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近来报纸和电视里报道了这样一则消息:武昌火车站出站口的一座公厕,一年的经营权经过公开竞价拍卖,最终被人以62.15万元的“天价”买走。在买者获得经营权后的短短38天中就一直违规收费,公厕的收费标准由每人0.5元涨到1元,结果遭到众人投诉,被取消了经营权。 相似文献
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互联网迅猛发展推动了各个领域的发展,其中在线旅游行业更是得到了前所未有的发展,大部分消费者更加倾向于利用网络来查找与旅游有关的事项,例如查找旅游路线、预订酒店、机票以及火车票等。互联网的普及应用为人们出行提供了极大的便利。在市场经济快速发展的背景下,人们生活质量有了实质性的提升,在缓解压力放松心情以及陪伴家人时,旅游成为了首选,旅游支出在家庭中的支出占比明显提升。与此同时,互联网的快速发展和普及应用,为营销策略提供了新的发展方向,营销模式也逐渐发生改变,逐渐向多元化方向发展。其中,携程网便是在线旅游行业的引领者,长时间以来着眼于旅游行业,并且在不断的发展中取得了良好的成绩,积累了丰富的经验,但是由于市场规模不断扩大,更多的企业纷纷进入在线旅游领域,竞争对手的增多给携程网带来了严峻的挑战,在竞争日益白热化的环境中,若想要在在线旅游行业中保持健康稳定的发展,获得更多消费者的信任和关注,网络营销策略起到了不可忽视的作用。基于此,本文介绍了选题背景、意义以及在线旅游企业网络营销理论基础,对携程网络营销现状进行介绍,并详细分析携程网营销策略存在的不足,同时给出优化携程网营销策略的方案,希望可以为... 相似文献
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<正>荷兰式拍卖方式的应用已经历100多年的发展,由于其自身的优点早已成为许多国家花卉、蔬菜、水果等农产品等领域先后效仿、移植的流通方式。我国最早在1998年,北京菜太花卉交易中心将拍卖引入花卉交易领域。那么,拍卖这种交易方式可靠吗?到底这种交易方式的优势在哪里? 相似文献
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Ram D. Gopal Y. Alex Tung Andrew B. Whinston 《Journal of Organizational Computing & Electronic Commerce》2013,23(4):311-328
The main contention of this article is that online auction markets are amenable to efficiency considerations akin to traditional financial markets. While the underlying assets traded are dissimilar between the financial and online auction markets, the fundamental principles that drive these markets are consanguineous in that similar efficiency notions are applicable. Based on the principles of arbitrage, we develop a set of efficiency criteria to evaluate the auction activity of new and identically described items. Two arbitrage principles, seller arbitrage and buyer arbitrage, are developed. These principles can be employed to evaluate the price behavior of temporally proximate auctions and to generate a useful benchmark to make efficiency evaluations. We find evidence of inefficiency for each of the items we empirically tested based on the data from eBay, currently the largest online auction house. 相似文献
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全球市场环境不断向买方市场的转变,为企业利用逆向拍卖机制进行采购创造了条件。多属性逆向拍卖机制是采购拍卖中具有广泛应用价值的机制之一,在供应商成本和采购商效用具有可加属性特征的条件下,设计了一个基于模糊评价的多属性逆向拍卖机制,将各属性等级权重值设为供应行业提供此属性等级的平均边际成本,发现该机制是激励相容的较好机制。 相似文献
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Internet fraud is an issue that increasingly concerns regulators, consumers, firms, and business ethics researchers. In this
article, we examine one common form of internet fraud, the practice of shill bidding (when a seller in an auction enters a
bid on his or her own item). The significant incidence of shill bidding on eBay (in spite of the fact that it is illegal just
as it is in live auctions) exemplifies the current ineffectiveness of regulatory means as well as the lack of effective societal
mechanisms to prevent online fraud. Further, the proliferation of shill bidding along with other types of internet fraud may
have broader implications. If unethical behavior such as shill bidding becomes too widespread on the internet, regulators
and other societal forces may deem it necessary to institute controls that will impact the entire online marketplace as well
as the future development and regulation of business activities on the internet. Our results indicate that shill bidding is
perpetrated on eBay significantly more often than 0.1% rate of fraud estimated by the firm. This suggests that regulators,
users, and others stakeholders may become concerned enough to act. The impact of those responses on the internet of the future
may affect a broad array of users beyond the unethical sellers on eBay.
Alex Nikitkov is an Assistant Professor of Accounting at Brock University in St. Catharines, Ontario, Canada
Darlene Bay is an Assistant Professor of Accounting at Brock University in St. Catharines, Ontario, Canada 相似文献