共享经济模式企业社会责任问题分析

在互联网+战略落实过程中,共享经济模式取得了发展。但作为新事物,共享经济模式在为人们带来便利的同时,也引发了企业社会责任问题。基于这种认识,文章对共享经济模式企业社会责任展开了分析,然后结合企业社会责任承担问题提出了对策,为关注这一话题的人们提供参考。     

从商人社会责任到企业社会责任

企业产生以前的商业伦理思想就已蕴涵着对社会责任的关注，表现出较为明确的社会责任意识，形成了较为丰富的商人社会责任观。近代以后，企业作为一种经济组织得以产生，但这时的企业目标仅仅定位于追求利润最大化的经济责任。直至20世纪以后，随着企业自身的发展及其给社会所带来的许多不良影响，企业社会责任观作为一种新的企业经营伦理才得以提出     

社会责任活动、社会责任沟通与企业价值

企业履行适当的社会责任是大势所趋,但目前理论与实务界对社会责任经济后果的认识存在困惑,难以指导企业的社会责任实践。企业社会责任对企业价值的影响因不同社会责任类型的收益、成本特征而异,并且社会责任价值实现受制于社会责任沟通的影响,企业应该在整体战略规划的视野里树立社会责任管理理念,对企业社会责任进行事前决策和实时的过程管理。     

基于价值理念的建筑企业社会责任营销研究

近年来,随着我国社会经济趋于可持续发展,部分建筑企业已经认识到在建造和经营环节中承担社会责任的重要性,并将社会责任落实到实际的生产建造与销售当中。但仍有部分建筑企业在营销过程中,对客户、供应商、承包商、员工、生态环境以及竞争对手等利益相关者缺乏社会责任,进而限制了自身的发展。本文介绍了建筑企业社会责任营销的内涵以及作用,论述了目前我国建筑企业在营销过程中存在的社会责任缺失问题,提出了建筑企业社会责任营销实现的策略与途径。     

英特尔中国2011-2012企业社会责任报告：创新·催化·共享价值

“每次拿着我们的企业社会责任报告，我都感．觉到沉甸甸的，因为它凝聚了英特尔员工。和企业过去一年在企业社会责任方面的投人。”2012年12月13日，《2011-2012英特尔中国企业社会责任报告》（以下简称“报告”）发布会上，英特尔中国执行董事戈峻的发言充满感情，他说：“今年企业社会责任报告的主题是‘创新、催化和共享价值’，尽管字很少，但表达了我们对企业社会责任的愿景、策略以及实施步骤。”     

责任竞争力——全球企业社会责任最佳实践

在中国经济日益全球化的今天，企业在自身经济发展的同时，必须考虑环境和社会效益的平衡发展，对产品质量、顾客、环境、社会等所有的利益相关者负责，企业已经进入了全面责任竞争的时代。面对挑战，中国企业必须进行积极有效的探索，将自己的专业优势与社会的某一问题的解决有效的结合起来，不断的提高责任竞争能力，方能在全面责任竞争日寸代中立于不败之地。     

企业社会责任提升企业价值的思考

随着企业不断发展,企业社会责任问题日益受到了重视。本文从利益相关者理论及企业社会责任观的演进路径入手,提出企业主动承担社会责任,可以提升企业形象价值和企业竞争力,从而进一步提升企业的整体价值,是一个双赢的过程。     

全球化催生中国企业社会责任教育

企业社会责任是全球化深入发展的产物，它的责任理念在资本、生产、技术等要素跨国流动形成的全球市场中广泛传播。企业社会责任开始进入公众视野，缘于经济全球化下消费者维权、自然环境恶化给社会带来的压力，它是对市场经济发展模式反思的产物。     

中国企业社会责任机构发展回顾

毋庸置疑，企业社会责任已经成为中国经济社会领域中一个炙手可热的议题。与之相关的各种机构（简称为企业社会责任机构）也有如雨后春笋一般涌现出来，其速度之快超乎人们想象。那么，这些机构发展的状况如何？它们都开展过或正在开展会么活动？这些活动对中国企业社会责任的发展有何实质推动作用呢？[编者按]     

社会责任与企业价值关系探析

企业社会责任与企业价值的相关性研究已成为学术界关注的热点企业无视社会责任造成的外部成本,会造成社会福利的损失,而承担社会责任带来的外部收益,有助于企业价值的提升,从而增进社会整体福利水平的提高。企业承担社会责任短期内会影响财务绩效,但长期来看其可以提升企业价值。另外不同的企业承担社会责任的能力有所差异,企业尽可能在自己能力范围之内寻求一个承担社会责任的最佳水平,从而实现可持续发展的良性循环。     

