Children's Preferences of Selected Print Appeals

Abstract

The study here investigated the relationship between selected print appeals (as defined by the social situation portrayed in the advertisement) and their relative preferences among children at the ages of five, eight, and eleven. These relationships were tested through a field experiment involving a total of 120 children.

Results indicated that when the factors of age, sex, and type of ad are simultaneously considered, the results become complex and dependent upon specific levels within each factor. That is, the preference for social situations portrayed in ads was not the same for all age groupings and was dependent on the sex of the subject within given age groupings.     

Print Advertising Strategies of International Firms

Advertising sponsored by non-US corporations has increased dramatically in the United States since the 1960s. This paper employs a content analysis approach to examine the amount, format and type of advertising being incorporated by non-US companies. All non-US advertisements were examined in Newsweek magazine for the years 1965 to 1982. Several advertising issues are examined, emphasizing differences by country and year.     

Passengers Claiming Compensation on the Blacklist of spring Airlines

In recent days the Spring Airlines,a domestic airline company running on lost costs,has been caught in a whirlpool of publicity due to the blacklist incident,as reported by Southern Daily.     

不同产地中试生产葡萄酒中白藜芦醇的含量测定

目的是建立中试生产葡萄酒中白藜芦醇的含量测定方法。方法系采用高效液相色谱法测定了白藜芦醇的含量,C_(18)色谱柱(250 mm×4.6 mm,5μm),流动相为甲醇∶水=40∶60,流速1mL/min,检测波长306 nm,柱温30℃。结果显示白藜芦醇与样品中其他组分分离效果较好,白藜芦醇在0.271 3~4.340 0μg范围具有良好线性关系,相关系数r=0.999 9;平均回收率为94.6%,RSD为1.97%(n=6)。结论为采用此法准确可靠,可用于该葡萄酒的质量控制。     

The Information Content of Mutual Fund Print Advertising

The mutual fund industry has experienced tremendous growth in recent years. During this time period mutual funds have become somewhat of a commodity with many funds using advertising to attract investors. The current study uses content analysis to determine the informational content of fund advertising. The results indicate that while the average number of informational cues increased during the time period 1979 to 1989, there was no significant increase in the information content of mutual fund advertising between 1989 and 1999. Relatively few funds include information such as loads, 12b‐1 fees, and expense ratios in their advertisements, and fund ads rarely discuss risk.     

New Promotion of Austrian Airlines to Celebrate the 10th Anniversary

2005 marks the 10th Anniversary of Austrian Airlines' flight operations to China. Austrian Airlines kicks off the celebration year with super attractive roundtrip fares from Beijing and Shanghai to Europe starting at RMB4,500 (excluding taxes and surcharges). The earlier the tickets are booked and purchased,the lower the airfares are for travel during the period from February 13 to April 15,2005.     

Uses of Redundancy in Print Advertisements in Nigeria

The creative repetition of the most important aspects of communications, or redundancy, is a strategy employed in the field of advertising to ensure that messages are understood and acted upon by the audience or prospects. The article shows the influence of redundancy on consumer learning. Six brand advertisements were purposively selected and analyzed for content to demonstrate the occurrence, uses, and limitations of creative repetition of messages in advertising, along with appropriate recommendations.     

New Promotion of Austrian Airlines to Celebrate the 10th Anniversary

2005 marks the 10th Anniversary of Austrian Airlines‘ flight operations to China. Austrian Airlines kicks off the celebration year with super attractive roundtrip fares from Beijing and Shanghai to Europe starting at RMB4,500 (excluding taxes and surcharges). The earlier the tickets are booked and purchased,the lower the airfares are for travel during the period from February 13 to April 15,2005.……     

Vietnam Airlines Made staggered progress in the First Half of 2007

HO CHI MINH CITY,VIET- NAM-According to the latest statistics results of Vietnam Airlines show that from January to June, 2007,under the high-quality supervision and operation of Vietnam Airlines,a to- tal of 31,140 flights made safety takeoffs and landings;and the total number of passengers traveling by Vietnam Air- lines is 3,831,376,which is 16.5% over the same period of the last year.Among them,the total number of passengers