M-form organization and firm profitability

Theoretical discussions of internal organization stress the importance of organization for firm success and profitability. The Williamsonian hypothesis that firms organized using M-form should be more profitable than firms organized using U-form or other organizational structures is the focus of empirical testing in this paper. Pairs of firms are observed over two periods of time. In the first period, the principal firm adopts M-form while the control firm is organized with a non-M-form structure. In the second period, the control firm adopts the M-form structure. Using this matched firm technique across a number of industries, we find the adoption of M-form leads to statistically significant increases in return on asset and return on equity measures.     

Diffusion of the M-form structure in the U.K. : Rate of imitation, inter-firm and inter-industry differences

This paper presents the results of an empirical investigation of the diffusion of the multidivisional form structure among a sample of large U.K. quoted companies. It is shown that the diffusion process resembles that reported for complex capital embodied innovations in the literature.In cross-sectional analyses the determinants of the delay in adoption are examined. It is found that size, diversification and, less clearly, merger intensity are significantly positively related to the speed of imitation in confirmation on the M-form hypothesis. Inter-industry differences are not generally found to be important, apart from a manufacturing/service distinction.     

Strategic control systems and relative r&d investment in large multiproduct firms

This paper hypothesizes that tight financial controls associated with large diversified M-form firms lead to a short-term, low-risk orientation and thereby lower relative investment in R&D. Further, it is hypothesized that increasing levels of diversification require different control systems which have significant implications for investing in R&D. Results of the study of 124 major U.S. firms suggest that less diversified U-form firms invest more heavily in R&D than more diversified M-form firms after controlling for size and industry effects. Additionally, dominant business firms invested more in R&D than either related or unrelated business firms. Finally, the relationship between R&D intensity and market performance was negative for related and unrelated firms. The findings suggest that the market evaluates R&D investment more positively for firms that are organized to seek synergy than for those that are organized to pursue a hedging (or diversification) strategy.     

Hierarchies and markets: An empirical test of the multidivisional hypothesis in West Germany

Whereas previous empirical studies have found performance gains from the adoption of multidivisional organization in U.S. and U.K. companies, this paper reports a reduction in profitability for German M-form firms for several years following reorganization, with no sign of an eventual positive gain. These results emerge from a cross-section analysis of 48 among the top 100 German companies. We suggest the constrasting results may flow from certain legal and institutional features, not present in the U.S. and U.K., attenuating potential gains and enlarging short-run transactions costs. These include the role of the banks, the relative concentration of shareholdings and the dual system of company boards.     

The multidivisional firm and control over the work process

This paper investigates the role of M-form organisation in enabling management in large UK companies to regain control over the work process subsequent to the growth of strong shopfloor trade union organisation in the 1950s and 1960s. A dynamic model is proposed in which the degree of control over the work process shifts between managers and workers. Logit analysis is employed to test two specific propositions: (i) that management in M-forms will seek to relocate bargaining at a level where unions are organisationally weak — the division, (ii) that unions will subsequently respond by creating inter-plant organisations. Both propositions receive empirical support.     

Internal organisation, business groups and corporate performance : An empirical test of the multidivisional hypothesis in Japan

The paper explores the relationship between business groups, ownership structure, and internal organisation in a sample of Japanese enterprises. Empirical data confirms an association between organisational structure and diversified business strategy that has been found elsewhere. However, as in previous work on West Germany but not the USA and Britain, no significant relationship between M-form organisation and financial performance is detected.     

The Effect of Sales Force Adoption on New Product Selling Performance

Although several studies have suggested that the sales force is a major contributing factor to new product success, few studies have focused on new product adoption by the sales force, particularly with respect to its relationship with selling performance. The present article presents empirical evidence on the impact of sales force adoption on selling performance. We defined sales force adoption as the combination of the degree to which salespeople accept and internalize the goals of the new product (i.e., commitment) and the extent to which they work hard to achieve those goals (i.e., effort). It was hypothesized that the impact of sales force adoption on selling performance will be contingent on supervisory factors (sales controls, internal marketing of the new product, training, trust, and supervisor's field attention), and market volatility. Therefore, this article also provides evidence of the conditions under which sales force adoption of a new product is more or less effective in engendering successful selling performance. The hypothesized relationships were tested with data provided by 97 high technology firms from The Netherlands. The results show that sales force adoption is positively related to selling performance. This finding suggests that salespeople who simultaneously exhibit commitment and effort will achieve higher levels of new product selling performance. Outcome based control, internal marketing and market volatility are also positively related to new product selling performance. The effect of sales force adoption on selling performance is stronger where outcome based control is used and where the firm provides information on the background of the new product to salespeople through internal marketing. Training and field attention weaken the adoption‐performance linkage. These findings may indicate that salespeople in The Netherlands interpret training as “micromanaging” and field attention as “looking over their shoulder.” We conclude with implications of our study for research and managerial practice.     

