浅谈技术类科技期刊广告经营策略

在指出广告经营工作对科技期刊有序发展的重要作用的同时,结合科技期刊专业性强、受众面单一等特点,总结了从事科技期刊广告经营工作的经验,提出了在科技类期刊广告经营工作中应重点重视的环节。     

科技期刊改半月刊之利弊与策略分析——写在《规划师》改版之际

加快出版频率,缩短科研究成果面世的时间,是信息化时代的要求,是期刊发展的趋势。文章系统地分析了科技期刊变更为半月刊所带来的利,如容量加大、时效性增强,也透彻地分析了所存在的弊端,如作者与读者主观认知上的偏颇、期刊质量下滑的潜在风险、人力成本加重、出刊资金增加等,认为科技期刊变更半月刊应结合政策背景与行业发展态势,审时度势,有计划、稳妥地对内容进行扩充,提升期刊学术水平,拓宽经营渠道,保障刊物的稳步发展。     

集团化背景下的江西传媒广告经营

集团化发展是当今经济全球化发展的一个趋势,江西传媒产业的发展也开始走上市场化运作的轨道。本文通过对江西传媒广告经营状况的调查分析,总结了江西传媒广告经营的四个特点:传媒广告经营增长速度下降、传媒对广告经营的过于依赖、传媒在广告市场中地位有下降的趋势以及传媒广告经营存在恶性竞争。阐述了传媒集团广告经营整合的根本取向、广告经营整合的原因,在此基础上提出了集团化背景下江西传媒广告经营应进行观念整合、组织结构整合、经营方式的整合和资源整合。     

浅议期刊多元化的盈利模式

传统的期刊发行模式是依靠邮局进行征订。在发行的过程中,期刊本身处于被动的地位,而第三方专业发行公司的探索,将有助于提供中国期刊发行解决之道,也将使这个市场更加规范。虽然目前中国期刊业80%的经营收入来自发行收入,但从近几年的情况来看,我国期刊的广告经营正在逐步驶入快车道。期刊社可以通过出租客户名单,"出售"读者的"注意力"资源,从而有效地提升自身的广告价值。期刊可以根据自身的定位及风格特点选择合适的活动营销形式,以此来树立自己的品牌形象。     

数字化环境下科技期刊核心竞争力研究

进入21世纪,中国科技期刊进入了期刊发展的新阶段,随着市场信息化、数字化的不断推进,我国相当一部分科技期刊走向了市场化办刊之路,期刊市场的竞争日趋激烈,竞争范围不断扩大,竞争方式和手段都进入了更高的层次。本文在研究科技期刊核心竞争力相关概念的基础上,分析了科技期刊核心竞争力的构成要素与识别,通过现有文献的搜集和整理,进行了科技期刊核心竞争力现状研究,最后提出了在数字化环境下提升科技期刊核心竞争力的途径。     

科技期刊数字化服务趋势探索研究

服务创造价值,科技期刊通过信息传递服务实现了知识的价值体现,同时也促进了科技期刊自身的价值提升。本文通过探讨网络环境下科技期刊数字化体系的构建和网络发行策略,从而促进和推动科技期刊的数字化建设、网络化发行,满足读者对学术信息快速、高效的网络阅读需求,降低期刊内容制作及发行的成本并且最大化的挖掘期刊内容资源的价值。     

《物流工程与管理》杂志征稿

国家级期刊《商品储运与养护》是中国创办最早,最富盛名的物流科技期刊,原国内贸易部优秀科技期刊奖,为中国核心期刊遴选数据库收录、中国期刊网、《中国学术期刊(光盘版)》、《中国期刊全文数据库》、中国知网、万方数据库、《中文科技期刊数据库》全文收录。     

广电集团广告经营创收的风险与控制

当前,广告经营创收已经成为广电集团的重要经济来源,但由于体制等各方面原因,部分广电集团存在着广告经营管理粗放,经营风险较大等问题。针对广电集团广告经营活动中存在的风险,提出从内部环境、业务流程、信息系统、内部监督等方面入手构建广告经营的内部控制框架体系,并针对广告经营业务流程中的关键环节提出了具体的控制方法和措施。     

网络环境下纸质科技期刊生存危机与思考

电子期刊的问世为传统的纸质科技期刊带来了严峻的挑战。当前,电子期刊正快速抢夺读者,尤其是年轻读者,削减了纸质科技期刊原有的市场份额,而且原材料价格不断上涨,纸质科技期刊正面临着前所未有的生存危机。如何化解困境,这是每一位从事纸质科技期刊出版工作的业者无法回避的问题,笔者就此提出了自己的看法。     

