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1.
George P. Moschis Anil Mathur Ruth Belk Smith 《Journal of the Academy of Marketing Science》1993,21(3):195-205
The increasing size of the aged population is becoming important to marketers interested in developing marketing programs,
policymakers interested in the effects of marketing activities on the well-being of older adults, and researchers who wish
to understand this segment as consumers. This research presents theoretical foundations useful in understanding older adults
as consumers and, based on these foundations, a model is developed and tested to help learn about antecedents and processes
that affect the way older adults respond to marketing offerings targeted at them.
where he is also a member of the Gerontology program faculty. He received his Ph.D. from the University of Wisconsin. An internationally
recognized authority on marketing to older adults, Dr. Moschis is the author of several books and more than 100 peer-reviewed
articles and papers. He has been a consultant to leading agencies throughout the country and abroad, a frequent speaker at
business forums, and a contributor to various consumer and trade publications.
He received his Ph.D. in Business Administration from Georgia State University. His current research interests are in the
areas of consumer behavior and research methodology. He has published several papers in various proceedings and the Journal of Direct Marketing.
She received her Ph.D. in Business Administration from Georgia State University. Her major research interests are in the areas
of consumer behavior of the elderly and consumer socialization. She has published several articles and papers in various journals
and proceedings. 相似文献
2.
The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers 总被引:2,自引:0,他引:2
Anusorn Singhapakdi Kenneth L. Kraft Scott J. Vitell Kumar C. Rallapalli 《Journal of the Academy of Marketing Science》1995,23(1):49-56
A necessary but insufficient condition for marketers to act ethically and be socially responsible is that they must perceive
ethics and social responsibility to be important. However, little is known about marketers’ perceptions regarding the importance
of ethics and social responsibility components of business decisions. The objectives of this study are (1)to assess the marketing
practitioners’ perceptions regarding the importance of ethics and social responsibility in achieving organizational effectiveness,
and (2) to analyze the relative influences of selected personal characteristics and organizational factors underlying a marketer’s
perceived importance of ethics and social responsibility. The results from a mail survey of American Marketing Association
members indicate that the marketers generally believe that ethics and social responsibility are important components of organizational
effectiveness. The results partly indicate that there is a positive relationship between a marketer’s corporate ethical values
and his or her perceptions regarding the importance of ethics and social responsibility. The results also indicate that the
marketers’ perceptions regarding ethics and social responsibility can be explained by idealism and relativism.
He has also served on the marketing faculty at Thammasat University, Thailand. He received his Ph.D. from the University of
Mississippi. His research focusing on marketing ethics and social responsibility has been published inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Personal Selling
& Sales Management, Journal of Public Policy & Marketing, and elsewhere.
He received his D.B.A. in management from the University of Maryland. His work on business ethics, organizational design,
and strategic planning has been published inAcademy of Management Review, American Business Review, andJournal of Business Ethics. His current research interest centers on the measurement of moral intensity.
He received his Ph.D. from Texas Tech University. His work has appeared inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing,
Journal of Personal Selling & Sales Management, Research in Marketing, and elsewhere.
He received his Ph.D. in marketing from the University of Mississippi. His research has been published inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Pharmaceutical Marketing and Management,
Journal of Social and Administrative Pharmacy, and elsewhere. His research interests include marketing ethics, health care marketing, international marketing, and direct
marketing. 相似文献
3.
Morris B. Holbrook Kathleen T. Lacher Michael S. LaTour 《Journal of the Academy of Marketing Science》2006,34(1):8-18
Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments
of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly
to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience
judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article
investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on
200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related
to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in
our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables,
or nondurables.
Morris B. Holbrook (mbh3@columbia.edu) is the Dillard Professor of Marketing, Graduate School of Business, Columbia University, New York. Holbrook
graduated from Harvard College with a B.A. in English (1965) and received his M.B.A. (1967) and Ph.D. (1975) in marketing
from the Columbia Business School where, since 1975, he has taught courses in Marketing Strategy, Research Methods, Consumer
Behavior, and Commercial Communication in the Culture of Consumption. His research has covered a wide variety of topics with
a special focus on communication in general and on aesthetics, semiotics, hermeneutics, art, entertainment, music, motion
pictures, nostalgia, and stereography in particular.
Kathleen T. Lacher (ktlacher@comcast.net) lives in Tallahassee, Florida, where she has a consulting business. She received her B.M.E. in choral
music (1978) and her Ph.D. in business administration—marketing (1991), both from Florida State University. She taught at
Auburn University, Auburn, Alabama, and Georgia Southwestern State University, Americus, teaching courses in Consumer Behavior,
Research Methods, and Strategy. Her research covers consumer behavior, using both quantitative and qualitative methods. She
performs with the Tallahassee Community Chorus, which debuted at Carnegie Hall in 2004, and holds the position of Secretary
for the Board of Directors at the Tallahassee Habitat for Humanity.