Information in Launch Messages: Stimulating the Adoption of New High‐Tech Consumer Products

This research investigates how the adoption of new high‐tech consumer products can be stimulated by communicating product‐related information in launch messages. In an initial pilot study, the authors find that for making an adoption decision, consumers require different types of product‐related information, i.e., technical information, financial information, and personal/social information. In three experiments, the authors then examine how adoption intention and behavior is affected by communicating these information types. The first experiment shows that communicating personal/social information results in the highest adoption intention. This effect is moderated by the way in which the information is represented in the message. Adoption intention is highest when personal/social information is communicated in an abstract manner, while financial and technical information are most effective when communicated in a concrete manner. The second experiment shows that the effects hold for actual adoption behavior. In addition, visual imagination is found to mediate these effects. In the last experiment, visual imagination is directly manipulated by thematic priming and has a direct effect on adoption behavior. The results emphasize that activating the imagination in a product‐relevant situation stimulates adoption behavior.     

The impact of environmental management systems on financial performance in fashion and textiles industries

With rising environmental concerns from consumers and stakeholder groups, environmental management has become an important responsibility for today's fashion and textiles manufacturers. The production of fashion and textiles related products often requires high levels of energy and water consumption, and emits large quantities of pollutants to the environment. Therefore, the adoption of environmental management systems (EMSs) is important and could have a significant impact on these firms' operational performance. This study presents empirical evidence on the performance impact of EMS adoption in the fashion and textiles related industries (FTIs). Although EMSs have emerged as a passport to business in the FTIs, their actual impacts on firms' financial performance have not been explored. We reveal that the adoption of ISO 14000, the most popular EMS, improves manufacturers' profitability in the FTIs over a three-year period as measured by return-on-assets (ROA). Based on our sample, we find that profitability improvement started during the implementation stage and continued at least one year after the firm obtained ISO 14000 certification. We also find that profitability improvement is mainly due to improvement in cost efficiency, measured by return-on-sales (ROS). Specifically, certified firms improved up to 2.9% in ROA and 3.3% in ROS over the three-year period since they implemented ISO 14000. We conclude that there is a positive impact of EMS adoption on firms' financial performance in the FTIs.     

The adoption of agency business activity,product innovation,and performance in Chinese technology ventures

This study examines the roles of firm characteristics and environmental factors in the formation of interfirm alliances. Specifically, we examine the dual role of these groups of factors as inducements and opportunities for Chinese high‐technology new ventures (HTNVs) in their adoption of agency business activity, a downstream type of alliance involving marketing and distribution of the products of foreign firms. Results suggest that both internal and external factors are related to the adoption of agency business activity but the inducement and opportunity value of environmental uncertainty may be dampened by institutional support provided to HTNVs. Further, we find that successful agency business activity is positively related to new venture performance but negatively related to its product innovation efforts. Theoretical and managerial implications are discussed. Copyright © 2002 John Wiley & Sons, Ltd.     

An Illustration of Potential Sources of Concept‐Test Error*

A critical step in prelaunch market analysis needing improvement is concept testing. This article reviews the literature on the three basic design decisions inherent to concept testing: (1) stimuli design; (2) respondent selection; and (3) response measurement. By incorporating findings from diffusion theory, the current review identifies a number of potential sources of concept‐test error (e.g., failing to account for adoption orientation could unintentionally mask the response of earlier adopters). Through an exploratory study that replicates in many ways a typical concept test, the present study illustrates how results of conventional concept testing can be sensitive to respondents' adoption orientation and the response measure used. This study offers implications for NPD practice that include accounting for the adoption orientation of respondents, using appropriate response measures such as affective questions for later adopters, and incorporating more product‐related information and repeat exposure for later adopters.     

Organisational, technical and data quality factors in CRM adoption — SMEs perspective

Like large organisations, many Small and Medium-sized Enterprises (SMEs) have implemented Customer Relationship Management (CRM), so that they can compete effectively in today's highly changeable economic and market climate. However, studies indicate that there are mixed results as to how successful SMEs have been in adopting CRM solutions. It is also reported in the literature that CRM implementation is influenced by issues that relate to organisational, technical and data quality factors. To this end, there is limited research conducted in this area which mainly focuses on including these dimension in the evaluation of factors that influence CRM adoption in the SME sector. In seeking to address this issue, this research uses an investigative study aimed at identifying the organisational, technical and data quality related factors influencing CRM adoption by SMEs. This will enhance the quality of the evaluation process, and help support SME decision makers in exploring the implications surrounding CRM adoption. The findings of this study confirm that factors affecting the adoption of CRM in SMEs are largely similar to the factors affecting CRM adoption in previously studied other types of organisations.     

