Managing for sustainable tourism: a review of six cultural World Heritage Sites

The paper reports findings derived from questioning 471 visitors to Katherine, Northern Territory. A questionnaire was constructed using Juster Scales and items based upon the items of the Beard and Ragheb Leisure Motivation Scale. Respondents were asked to rate existing and potential tourism products, among which were those based on Aboriginal culture. It was found that generally interest was higher in nature rather than culturally based tourism, but about a third of the total sample rated Aboriginal tourism products highly. However, it was also found that this sub-sample showed high rates of interest in natural and adventure based tourism and hence their interest is based upon ‘active information seeking’ that encompasses many needs. However, as the paper describes, Aboriginal entrepreneurs are already active in many different aspects of tourism. It is thus argued that while a demand for culturally based products exists, a wider market may be attracted by offering more mainstream products with Aboriginal culture representing, in marketing terms an added product value.     

Investigating sustainable tourism heterogeneity: competing orders of worth among stakeholders of a Nordic destination

This paper contributes to increased knowledge of sustainable tourism heterogeneity by identifying how different underlying mindsets characterise negotiations among community stakeholders in a popular Nordic destination. Based on convention theory (orders of worth), this paper theorises how sustainable tourism is negotiated in-between tourism regimes that are shaped by order structures of society. While much research argues for stakeholder heterogeneity by presupposing the influence of a dominant tourism-centric logic, our ethnographic inspired study reveals the co-presence of an “activist” regime that brings about social change among “welfare” and “professional market” regimes. Assessing the disputes among stakeholders we reveal six orders of worth that constitute opposing justifications of sustainable tourism and thus the underlying mindsets of heterogeneity. We discover that stakeholders from various local cultures legitimise their positions quite arbitrarily across the various regimes to question previous theoretical accounts of the community-based perspective. We theorise the challenge of “boundary worth”, i.e. when a tourism initiative receives its identity on behalf of different orders of worth that blurs expectation and intentions. Finally, we argue that activist involvement in a destination can result in “composite compromises” that ease heterogeneity by balancing conflicting regimes without converging to either of the respective logics.     

Local tourism governance: a comparison of three network approaches

There is an absence of knowledge about the advantages and disadvantages of different local tourism governance approaches. Consequently, experimenting with different modes of local tourism governance is increasingly common. This paper addresses this knowledge gap by investigating the ways in which three different local tourism governance networks operate, and the effects of this governance on local tourism policy. The three local tourism networks examined are a council-led network governance structure, a participant-led community network governance structure and a local tourism organisation (LTO)-led industry network governance structure. The study found that these governance arrangements were underpinned by four key trade-offs and that these tended to shape the effectiveness of local tourism governance. The significance of this paper is that it opens up discussion about local tourism governance, highlights the advantages and disadvantages of different approaches and reflects on their relevance to sustainable tourism management. The findings can inform local councils interested in improving their local organisation of tourism, and spur further research.     

Rock art tourism in the uKhahlamba/Drakensberg World Heritage Site: obstacles to the development of sustainable tourism

This paper focuses on rock art tourism, a highly vulnerable heritage of broad public interest, only sustainable within an effective management framework. The paper explores tourism management in South Africa's uKhahlamba-Drakensberg World Heritage Site, inscribed in 2000 for its natural landscapes and its exceptional rock art heritage. In practice, nature dominates the area's tourism and management dynamics. Current tourism patterns, markets and frequencies, together with rock art's low place within tourist agendas, are described. This situation is shown to be a legacy of European Alpine romanticism, and the political rejection of indigenous cultural heritage prior to 1994, still expressed through visitor patterns and marketing policies. Despite rock art needing tourism to valorise its conservation, and being recognised by commentators and the state as a viable route to tourism development, heritage conservation, socio-economic regeneration and cultural empowerment, the failure to reform entrenched and ineffective tourism/conservation governance and management systems is exposed. The problems affecting rock art tourism have allowed the retention of unwelcome values from South Africa's pre-democratic era, risk the loss of World Heritage site status, the destruction of globally outstanding art works and waste an important opportunity to expand and diversify sustainable tourism in South Africa.     