企业社会责任价值创造的机理模型研究

本文提出一种新的企业社会责任价值创造机理模型。该模型分为内生机制和外生机制两个部分,内生机制在外生机制的影响下,通过责任意识-责任心理-责任能量-责任力量-责任行为-责任绩效-责任智慧形成闭环,在责任主体与利益相关方的动态博弈过程中,依靠责任管理,最终实现了责任价值创造。该机理模型构建了一种新的理论框架,有助于进一步厘清企业社会责任对企业价值的影响,提高企业履行社会责任的积极性,取得经济效益和社会效益的全面提升。     

企业社会责任的战略价值

企业社会责任的内涵与层次近年来,企业社会责任在政策法规、学术研究和企业实践中都得到了越来越多的关注。但迄今为止,无论是学术界还是企业界,对于企业社会责任的内涵理解,依然处于发展阶段,目前仍是宽泛和模糊的。不少人对于企业社会责任的理解,还停留在慈善捐款、捐物的简单阶段。     

林业企业社会责任的核心价值

林业企业社会责任框架体系 林业企业是以森林资源及其产品为主要经营对象的企业,森林资源除了具有经济效益外,更具有生态和社会效益。生态环境是全社会的公共财产,森林作为生态环境建设的重要载体,如2003年6月发布的《中共中央国务院关于加快林业发展的决定》指出,     

社交网络的企业公益传播价值与空间

随着社交网络的用户群体不断壮大,其应用价值正处于不断的试验与探索中。已有企业成功地将社交网络应用于客户服务和营销。但值得注意的是,社交网络同时具有超越商业的公益价值。而企业公益传播作为一种服务公益的品牌传播,能够整合社交网络的各种应用价值。企业公益传播利用社交网络达成公益目标,塑造品牌的同时,社交网络的公益价值亦能被发掘。本文将从社交网络当前的应用出发,结合实例探讨社交网络对于企业公益传播的价值与空间。     

Corporate Social Responsibility

In the context of some criticism about social responsibility education in business schools, the paper reports findings from a survey of CSR education (teaching and research) in Europe. It analyses the extent of CSR education, the different ways in which it is defined and the levels at which it is taught. The paper provides an account of the efforts that are being made to mainstream CSR teaching and of the teaching methods deployed. It considers drivers of CSR courses, particularly the historical role of motivated individuals and the anticipation of future success being dependent on more institutional drivers. Finally it considers main developments in CSR research both by business school faculty and PhD students, tomorrows researchers and the resources devoted to CSR research. The conclusion includes questions that arise and further research directions.     

Value orientations and consumer expectations of Corporate Social Responsibility

This paper explores how personal and situational factors impact consumer expectations of Corporate Social Responsibility (CSR). Consumer expectations are known to motivate marketers to incorporate social considerations into their marketing practices and to communicate about those actions. A study was conducted in order to examine the effect of values and issue involvement on consumer CSR expectations, categorised as economic, legal, ethical, and philanthropic. The study's findings demonstrated that consumers generally have high expectations of CSR, especially in the legal and ethical‐philanthropic domains. Expectations for the ethical‐philanthropic dimension of CSR are higher amongst consumers holding high self‐transcendent values and practicing high involvement. The main implications of the study are the potential for positioning companies as socially responsible and incorporating CSR in strategic marketing and communications decisions.     

Corporate Governance and Firm Value: The Impact of Corporate Social Responsibility

This study investigates the effects of internal and external corporate governance and monitoring mechanisms on the choice of corporate social responsibility (CSR) engagement and the value of firms engaging in CSR activities. The study finds the CSR choice is positively associated with the internal and external corporate governance and monitoring mechanisms, including board leadership, board independence, institutional ownership, analyst following, and anti- takeover provisions, after controlling for various firm characteristics. After correcting for endogeneity and simultaneity issues, the results show that CSR engagement positively influences firm value measured by industry-adjusted Tobin’s q. We find that the impact of analyst following for firms that engage in CSR on firm value is strongly positive, while the board leadership, board independence, blockholders’ ownership, and institutional ownership play a relatively weaker role in enhancing firm value. Furthermore, we find that CSR activities that address internal social enhancement within the firm, such as employees diversity, firm relationship with its employees, and product quality, enhance the value of firm more than other CSR subcategories for broader external social enhancement such as community relation and environmental concerns.     

Corporate Directors and Social Responsibility: Ethics versus Shareholder Value

This paper reports on the results of an experiment conducted with experienced corporate directors. The study findings indicate that directors employ prospective rationality cognition, and they sometimes make decisions that emphasize legal defensibility at the expense of personal ethics and social responsibility. Directors recognize the ethical and social implications of their decisions, but they believe that current corporate law requires them to pursue legal courses of action that maximize shareholder value. The results suggest that additional ethics education will have little influence on the decisions of many business leaders because their decisions are driven by corporate law, rather than personal ethics. Jacob Rose is Associate Professor at Southern Illinois University Carbondale. His research emphasizes judgment and decision making in accounting and governance contexts.