河南浩林拍卖有限公司

河南浩林拍卖有限公司是河南省政府相关部门审批登记注册的一家省级综合性拍卖机构。是中国拍卖行业协会会员单位、郑州市拍卖行业协会副秘书长单位。公司全员19人均具大专以上文化,且取得从业资格培训证书。其中:拍卖师2人,评估师2人,会计师2人。律师1人。     

ZXAUTO Co.,Ltd.

Company Profile： ZXAUTO Co., Ltd. is derived from Baoding Automobile Factory founded in 1949 and is the birthplace of first pickup in China. Great success of sales, described vividly as ＇pay 48800 RMB, drive Tianye home＇, made ZXAUTO a national famous auto brand. Equity joint venture was set up in 1999, representing one of largest modern pickup and SUV manufacturers in China with complete intellectual property and vehicle R＆D capacity. Currently, there are three automobile manufacturing plants and one R＆D centre with annual production capacity of 160,000 units. Possessing four workshops （pressing. welding, painting and assembling） and full sets of SUV and pickup body moulds, ZXAUTO divides its leading products into two series, saying pickup and SUV, covering more than 20 models.     

Petrick,J.A. and Qulnn,J.F., Management Ethics: Integrity at Work

Teaching Business Ethics -     

Simon,Raymond. Public Relations Management,Cases and Simulations. Columbus,Ohio: Grid,Inc., 1977

This study represents an initial empirical test of a new construct--attitude toward on-line advertising format (A_format). An on-line survey was used to examine both antecedents and consequences of A_format for each of six on-line ad formats (e.g., pop-ups, banners, skyscrapers). Regression analyses revealed A_formatto be significantly related to attitude toward the ad (A_ad) for all formats. Furthermore, A_format was significantly related to self-reported on-line ad behaviors such as clickthrough. Overall, the results strongly suggest that the nature of the on-line ad format is an important characteristic that influences on-line advertising response.     

Nie,Norman H., et at. Spss Statistical Package for the Social Sciences,Second Edition. New York: McGraw-Hill Book Co., 1975

Abstract

This paper examines a commonly used indicator of reliability in advertising studies (the test-retest correlation coefficient), and shows that reliability values obtained by this method are not as simple to interpret nor as closely related to the idea of stability or reproducibility as many casual readers in the area might presume them to be. Examples from the advertising literature are provided to demonstrate these points, and several cautions in using test-retest correlations as reliability estimates are offered. It is also suggested that other statistics may prove useful to the researcher as supplements to the limited amount of information contained in the estimated reliability number.