企业如何寻找市场机会

在制定战略性的市场营销计划时,企业的基本任务是寻找和发现市场机会,然后制定和执行一个有效的营销方案。企业的营销人员应密切注意环境变化带来的市场机会。     

Looking for contagion in currency futures markets

This article tests whether there are pure contagion effects in both conditional means and volatilities among British pound, Canadian dollar, Deutsche mark, and Swiss franc futures markets during the 1992 ERM crisis. A conditional version of international capital asset pricing model (ICAPM) in the absence of purchasing power parity (PPP) is used to control for economic fundamentals. The empirical results indicate that overall there are no mean spillovers among those futures markets, but they are detected during the crisis period. That is, past return shocks originating in any one of the four markets have no impact on the other three markets during the entire sample period, suggesting that these markets are weak‐form efficient. However, this weak‐form market efficiency fails to hold during the market turmoil, especially for British pound and Swiss franc, and the sources of contagion‐in‐mean effects are mainly due to the return shocks originating in three European currency futures markets. As for the contagion‐in‐volatility, it is detected for British pound only because its conditional volatility is influenced by the negative volatility shocks from Canadian dollar, Deutsche mark, and Swiss franc, with Deutsche mark playing the dominant role in generating these shocks. JEL Classifications: C32; F31; G12. © 2003 Wiley Periodicals, Inc. Jrl Fut Mark 23:957–988, 2003     

找准“市场眼”

河北石潜集团金达机械厂是个有30多年生产历史的机械制造厂。2001年,我们成功地开发出秸秆饲料成套设备,该设备的开发成功,与一般的新产品开发成功的意义大不相同,可以说,此举启动了我国农业、畜牧业、食品加工业、综合加工业等的一场深刻革命,对全国的农牧业产业结构的调整起到了巨大的推动作用。为什么自己对自己下这么高的评语?是夜郎自大?是王婆卖瓜?都不是。是我们下大力气找准了"市场眼"。     

高职生闲暇时间管理行为特征及引导对策研究——以安徽商贸职业技术学院为例

高职生和本科生相比在校学习时间较短,其闲暇时间管理有效性问题事关学生将来的成人成才.以安徽商贸职业技术学院为案例,在随机抽样访谈和问卷调查的基础上,探究了高职生闲暇时间管理行为结果的外在表现和总体特征,并从高职生自身和外部环境两个方面分析了其形成原因.在此基础上,从闲暇时间管理态度引导、习惯引导、规划引导和状态引导四个方面,系统地提出了高职生闲暇时间管理的策略.