科技期刊品牌建设研究——广西科学技术情报研究所期刊编辑部创期刊品牌实践

随着经济一体化、贸易国际化及数字技术的发展,科技期刊在面临诸多发展机遇的同时,也面临着激烈的竞争与挑战。品牌建设对期刊尤为重要,这不仅是时代提出的要求,也是期刊求生存、求发展的需要,是科技期刊在激烈的市场竞争中走出困境的必由之路。文章介绍了广西科学技术情报研究所期刊编辑部进行期刊品牌建设的实践之路。     

Swedish tribalism and Tanzanian entrepreneurship: preconditions for trust formation

The aim of this paper is to explore the relationship between entrepreneurship and the structure of the periphery. The objective is to reach an understanding of the entrepreneurial process within the context of the periphery, which is traditionally seen as a poor environment. The paper considers the concept of peripherality and identifies a process of gravitation that drains higher order services towards the core. However, this deterministic model does not correspond with the realities of the Scottish Highlands. The paradox is that new businesses are being created that appear to use old redundant peripheral values such as tradition. It is argued that it is the social construction of the periphery that produces this post-modern change. The qualitative methodology indicates the emergence of a new spatial paradigm of aesthetic consumption. Two indicative case studies are presented which show that entrepreneurship is the creation and extraction of value from the environment. Their businesses are the commodification of non-material and aesthetic values. Further analysis of these data demonstrates that entrepreneurs interpret their own version of the environment, rather than merely reacting to it. In turn, they enact this interpretation which forms the basis of their businesses.     

国内门户网站品牌塑造及模型构建——基于国内外门户网站的比较研究

互联网是全球化的虚拟化,虚拟体验直接影响顾客的认知与行为,从而影响网站的品牌。基于受众体验的国内门户网站品牌塑造模型的构建,是国内门户网站在参考国外先进的网站建设的成功经验的基础上,塑造适合国内门户网站的品牌策略和一项重要的竞争策略。     

建筑工程计价简易方法

本文是根据经过几年来的探讨,提出了建筑工程简易方法的最基本方法,即工期分析法。它的产生是由于市场经济体制改革的不断深化,由繁杂的计量过程转化到简易的工期计价方法,由微观思维到宏观实践的结果。它是建筑工程计量方法的革新,是建筑工程计价与国际清单计价惯例的接轨。因此,本文在今后研讨建筑工程计量的方法中是有一定价值和深远意义的。     

Urban Informality and the State: Geographical Translations and Conceptual Alliances

Understandings of informality commonly derive from research undertaken in states perceived as lacking the capacity to regulate the practices of their populations. This Interventions forum aims to expand the geographical parameters of empirical research on urban informality. A more global approach, we argue, also necessitates questioning assumptions that undergird this concept—in particular the underlying conception of the state. In this vein, this collection of papers aims to rethink theories of the state through the lens of informality, and vice versa, to inform and refine the concept of informality through a more thorough understanding of states. In so doing, the contributions engage with concepts that have been central both to theories of the state and to the study of informality, namely governance, agency, legitimacy, sovereignty and legality. Following this introduction setting out our theoretical approach, the Interventions forum unites five empirical studies that discuss the nexus of informality and states in contexts that have been researched less extensively from this perspective, each tackling one of the above‐mentioned concepts. Based on these different entry points, the papers provide novel angles on a state‐theoretical understanding of informality. A concluding essay brings these approaches together, reflecting on the possibilities of translating concepts to different sites.     

Urbanization and the City Image in Lowry at Tate Britain: Towards a Critique of Cultural Cityism

This article explores cultural cityism at a time when a more expansive, ‘planetary’ urbanization is argued to have superseded ‘the city’ as the dominant urban form. It takes an essentially Lefebvrian problematic and works this through an examination of one aspect of contemporary metropolitan culture, the L.S. Lowry exhibition at Tate Britain, held in the summer of 2013. The article scrutinizes the juxtaposition of Lowry's images of the industrial city with the image of ‘global’, corporate London provided by Tate Britain itself. The exhibition is presented as evidence of Lefebvre's argument that although the urban core has imploded and exploded, through images the city ‘can perpetuate itself, survive its conditions’. Taking stock also of the preponderance of city images in culture more widely, it is argued such images make a fetish of the city, producing also an ‘urban pastoral’ that obscures the defining characteristics of urban life today. Finally, Benjamin's concept of the ‘dialectical image’ and Rancière's notion of the ‘sentence image’ are invoked to capture the flashing together of past and present city images and the opportunities for critical reflection this constellation presents.     

