Understanding the UK food consumer

Since the publication of quantified dietary guidelines in 198314, interest in food related issues has both increased and diversified. This paper describes changes in these issues and marketing response to these changes. There is, however, a marketing challenge which goes beyond reaction to individual issues and specific crises such as salmonella or listeria. This broader marketing challenge is the general increase in interest in food and in food related issues. This paper asserts that this phenomena itself is the greatest challenge to food marketers and further, that in today's consumer environment, it is a challenge which must be addressed without delay.

There is currently a merging of food and environmental/conservation issues along with the general increase in public awareness and information campaigns relating to “green” issues. This highlights the need for organisations in the food sector to take immediate action to rebuild customer confidence in the industry and in producers and in information produced by them. This problem is a shared one throughout the industry and when addressed will restore a more stable environment for competitive product marketing.

This paper is presented as a demonstration of the importance of the holistic view of research—of looking at the total situation and putting the issues or hypotheses in context of the total situation. It draws on a variety of sources, secondary and primary whilst also taking into account environmental factors such as media coverage and the particular history of the situation such as the distribution of the Villejuif list of food additives in 1986. It is, the paper concludes, important that a market situation is understood and reacted to in a sympathetic way for a marketing strategy to be successful.     

An Analysis of Materiality and Reasonable Assurance: Professional Mystification and Paternalism in Auditing

Critical analyses of the audit profession have become more common in recent years. Many of these analyses focus on the entire audit profession in developing their criticisms and concerns. In this paper, the scope of analysis is narrowed to examine in depth the auditing profession's use of the concepts of reasonable assurance and materiality in audit performance and audit communications. Reasonable assurance and materiality are the terms that auditors use to describe the scope of their responsibility to the public. Similarly, reasonable assurance and materiality are the key determinants of audit effort. An overview of official guidance, practitioner reports, and academic research reveals that these two key concepts are not well specified nor are they consistently applied in audit practice. These findings are evaluated from two competing perspectives on professions – the traditional, functionalist perspective and the critical theorists' perspective. Evaluation from the latter perspective leads to a conclusion that the profession's use of these key terms to guide practice and communication leaves the profession open to charges of mystification and unjustified paternalism.     

开发食品添加剂磷酸盐系列产品展望

食品添加剂磷酸盐具有保水、保湿、黏结、增塑、稠化、增容、改善流变性能圾螯合金属离子等作用,能改进食品的组织结构和口感,对食品品质的提高和改善起着重要的作用,几乎是所有食物的天然成分之一。在食品加工行业中,作为食品添加剂,已逐步得到广泛地应用。主要对常用的食品添加剂磷酸盐系列产品在食品加工中的作用、产品应用的市场、使用安全性及其质量等方面进行介绍,为我国主要的食品添加剂磷酸盐的开发提出了建设性意见。     

转基因食品冲击美国农产品贸易

为了解决非洲的贫穷和饥饿问题,美国政府制定了食品援助计划,向非洲提供大量的食品援助.但令人费解的是,很多非洲国家宁愿挨饿,也不愿接受美国的帮助,与最近闹得轰轰烈烈的转基因食品和美国的农产品出口战略联系起来,其中的端倪不言而喻.     

Authentic British food products: a review of consumer perceptions

Historically, soil, land, climatic constraints and individuals’ skills all contributed to the characteristics of regional food. Food, however, is also subject to the influences of colonialism, immigration, cultural exchange, international trade, improved distribution and technology. British food is constantly evolving in order to fulfil the demands of each generation. Thus, the concept of an authentic British food product is becoming increasingly unclear. This paper therefore addresses what today British consumers actually perceive to be authentic British foods. Results of an exploratory qualitative study are reviewed. Five focus groups were conducted with individuals responsible for half or more of their household’s shopping. The groups incorporated consumers with a range of demographic and economic characteristics. The data gathered from the focus groups revealed that British perceptions of authenticity relate to both artisan as well mass‐produced, branded products. In addition, five dimensions affecting consumer perceptions of an authentic British food product were identified, including: uniqueness to Britain, a cultural or traditional association with Britain, characteristics of the production process, the presence of an authority and specific extrinsic characteristics of the product. The findings have implications for product differentiation and communication, for producers and retailers and also for independent trade associations.     