Intercultural sensitivity and tourism patterns among international students in Korea: using a latent profile analysis

The purpose of this study is to examine the intercultural sensitivity of international students in Korea based on Chen and Starosta’s [(2000). The development and validation of the intercultural communication sensitivity scale. Human Communication, 3, 1–15] intercultural sensitivity scale using a latent profile analysis and to discuss tourism patterns of each group segmented by intercultural sensitivity. According to the analysis, international students were classified by intercultural sensitivity with four groups: introverted observer, defensive bystander, favorable crowd, and veteran. Based on their characteristics and tourism patterns of each group, theoretical and practical implications were suggested. Considering the growing overseas education particularly in non-English-speaking countries and its significant influence on tourism, this study connected the multiple constructs in various fields such as intercultural contact, international student mobility, and tourism, providing a quintessential example of multidisciplinary research.     

Terrorism and travel advisory effects on international tourism

The paper applies dynamic panel modeling to investigate the impact of terrorism and travel advice on global tourism. Annual arrivals data for 49 destinations and 15 leading countries of origin for the period 2010–2014 are used. Results indicate that casualties or fatalities from terrorism, absent travel advice, significantly reduce tourism demand. However, casualties (fatalities) combined with travel advice have a relatively larger adverse impact on tourism demand. The effects identified, however, are sensitive to country characteristics. Casualties (fatalities) as well as travel advice significantly weaken tourism demand for low-income countries but have no significant effect in high-income countries.     

The effect of international tourism on economic development: An empirical analysis

The expansion of international tourism in developing countries is generally considered to promote their economic development. In this paper, the impact of international tourism on economic development is modelled using an aggregate production function framework. It specifically investigates intersectoral externalities and marginal factor productivity differences between the international tourism sector and the rest of the economy. The net effect of international tourism on GDP per capita is examined via an empirical analysis of 37 developing economies. The results indicate that international tourism may positively affect economic development in these countries.     

Integrating tea and tourism: a sustainable livelihoods approach

Abstract

As an agricultural product with strong social and cultural connotations, the production and consumption of tea have high potential to be integrated with tourism to enhance community livelihood sustainability. A sustainable livelihood approach is used in a tea tourism context in Hetu Town, Anhui Province, China, to examine critically the interactive relationships between tea and tourism. Face-to-face semi-structured interviews were conducted with management officials, community leaders, tea industry representatives and village residents in four field investigations in 2015 and 2016. Improvement in community livelihood sustainability was identified through enhancement of livelihood diversity and choice. However, impacts on household livelihood sustainability varied as tourism participation is restricted by level of livelihood assets. The increase of the within-community income gap may generate social problems in the long run. The current level of tea and tourism integration is limited. The history, culture and traditions related with tea are not widely disseminated by local tea producers. Opportunities for in-depth and diversified tea tourism experiences are being recognized, which call for partnership with those involved in tourism. Practical implications are discussed to enhance tea and tourism integration, boost local participation, enhance local benefits, and particularly, to engage those with lower levels of livelihood assets.     

Conceptualising a contemporary marketing mix for sustainable tourism

This paper outlines how marketing, though traditionally considered an enemy of sustainability, can play a role in implementing sustainable tourism. It notes the redefinition in 2007 by the American Marketing Association of marketing's aims to consider wider societal issues beyond those of clients and customers. It illustrates how the recognition of the importance of sustainable tourism at all scales of tourism activity provides marketing with an opportunity to pursue sustainability outcomes. We review the strategic tourism marketing planning process and conceptually develop a sustainability tourism marketing model that embeds sustainability considerations at each stage of the planning process. Our proposed model contributes to sustainable tourism theory development and offers a conceptual tool for managing a tourism organisation's ecological and societal footprint on the supply side and a critical opportunity for transforming consumer decision-making on the demand side, irrespective of tourism scale. A 30-cell matrix is proposed that cross-references a strong set of 10 marketing elements (product, price, promotion, place, participants, process, physical evidence, partnership, packaging and programming) against the questions posed by the triple bottom line of economic factors, the environmental and sociocultural concern, creating a check list of indicators for management purposes.     