Michael S. LaTour (michael.latour@unlv.edu) is a professor of marketing and chair, Department of Marketing, College of Business, University
of Nevada, Las Vegas. He earned his Ph.D. (1986) in business administration from the University of Mississippi with a major
in marketing. He graduated with multiple honors. His research has covered a variety of topics including psychophysiological
response to promotional stimuli, gender issues in advertising, advertising ethics, cross-cultural consumer behavior, industrial
buyer behavior, and consumer memory of advertising stimuli and product experience. 相似文献
4.
John B. Ford Michael S. LaTour Tony L. Henthorne 《Journal of the Academy of Marketing Science》1995,23(2):120-131
Following the approach of the classic 1974 marital-role influence study of Davis and Rigaux, the present study focuses on
differences in decision making (i.e., joint, husband dominated, wife dominated) across 24 product categories as a function
of two key factors. These factors are stage of the decision process (i.e., problem recognition, information search, and the
final decision) and culture (People’s Republic of China and the United States). The Jacobson Marital-Role Egalitarianism Scale
is included to further assess individual differences in husband and wife traditionality-modernism. The major findings are
that emphasis on joint, husband-dominated, and wife-dominated decisions vary by stage and by stage-culture interaction. Practical
implications are presented with suggestions for future research.
He graduated from the University of Georgia in 1985 with a Ph.D. in marketing. His research interests include global strategic
market planning and cross-cultural research issues and methodologies. He has published in such journals asJournal of Advertising Research, Industrial Marketing Management, Journal of the Academy of Marketing Science, Columbia Journal
of World Business, International Marketing Review, Journal of Business Strategy, andJournal of Consumer Marketing.
He graduated with honors in 1986 from the University of Mississippi with a Ph.D. in marketing. His research interests include
cross-cultural consumer behavior and emotional responses to advertising stimuli. He has published in such journals asJournal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, Psychology and Marketing,
Journal of Health Care Marketing, andInternational Marketing Review.
He graduated from the University of Mississippi in 1986 with a Ph.D. in marketing. His research interests focus on cross-cultural
consumer behavior. He has published in such journals asJournal of Advertising, Journal of Business Ethics, Journal of Health Care Marketing, Psychology and Marketing, and theInternational Journal of Purchasing and Materials Management. 相似文献
5.
Anusorn Singhapakdi Scott J. Vitell George R. Franke 《Journal of the Academy of Marketing Science》1999,27(1):19-36
This study uses responses from a survey of marketing professionals in a structural equation model linking antecedents and
consequences of two dimensions of personal moral philosophies (idealism and relativism) and perceived moral intensity (PMI).
Mixed support is found for hypothesized effects of gender, religiosity, education, experience, salary, and corporate ethical
values on idealism and relativism. Idealism increases and relativism decreases PMI in four ethical scenarios. PMI increases
perceptions of ethical problems, which reduce intentions to act unethically. The study tests whether relationships between
variables, revealing that PMI has direct as well as indirect effects on intentions. Intentions are also influenced by gender:
women have more ethical intentions than men, on average, and this effect is not mediated by other variables in the model.
Anusorn Singhapakdi is an associate professor of marketing at Old Dominion University. He has also served on the marketing faculty at Lamar University,
Texas, and at Thammasat University, Thailand. His papers on topics in marketing ethics and social responsibility have been
published in theJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing,
Journal of Public Policy & Marketing, and various other journals and proceedings.
Scott J. Vitell is the Phil B. Hardin Professor of Marketing at the University of Mississippi. He received his Ph.D. in marketing from Texas
Tech University. His work has previously appeared in theJournal of the Academy of Marketing Science, Journal of Business Research, Journal of Macromarketing, Journal of Business
Ethics, Research in Marketing, International Marketing Review, and in other journals and proceedings.
George R. Franke is an associate professor and Reese Phifer Fellow of Marketing at the University of Alabama. His research interests include
ethics, public policy, advertising, and research methodology. His publications have received best-paper awards from theJournal of Advertising, Journal of Marketing Research, American Marketing Association, and Southern Marketing Association. 相似文献
6.
Beverly T. Venable Gregory M. Rose Victoria D. Bush Faye W. Gilbert 《Journal of the Academy of Marketing Science》2005,33(3):295-312
Marketing concepts such as corporate identity, image, and branding are important strategies for nonprofit organizations. In
particular, brand personality has been advocated by practitioners but has not been empirically investigated in the nonprofit
context. According to social exchange theory and trust, the authors argue that nonprofit stakeholders perceive nonprofit organizations
at an abstract level because of the organizations’ intangibility and social ideals. This study develops and refines a parsimonious
measure of brand personality specifically for the nonprofit context. The authors conduct a series of six multimethod studies
of nonprofit stakeholders to validate the role of brand personality in nonprofit organizations. The results yield four dimensions
of brand personality for nonprofits: integrity, nurturance, sophistication, and ruggedness. Thus, current and potential donors
ascribe personality traits to nonprofit organizations and differentiate between nonprofits on the basis of the organizations’
personality. Finally, nonprofit brand personality may influence potential donors’ likelihood to contribute.