The effect of household wealth on the adoption of improved maize varieties in Zambia

Production and price risks that could render input use unprofitable sometimes prevent rural households from benefiting from input technological change. The household’s ability to cope with such risks and hence benefit from input technological change is often positively related to its wealth or stock of productive assets. Empirical evidence, however, suggests a non-linear relationship between wealth and adoption of new agricultural technologies so that within a rural community, households on the lower wealth continuum behave differently from those on the higher level. Using farm level data collected from 300 randomly selected households in three districts of Zambia in 2004/2005 crop season, this paper first stratifies households into poorly- and well-endowed households based on their access to productive assets and estimates separate double-hurdle models for the adoption of improved, high yielding maize (IHYM) varieties for each group. The results show that factors influencing the adoption and use intensity of IHYM varieties differ between the two groups. This draws attention to the need for recommending wealth group-specific interventions to increase the adoption and use intensity of such varieties and their subsequent impacts on food security and general livelihoods of the households. The explicit testing for the possibility that differences in household wealth affect the way in which other variables influence adoption decisions is the paper’s unique contribution to the adoption literature.     

To app or not to app: A business-to-business seller's decision

Although business-to-business (B2B) selling firms increasingly realize the benefits of adoption and usage of B2B mobile applications (apps), few studies examine this topic. Building on the technology organization environment and the technology acceptance model adoption frameworks, this research provides an integrative framework to identify and investigate the key determinants of B2B mobile apps for sellers that have not implemented B2B mobile apps for their buyers to use in their decision making. The results from 360 marketing executives at B2B selling firms indicate that perceived usefulness, top management support, and competitive pressure positively influence the decision to adopt B2B mobile apps in the near future. In addition, relative advantage and perceived ease of use indirectly affect adoption of B2B mobile apps through perceived usefulness. The research findings provide several theoretical and managerial implications related to B2B mobile apps adoption.     

What about Passive Innovation Resistance? Investigating Adoption‐Related Behavior from a Resistance Perspective

Adoption literature has been dominated by a novelty‐seeking paradigm, whereas resistance to innovation has received considerably less attention as a means to explain and predict adoption‐related behavior. The lack of a good metric to assess consumers' predisposition to resist innovations has prevented the establishment of a common ground for empirical research and thus hampered progress to date. This paper develops and empirically validates a scale to measure individual differences in consumers' predisposition to resist innovations (hereafter, passive innovation resistance, or PIR). The proposed instrument entails a personality‐specific and situation‐specific measure that assesses individual differences in consumers' predisposition to resist innovations, emerging from their inclination to resist changes and exhibit status quo satisfaction. The scale represents a measure of the generic tendency to resist innovations and thus captures the notion of a general disposition to act in a consistent way in various situations. The results of multiple studies show that the PIR scale has good psychometric properties, and its relationships with other constructs conform to theoretical expectations. Furthermore, the PIR scale explains and predicts adoption‐related behaviors beyond the variance accounted for by traditionally investigated constructs such as innate innovativeness, big‐five personality dimensions, or demographic variables. These results clearly reveal the importance of PIR for determining adoption‐related behavior but contest a conceptualization of constructs that tap only novelty seeking at a high level as the direct antecedent of adoption. Research that attempts to explain and predict adoption‐related behavior can benefit from taking a resistance perspective as well.     

PERSPECTIVE: Older Adults' Adoption of Technology: An Integrated Approach to Identifying Determinants and Barriers

Technology has recently begun to be explored as a way to cope with the challenges related to the aging of the population. However, while many technological systems for older adults have entered the market, the rate of adoption is low despite the potential benefits they intend to provide. The market response suggests that older adults' adoption of technology is not simply a matter of performance and price, but a complex issue that is affected by multiple factors. To address the issue in a more comprehensive way, this review study identifies factors that influence older adults' perceptions and decisions around adoption and use of technology‐enabled products and services with an integration of related findings from various fields. Based on a survey of related studies, 10 factors—value, usability, affordability, accessibility, technical support, social support, emotion, independence, experience, and confidence—are identified as the facilitators or determinants of older adults' adoption of technology. While previous studies have focused on detailed design and physical ease‐of‐use, the 10 factors provide a holistic framework that covers social contexts of use and delivery and communication channels as well as individual characteristics and technical features. This paper describes the factors with empirical evidence and design implications. The goal of this paper is to provide a base for a more comprehensive understanding of older adults as users and consumers of technology; to inform designers, developers, and managers about practical implications; and to set a research agenda for future studies in related fields.     