From admiration to abhorrence: the contentious appeal of entrepreneurship across Europe

Although entrepreneurship seems to offer a universal economic solution, there are some doubts about whether it is universally attractive. We argue that entrepreneurship is a socially constructed concept and consequently the meanings, and hence the appeal, of the enterprise will vary internationally. We argue that how entrepreneurship is understood affects how attractive it seems. Accordingly, we investigated the meanings of entrepreneurship by analysing a range of metaphors of entrepreneurship gathered from schools across Europe. We found that both the meaning and understandings of the practices vary considerably. For most, the concept of entrepreneurship as an engine of the economy is attractive, but for some, the practices of entrepreneurs were considerably less appealing. We find links between national socio-economic contexts and attractiveness. We argue that culture and context seem to influence the social constructions of entrepreneurship and hence the attractiveness of entrepreneurial options. We also find that the pedagogical national narratives of the entrepreneur stand in dynamic tension with the performative national processes of entrepreneurship.     

Shenzhen: city of suspended possibility

This essay on Shenzhen, China, presents three vignettes addressing the question of home in a city of migrants. The first section explores the ubiquitous narratives of success forming the city's foundational myth. The second follows this myth into the world of a Shenzhen filmmaker and his characters, as they navigate the tension between the idea of home and the urge to start anew, resulting in the suspended possibility of the title. The last section looks at young architects who hope to preserve the city's heterotopic sites of migrants and original villagers through architectural innovations. The cases show how an economy of desire supplements the political economy of this export-driven city. The city appears as an urban desiring machine that produces itself as an object of desire for the migrants of all classes who flock to its factories, "urban villages", white-collar jobs, luxury villas and underground economy. The essay is an encounter with the mythology of success and failure, the intertwining of home as an end and home as the beginning, and with the manipulation of space that allows residents to control their own subjectivity.     

The clash of managerial and professional logics in public procurement: Implications for innovation in the health-care sector

This article addresses the enactment of public procurement and its influence on adoption and diffusion of innovation, using a case study of public procurement of a low-tech medical device innovation in Swedish healthcare. Based on interviews and documentation, the article illustrates the various perspectives of the different professions involved in the complex task of setting the requirement specification for the tender. The technology identities of the medical device (innovation) are constructed and negotiated by the actors: procurement administrators, health-care professionals and suppliers within the adoption space. Examining the enactment of the procurement process as part of the adoption space is a way to deepen our understanding of the social component within public procurement.     

Analysis of high dimensional multivariate stochastic volatility models

This paper is concerned with the Bayesian estimation and comparison of flexible, high dimensional multivariate time series models with time varying correlations. The model proposed and considered here combines features of the classical factor model with that of the heavy tailed univariate stochastic volatility model. A unified analysis of the model, and its special cases, is developed that encompasses estimation, filtering and model choice. The centerpieces of the estimation algorithm (which relies on MCMC methods) are: (1) a reduced blocking scheme for sampling the free elements of the loading matrix and the factors and (2) a special method for sampling the parameters of the univariate SV process. The resulting algorithm is scalable in terms of series and factors and simulation-efficient. Methods for estimating the log-likelihood function and the filtered values of the time-varying volatilities and correlations are also provided. The performance and effectiveness of the inferential methods are extensively tested using simulated data where models up to 50 dimensions and 688 parameters are fit and studied. The performance of our model, in relation to various multivariate GARCH models, is also evaluated using a real data set of weekly returns on a set of 10 international stock indices. We consider the performance along two dimensions: the ability to correctly estimate the conditional covariance matrix of future returns and the unconditional and conditional coverage of the 5% and 1% value-at-risk (VaR) measures of four pre-defined portfolios.     

THEORIES OF MONOPOLY CAPITALISM

Abstract. This article presents a survey of theories of monopoly capitalism. The defining characteristic of monopoly capitalism is that developed capitalist economies are seen as essentially dominated by firms which operate in oligopolistic industries. It discusses in chronological order the contributions of Hilferding, Lenin, Kalecki, Steindl, Baran and Sweezy, and Cowling to the monopoly capitalism approach. By drawing out some common features of the authors discussed we arrive at an implicit view of the nature of theories of monopoly capitalism. The macroeconomic aspects of monopoly capitalism are discussed with emphasis on the implications for the level of economic activity. A further section discusses the international aspects of the monopoly capital approach. The final section of the paper reviews criticisms of the theories of monopoly capitalism with concentration on those advanced from a Marxist perspective.