企业社会责任在发展战略中的作用探讨

企业社会责任从起源开始,经历了不同的社会时期,每一时期对企业社会责任定义和要求都有所不同。随着企业社会责任的研究和发展,其内涵和外延不断丰富,企业社会责任已成为不容忽视的问题。在市场竞争中,企业必须转变观念,重视社会责任问题,将其上升到战略高度,纳入战略规划体系,发挥它在发展战略中的作用,才能实现企业长期的稳定与发展。     

企业社会责任与商人社会责任比较探讨

随着国内关于企业伦理研究的兴起和发展,作为其中的一个重要问题:企业社会责任的研究也越来越受到人们的关注。在经济全球化的今天,企业社会责任已成为一种世界潮流和普遍的价值追求。以企业社会责任为切入点,深入探讨了企业社会责任的源起与发展,并采各家观点,对企业社会责任的内涵做了合理界定。同时,从我国企业发展现状出发,对商人社会责任与企业社会责任做了比较,认为商人社会责任的概念更适合我国企业的具体情况,更具可行性。     

企业销售中的社会责任营销研究

企业销售并不只是将产品售出以获取利润的环节,在此过程中,企业与消费者、竞争者等利益相关者相互影响,销售活动中所出现的社会责任问题会恶化企业和利益相关者的关系,进而威胁到企业的长期发展。本文分析了企业销售中存在的一系列社会责任问题的主要原因,认为实行社会责任营销有助于塑造企业良好形象,帮助企业获得差异化优势,培养顾客忠诚度,维护企业与利益相关者之间的关系,实现可持续发展等,同时提出了几点社会责任营销的实施策略。     

企业社会责任及利益相关者界定

近年来，企业社会责任成为一个热点话题。企业社会责任要求企业在实现股东利益的同时关注期它利益相关者。本文从企业社会责任理论入手，在研究企业与各利益相关群体关系的基础上，分析界定企业的利益相关者。     

企业社会责任与财务目标

企业社会责任一直是人们关注的话题。企业的每一步发展行为都要重视对社会的影响,尤其是在制定财务目标时,必须兼顾其社会责任。实现财务目标与社会责任的统一是当今企业面临的重要问题,企业的持续经营以及财务目标的实现离不开其对相关社会责任的关注与承担。     

房地产企业社会责任内容分析

本文以界定房地产企业的利益相关者作为切入点，从股东、员工、消费者、环境和其他利益相关者等五个方面分析房地产企业社会责任的内容，并根据社会责任内容建立分级模型，以求对房地产企业行为有一定的指导意义。     

企业社会责任研究综述

企业社会责任思想的出现是经济发展的必然结果,进入21世纪,企业社会责任更是成为探讨企业管理和企业社会效应的关键。目前,我国企业社会责任相关研究还处于初期探索阶段,本文对国外企业社会责任相关文献进行了梳理,以期为国内相关研究奠定一定的文献基础和理论依据。     

浅谈企业社会责任

随着市场经济的不断发展,企业也随之发展起来。企业以营利为目的的经营模式与社会中利益相关者有着密切的关系。企业在营利的同时,应当注重其在社会中的责任,处理好与利益相关者的关系,才能维护社会的稳定,反过来也会促选企业自身的发展。但是在现实的社会中,不乏有一些企业违反公司法规定的遵守社会公德、商业道德、诚实信用等规定而不履行公司的社会责任,这需要我们花大力气去弥补存在的缺陷,面对企业带来的社会责任制定应对之策。     

企业社会责任理论文献回顾与研究展望

本文通过对国内外文献的梳理,阐述了企业社会责任的概念内涵及基本内容,企业社会责任的四种主要理论观点：利益相关者理论、社会契约理论、企业公民理论、战略性企业社会责任理论,并简要评述了国内外企业社会责任的研究现状及存在的问题：缺乏整体系统性的研究范式和理论框架,国内研究缺乏本土化的创新。因此,企业社会责任研究必须基于深厚的哲学基础、经济基础和制度,在本土化的基础上进行创新。     

利益相关者与企业社会责任的建立

随着当前企业社会问题频繁的出现,企业是否应该履行社会责任再一次成为国内外研究的重点,本文依据利益相关者的相关理论分析了企业履行社会责任的现状,并根据利益相关者理论拟构建适合我国企业的社会责任指标体系。     

社会责任履行与企业信誉资本生成——基于问卷调查的实证分析

信誉是企业利益相关者对企业的一种综合评价,社会责任影响利益相关者行为,因此对企业信誉可能产生积极的影响。通过问卷调查的实证分析,发现顾客责任、环境责任和慈善责任对企业信誉有显著的正向影响,而政府责任和员工责任对企业信誉影响不明显。     

The Relationship between Corporate Social Responsibility and Firm Performance: An Application of Quantile Regression

This study empirically examines the relationship between a firm’s fulfilling of corporate social responsibility (CSR) and performance. We developed a CSR index (CSRI) to quantitatively evaluate CSR, which consists of four dimensions measuring a firm’s contributions to the economy, society, environment, and corporate governance, respectively. With data from publicly-listed firms in Taiwan during the period of 2004–2009, results of quantile regression show that fulfilling CSR has a significantly positive impact on firm performance, and that the impact in a more profitable firm tends to be significantly greater than that in a less profitable firm. Specifically, when a firm is more profitable, its management would be more willing to implement CSR. The implication is that a firm could pursue better performance while serving as a good corporate citizen.     