Mexico's balance of payments 1970–1983: Contributions of international tourism and border transactions

The Mexican government instigated a series of programmes to redress its rapidly deteriorating balance of payments in the late 1970s and early 1980s. Devaluations of the peso were aimed at improving foreign exchange earnings from international tourism and border transactions, particularly with the USA. Although the net foreign exchange earned by these two sectors increased in 1982 and 1983, neither sector improved its net balance of real income and expenditure between 1975 and 1982. The impact of the devaluations, combined with depressed economic conditions in North America and Western Europe, affected both the inflow and outflow of international travellers and their level of expenditure, and limited real contribution to Mexico's balance of payments problems.     

Compassion as a neglected motivator for sustainable tourism

Compassion is defined and identified in this paper as a powerful and universal motivator for actions that could help attain sustainable outcomes and enable aspirational forms of sustainable tourism, including just tourism, hopeful tourism and enlightened mass tourism that have not yet demonstrated real-world traction. Despite its potential, compassion has been neglected in the tourism literature. This paper reviews the 50-year quest for a “better tourism”, and presents a compassion-scape as a comprehensive and systematic framework for facilitating sector engagement with compassion. “Context” factors associated with tourism settings (e.g. level of development, purpose) and agents (e.g. mindset, psychographics, motivations) influence “encounter” elements, such as the relationship, type and distress characteristics. Subsequent “response” factors, such as type, recipient, timeframe and intention, influence the “implications” for sustainable tourism, which in turn affect the types of “intervention” (e.g. mindful interpretation, social marketing, faith injunction) implemented to achieve sustainable outcomes. The many innate methodological challenges for the researcher in measuring compassion are discussed, along with the issues involved in operationalizing the compassion-scape to engage and reform alternative tourism forms, notably volunteer tourism, pro-poor tourism, religious tourism and fair trade tourism as well as conventional mass tourism. A paper for the thinking reader.     

Proposing a sustainable marketing framework for heritage tourism

This study tests a sustainable marketing protocol for heritage tourism institutions. The marketing plans of 20 museums across the United States are examined to grasp the empirical reality of the proposed model. The model is crafted along strategic marketing criteria, including measures such as environment analysis, level of local community involvement, partnership, and maintenance of traditional preservation-based objectives of the museums. A gap between the philosophical underpinnings of the proposed model and the existing marketing strategies is found. It is noted that the contemporary museum ethos in many regions of the United States is centered on short term plans and current survival. Additionally, regardless of locations, funding and short-termism dictate the core elements of all marketing plans. Overall, the results indicate that dedicated efforts and more awareness are needed to sustain the core purpose of contemporary museums. Using an applied approach, this study offers a unique and realistic perspective to a conceptually drawn framework. The results enhance the marketing literature, offer suggestions on how museum marketing plans could include sustainable elements and become part of a sustainable heritage tourism paradigm.     

Creating a scale for assessing socially sustainable tourism

As destinations absorb ever increasing number of visitors, destination managers become progressively more concerned about the longer term viability of tourism from a resident's perspective. However, few studies have examined the application of real-time social sustainability within tourism, particularly how to measure impacts on social sustainability. This study outlines the development of a valid and reliable scale – the Scale of Social Sustainability (SSS) – for tourism that provides an assessment of social sustainability in destination settings. A 10-step procedure was developed drawing upon the related literature. A telephone poll-based survey generated 1839 valid responses from Hong Kong residents. Hong Kong's growing popularity as a destination provides a rich array of host–guest conflict situations. Dimensionality was identified using exploratory and confirmatory factor analyses. Construct validity, reliability, and stability were assessed, and found good, showing that the scale could be used by other destinations worldwide. The theoretical and managerial implications of the scale are discussed, including options for annual surveys giving policy-makers alerts before situations worsen. Detailed host resident viewpoints and the large scale of the survey can help local residents be informed about tourism development and better involved in the policy formation process.     

