Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance

Crowdfunding has become a key approach in connecting people and equality distribution mechanisms. Digitalization enables various crowdfunding platforms to be built online for different purposes, one of those being donation crowdfunding for social purposes. To capture attention and obtain sufficient donations, customer engagement is a key focus for these platforms. To engage customer emotion and cognition, social crowdfunding content must be captivating. Storytelling techniques are one of the most popular approaches in creating engaging content. It is essential to explore the relationship between storytelling, customer engagement, and successful achievement of donations. This research explores the different effects of direct vs. indirect storytelling techniques on social-issue crowdfunding campaigns. Data from a crowdfunding platform suggest that storytelling techniques have a significant positive effect on customer engagement and donation performance, particularly the direct storytelling technique. However, customer engagement does not serve as a mediator between storytelling and donation performance. This study fills the research gap regarding digital customer engagement, particularly in the social purpose context. The theoretical and practical implications are also discussed.     

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Using the data collected from a survey of 1277 US college students, this study investigated college students' shopping orientations, and examined the relationships between their shopping orientations and searches for information about and purchases of apparel products online and the differences between male and female students in their shopping orientations, online information searches and purchase experiences. Seven shopping orientation constructs were identified: shopping enjoyment, brand/fashion consciousness, price consciousness, shopping confidence, convenience/time consciousness, in‐home shopping tendency and brand/store loyalty. Results showed that participants' shopping orientations were significantly related to their searches for information about and purchases of apparel items online. In addition, male and female participants showed significant differences in their shopping orientations, online information searches and purchase experiences. This study provided suggestions for apparel e‐tailors to develop effective marketing strategies to reach their target market, for consumer educators and for educators in the retail merchandizing area to prepare their students for future careers.     

The influence of management and auditors on consolidation decisions

Historically, the decision over whether or not to consolidate was guided by bright-line rules, which outlined the minimum percentage of ownership required in a subsidiary for it to be considered controlled by a reporting entity and thus included in the consolidated financial statements (CFSs). Today, U.S. GAAP and IFRS use a principles-based approach, which is guided by the concept of control to determine whether a subsidiary is to be consolidated in the CFSs. In this context, a debate exists between managers and auditors about which subsidiaries should be consolidated. To deepen our understanding of how managers and auditors grapple with consolidation decisions, we interviewed several CFOs and audit partners to determine if they are anchored to legalistic mechanisms or if, instead, they are strategically developing ways to support the consolidation decision. Based on our interviews, we find that opportunistic transactions—criticized at the time of the rules-based approach—still exist due to the search for legalistic mechanisms that protect underlying choices influenced by economic incentives. Such results are crucial for analysts and investors to properly interpret consolidated financial performance.     

The ethics of investing

In this paper, I examine various popular notions concerning the ethics of investing. I first consider and reject the absolutist view that it is always wrong to invest in “evil” companies and the view that what makes investments in evil companies morally objectionable is the fact that by making such investments, investors are taking steps to benefit from the wrongdoing of others. I then defend the view that what makes certain investments morally objectionable is the fact that by making such investments, investors enable others to do wrong. According to this view, when weighing the purchase of a certain company's stock, investors should ask themselves the following question: “Would this sort of investment, if made by many people, enable others to do wrong?” If the answer to this question is yes, and if an investor nevertheless makes the investment in question, he can justifiably be accused of moral wrongdoing.     

小议现金管理对会计信息失真的影响

本文着眼于企业现金管理的现状与理念,探讨了企业现金管理对会计信息失真的影响,并运用实证分析的方法,提出了新形势下企业应对会计信息失真的现金管理创新思路,很有现实的必要性.     

