Singapore's image as a tourist destination

The present study seeks to examine the image of Singapore as a tourist destination. A sample of 131 tourists was collected at the Singapore Changi International Airport's two departure halls. In addition to answering a short Likert‐scale questionnaire, respondents were asked to describe in their own words the unique aspects of the country. Comparisons of response differences in respect of gender, age groups, educational levels as well as countries of origin were also conducted. Significant perceptual differences were detected with respect to the last three categories. Copyright © 2003 John Wiley &Sons, Ltd.     

Adventure tourist destination choice in Tanzania

It is said an adventure is an experience and experience is a part of expectations. Yet as adventure tourists expect unique experiences, certain ingredients of services (degree of satisfaction) affect their deeper needs to become attached to a place. Are such needs developed over time at a new destination? This paper suggests tourist behaviours and preferences towards destination choice change over time. The proposed model suggests that tourists’ expectations and motivation at early stages of planning affect satisfaction and level of perceived constraints, and these further predict place identity and dependence at the end of travel. As much as satisfaction arises from concrete services such as food and transportation services, constrained activities are expected to have a negativeconsequence on expectations and motivations. Since this paper is based on international adventure tourists, typically willing to take on calculated risks during their visits to Tanzania, we expect many of these hypothesised gaps to diminish as tourists become mature and aware of services offered at the destination. To test awareness and familiarity, we add different proxies for maturity (i.e. late stage of stay, repeat visitors and loyalty intentions) and awareness (i.e. tourists with escape motives) of services provided at the specific destination.     

Analysing tourist satisfaction at a mature and multi-product destination

The current study examines the meaning of ‘home’ and ‘away’ among visiting friends and relatives (VFR) tourists, utilising the multidimensional model suggested by Uriely [(2010). ‘Home’ and ‘away’ in VFR tourism. Annals of Tourism Research, 37(3), 857–860] to assess the VFR experience. Despite recent conceptualisations that emphasise the intersection of tourism and everyday life in various ways, as is prominently exemplified in VFR tourism, this empirical investigation provides evidence as to the limitations of this perspective. Specifically, the findings of this study indicate that when staying at friends and relatives, VFR tourists may feel at ‘home’ in terms of familiarity with place, but they also often experience feelings of ‘away’, in the sense of the loss of privacy and the limited situational control involved in this situation. As a result, the study points to the need to understand tourism, in general, and VFR, in particular, as complex phenomena in which elements of both ‘extraordinary’ and ‘everydayness’ coexist. The conclusion also discusses the marketing implications of the study and provides suggestions for future research.     

Sustainable destination development: the tour operator perspective

Tourism has had a profound and irreversible effect on many destination areas. As the demand for new destinations increases, there is an unrelenting pressure for development in order to satisfy the growth of this complex, pervasive industry. This article presents the results of research undertaken into business attitudes towards sustainable tourism development by the British Federation of Tour Operators and Association of Independent Tour Operators members. The price-cutting competition’ of undifferentiated mass market operators continues to be a threat to sustainable destination development. Furthermore, the 1992 EC Directive on Package Travel is preventing operators from using local suppliers, which is a fundamental principle of sustainability. Copyright © 1999 John Wiley & Sons, Ltd.     

International tourists' perceptions of Myanmar as a tourist destination in the crisis: A comparative study among three continents

Myanmar has emerged as a popular tourist destination following its recent political transformation, with the Travel and Tourism sector contributing significantly to the country's GDP. However, the outbreak of the COVID-19 pandemic posed numerous challenges for the global tourism industry and Myanmar, including travel restrictions, border closures, and health concerns. This study examines the levels of satisfaction and inconvenience experienced by tourists from Asia, Europe, and America who visited Myanmar during the early stages of the pandemic. A sample of 202 tourists was collected from Yangon and Myeik, two prominent tourist destinations in Myanmar. Various statistical tests were employed to analyze international tourists' perceptions of Myanmar tourism. The findings revealed that tourists from all three regions expressed satisfaction with the natural scenery, historical sites and architectural design, and traditional costumes offered by Myanmar. The implications of the study are discussed.     

Towards a new approach of destination loyalty drivers: satisfaction,visit intensity and tourist motivations

This study explores the linear and non-linear effects of previous experiences in a tourist destination (satisfaction and visit intensity) on the intention to return and to make a positive recommendation to others. We also consider the external drivers or the appeal of the destination as well as individuals' internal drivers as moderating factors in intensity–loyalty and satisfaction–loyalty relations. The analysis conducted on a sample of 687 tourists in a UNESCO World Heritage Site in Spain supports a non-linear effect of satisfaction on the intention to return. Moreover, time intense and expenditure intense visits positively impact the intention to return when the motivation for the trip is internal, yet have a negative effect if tourist motives are external.     