The adoption of radical manufacturing technologies and firm survival

The emergence of dramatically innovative, or radical, new manufacturing technologies can force pivotal and life‐threatening decisions for industry competitors. These technologies can represent a huge cost for adopting firms, but may also offer the chance to achieve competitive advantage through superior manufacturing. While prior research has considered a range of production process decisions (e.g., JIT, mass customization) and outcomes for end‐product technologies, little attention has been given to adoption decisions relative to core manufacturing technologies. This study examines an industry's adoption of major manufacturing technologies over several decades and demonstrates that two groups of contingencies related to adoption (e.g., timing and cumulative effects) have a significant impact on firm performance. Based on a sample of over 1,000 firms, the results provide insights into the effects of adoption timing and ‘manufacturing technology bundles’ on firm survival. We also find that adoption of manufacturing technologies prior to the inflection point of the estimated Bass diffusion curve for each technology leads to significant reduction in firm mortality. Thus, we are able to demonstrate the ability of the Bass model to predict the survival outcomes of firms facing manufacturing technology adoption decisions. The strategic implications of these pivotal decisions are considered. Copyright © 2008 John Wiley & Sons, Ltd.     

The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation

Marketing and information systems scholars have explored several factors that affect sales force automation (SFA) technology adoption. In this study, we introduce a new antecedent to the SFA adoption model, management commitment alignment (MCA). We show that alignment between top management and immediate supervisors' commitment to the SFA technology is an important factor in influencing SFA adoption. Results show that while commitment from both leadership levels (perfect alignment) is the most conducive to SFA adoption, misaligned commitment conditions have differential effects on adoption. Specifically, even when supervisors are committed to sales technology, lack of top management commitment can hurt SFA adoption. Managerial implications of the findings and directions for future research are discussed.     

Household-level determinants of adoption of improved natural resources management practices among smallholder farmers in western Kenya

Integrated natural resources management (INRM), of which integrated soil fertility management (ISFM) is a component, offers considerable promise for increasing food production in Kenya. It nonetheless remains unclear whether ISFM/INRM techniques lend themselves easily to adoption by smallholder farmers. Using panel data collected in western Kenya in 1989 and 2002, this study finds that resource constraints limit many farmers’ adoption of ISFM/INRM techniques. The size of the farm owned by a household, the value of its livestock, off-farm income, family labor supply, and the educational attainment and gender of the household head all had a significant positive effect on the likelihood of adoption. Similar factors were found to be statistically significant in discouraging abandonment of the practices under study. There thus seem to exist reinforcing feedback between investments in soil fertility management and household wealth, as measured by asset endowments. Our findings raise important questions as to whether ISFM and related techniques are really affordable to poorer smallholder farmers.     

Overcoming consumer resistance to innovations – an analysis of adoption triggers

Traditionally, innovation adoption research has focused on the determinants of the states ‘adoption’ and ‘nonadoption’. Aiming at a more detailed understanding of innovation adoption and resistance behavior, this study takes a different perspective and analyzes the transition stage between the nonadoption state and the adoption state to investigate triggers that overcome initial consumer resistance. The study seeks to answer three questions within this novel perspective: (1) What are triggers that lead nonadopters to become adopters? (2) Do adopters and nonadopters differ in their assessment of adoption triggers? and (3) How do adoption triggers relate to innovation adoption barriers? We apply a qualitative exploratory approach that relies on 160 face‐to‐face interviews with both adopters and nonadopters about nine different innovations to generate a framework of adoption triggers. The results reveal that adoption triggers fall into three broad categories: ‘increasing innovation attraction’, ‘reducing barriers’ or ‘tilting the system’. In addition, we find that adopters and nonadopters differ significantly in their assessment of (potential) adoption triggers. Nonadopters mention performance improvements more frequently as crucial adoption triggers than adopters do. In contrast, adopters indicate knowledge acquisition and a social system push significantly more often than nonadopters do. However, adoption triggers and corresponding adoption barriers do not appear to be linked in a systematic way. Instead, adoption triggers such as a social system push exert influence independent of the existing adoption barriers. We suggest strategies for pre‐ and postlaunch strategies to facilitate adoption triggers. We also discuss the implications of our findings for theory and present further research opportunities.