The influence of CEO overconfidence on ownership choice in foreign market entry decisions

Prior research on foreign-market entry determinants offers various firm-, industry-, and market-level explanations. Yet, few studies consider the subjective psychological attributes of the executives making actual decisions. Based on behavioral decision theory and the psychology literature, this study provides the first empirical evidence of the influence of managerial overconfidence on ownership decisions into foreign markets. The results show that CEOs’ tendency toward overconfidence increases the propensity for full over shared ownership, where their positive relationship is more pronounced when firms are exposed to greater information asymmetry or environmental uncertainty, in terms of greater home-host cultural and institutional distances, higher host-country risks, and inexperience in the local market. A powerful board weakens this positive relationship, but does not diminish the effect completely. The results hold with overconfidence measures based on both CEOs’ actual actions and public opinions. Our findings complement extant entry-mode decision literature by highlighting the imperative to incorporate firm leaders’ psychological biases.     

The moderating influence of style of information processing on media perceptions and information exposure

This study investigated the extent to which style of information processing relates to media perceptions and information exposure. The results showed that visually oriented individuals were more favourably predisposed to the television medium and reported greater exposure to this medium than verbally oriented individuals. Verbally oriented individuals reported greater exposure to print media information than did visually oriented individuals. An exploratory interaction hypothesis between information processing style and gender was not supported. The implications of these results and future research directions are discussed.     

The effects of 3rd party consensus information on service expectations and online trust

The marketing literature has recently explored a number of ways in which trust can be communicated by Internet retailers, including 3rd party consensus ratings. This paper explores the impact of consensus sequences over time and across high and low ranges, rather than the mere valence of ratings as presented in past research. Second, effects are compared across products with variant levels of risk. Two experiments investigate service quality inferences, expected satisfaction, and trust beliefs for online retailers as outcomes of 3rd party consensus information (i.e., agreement among a firm's past customers). Results indicate that online trust beliefs vary positively with consensus ratings and trust is higher when ratings trends increase rather than decrease. Service quality inferences and expected satisfaction are shown to mediate these relationships. More interestingly, results of study two suggest sequence direction becomes insignificant when ratings do not approach certain range limits (e.g., high, moderate, low cut-offs). Comparisons across products varying in risk show that consensus ratings are more important when consumers evaluate high risk products. Implications for both researchers and practitioners are offered.     

会计目标对会计信息质量的影响分析

我国在确定会计目标及会计信息质量特征时应结合我国实际情况,充分考虑会计目标对会计质量的影响及信息使用者对会计信息的要求,认真研究受托责任观和决策有用观的优点和局限性.协调会计信息的可靠性和相关性,在不同的情况下对可靠性和相关性要有不同的侧重,但不可片面强调一方而否定另一方.     

新企业会计准则对企业融资决策的影响

为了顺应国际经济一体化潮流,方便国际合作与交流,在会计业务上与国际接轨,我国于2006年2月15日颁布了新的企业会计准则.本文从新会计准则对企业融资成本和融资效率、资本结构的影响;可转换债券计量方法的变化对融资决策的影响等方面进行了探讨,     

Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design

This article describes the impact of visual attention on consumers' in-store buying behaviour. Through an eye-track experiment, it demonstrates the advantage of a behaviour model that addresses visual attention and an increase in visual stimuli during the process. It reveals that consumers exhibit a muddled search strategy where packaging design influences the decision process in several phases. Five phases were found in an in-store decision process, and the post-purchase phase seems to be essential for even low-level in-store decision processes. Further knowledge on packaging design elements is needed for a broader understanding of visual influence during in-store purchase decisions.     

The influence of culture,emotions, intangibility,and atmospheric cues on online behavior

This paper examines how emotions and website atmospheric cues influence service tangibility and consumer attitudes. The proposed model was compared across three cultures: North America (Canada and U.S.), China, and the Middle East. The findings support the overall model and demonstrate several non-invariant paths across the groups. Particularly, the results suggest how the influences of two emotional dimensions (pleasure and dominance) on consumer perceptions of site atmospherics vary across cultures. Moreover, the effects of service tangibility dimensions (physical tangibility, specificity, and mental tangibility) on consumers' attitudes toward the website and service vary significantly across the three cultures. Mental tangibility has the greatest influence on North American customers' attitudes, while physical tangibility and specificity have the greatest impact on Chinese and Middle Eastern customers' attitudes, respectively.     