The effect of a destination branding strategy for rural tourism on the perceived value of the conservation of the indigenous resources of the rural tourism destination: the case of Spain

The identification of mechanisms that encourage the tourism sector to contribute to sustainable conservation is of great interest. The present work proposes the use of destination branding based on contribution to the conservation of the indigenous resources of the rural tourist destination, and studies the effect this has on perceived value for the tourist visiting the destination. A scale of destination brand identity is validated, along with a scale for destination brand positioning and another for perceived value, as viewed by the tourist, of contribution to sustainable conservation. The perceived value scale offers an overall perspective which includes: functional-affective factors; benefits–sacrifices; the pre-visit stage; and the stay in the rural tourism location. These findings make a new contribution to both literature and to the professional sector.     

The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations

The purpose of this study was to explore urban tourists' perceptions of the personality of a mid-sized city destination in Greece and to assess the effect of destination personality on the city's overall image and tourists' behavioural intentions. Experience with the destination was taken into account as the sample consisted of three distinct groups of urban tourists: local residents, past visitors of the city and non-visitors. Through a mixed-methods approach, excitement and sincerity were found to be the predominant personality characteristics of the destination across all respondents. Further analyses offered support for the significant role of personality in influencing overall destination image and predicting tourists' intention to (re)visit the city or recommend it to others. Differences among the three groups as well as implications of the findings for branding small or mid-sized urban destinations are also discussed.     

Determinants of car ownership in rural and urban areas: a pseudo-panel analysis

This paper examines the factors determining car ownership for households living in rural and urban areas. A dynamic car ownership model is estimated using a pseudo-panel approach, based on data from Family Expenditure Surveys in the UK for 1982–1995. The results show that rural households' car ownership is far less sensitive to motoring costs than that of their urban counterparts. The implication of these results is that general increases in the costs of car transport would pose a considerable economic burden for rural households, and that other area-specific transport measures may be more suitable, particularly from an equity point of view.     

Assessing the effects of access policies on travel mode choices in an Alpine tourist destination

Alternative Transportation Systems (ATS) can contribute to an overall reduction of visitation-related impacts in natural areas if their design and management are informed by a clear understanding of the factors influencing visitors’ mode choice. This is particularly relevant in areas served by multiple alternative transportation options at different locations because mode choices in this case can largely modify visitation patterns. This study investigated mode choices in a popular hiking area of the Dolomites (Italian Alps) that is reachable by car, bus, and lifts (i.e. cable car and chairlift). A stated preference survey was used to elicit visitor sensitivities to a series of management and experiential conditions, while simulation was applied to predict mode choice as a consequence of various access policies. While indicating lift as the most preferred transportation option, results suggest the existence of two main kinds of visitor: one preferring road-accessible trailheads and another preferring lift-accessible trailheads. These two kinds seem to reflect a traditional view (i.e., very sensitive to fares, road closures, and overcrowding) and a more modern one (i.e., moderately sensitive to lift fares, relatively insensitive to crowding), respectively. Simulations performed for both groups led to four management principles: road traffic is not reduced significantly without disincentives for car use; overly cheap lift fares are counterproductive; fare-frequency trade-off is key to ensure adequate bus ridership within both groups; and road closures may be comprehensively more effective than road tolls. The findings of this study may support managers and administrators in setting up access policies that better preserve natural resources and visitors’ recreational experience.     

An exploration of the effects of past experience and tourist involvement on destination loyalty formation

Gaining the loyalty of visitors is one of the main challenges of destinations. Previous studies generally agree that satisfaction is the key driver of tourist loyalty. However, it is necessary to conduct a more thorough study of destination loyalty formation by exploring the role of other variables as direct antecedents of loyalty and as moderators of the satisfaction–loyalty relationship. With this in mind, this study examines the influences of two variables that are especially relevant in the study of consumer behaviour in tourism: past experience and involvement. The results obtained from a sample of 807 tourists visiting a destination in Spain suggest that (1) satisfaction and past experience have a significant influence on loyalty; (2) it is necessary to separately consider the two dimensions of loyalty (i.e. the intention to return to a destination and the intention to recommend it) to understand loyalty formation; and (3) past experience is a quasi-moderator variable as it directly influences tourist loyalty and moderates the satisfaction–loyalty relationship. The findings of this research may help managers make decisions about market segmentation and guide the marketing efforts to gain loyal tourists.     