Beverly T. Venable (venable_beverly@colstate.edu; Ph.D., University of Mississippi) is an assistant professor of marketing at Columbus State
University. Her research interests are in nonprofit marketing, branding, and ethics. She has published in theJournal of Business Ethics and several national and international proceedings.
Gregory M. Rose (rosegm@u.washington.edu; Ph.D., University of Oregon) is an associate professor of marketing at the University of Washington,
Tacoma. His research interests include consumer socialization and cross-cultural consumer behavior. He has published articles
in theJournal of Consumer Research, theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Advertising, and theJournal of Consumer Psychology, as well as other journals and proceedings.
Victoria D. Bush (vbush@bus.olemiss.edu; Ph.D., University of Memphis) is an associate professor of marketing at the University of Mississippi.
Her research interests include cultural diversity in buyer-seller relationships, advertising ethics, and Internet marketing.
Her research has been published in theJournal of the Academy of Marketing Science, theJournal of Advertising Research, theJournal of Advertising, theJournal of Public Policy and Marketing, andIndustrial Marketing Management, as well as other journals and proceedings.
Faye W. Gilbert (faye.gilbert@gcsu.edu; Ph.D., University of North Texas) is a professor of marketing and dean of the J. Whitney Bunting
School of Business at Georgia College and State University. Her research interests are in customer relationship management,
health care marketing, and sales management. She has published in theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Retailing, Psychology and Marketing, as well as other journals and proceedings. 相似文献
7.
Corporate citizenship: Cultural antecedents and business benefits 总被引:17,自引:0,他引:17
Isabelle Maignan O. C. Ferrell G. Tomas M. Hult 《Journal of the Academy of Marketing Science》1999,27(4):455-469
The article explores the nature of corporate citizenship and its relevance for marketing practitioners and academic researchers.
Specifically, a conceptualization and operationalization of corporate citizenship are first proposed. Then, an empirical investigation
conducted in two independent samples examines whether components of an organization’s culture affect the level of commitment
to corporate citizenship and whether corporate citizenship is conducive to business benefits. Survey results suggest that
market-oriented cultures as well as humanistic cultures lead to proactive corporate citizenship, which in turn is associated
with improved levels of employee commitment, customer loyalty, and business performance. The results point to corporate citizenship
as a potentially fruitful business practice both in terms of internal and external marketing.
Isabelle Maignan is an assistant professor of marketing and international business at the University of Groningen, The Netherlands. Her research
interests focus on business ethics, corporate social responsibility, and international marketing. Her work has appeared in
theJournal of Advertising, Journal of Business Research, and theJournal of Business Ethics, as well as other journals and conference proceedings.
O. C. Ferrell is a professor of marketing at Colorado State University. He is the coauthor of 16 books and 60 articles. His work has appeared
in theJournal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, and theJournal of Public Policy and Marketing, as well as other journals and proceedings.
G. Tomas M. Hult is the director of international business and an associate professor of marketing and international business at Florida State
University. His research interests focus on marketing strategy, international marketing, and methodological issues in marketing.
Dr. Hult’s work has appeared in theJournal of Marketing, Decision Sciences, Journal of Business Research, Journal of International Marketing, andInternational Marketing Review, as well as other journals and proceedings. 相似文献
8.
Jeffrey G. Blodgett Long-Chuan Lu Gregory M. Rose Scott J. Vitell 《Journal of the Academy of Marketing Science》2001,29(2):190-202
This study applied Hofstede’s typology to examine the effect of culture on ethical sensitivity toward various stakeholders.
It was found that uncertainty avoidance had a positive effect and that power distance and individualism/masculinity had negative
effects on ethical sensitivity. The results also indicated that ethical sensitivity to stakeholder interests is dependent
on which stakeholder is affected. Although Americans and Taiwanese sales agents were equally sensitive to customer interests,
the Taiwanese were more sensitive to the interests of their company and a competitor but were less sensitive to the interests
of a colleague. This study should prove valuable to international marketers because the cultural typology allows managers
to identify differences in work-related values of employees across different nationalities and thus provides a theoretical
base for designing more effective sales management practices.
Jeffrey G. Blodgett (Ph.D., Indiana University) is an associate professor of marketing at the University of Mississippi. His research interests
include consumer complaint behavior and cross-cultural issues. His work has been published in theJournal of Retailing, Journal of Services Research, Journal of Business Research, Psychology and Marketing, and in other marketing journals.