The impact of scanning on employment in UK food stores: A preliminary analysis

New technology increasingly is being introduced into retailing at the operational level. One particular example is bar code scanning in food stores. By July 1986 there were 636 shops in the UK with operational scanning systems at point‐of‐sale, and of these 60 per cent were food stores. It has been suggested that scanning checkouts can cause change in employment structures and even job loss. This paper investigates some of the employment implications of laser scanning checkouts in a sample of food stores.     

Government transparency: the citizen perspective and experience with food and health products policy

Citizen engagement (involvement of everyday citizens in policy decisions) is now seen as a major component of governance and policy making. Government transparency is a central tenet of citizen engagement. This study was sought by Health Canada in order to learn from citizen groups in other countries about the nature and degree of transparency related to food and health product review in their country. Health Canada anticipated learning from their experiences and perceptions so that it could increase the transparency of its own review and regulatory process. The opinions of a cross‐section of stakeholders in the United States, the European Union (especially the UK), Australia and New Zealand, solicited via an e‐mail survey, were analysed. The results clearly indicate that, in general, respondents do not feel that their food and health product review system is transparent. These opinions varied depending on which of the seven dimensions of transparency was being examined. Of the 64 recommendations tendered for increasing government transparency, the 32 suggestions for improving their own systems were quite different from the 32 made for Health Canada to consider. Collectively, they provide rich insights into the refinement and clarification of the food and health product review process.     

Factors influencing the search for information about genetically modified food products

A recent application of biotechnology to food is genetic modification. Genetically modified (GM) plants, animals and processed foods have been introduced to the international marketplace in the 1990s. As scientific and technological progress in modern biotechnology continues at a breakthrough pace, the consumers are presented with different types and levels of information that is potentially relevant for making choices. Findings from studies of consumer attitudes and awareness towards GM products have varied greatly. Many studies, however, have indicated that public opinions about GM products are not fully formed and the task of informing the public is far from over. This study expands on previous research by examining the factors that influence the search for information about GM products. Utilizing the theory of consumer behaviour and information search, we analyse consumers’ information search patterns about GM products. Specifically, we estimate the probability that consumers search for information actively, passively or do not search for information at all, and the factors influencing this search. An ordered probit model is formulated to measure the factors, both economic and behavioural, that influence in‐formation search by consumers for GM products. Variables representing the informational attitudes and behaviour related to GM products have the greatest impact on the probability of searching for information about GM products. With the exception of age, demographic factors are not significant. The results point to information search, not, for the genetically modified characteristic, but instead for the absence of the characteristic.     

Combating deceptive advertisements and labelling on food products – an exploratory study on the perceptions of teachers

People are becoming more health conscious nowadays, but most of them are not able to adopt a lifestyle with adequate physical exercise and a healthier eating pattern. Many attempt to compensate by taking ‘health foods’. Despite the recent economic recession, the functional food market expands rapidly in Asian countries. Recent statistics indicate a huge increase in weight loss and functional food product advertising expenditure in Hong Kong and other Asian countries. In a massive survey conducted by the Hong Kong Consumer Council, it was found that 85% of the medicines, health food and therapies sampled contain questionable claims and misleading messages (Consumer Council, 1999). In fact, young people do not understand much about modern food processing, in particular those present in low energy and functional foods, and they know very little about the modern food marketing strategies. The situation is detrimental to consumer welfare especially to the younger generation. This study attempts to reflect critically on the implications of these issues for the health and well‐being of young people in Hong Kong. It explores directions for designing relevant and effective education programmes to empower young people in understanding food advertising strategies and making informed decisions on food choice. The paper will begin with a critical review on the current situation in Hong Kong. An interview survey on preservice and in‐service teachers’ perception towards misleading food advertising and labelling will then be reported. The situations at schools will be defined and problems faced by teachers in providing relevant consumer education programmes to students will be identified. Finally, the study will look to the future, with a view to developing students’ critical skills in evaluating claims offered in food advertisements.     