Generational differences in international stereotypes and destination images: tourism between partitioned states

Studies have attempted to understand tourism issues between politically divided countries, yet few studies have argued that tourism between such states has a strong generational component. This study examines the generational differences in South Koreans’ international stereotypes and tourism destination images of North Korea. While generational differences existed in international stereotypes, there were no differences in tourism destination images between generational cohorts. Young female South Koreans were likely to view North Korea more positively than males in the same generation, and generational differences were present in the intention to visit North Korea and the perception of peace through tourism.     

Women managers in tourism: Associations for building a sustainable world

Women are strongly represented in the tourism workforce, albeit mainly in low-level, precarious positions. In management or on board of directors, on the other hand, women are seriously underrepresented. Interviews with female leaders from management associations in Catalonia (Spain) allowed us to identify the associations' goals and roles, the barriers women have encountered in their pursuit of high-level corporate positions, and the challenges to female leadership that lie ahead. Female associations support the UN's Sustainable Development Goal 5, creating awareness of gender barriers, enhancing social conscience on gender equality in decision-making bodies, and expanding professional networks and access to resources. Our findings show that these associations empower women by means of different strategies acting as active agents of change that help transform both their members and society.     

The sustainable integration of cultural heritage and tourism: a meta-study

This paper presents a cross-disciplinary thematic investigation into the relationship between cultural heritage and tourism. It systematizes evidence on concepts, policies and strategies and provides an interpretive synthesis illuminating the factors deemed critical by researchers for the sustainable integration of heritage and tourism. It seeks to find consilience to lead to a “new age of synthesis”. After an extensive literature review, 483 studies were selected and reviewed, assisted by a qualitative data analysis software (NVivo). The research followed the meta-synthesis approach, particularly meta-ethnography, of identifying findings, grouping findings into categories and grouping categories into synthesized findings, to produce a representative set of 15 synthesis factors. These include local involvement, education and training, authenticity and interpretation, sustainability-centered tourism management, integrated planning, incorporation into a wider sustainable development framework, controlled growth, governance and stakeholder participation, market and product diversification, suitable funding provision, international governance and support systems, a heritage capital approach, effective site management, destination management and a sound theoretical/methodological base. These 15 factors are suggested as the fundamental components of a more efficient theoretical frame and evidence-based policy in the fields of cultural heritage and tourism, aimed at achieving sustainability.     

Developing a model for sustainable smart tourism destinations: A systematic review

The main contribution of this paper was to present a new model for smart tourism destinations using the steps of grounded theory as an analytical framework. To build the model, a systematic review of articles published between 2000 and 2017 was undertaken. Strauss and Corbin's framework for grounded theory formed the basis of the review process. The first step, which was open coding, involved the collection of a group of primary concepts and the extraction of analytic categories. In axial coding, the relationship between the categories was determined. Using selective coding, all of the identified categories were integrated and built, and 6 main categories and 28 sub-categories were identified. In addition to making an important contribution to the literature regarding sustainable and smart tourism destinations, this model is likely to be of interest to policymakers to enhance their awareness of the prerequisites and strategies of developing smart tourism destination.     

The complexities of religious tourism motivations: Sacred places,vows and visions

The aim of this paper is to understand the complexity of travel motivations to sacred places. Using ethnographic techniques within the Greek Orthodox context, we argue that while motivations are institutionally constructed, they are fragile, dynamic and progressive; being embedded within everyday performances of religion. This calls into question the fixed centeredness and predetermined sacredness of religious sites. Travel motivations become directly influenced by believers’ intimate and emergent performances not only of places but also of religion itself; the meaning of places being based on lived experiences of doing religion and interacting with the sacred, as exemplified in vows and visions. Such understandings are crucial in predicting the effects of failing pilgrimages and the processes of authentication of places, which can help explain visitation patterns.