Long-Chuan Lu is an assistant professor of marketing at the National Chung-Cheng University of Taiwan. He received his Ph.D. from the University
of Mississippi. His work has previously appeared in theJournal of Business Ethics, in addition to other journals and conference proceedings.
Gregory M. Rose (Ph.D., University of Oregon) is an assistant professor of marketing at the University of Mississippi. His research interests
include consumer socialization and cross-cultural consumer behavior. He has published articles in theJournal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Consumer
Psychology, Journal of Advertising, Journal of Marketing, and other journals and proceedings.
Scott J. Vitell is the Phil B. Hardin Professor of Marketing at the University of Mississippi, receiving his Ph.D. from Texas Tech University.
His previous work has appeared in theJournal of the Academy of Marketing Science, Journal of Business Research, andResearch in Marketing and the Journal of Business Ethics, in addition to numerous other journals and conference proceedings. 相似文献
9.
Margy P. Conchar Melvin R. Crask George M. Zinkhan 《Journal of the Academy of Marketing Science》2005,33(4):445-460
A narrative review is presented, within the organizing framework of a meta-analysis, of econometric models reported in the
business literature that estimate the effect of advertising and promotional spending on the market value of the firm. Results
from published market valuation models are aggregated, and various model specifications are appraised. In brief the meta-analysis
finds support for a positive relationship between levels of advertising and promotional spending and the market value of the
firm. That is, marketing activities (represented here by observed advertising and promotions spending) are generally expected
to deliver future cashflows and produce increases in shareholder wealth. The review seeks to enhance understanding among the
community of marketing scholars of the properties of market valuation models published in the literature and serves as a springboard
for ongoing investigation of a crucial question for marketing theory and practice.
Margy P. Conchar (concharm@mail.ecu.edu) (Ph.D., University of Georgia) is an assistant professor at East Carolina University. Her research
focuses on consumer behavior and advertising. Her work in consumer behavior concentrates on risk, motives, and optimal consumption
experience. Her research in advertising focuses on the interface between advertising and finance, accounting, or economics.
She has previously published in the proceedings of the Academy of Marketing Science, the Association for Consumer Research,
the American Marketing Association of Educators, and the Society for Marketing Advances.
Melvin R. Crask (mcrask@terry.uga.edu) (DBA, University of Indiana) is an associate professor of marketing at the University of Georgia (UGA).
He is currently serving as director of the MBA program at UGA. His teaching interests are in the areas of marketing research
and marketing strategy. He has published more than three dozen articles and papers dealing with marketing research methods
and with strategic issues in marketing. He is also the coauthor of two books, one on marketing strategy and one on marketing
research.
George M. Zinkhan (gzinkhan@terry.uga.edu) (Ph.D., University of Michigan) is the Coca-Cola Company Chair of Marketing at the University of
Georgia. His major research interests include advertising, communication, and e-commerce. 相似文献
10.
Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations 总被引:1,自引:0,他引:1
Deborah J. Webb Corliss L. Green Thomas G. Brashear 《Journal of the Academy of Marketing Science》2000,28(2):299-309
Charitable organizations are under increasing financial pressure to attract and retain private donors. However, scales measuring
consumer attitudes toward giving to charity have yielded ambiguous results in the past. Scales to measure consumer attitudes
toward the act of helping others and toward charitable organizations are developed and tested for dimensionality and internal
consistency using advocated procedures. The resulting measures are important to academicians, policymakers, and practitioners
in the development of theory, public policy, and marketing strategy.
Deborah J. Webb is a visiting assistant professor of marketing in the J. Mack Robinson College of Business at Georgia State University. She
received her Ph.D. from Georgia State University. Her research interests are consumer behavior, marketing and society, and
social marketing. Her work has been published in theJournal of Public Policy & Marketing and theJournal of Nonprofit and Public Sector Marketing.
Corliss L. Green is an assistant professor of marketing in the J. Mack Robinson College of Business at Georgia State University. She obtained
her Ph.D. from Florida State University. Her research interests include advertising and promotion, ethnic consumer behavior,
and social marketing. Her research has appeared in such journals as theJournal of Retailing, theJournal of Advertising, theJournal of Advertising Research, theJournal of Services Marketing, and various other journals and proceedings.
Thomas G. Brashear is an assistant professor of marketing in the Eugene M. Isenberg School of Management at the University of Massachusetts
Amherst. He received his Ph.D. from Georgia State University. His research focuses on international marketing management,
sales management, and research methodology. 相似文献
11.
Foo Nin Ho Scott J. Vitell James H. Barnes Rene Desborde 《Journal of the Academy of Marketing Science》1997,25(2):117-126
Researchers in marketing ethics have identified the importance of cognitive moral development (CMD) in marketing ethics models.
