论案例教学在旅游市场营销学课程中的运用

旅游市场营销学具有很强的实践性和应用性，为培养学生运用旅游市场营销理论分析、解决实际问题的能力有必要采用案例教学法。文章从案例教学的价值、案例教学的基本环节以及案例教学中应重视的问题等几个方面探讨了案例教学在旅游市场营销学课程中的运用。     

市场营销学案例教学法应用研究

结合市场营销学教学实践,针对案例教学存在的笑声不断,效果不见;笑声过后,一无所获等缺陷,从分析案例教学法内涵与特点出发,提出了案例教学过程中应注重抓好四个关键环节和应用案例教学需要注意的若干事项。     

市场营销学双语案例教学模式的探讨

进行"市场营销"的双语案例教学,需根据专业培养目的和学生接受能力,选用和依托合适的原版案例,转变传统教学思维和方式,培养学生用英语分析和解决专业问题的能力.文章主要探讨了双语案例教材的选择、语案例教学的模式、双语案例教学的课堂组织等问题.     

论案例分析法在《旅游法规》课程教学中的运用

文章阐释了在《旅游法规》课程教学中合理运用案例分析法的重要意义,诠释了具体的运用过程,提出了相关教学建议。     

市场营销学课程教学改革探讨

市场营销学旨在培养学生的实践能力。文章从课堂教学模式和实践环节两个方面入手,力求将理论与实践有机地结合在一起,有效地提高学生的实践能力。     

案例教学在会计课程教学中的运用

案例教学法是一种具有启发性和实践性的教学方法,在教学中发挥着日益重要的作用。就案例的精选、教学的组织实施和案例教学对教师的要求进行了探讨,旨在推广案例教学在会计课程教学中的应用。     

案例教学法在医药市场营销学中的应用

案例教学法是指通过一个具体教育情境的描述。引导学生对这些特殊情境进行讨论的一种教学方法。在案例教学中。学生作为教学活动的主体，在讨论过程中常能获得愉悦的心理体验。师生互动、生生互动所形成的是一种自主学习、合作学习、研究性学习和探索性学习的开放型学习氛围。     

案例教学法在市场营销教学中的应用探析

市场营销学是大学经济类和管理类学生的一门必修课。由于这门学科具有显著的综合性、实践性和应用性等特点 ,因此 ,案例教学在大学市场营销学课程教学中具有举足轻重的地位和作用。案例教学作为一种教学方法 ,近 40年来在欧美高校市场营销学课程教学中得到普遍的重视和推广 ,而在我国高校市场营销学课程教学中 ,只有十几年的历史 ,正在逐渐地普及。文章对案例教学法在市场营销中的应用进行探讨。     

案例教学法在旅游教学中的应用探讨

随着旅游业的不断发展,社会对旅游行业相关人才的需求越来越大,旅游专业教学是培养专业化旅游人才的重要过程.当前很多高校、职业院校都开设了旅游专业,并且对旅游专业的教学内容进行完善,有助于为社会培养更多专业旅游人才,为人们提供更优质的旅游服务.在旅游教学过程中,为了提高教学效率,可以加强对案例教学法的应用.本文对案例教学法在旅游专业教育过程中的应用相关问题进行分析与探讨,旨在提高旅游专业教学水平.     

案例教学在《旅游规划与开发》课程中的应用

案例教学法作为提高教学效果的有效方法已经广泛应用于旅游管理专业,而作为旅游管理专业的核心课程,《旅游规划与开发》的理论知识有一定的难度,如何让学生更加容易地理解相关的理论知识,案例教学是非常必要的手段。     

市场营销专业网络营销课程教学的探索

在现有的教学体系基础上,对市场营销专业网络营销课程的教材选用、教学设计、实验和实训设计等方面进行了探索性改进。充分考虑了市场营销专业学生的特点和课程目标的要求,突出实用性,取得了良好的教学效果。     

马克思主义哲学案例教学法的专业针对性研究

作为马克思主义哲学部分案例教学的重要补充---专业针对性案例将在实践教学中发挥其不可替代的重要作用。通过对专业针对性案例的研究状况、必要性和具体实施过程的探究,为行业特色类高校的马克思主义哲学部分的教学实践带来实际而有效的启示。     

关于市场营销专业教学计划调整的思考

本文阐述了市场营销专业教学计划修订的思路:明确培养目标和要求;重视学生素质教育;拓宽专业口径,增强专业适应性;系统优化课程体系.努力培养市场营销专业学生成为实践应用能力强、适应社会需要的合格人才.     

