浅谈创意产业

资本时代已经过去,创意时代已经到来.在知识经济快速发展的背景下,创意产业开始在发达国家的城市中兴起,同时受到学术界的广泛关注.当世界创意经济每天创造220亿美元产值,并以百分之五的速度递增的时候,中国开始发展创意产业、创意经济.     

“创意”崛起

在技术创新的同时，创意创新正成为创新的升级版本。[编者按]     

创意枭雄 智慧经营——创意改变命运

金六福：创意传播“福文化”。作为一个迅猛崛起的白酒品牌，金六福酒只用了短短数年的时间，便做到了十几个亿的销售额，跻身白酒市场前五强，品牌无形价值更是高达28．8亿元，并被中国食品工业协会授予“跨世纪中国著名白酒品牌”。这是一个在中国酒业营销史上及其罕见的成功个案。“福文化”的品牌定位成就了金六福的巨大成功。     

论文化创意产业的八大价值

文化创意产业是以文化创意、知识产权和高科技为核心内容的新兴产业。通过对文化创意产业的内涵与特征的分析,提出了文化创意产业应该具有八大价值。     

创意旅游理论及实践

创意旅游作为创意产业和传统文化旅游结合的新型经营模式,给全球各地区的文化经济及文化形象再造提供了创新性思路和实现手段。在研究了国内外大量创意旅游实践案例及文献的基础上,结合国内创意旅游的现状和创意资本诸特点,提出了以传统文化旅游为基础,以创意资本为支持,以游客技能提高为导向,以创意活动过程为手段,以实现游客自我提升为目的的创意旅游发展模式,旨在能够明晰国内创意旅游的发展路径。     

创意文化产业的文化品格

创意文化产业的发展现状,是国家综合软实力的集中体现。文化品格是民族观念体系的本性透露。创意文化产业创意理念的文化性质、生产制作的文化品质、产品营销的文化特质,全方位地显现了创意文化产业的文化品格。本文依据这一研究思路,紧扣创意文化产业的文化品格这根主线,次第展开,逐层剥笋。     

文化旅游创意开发初探

本文对文化旅游创意开发的内涵、功能、原则以及开发内容和开发形式作了阐述,提出了创意开发的一些建议。     

新加坡 活在创意里

文化也可以玩“混搭”，这一点也没错。一座城市它可以既有西方的热情奔放、也可以具备东方的含蓄温婉，而这座靠着“文化混搭”走在亚洲创意产业前沿的正是新加坡。     

论北京文化创意产业发展

文化创意产业是一种新兴的产业形态,不仅具有巨大的发展前景,而且对于促进科技进步和自主创新、实现经济增长方式转变具有重要的战略意义。北京市提出“十一五”期间要加快文化创意产业发展,使其成为首都经济的支柱产业。本文深入分析了北京文化创意产业发展现状及优势,提出了促进北京文化创意产业发展的对策建议。     

浅谈创意产业

资本时代已经过去，创意时代已经到来。在知识经济快速发展的背景下，创意产业开始在发达国家的城市中兴起，同时受到学术界的广泛关注。当世界创意经济每天创造220亿美元产值，并以百分之五的速度递增的时候，中国开始发展创意产业、创意经济。     

行我所信信我所行——同心动力企业文化管理解读

有人曾问：美发师自己的发型是怎么修饰的？     

麦凯斯“我只是做了应该做的”

年逾六句的他．勇于转型——从一个研究者转变为管理者．并且从中焕发出个人职业生涯的“第二春”     

If I could do it all over again

Real life experiences were used to put together this list of steps to be followed during the planning and implementation of a formal MRP II planning and control system. Project management and organizational skills are critical to the success of the project. The implementation plan is carried out by a project team and subcommittees with the support of top management. Cost/benefit analysis and performance measurements need to be monitored to ensure that business objectives continue to be met.     

柯达——“只要你一按,其余我来办”

1880年,发明家乔治·伊士曼在美国纽约州罗切斯特市创建了柯达(Kodak)公司.当时,这位富有远见的企业家提出了一句引人注目的口号--"You press the button,we do the rest"(只要你一按,其余我来办).从此,它成为公司安身立命的根基.     

“如果我们不去做,那将会是中国”

出国前,我对于新能源的了解真是一知半解。印象中,美国把大量的玉米用来生产生物乙醇,可能导致全球粮价飙升。阴差阳错地,我来到了爱荷华州——美国最大的玉米产区,玉米制生物乙醇的产量也居全美第一。我所在的爱荷     

要下得去手

对于企业经营者来说,由于实际利率持续下降,企业更容易获得利润,也就更愿意贷款扩大生产规模,追求更多的利润,由此进入过度扩张的误区     

Repatriation: what do we know and where do we go from here

Abstract

The unparalleled growth in multinational corporations in recent decades has witnessed a commensurate rise in the deployment of expatriates to foreign subsidiaries and their subsequent repatriation. However, despite considerable progress in our understanding of the expatriation phase of international assignments, the literature on repatriation remains fragmented and incomplete. Plagued with problematic re-adjustments, high turnover rates, and a range of other obstacles, there is an urgent need for an improved understanding of repatriation. This study systematically reviews the repatriation literature over the previous four decades, identifies its major themes, gaps and limitations, and provides a framework that consolidates the literature and prompts future work in several important new directions.     

Evidence on the financial characteristics of banks that do and do not use derivatives

While the use of derivatives by U.S. commercial banks has exploded in recent years, the growth has not been evenly distributed. At present, only about five percent of banks are involved in the market for derivatives. Although the concentration of derivatives activities in the largest banks is well known, we know less about other factors underlying a bank’s decision to use derivatives. This article investigates the financial characteristics of banks that use derivatives and those that do not. We find that user banks, compared to nonusers, are associated with riskier capital structures (more notes and debentures and less equity capital), larger maturity mismatches between assets and liabilities, greater net loan charge-offs, and lower net interest margins. We also find that banks, especially smaller ones, benefit from being associated with bank-holding companies. Finally, our evidence does not support a regulatory hypothesis in which banks must have stronger capital positions to engage in derivative activities.JEL Classification: G21, G28, G32