This study looks at selected correlates of role conflict and role ambiguity in marketing, especially the mediating role of
CMD. Of the correlates examined, the results seem to support the existence of statistically significant relationships between
CMD and role conflict and ambiguity. Implications for practitioners are provided. For example, the study could have direct
implications for management personnel who have the responsibility of hiring ethical people and helping them address any role
conflict or ambiguity that may arise from their job.
He received his Ph.D. in marketing from the University of Mississippi. His work has previously appeared in theJournal of Business Ethics, theJournal of Pharmaceutical Marketing and Management, theJournal of Marketing Theory and Practice, theJournal of Promotion Management, Health Marketing Quarterly, and various national proceedings.
He received his Ph.D. in marketing from Texas Tech University. His work has previously appeared in theJournal of Business Research, theJournal of Macromarketing, theJournal of Business Ethics, International Marketing Review, theJournal of the Academy of Marketing Science, and various other journals and proceedings.
He received his Ph.D. from the University of Oregon. His research has previously appeared in theJournal of Marketing Research and numerous other journals and proceedings.
He received his Ph.D. in marketing from Florida State University. His research has been published in theJournal of Business Research, theJournal of Marketing Management, and in various proceedings. 相似文献
12.
Information content and consumer readership of print ads: A comparison of search and experience products 总被引:1,自引:0,他引:1
George R. Franke Bruce A. Huhmann David L. Mothersbaugh 《Journal of the Academy of Marketing Science》2004,32(1):20-31
This study builds on past research involving the economics of advertising information (Nelson 1970, 1974) to examine the interplay
between advertisers' provision and consumers' readership of information. The authors focus on the prepurchase verifiability
of advertising claims in three product categories: search products, experience shopping products, and experience convenience
products. They use a broader measure of the information content of advertising than in past research, together with Starch
readership scores for a sample of ads from nine U.S. magazines. The results show that the relationship between information
provision and readership is positive for search products, negative for convenience products, and nonsignificant for shopping
products. Average information levels are significantly higher in ads for shopping products than for convenience and search
products. These findings suggest that advertisers may be underinforming consumers when promoting search products.
George R. Franke (gfranke@cba.ua.edu) is a professor and Reese Phifer Fellow of Marketing at the University of Alabama. His Ph.D. is from
the University of North Carolina. His research interests include public policy, ethics, advertising, and research methodology.
His previous research on the information content of advertising includes articles that received best-paper awards from theJournal of Advertising and theJournal of Public Policy & Marketing.
Bruce A. Huhmann (bhuhmann@nmsu.edu) is an assistant professor of marketing at New Mexico State University. His Ph.D. is from the University
of Alabama. His research interests include advertising, consumer behavior, and international marketing. His primary stream
of research focuses on verbal and visual appeals in advertising. He has also coauthored a study on sources of information
used in consumer decision making. He has published articles in theJournal of Consumer Research, theJournal of Advertising, theJournal of Health Care Marketing, theAsia Pacific Journal of Management, and in other journals and conference proceedings.
David L. Mothersbaugh (dmothers@cba.ua.edu) is an associate professor and Board of Visitors Research Fellow in marketing at the University of Alabama.
His Ph.D. is from the University of Pittsburgh. His research interests include advertising, rhetorical language, consumer
knowledge, search and decision making, e-commerce, and services marketing. He has publications in journals such as theJournal of Consumer Research, theJournal of Retailing, theJournal of Business Research, and theJournal of Consumer Affairs, as well as in various conference proceedings. 相似文献
13.
Barry J. Babin James S. Boles Donald P. Robin 《Journal of the Academy of Marketing Science》2000,28(3):345-358
This research develops and tests a measurement model representing the ethical work climate of marketing employees involved
in sales and/or service-providing positions. A series of studies are used to identify potential items and validate four ethical-climate
dimensions. The four dimensions represent trust/responsibility, the perceived ethicalness of peers’ behavior, the perceived
consequences of violating ethical norms, and the nature of selling practices as communicated by the firm. Both first- and
second-order levels of abstraction are validated. Relationships with role stress, job satisfaction, and organizational commitment
are described and discussed. The scale is unique from previous attempts in its scope, intended purpose (marketing employees),
the validation procedures, and in that it is not scenario dependent. The results suggest the usefulness of the marketing ethical
climate construct in both developing theory and in providing advice for marketing practice.
Barry J. Babin (Ph.D., Louisiana State University) is an associate professor of marketing at the University of Southern Mississippi. His
research involves behavioral interactions between exchange actors and the environment. Barry’s research appears elsewhere
in theJournal of Marketing, theJournal of Retailing, theJournal of Consumer Research, theJournal of Business Research, and other professional publications. He is the immediate past president of the Society for Marketing Advances and the current
Marketing Section Editor of theJournal of Business Research.