The path of least resistance explaining tourist mobility patterns in destination areas using Airbnb data

Destination attractiveness research has become an important research domain in leisure and tourism economics. But the mobility behaviour of visitors in relation to local public transport access in tourist places is not yet well understood. The present paper seeks to fill this research gap by studying the attractiveness profile of 25 major tourist destination places in the world by means of a ‘big data’ analysis of the drivers of visitors' mobility behaviour and the use of public transport in these tourist places. We introduce the principle of ‘the path of least resistance’ to explain and model the spatial behaviour of visitors in these 25 global destination cities. We combine a spatial hedonic price model with geoscience techniques to better understand the place-based drivers of mobility patterns of tourists. In our empirical analysis, we use an extensive and rich database combining millions of Airbnb listings originating from the Airbnb platform, and complemented with TripAdvisor platform data and OpenStreetMap data. We first estimate the effect of the quality of the Airbnb listings, the surrounding tourist amenities, and the distance to specific urban amenities on the listed Airbnb prices. In a second step of the multilevel modelling procedure, we estimate the differential impact of accessibility to public transport on the quoted Airbnb prices of the tourist accommodations. The findings confirm the validity of our conceptual framework on ‘the path of least resistance’ for the spatial behaviour of tourists in destination places.     

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd.     

The rural as a site of recreation: evidence and contradictions in Spain from a geographical perspective

There is a wide range of individual or collective interpretations of the conceptualisation of rurality. Rural tourism (RT) is a key component in the politics of rural spaces in Europe and, consequently, is clearly associated with the debate about rurality in each country. In addition to RT, this paper studies the framework of commoditisation, associated with its distinct character in each situation, depending on the actors involved in each process, policy or manifestation. It also discusses the role of tourism in generating different notions of rurality among the Spanish regional authorities. The information source used here consists in the critical analysis of national and regional regulations and the policy documents on RT since 1960. The paper finally concludes that RT is an important factor in the generation of different perspectives of rurality in Spain, which corresponds to its main role, rather than its socioeconomic effects, which have been limited to counteracting the effects of the rural exodus.     

Collaboration and cooperation in a tourism destination: a network science approach

The extent of collaboration and cooperation is an important determinant for the development of a tourism destination. These features are usually assessed through qualitative investigations. This letter proposes a quantitative approach based on the evaluation of the modularity characteristics of the network of the destination stakeholders. The results of a sample analysis are reported.     

Barcelona seen through the eyes of TripAdvisor: actors,typologies and components of destination image in social media platforms

Recent literature has emphasized the emerging role of social media in generating a destination image. Even so, there is still no clear definition of the main actors, typologies and components prevailing in these environments or the possible differences between diverse social platforms. Specific analysis and comparison of the Barcelona TripAdvisor Forum and a traditional Destination Management Organization (DMO) website showed that actors, typologies and components are platform specific and have both similarities and differences with other sources, including DMO websites and other social media platforms.     

The influence of tourists' emotional experiences on destination loyalty from the perspective of community economy

Community research has been a significant topic in various fields over time. This study (a) constructs a structural equation model for hypothetical community relationships between six factors: tourist interaction, positive emotional experience, general emotional experience, tourists' subjective well-being, tourist satisfaction, and tourist destination loyalty, and (b) examines the impact of tourists' emotional experiences on their destination loyalty by taking community members as the main survey objects. The results show that tourist emotional experiences have a positive impact on tourists' loyalty. Finally, taking Guilin's evolution into a world-class tourism city as an example, we propose suggestions on the development of community tourism.     

War as a tourist attraction: the case of Vietnam

This paper considers the challenges involved in the presentation of war as a tourist attraction, using the example of recent conflicts in Vietnam and a particular site there to illustrate the issues which arise. It begins with a general discussion about war and tourism, and then moves on to examine the development of tourism in Vietnam and the place of wartime heritage. Various aproaches to interpretation are identified and the problems facing those responsible are highlighted. The dilemma is one of achieving a satisfactory balance between education and entertainment while providing an appropriate experience for visitors who come with different needs and expectations. Political circumstances represent an added complication. Copyright © 2000 John Wiley & Sons, Ltd.     

Co-creation of tourist experiences: a literature review

This paper reviews the literature concerning co-creation of tourism experiences. It analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from the tourist's perspective, highlighting the importance of active participation and interaction. The aim is to propose a psychology-focused definition of on-site co-creation tourism experience on which to base a conceptual framework relating important constructs. Opportunities for future empirical research in this area are suggested.