借鉴融合优化--东风、日产企业文化融合之管见

2003年7月1日，是中国汽车界应该铭记的日子。东风汽车公司和日产汽车公司强强联合成立的东风汽车有限公司，开中国汽车业多项合资、合作之先河。无论从其合作规模、资金数量、业务领域，还是其合作深度、合资方式、合作意义，都让业内人震惊之余不免生出许多猜测和疑虑。尤其是对东风汽车有限公司今后发展起着举足轻重作用的企业文化整合、融合与优化，都抱着观望的态度。根据跨国公司的经验以及中外合资企业的实践表明，合资企业机制的高效运转，是以双方文化的良好交融做支撑的。     

节能减排 布局未来

全球海事界正悄然兴起一场绿色革命．这从两个方面可以得到印证。 一方面国际海事组织近年来出台的一系列海事规范．无论是减少气体排放物还是压载水处理，都对绿色船舶设计、建造具有越来越强的约束力和促进力。MARPOL公约附则VI修正案要求从2012年1月1日开始．     

Simultaneous-Equation Model for Estimating Consumer Risk Perceptions,Attitudes, and Willingness-to-Pay for Residue-Free Produce

The study develops a theoretical model, which posits a simultaneous structure among three psychological and behavioral constructs, to analyze consumer risk perceptions, attitudes, and behavioral intentions. Results suggest that risk perceptions have a positive and significant effect on consumers' attitudes toward pesticide use, which in turn influence their risk perceptions and willingness-to-pay for residue-free fresh produce and vice versa. The linkage between risk perceptions and willingness-to-pay, however, is not empirically significant as expected. Results suggest that education programs which address the food safety issues need to target female, black, middle-aged, and less educated consumers.     

Machiavellianism,stakeholder orientation,and support for sustainability reporting

This study investigates the relations among Machiavellianism, the stakeholder orientation, and Italian managers' support for corporate social and environmental reporting (SER). These relationships have not previously been investigated among a sample of experienced managers but have important implications. As anticipated, Machiavellianism had a strong negative association with the support for SER. Machiavellianism was also negatively related to the stakeholder orientation, which in turn was positively correlated with the support for SER. Support for the stakeholder orientation partially mediated the association between Machiavellianism and SER. The findings advance our understanding of the motivations for sustainability reporting by documenting that managers' fundamental personality traits and economic ideologies are closely associated and are important determinants of normative support for social and environmental disclosures. We further suggest that the results support the case for mandated compliance‐with‐standard sustainability reports coupled with a requirement that such reports be independently audited.     

Fractionalization,entrepreneurship, and the institutional environment for entrepreneurship

The vast majority of the literature on ethnicity and entrepreneurship focuses on the construct of ethnic entrepreneurship. However, very little is known about how ethnic heterogeneity affects entrepreneurship, and the institutional arrangements affecting entrepreneurship. This study attempts to fill the gap, and thus examines the effect of ethnic heterogeneity on various outcomes associated with entrepreneurship and the institutional environment for entrepreneurship. Using indices of ethnic and linguistic fractionalization, we show that ethnic heterogeneity negatively influences entrepreneurship. We argue that potential channels that can explain the negative effect of fractionalization on entrepreneurship include trust, social network, and innovation, among others. This study provides a new perspective on the existing debate that seeks to understand why the levels of entrepreneurial success vary across countries.     

用户为中心市场为导向体系为支撑别克品牌"心静思远志在千里"

别克品牌新一轮传播的语方和标志之一，在全国热播前现场首映，把活动推向高潮。这是上海通用汽车全情打造的国内第一支不以汽车为主角的汽车品牌广告，以“逗豆”为诉求点，通过一幅幅隽永，美好的画面，表现当代中国人在“成就”、“记录”、荣耀“面前，不会满足阶段性成功，执意追求新的超越，从而提示别克精神——“心静、思远、志在千里”。     

Belgium,Eagerfor Chinese Investment

April 17,2007 was the 36th anniversary day of the diplomatic relations between China and Belgium. According to the press conferece by Belgium Embassy in China, in June, Belgium Prince Philippe will visit China, accompanied by a large Belgium trade and commercial delegatin.     

户外广告，拍卖也疯狂

上期本刊策划的《广州“拍卖门”，权力滥用还是合法监管》专题，引起了业界的反响。有广告主特意来函说明他们对此事的看法．其中不乏见解深刻者．编者特将之刊登，以飨读者；同时对于业界人士的热心支持表示由衷的感谢！     

IPTV,在观望中蓄势

IPTV是一种利用宽带基础设施,通过互联网络协议(IP)向用户提供数字电视节目、可视电话、VOD视频点播、阳光政务、网络游戏、网上购物和远程教育等在内的交互式多媒体信息服务。2005年3月,SMG获得了首张国家广电总局颁发的IP电视集成运营牌照,并获准"BesTV百视通"作为     

汽车的"神经"电控的"耳朵"--传感器

汽车在高科技发展时代，很多高科技产品首先应用在汽车上。现代汽车各个总成零部件中，都应用了小巧精密，技术含量高的传感器。     

品牌和音乐人甜蜜的合唱

探索品牌和音乐行业的合作可能比以往任何时候都要重要。2009年上半年，广告总开支比2008年上半年下降了15％，同一时期在音乐上的广告投入也下降了16％。有鉴于此，越来越多的营销人和音乐人合作进行线上、线下的宣传，这也就不足为奇了。     

Medicaid, State Finances, and the Bottom Line for Businesses

Current Medicaid expenditures account for about nine percent of the federal budget and almost a quarter of state budgets and are growing rapidly. State Medicaid budgets are especially vulnerable to recession since states cannot incur large and sustained fiscal deficits. Without change, Medicaid burdens will cause state finances to be diverted from infrastructure and education, with negative effects on the costs and productivity of business. Also affecting business are the state governments experimenting with policies that shift Medicaid burdens to private employers. Simultaneously, the states are initiating efforts to ease Medicaid’s relentless cost increases and address its long-run problems. JEL Classification I180,H720     

Designing Distributed Ledger technologies,like Blockchain,for advertising markets

Distributed Ledger Technologies (DLTs), like Blockchain, could help improve brand safety, consumer privacy and transparency in digital advertising. However, paid advertisements transfer attention, money, and data between three parties: advertiser, consumer, and publisher. Therefore advertising-focused DLTs face more complex design considerations than currency-focused DLTs. We describe four key DLT characteristics: structure, participation/governance, transparency, and terms of exchange. We survey current advertising-focused DLTs and find they each serve only two of the three contracting parties in advertising transactions. We make design recommendations for future advertising-focused DLTs, including a goal of serving both consumers and publishers in addition to advertisers. We also recommend governance, transparency and terms-of-trade considerations. Advertising-focused DLTs have significant promise but also significant obstacles, including multi-sided “chicken-and-egg” problems in standards adoption.