James S. Boles (Ph.D., Louisiana State University) is an associate professor of marketing at Georgia State University. His research concentrates
on the multifarious aspects of selling, particularly on job-related attitudinal and behavioral outcomes. His research appears
elsewhere in theJournal of Marketing, theJournal of Retailing, theJournal of Applied Psychology, theJournal of Business Research, and other professional publications. He is highly involved in sales and creative training.
Donald P. Robin (DBA, Louisiana State University) is the J. Tylee Wilson professor of business ethics in the Wayne Calloway School of Business
and Accountancy at Wake Forest University. His research appears elsewhere in theJournal of Marketing, theAccounting Review, theJournal of Business Research, theAmerican Business Law Journal, and many other places. He has published in several business ethics journals includingBusiness Ethics Quarterly, theJournal of Business Ethics, and theBusiness and Professional Ethics Journal. He is a Distinguished Fellow of the Society for Marketing Advances. 相似文献
14.
Jack J. Kasulis Fred W. Morgan David E. Griffith James M. Kenderdine 《Journal of the Academy of Marketing Science》1999,27(3):320-332
The use of trade promotions as a channel-programming tool has increased substantially in the past decade. In focusing on the
tactical implications of trade promotions, some firms appear to have underestimated the tendency of poorly planned trade promotions
to interfere with the implementation of a marketing strategy. In this article, the authors examine the complex issue of trade
promotion use from both long-term and short-term perspectives. Different trade promotions can produce dissimilar types of
channel cooperation, consumer responses, and postpromotion channel member behavior, resulting in differences in distribution-programming
preferences between suppliers and retailers. The authors argue that the adjudication of these different preference structures
is addressed through the market power of the channel participants. Based on an assessment of these channel relationships,
an approach for suggested courses of action is forwarded.
Jack J. Kasulis is an associate professor of marketing at the University of Oklahoma. He obtained his Ph.D. in marketing from Northwestern
University in Evanston, Illinois, and has research interests in marketing channels, retailing, and consumer behavior. His
articles have appeared in such journals as theJournal of Consumer Research, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business
Research, Journal of Advertising Research, and various other journals and proceedings.
Fred W. Morgan is the Ashland Professor of Marketing at the University of Kentucky. He obtained his Ph.D. in marketing from Michigan State
University in East Lansing and has research interests in legal issues in marketing, sales management, and marketing channels.
His articles have appeared in such journals as theJournal of Marketing, Journal of Marketing and Public Policy, Journal of the Academy of Marketing Science, Journal of Marketing
Channels, and various other journals and proceedings.
David E. Griffith is an associate professor and the Harvey Jones Chair of Marketing at Ouachita Baptist University. He obtained his Ph.D. in
marketing from the University of Texas in Austin and has research interests in marketing channels, marketing strategy, and
ethics. His research has appeared inMarketing Letters, Journal of the Academy of Marketing Science, Journal of Marketing Channels, and various other journals and proceedings.
James M. Kenderdine is an associate professor and director of the Distribution Research Program at the University of Oklahoma. He obtained his
D.B.A. from Indiana University in Bloomington. His research interests are in wholesaling, retailing, and marketing channels.
His publications have includedThe Changing Economics of Wholesaling: A North American Chart Book, Wholesaling in Transition: An Executive Chart Book, and articles in various journals and proceedings. 相似文献
15.
Diane Haistead David Hartman Sandra L. Schmidt 《Journal of the Academy of Marketing Science》1994,22(2):114-129
Customer satisfaction research is integrated with research on higher education in developing a model of alumni satisfaction
with college education. The model proposes that alumni satisfaction with higher education is a function of two performance
and disconfirmation attributes: intellectual environment and employment preparation. The model was tested among 475 alumni
of a major Eastern undergraduate business school and demonstrates the advantage of modeling the disconfirmation paradigm with
multiple sources of satisfaction.
She holds a Ph.D. in marketing from Michigan State University. Her work has appeared in theJournal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Services Marketing,
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, and proceedings of the American Marketing Association and the Association for Consumer Research. She was formerly an account
executive at Needham Harper Worldwide and Director of Marketing at Maxwell Advertising. Her research interests include consumer
satisfaction, complaining behavior, and advertising management.
He received his Ph.D. in marketing from Michigan State University. His work has appeared in theJournal of Advertising, Journal of Retail Banking, Journal of Services Marketing, and theHaring Symposium Proceedings. He has held several positions in the banking industry, most recently as Group Vice President at Michigan National Bank in
Grand Rapids. His research interests include services marketing, consumer satisfaction, and direct marketing.