商务模式对企业社会责任与企业绩效关系的影响

如何协调解决经济目标与社会目标的利益冲突,实现两者的统一,是我国企业面临的现实问题。本文运用内容分析法,通过对四个中国上市家电企业的多案例研究,发现商务模式对企业社会责任与企业绩效冲突与否起到关键性的作用。当企业采取共享型商务模式时,企业社会责任活动有利于提升企业绩效;反之,当企业采取非共享型商务模式时,企业社会责任与企业绩效就会出现冲突。     

企业社会责任的制度理性及行为逻辑:合法性视角

对企业社会责任的研究,学界一直是分歧多于应有的共识,主要原因是基于效率视角的经济理性分析主导着话语权,却过于注重技术环境和效率机制,而忽视了基于合法性视角的制度理性分析,忽视了制度环境和合法性机制。为揭示企业社会责任的行为逻辑,文章首先反思经济理性,并从新视角——合法性视角突出制度理性,指出制度理性是企业社会责任行为逻辑的起点。接着,按"制度环境—制度压力—企业行为"逻辑,着重分析了制度环境和制度压力对企业社会责任行为的作用机制,构建了合法性机制模型,其核心观点是制度环境对企业产生制度压力,通过规制机制、规范机制和模仿机制导致企业行为。最后,得出结论及其启示。     

Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies

Corporate social responsibility (CSR) has gained global awareness in recent years. The proponents of CSR state that a good corporate reputation may be beneficial to an organization. This research paper reviews the theoretical basis of CSR, and by adopting a qualitative methodology examines the characteristics of CSR strategies and CSR communication tactics of eight companies in Cyprus market through personal in-depth interviews. Results reveal that CSR has a positive impact on the company's employees, the environment, stakeholders and the general public, and highlight that CSR is an important ingredient for the success of the organizations in the Cyprus market.     

Selective Engagement in Corporate Social Responsibility: A Stakeholder Perspective

This paper attempts to understand selective engagement in corporate social responsibility (CSR). CSR involves various issues that can meet demands from multiple stakeholders. A firm can focus on certain CSR issues to satisfy a particular stakeholder while ignoring the demands from other stakeholders, or it can take a more balanced approach to CSR by addressing a wider range of social issues. In this paper, I investigate how stakeholder pressures from three types of primary stakeholders (customer, supplier, and employee) shape selective engagement in CSR. The empirical results based on a representative sample of more than 1,000 small and medium-sized enterprises (SMEs) in the early 2000s suggest that firms prioritize their stakeholders based on instrumental considerations. Those stakeholders who have greater power over the focal firm will exert a larger impact on a firm’s CSR engagement. Constrained by limited managerial resources, firms accord attention to a limited range of issues most relevant to salient stakeholders. Specifically, MNCs as major customers pressure the focal firm to assume more responsibility for product quality, as well as on a wider range of social issues; SOEs as both major customers and major suppliers pressure the focal firm to assume more responsibility for employee welfare; employees with higher education pressure the focal firm to assume more responsibility for employee welfare, and for a wider range of social issues. This study contributes to stakeholder theory and research on the CSR of SMEs, and has important implications for CSR practitioners.     

企业社会责任与财务绩效关系研究综述

20世纪90年代起,企业社会责任与利益相关者在理论与实证检验方面呈现出相互整合的趋势。本文通过探析企业社会责任与利益相关者缘何走向理论结合,分别基于利益相关者整体视角与利益相关者分维度视角,对国内外企业社会责任与财务绩效关系的实证研究进行回顾与总结,并在此基础上提出了未来的研究方向。     

企业社会责任与企业财务绩效关联性分析——基于浙江纺织企业的调查数据

企业社会责任与企业财务绩效的关联性决定企业的社会责任态度和行为。通过对浙江纺织行业样本企业数据的计量分析发现,前期企业财务绩效和后期企业的社会责任状况显著正相关;而前期企业社会责任和后期企业财务绩效之间、同期企业社会责任和企业财务绩效之间呈负相关趋势,但统计不显著。出现这种结果的原因可能在于当前中国社会责任市场缺乏,企业社会责任行为的推动力是行政力量而非市场力量,企业社会责任不能顺利转化或提升企业绩效。构建社会责任市场以实现企业和社会的双赢,将有效改善中国企业社会责任状况并促使持久的企业社会责任行为。     

Corporate Social Responsibility Audit: From Theory to Practice

This research examines the possibility of developing a new corporate social responsibility (CSR) auditing system based on the analysis of current CSR literature and interviews conducted with a number of interested and knowledgeable stakeholders. This work attempts to create a framework for social responsibility auditing compatible with an existing commercially successful environmental audit system. The project is unusual in that it tackles the complex issue of CSR auditing with a scientific approach using Grounded Theory. On the evidence discovered to date in the literature review and the interviews, CSR seems to be perceived by many as the social strand of sustainable development. However, there is far less agreement regarding its measurement. Both the literature review and the interview analysis indicate that developing an applied CSR auditing procedure will be a challenging task. This is principally due to the lack of formal study of this complex subject, which, despite the widespread debate it has engendered, still lacks a single and broadly accepted definition. The concepts developed from the findings of this research, together with the key factors identified in a literature review of CSR, were developed into a prospective CSR audit protocol.