资者的心理和决策特征问题,归纳了10条投资者的心理特征,重点对投资者的理性决策理论、有限理性决策理论和期望理论及其应用进行了评述。  相似文献   

14.
本文利用偏自相关函数(PACF)、DF检验、工具变量法(IV)等分析方法,对农户的消费行为进行了实证分析,得出农户消费在统计上是符合随机游走假说的,但实际上有0.223的偏差.1阶滞后以后的农户消费对当期消费仍具有一定的负向影响。根据实证分析结果,在农户消费的增加额中.有47.6%来自农户当期收入的增加,有52.4%来自农户持久收入的增加。因此,虽然理性都是有限的,但与西方典型消费者相比,我国农户呈现出了更多“有限理性”的特点。针对我国农户消费行为,为了开拓农村市场,应该提高农民素质、完善农村市场、改善农村消费环境。  相似文献   

15.
    
This research explored the influence of the purchase environment on the choice of complaint channel. The study was based on responses from 480 undergraduate students who participated in a 2 (purchase environment: offline vs. online) × 2 (the degree of dissatisfaction: weak vs. strong) online experiment. Consumers who purchased online were more likely to complain online than those who made their purchase offline. Online complaining among online purchasers increased with the degree of dissatisfaction. The research suggests that future researchers should include consumer complaint channel choices when examining consumer complaining behaviour.  相似文献   

16.
高明 《商业研究》2003,(17):151-152
生态农业是以生态学原理和经济学原理为指导,应用现代技术和方法,实现经济效益、生态效益和社 会效益相统一的农业体系。必须通过揭示绿色消费与生态农业的关系,才能认清发展生态农业的重要性,从 而针对我国的实际情况找出发展生态农业的主要途径。  相似文献   

17.
Patterns of Hedonic Consumption Over Time   总被引:3,自引:1,他引:3  
Two experiments investigated whether individuals choose to listen to songs that maximize their enjoyment on each trial (local maximization) or across the sequence of trials (global maximization). In Study 1, participants made repeated choices between one liked song and one disliked song. In Study 2, participants made repeated choices between a liked song and two less-preferred songs. Participants' choices and ratings indicate that they did not maximize locally. In both studies, participants switched to the less-preferred songs before their ratings of the favored songs had declined to the level of the less-preferred songs. Additionally, in Study 2, more participants chose their favorite song on a given trial when it was the last trial of the block than when the block was expected to continue. This indicates that participants who did not choose the favored song in the latter case were not maximizing locally. That individuals continued to choose variety even at the very end of the experiments also suggests that they were not maximizing globally. Thus, the present studies suggest the intriguing possibility that participants' variety seeking did not reflect local or global maximization. Implications for variety seeking are discussed.  相似文献   

18.
金融市场泡沫理论的文献综述   总被引:2,自引:0,他引:2  
邓蕊  綦建红 《商业研究》2005,60(5):63-65
近年来,世界各国经济密切度的加深不仅带来了全球经济一体化,而且使金融市场经济泡沫发生的广度和深度今非昔此,总结有关金融市场泡沫理论的文献,不仅可以把握泡沫研究的根本和精髓,也可以为进一步的研究提供坚实的理论基础。  相似文献   

19.
    
Environmental problems are mainly attributable to the impact of humans on natural systems. In the case of Malaysia, rapid urbanization and Malaysian consumer’ pursuit of consumption‐oriented lifestyles have intensified the solid‐waste management problem faced by the government. Increasing public environmental awareness is a potential way of addressing this. The objectives of the study described here were to assess the level of environmental knowledge among households in Selangor in Malaysia, examine the sources of their environmental knowledge, determine factors that lead to different levels of knowledge and analyse the relationship between knowledge and environmental attitude, behaviour and participation. The results of the study indicate that, in general, respondents’ basic or general environmental knowledge was high. However, when questioned on various scientific environmental terms, the majority of the respondents were not familiar with most of them. Respondents indicated that their main sources of environmental knowledge and information were newspapers, television and radio. Lower levels of education were reflected in the level of environmental knowledge. Participation in environmental activities had a positive influence on knowledge. The study also found that knowledge correlated positively with environmental attitudes, behaviours and participation.  相似文献   

20.
Response time latencies have been shown to influence consumer’s choice behaviour in choice-based-conjoint studies. The literature has shown that response time latencies affect the mean outputs of parameter estimates derived from models of discrete choice. In this paper, we add further insight into the influences response time latencies have on such models by modelling latent response information associated with the variance of random parameter distributions through parameterisation of variance heterogeneity (or heteroskedasticity). We demonstrate that response time latencies influence not only the means of random parameter distributions, but also the variances, and that failure to account for both may result in incorrect model inferences being drawn.  相似文献   

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