She received her Ph.D. in marketing from the University of Cincinnati. Her work has appeared in theJournal of Retailing, Industrial Marketing Management, Journal of Marketing Education, and other marketing-related publications. Her research interests include not-for-profit organizations, consumer satisfaction,
and services marketing. 相似文献
16.
Ida E. Berger Peggy H. Cunningham Minette E. Drumwright 《Journal of the Academy of Marketing Science》2006,34(2):128-137
The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social
alliances are an important means whereby employees identify more closely with their organizations while gaining a greater
sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align
their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts
within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations.
Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond
the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational
identification. The results also suggest that participation in social alliances may result in multiple forms of identification:
intra- and interorganiza-tion identification.
Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business
Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading
marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value
of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications.
Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the
Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two
related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit
and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their
focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing
textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review.
Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of
Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing
faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the
Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration
(marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate
social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers
and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic
criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations,
socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books
and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing. 相似文献
17.
Paul E. Green Abba M. Krieger Catherine M. Schaffer 《Journal of the Academy of Marketing Science》1993,21(4):345-351
This article empirically tests a proposal (due to Hagerty) to use Q-type factor analysis to maximize predictive accuracy in
conjoint analysis. Data sets from three different studies are used to compare the accuracy of predictions from optimal weighting
with those from individual conjoint parameter estimation. The results do not support the contention that optimal weighting
significantly improves cross-validity, as compared to individual conjoint prediction.
He has been honored for his research by the American Marketing Association, the American Statistical Association, the American
Psychological Association, and the Market Research Society (England). He has authored or coauthored several books, including
the widely used textResearch for Marketing Decisions, now in its fifth edition. He is also a prolific contributor to marketing and business journals.
He is the author or coauthor of many articles in statistical methodology and the interface between statistical methodology
and optimization theory. His current research interests include theoretical and empirical analyses of the bootstrap resampling
technique and application of statistical methods and operations research to problems in marketing research.
She received her Ph.D. in marketing from Drexel University in 1990. Her research interests focus on consumer preference models
including conjoint analysis and new-product development. Her work has been published in theJournal of Marketing Research, Journal of Advertising Research, andJournal of the Market Research Society. 相似文献
18.
Ruby Roy Dholakia Jean L. Johnson Albert J. Della Bitta Nikhilesh Dholakia 《Journal of the Academy of Marketing Science》1993,21(4):281-292
This study reports an empirical investigation focusing on the length of time firms take in making major purchase decisions
(DMT) and examines antecedents such as buyclass, firm size, decision-making unit (DMU) size, information sources, and size
of the consideration set. Data were provided by a national sample of organizations involved in the purchase of telecommunications
systems. Findings suggest that firm size, buyclass, DMU size, information sources, and size of consideration set all significantly
affect DMT. Antecedent relationships among the independent variables were also largely as expected. This study provides a
starting point for a fertile area of research with important implications for organizational buyers and sellers as well as
researchers.
She holds a B.S. in Marketing and an MBA from the University of California at Berkeley and a Ph.D. in Marketing from Northwestern
University. Her research interests are in the areas of technology diffusion and management as well as consumer behavior, advertising,
and macromarketing. She has published in theJournal of Consumer Research, Public Opinion Quarterly, Journal of Business Research, Journal of Macromarketing, European
Journal of Marketing, IEEE Transactions on Engineering Management, Telematics and Informatics, andJournal of Economic Psychology. She is a member of the Editorial Policy Board of the Journal of Macromarketing and President of the International Society
for Marketing and Development.
She received her Ph.D. from the University of Nebraska. Dr. Johnson’s research interests focus on interorganizational relationships
in marketing contexts, such as distribution channels or business-to-business marketing with emphasis on cross-culture interorganizational
marketing relationships. Dr. Johnson’s research has appeared in theJournal of Marketing, Journal of International Business Studies, Journal of Business Research, andCurrent Issues and Research in Advertising, among other journals and conference proceedings. She has also presented her work at a variety of domestic and international
conferences.
He received his Ph.D. from the University of Massachusetts at Amherst. His research interests are in the areas of pricing,
consumer behavior, and marketing research. He is coauthor ofConsumer Behavior: Concepts and Applications, currently in its fourth edition, and his research has been published inDecision Sciences, Journal of Marketing Research, Journal of Business Research, Journal of the Academy of Marketing Science,
Journal of Macromarketing, Journal of Retailing, Journalism Quarterly, and other leading journals and publications of professional societies.
He holds degrees in engineering and management from India and a Ph.D. in marketing from Northwestern University. Dr. Dholakia’s
research deals with technology, innovation, market processes, globalization, and consumer culture. Dr. Dholakia has published
over 70 papers in professional journals and proceedings in management, marketing, and technology. Among his books areEssentials of New Product Management (coauthored, Prentice-Hall, 1987). 相似文献
19.