A typologies of traveler in Thailand： Using traveling patterns approach

This research investigates the characteristics of Thai to discern what their traveling behavior patterns. It indicated five different traveling patterns, which were named, ＂Physical action＂, ＂Conservation of nature＂, ＂Service expectation＂, ＂Intend to travel＂ and ＂Obedience of law and order＂. It revealed that their traveling patterns were physically passive, less environmentally aware and knowledgeable, service expected, multi-purpose and short trip, and moderate obedience of law and order. The relation of sociodemographic profile （gender, age, education and income） to their traveling patterns was analyzed using Chi-Square tests. Discriminant analysis was run as a way of examining the accuracy and usefulness of the ecotourist scorecard. Using the concept of a hard-to-soft ecotourist with discriminant analysis, 51.4% was soft ecotourist, 39.3% was medium ecotourist and 9.3% was hard ecotourist. Although not identified, it is likely that there are subgroups （0.3%） within the hard ecotourist with the higher scoring tourists being most active ecotourist. The findings showed that the majority of Thai people tend to be comfortable nature-based tourist with less environmentally aware and knowledgeable. In fact, it could be argued that tourists in natural environments, even if they try to minimize their impact, may cause more environmental damage than tourist on a city tour.     

关于市场营销专业教学计划调整的思考

本文阐述了市场营销专业教学计划修订的思路：明确培养目标和要求；重视学生素质教育；拓宽专业口径。增强专业适应性；系统优化课程体系。努力培养市场营销专业学生成为实践应用能力强、适应社会需要的合格人才。     

营销渠道动态联盟构建研究

动态联盟是适应新经济时代组织发展的新模式，它的产生和发展有独特的现实基础和深刻的理论基础。构建营销渠道动态联盟要特别关注处理好成员的选择和关系的维持等几个关键问题，这样可以降低风险并提高渠道运作的效率。     

Conflicts of supply chains in multi-channel marketing: a case from northern Finland

Multi-channel marketing is a popular research theme of marketing management. Studying multi-channel marketing is a popular research theme of marketing management. The studies emphasise the necessity and advantages of multi-channel marketing. Despite these advantages, multi-channel marketing is also a source of conflicts in supply chains because the coordination of supply chain ecosystem is challenging. This study is based on a questionnaire and interviews of entrepreneurs. The large significance of dealer, large turnover and the intention to bypass middlemen in the supply chain are sources of conflicts. Variables, which seem to have decreasing effects on conflicts are ‘large number of employees’, ‘intentions to sell different products via different channels’ and slightly in the case ‘to achieve competitive advantage via online shop’. Successful exploitation of e-commerce and multi-channel marketing needs intensive adaptation of entrepreneurs in each step. Each marketing channels need their own planning and sub-strategies. The strategic decisions of e-commerce are part of the whole strategy of the entrepreneurs and the firm.     

浅析高职院校市场营销专业《基础会计》教材的建设思路

根据高职教育的特点,从教材的内容和编写形式两个方面提出高职院校市场营销专业<基础会计>教材的建设思路.     

A study of venue marketing mix for MICE industry in Thailand

The objectives of the research are to determine the important factors and the performance factors of the attributes in selecting venues （particularly convention hotels and convention centers） through investigating the meeting planners＇ set of needs and to identify factors and attributes relating to the venue marketing mix for MICE industry in Thailand. This paper has applied the hospitality and the tourism marketing mixes that are important to the MICE destination selection （particularly venues） for creating a new venue marketing mix. Therefore, the study is based on the importance levels of venue selection through each marketing mix factors including all attributes in the meeting planners＇ perspectives on behalf of their organizations, which will be able to reflect a set of their real needs that could bring about development of a venue marketing mix model that exclusively accommodates MICE organizers. The data was collected using self-administered questionnaires from 229 meeting planners. Statistically significant determinants of the meeting planners＇ overall importance levels indicated that in all of the 8 marketing mix factors （68 attributes）, the people factor was perceived to be the most important factor. The package factor was perceived to have a moderate level of importance. The other factors perceived to be important included Product, Price, Place, Promotion, Physical evidence and Process. It is also found from the factor analysis that the new venue marketing mix contained 8 marketing mix factors with 61 attributes for venue business in Thailand. It is recommended from the research findings that venue management be more concerned with and focus on the attributes of the people factor.