新企业会计准则对企业融资决策的影响

为了顺应国际经济一体化潮流,方便国际合作与交流,在会计业务上与国际接轨,我国于2006年2月15日颁布了新的企业会计准则.本文从新会计准则对企业融资成本和融资效率、资本结构的影响;可转换债券计量方法的变化对融资决策的影响等方面进行了探讨.     

The influence of consumer decision‐making styles on online apparel consumption by college students

Apparel purchases now constitute one of the fastest‐growing segments of e‐commerce. Thus, there are strong theoretical and managerial reasons to better understand consumer characteristics associated with buying apparel online. This paper investigates motivations for online apparel consumption using the Consumer Styles Inventory. Data from a sample of 357 US college students showed that quality consciousness, brand consciousness, fashion consciousness, hedonistic shopping, impulsiveness and brand loyalty were positively correlated with online apparel shopping. Price sensitivity was negatively correlated with online spending.     

The influence of negative marketplace information on consumer attitudes toward a service establishment

Market information about service providers and retailers can significantly influence how customers view firms. Prior research indicates that the impact of such information (especially when it is counter to consumers’ initial views of a firm) is dependent upon the nature of the customers’ evaluations, as well as the nature of the information itself. The current study examines these issues in the context of attitudes toward, and negative reviews about, a service provider (a new restaurant chain). An experimental study partially supports prior research findings and suggests a new process using a validated measure distinguishing between hedonic and utilitarian dimensions of attitude. Implications of our results are provided for theory and practice.     

The influence of graphical versus numerical information representation modes on the compromise effect

The current research examines how different types of information representation mode (graphical vs. numerical) influence the compromise effect. We posit that the compromise effect will be relatively stronger in the graphical versus numerical information presentation mode. Four empirical studies reported in this research provide the following: (1) support for these predictions, (2) the moderating role of time pressure, and (3) the moderating role of explicit relational information for the above prediction. The empirical results reveal that individuals employ different kinds of information processing and judgments, depending on the type of information representation mode.     

When consumers become project backers: The psychological consequences of participation in crowdfunding

Crowdfunding involves financing new ventures by relying on a large number of individual project backers who typically receive the venture's new product as a reward for their financial support. In three experimental studies, it is revealed that crowdfunding participation increases the extent to which consumers can personally connect to and identify with the focal venture compared to customers who merely buy the product in a classic market exchange setting (the baseline in our analysis). This identification process, which is rooted in the insight that one's financial contribution is perceived to be more meaningful to the focal venture, is also shown to trigger behavioral effects on important outcome variables such as increased subsequent consumption of the venture's products and more positive word-of-mouth behavior. The studies thus validate the idea that crowdfunding may be an effective tool to build strong(er) relationships with the venture's initial customer base. Hence, crowdfunding might not only answer the question “Where could I get funding from?” but also another: “Where can I effectively connect with my future customers?” The findings further point to interesting consequences for participating consumers: because the venture is more strongly perceived as theirs, this means that also the associations linked to it may rub off more strongly on their sense of self compared to customers who merely buy the same venture's product in a classic market exchange setting. Crowdfunding participation may thus more strongly effect a qualitative change in the consumer's self-concept.     

网络口碑对化妆品消费者购买意愿的影响分析

随着网络购物的兴起和发展,消费者网购化妆品变得越来越普遍。由于互联网的虚拟性和不可触摸性,大部分产品都无法进行事先试用,因此网络口碑就成为消费者网购化妆品的重要参考依据。本文构建"网络口碑-购买意愿"的研究模型,从网络口碑的质量、数量、得分以及专业性四个方面对化妆品消费者购买意愿的影响进行研究。通过问卷调查法搜集数据,运用SPSS19.0软件对数据进行分析,结果表明网络口碑的质量、数量、得分以及专业性都对消费者的购买意愿产生显著的正向影响。在此基础上,提出鼓励消费者多发布质量高的口碑信息;建立网络口碑得分管理机制;增加专业人士发布的网络口碑信息等建议。