Victoria D. Bush Gregory M. Rose Faye Gilbert Thomas N. Ingram 《Journal of the Academy of Marketing Science》2001,29(4):391-404
Given the increase in cultural diversity within marketing organizations as well as within current and potential customer bases,
possessing the appropriate communication skills becomes crucial to success in managing culturally diverse relationships. Although
marketing researchers have recognized the importance of adaptive selling behavior for successful buyer-seller relationships,
the exploration of the intercultural aspects of these relationships has only recently begun. This article examines how adaptive
selling behaviors and intercultural dispositions of marketing executives contribute to their perceived intercultural communication
competence. Results show that in addition to being adaptive, the intercultural disposition of a marketer is of key importance
in developing intercultural communication competence. Theoretical and practical implications for incorporating intercultural
communication into the development of successful buyer-seller relationships are discussed.
Victoria D. Bush (Ph.D., University of Memphis) is an associate professor of marketing at the University of Mississippi. Her research has
appeared in such journals as theJournal of Advertising, theJournal of Advertising Research, Industrial Marketing Management, theJournal of Public Policy and Marketing, theJournal of Business Ethics, and theJournal of Services Marketing. Her research interests are in diversity, advertising, and ethics.
Gregory M. Rose (Ph.D., University of Oregon) is an associate professor of marketing at the University of Mississippi. His research interests
include consumer socialization and cross-cultural consumer behavior. He has published or has forthcoming articles in theJournal of Consumer Research, theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Consumer Psychology, theJournal of Advertising, theJournal of Marketing, and other journals and proceedings.
Faye Gilbert (Ph.D., University of North Texas) is an associate professor of marketing at the University of Mississippi. She has published
in theJournal of Business Research, Psychology and Marketing, theJournal of Health Care Marketing, theJournal of Research in Pharmaceutical Economics, theJournal of Applied Business Research, theJournal of Marketing Management, theJournal of Marketing Theory and Practice, and theJournal of Marketing Education, among others. Her work emphasizes the application of consumer behavior theory to health care and to channel relationships.
Thomas N. Ingram (Ph.D., Georgia State University) is a professor of marketing at Colorado State University. He has been honored as the Marketing
Educator of the Year by Sales and Marketing Executives International (SMEI) and as a recipient of the Mu Kappa Tau National
Marketing Honor Society Recognition Award for Outstanding Scholarly Contributions to the Sales Discipline. He has served as
the editor of theJournal of Personal Selling and Sales Management and is the current editor of theJournal of Marketing Theory and Practice. His primary research is in personal selling and sales management. His work has appeared in theJournal of Marketing, theJournal of Marketing Research, theJournal of Personal Selling and Sales Management, and theJournal of the Academy of Marketing Science, among others. He is the coauthor of three textbooks:Professional Selling: A Trust-Based Approach, Sales Management: Analysis and Decision Making, andMarketing: Principles and Perspectives. 相似文献
20.
The impact of suppliers' perceptions of reseller market orientation on key relationship constructs 总被引:1,自引:0,他引:1
Thomas L. Baker Penny M. Simpson Judy A. Siguaw 《Journal of the Academy of Marketing Science》1999,27(1):50-57
A number of researchers have reported the positive benefits of creating and maintaining a market orientation. This study is
one of the first to explicitly investigate the effects of market orientation within a channel context. It is proposed that
a supplier's perceptions of a reseller's market orientation will positively affect the supplier's perceptions of certain key
relationship marketing constructs. Data collected from 380 suppliers were used to test the hypotheses. All hypotheses were
supported.
Thomas L. Baker is an associate professor of marketing in the Cameron School of Business at the University of North Carolina at Wilmington.
He was awarded his doctorate in 1990 from Florida State University. His research has been published in theJournal of Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Business Research, and other journals as well as international, national, and regional proceedings.
Penny M. Simpson is an associate professor of marketing and the David D. Morgan Professor of Marketing at Northwestern State University of
Louisiana. She was awarded her doctorate in 1991 from Louisiana Tech University. Her research interests include channel relationships,
market orientation, and advertising effectiveness. Her articles have been published in theJournal of Marketing, Journal of Academy of Marketing Science, Journal of Health Care Marketing, Journal of Business Ethics,
Psychological Reports, and other journals and proceedings.
Judy A. Siguaw is an associate professor of marketing at Cornell University, School of Hotel Administration. She was awarded her doctorate
in 1991 from Louisiana Tech University. She has published in numerous journals, including theJournal of Marketing, Journal of Marketing Research, Journal of Strategic Marketing, Journal of Business Ethics, andIndustrial Marketing Management. She has also published many conference proceedings, including those for the Academy of Marketing Science, the American Marketing
Association, and the European Marketing Academy. 相似文献