Part-time working in the ‘super-service’ era Labour force restructuring in the UK food retailing industry during the late 1980s and early 1990s

The paper begins to explore and unravel the intricate relationship between corporate strategy and labour market restructuring within the UK food retailing industry during the late 1980s and early 1990s. It is argued that the increasingly diverse and heterogeneous nature of part-time working within UK food retailing has facilitated the metamorphosis of the corporate strategies employed by the major UK food retailers away from ones dominated by productivity enhancement of the new ‘Super-Service’ era. The introduction of Super-Service is shown to have had significant qualitative effects on the working practices and quality of work experienced by part-time workers within UK food retailing.     

UK Retailers and Global Responsibility

The social responsibility of the business community has been widely discussed in the past few years. In retailing terms, it is often defined in terms of a need to behave ethically and to discharge a sectoral responsibility to provide society with the retail facilities it needs. This article argues that retailers could and should consider their responsibilities on a global scale and that their unique relationship with the consumer places them in a position where a major impact could be made on some of the important global issues facing us as we enter the 1990s.     

General Trends in UK Advertising

For almost fifty years Thomas Barratt was the inspiration behind the advertising for Pears soap and a leading figure in the advertising world. Though he was not immune from errors of judgement and his significance may have been overestimated by his business contemporaries, he nevertheless had a considerable influence on the evolution of advertising both in Britain and overseas through the techniques he employed, his consistently high expenditure, and the case for advertising which he put so forcefully.     

Citizen and consumer involvement in UK public services

This paper is concerned with the involvement and participation of citizens and consumers in UK public services. It reflects on levels of involvement over a 30‐year period and maps this accordingly. Using models of participation, the paper reviews the citizen and consumer concepts. Conclusions are drawn about involvement and participation in practice and how this will develop in the future.     

The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products

This research examines the metacognitive effects of nutrition facts label clarity on food preferences. Two experiments show that, holding information content and comprehensibility constant, providing consumers with easier-to-process nutrition information increases purchase intentions for food products. The effect occurs not only for healthy (study 1) but also, and more ironically so, for unhealthy (study 1 and 2) food products. In addition, the latter fluency effect is found to be stronger among people scoring low in nutrition knowledge (study 2). These findings emphasize the consequences of delivering easily readable nutrition information to consumers. They also point to a potential pitfall of health prevention policies based on the simplification of nutrition labeling.     

Retailer Advertising and Retail Competition in the UK

Radical changes have occurred in distribution in the UK over the past three decades. These structural changes have stimulated most retailers to increase their real advertising expenditure. The author analyses the main factors that have brought about the growing intensity of retail advertising as a form of non-price competition.     

UK and China Cooperate in Tackling Climate Change

A new online tool has been unveiled by UK and China to deal with the challenges of climate change.DECC and its Chinese partner,the Energy Research Institute of National Development and Reform Commission,unveiled theGlobal Calculatorat launch events simultaneously held in London and Beijing on January 28.The tool shows that cutting carbon emissions to limit global temperatures to a 2℃rise can be achieved while improving living standards.     

UK Food and Fashion Promoted Online in China

【正】It will be easier for Chinese consumers to get access to British food and fashion,thanks to the new online initiatives of the UK in China’s fast-growing e-ma...     

Press release disclosures in Spain and the UK

Despite acknowledging the importance of different types of press releases in the accounting literature, researchers have conducted little systematic empirical research on this topic. To address this issue the present study examines the antecedents of a firm's decision to issue an Annual Results Press Releases (ARPRs) in a cross-national context, using Spain and the UK. The study investigates for the first time the relationship among ARPRs, earnings performance, the existence of an investor relations department (IRD), company size, and ownership concentration. Using a sample of 246 publicly traded Spanish and UK companies, this article shows that the two countries have significant differences in the disclosure of press releases. Moreover, size and the existence of an IRD were found to have a significant and direct effect on the disclosure of press releases. Finally, the results also indicate that ownership structure and company size play an important role as moderators to explain the effect on disclosure of press releases. Implications of these findings along with limitations and directions for further research are discussed.